Gis Marsouin

What Gis Marsouin does

GIS Marsouin (Groupement d'Intérêt Scientifique Marsouin) is a French non-profit scientific research consortium headquartered in Brest, Brittany, founded around 2000 to study the uses of digital technology and innovation from a multidisciplinary social science perspective. The organization operates as a coordinated network spanning more than 15 research laboratories (CREM, Arènes, LP3C, IODE, CREAD, ESO, LEGO, LEMNA, GRANEM) across seven Breton and Western France partner institutions including IMT Atlantique, Université de Rennes, Rennes 2, Université de Bretagne Occidentale, Université d'Angers, INSPE, and Inria.

Its core operational platform is the OMNI Observatory, which provides bespoke research services spanning problem definition, data collection (surveys and web scraping), statistical analysis, and policy evaluation. The OMNI-PoPu Centre, spun out in 2026, extends this into economic evaluation of digital public policies with expertise in algorithmic auditing and supranational regulation (DSA, AI Act). Marsouin's product surface also includes periodic surveys of individuals, enterprises, and local authorities in Brittany; open-access academic publications; an annual scientific seminar; a recurring webinar cycle (AREN on digital education, information/media cycles); and participation from 2027 onward in two national PEPR programs on Future Networks and Eco-responsible Digital.

The revenue model is non-commercial: primary funding comes from Région Bretagne, with additional project-based grants from ANCT, DREES, France Stratégie, ARCOM, and the Ministry of Culture, supplemented by fee-for-service contractual research through OMNI. The organization has 8 core staff members, distributes findings through open-access publications and institutional channels, and serves regional and national public institutions, Breton enterprises, local communities, and the academic research community.

Name

Gis Marsouin

Legal name

GIS Marsouin (Groupement d'Intérêt Scientifique)

Website

https://marsouin.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

GIS Marsouin is a French non-profit scientific research consortium based in Brest, coordinating a network of Breton universities and laboratories to study digital technology usage, digital public policy, and societal impacts of innovation.

Ownership category

akta.pro rank

Product category

Academic Research Network / Digital Society Studies

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742), Services-Commercial Physical & Biological Research (8731)

akta.pro industry

PRIMARYBPAHALAJ

Survey, Panel & Fieldwork Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYBPAEAAAA

Strategy & IT Advisory

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Consulting & Systems Integration

Keywords

• Digital society research
• Policy evaluation services
• Digital usage surveys
• Multidisciplinary research network
• Technology innovation studies

Headquarters

HQ city

Brest

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Public Funding: Primary funding from public sources including Brittany Region, with support from ANCT, DREES, France Stratégie, ARCOM, and Ministry of Culture for research programs and policy evaluation projects
2. Contractual Research Services: Contractual activities through OMNI Observatory providing bespoke services for problem definition, data collection, and analysis to help organizations understand digital transformation challenges

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

GIS Marsouin operates a multi-disciplinary research network coordinating over 15 laboratories across Brittany universities (IMT Atlantique, Université de Rennes, Rennes 2, Brest, Angers, Inria) to conduct studies on digital society and innovation. Its core activities include longitudinal surveys on digital usage among individuals, enterprises, and local authorities, academic research publications, and bespoke research services through the OMNI Observatory covering problem definition, data collection, statistical analysis, and digital policy evaluation. The OMNI-PoPu Centre provides specialized economic evaluation of digital public policies with expertise in algorithmic auditing and assessment of supranational regulations (DSA, AI Act).

Product overview

GIS Marsouin operates as a Breton research network focused on digital society and innovation, comprising a main research platform combined with specialized observatories and research services. The core offering includes the OMNI Observatory for digital technology and innovation studies, the OMNI-PoPu Centre for economic evaluation of digital public policies, periodic research surveys (Enquêtes), academic publications, an annual seminar, webinars, and various research projects. These components work together to study digital transformation, technology usage, and societal impacts in Brittany.

Differentiator

Problem solved

Functional benefit

Brands

• OMNI: Marsouin's Observatory for the study of digital technology and innovation, offering bespoke services covering problem definition, data collection, and analysis to understand the mechanisms and challenges of society's digital transformation.
• OMNI-PoPu Centre

Products and services

• OMNI Observatory Marsouin's observatory for the study of digital technology and innovation. The OMNI team offers bespoke services covering problem definition, data collection (surveys, web scraping, digital diagnostics) and analysis to help public institutions and organizations understand the mechanisms and challenges of society's digital transformation.
• OMNI-PoPu Centre Centre for the economic evaluation of digital public policies, developed by Marsouin and AFREN and led by IMT Atlantique in collaboration with partner universities. Covers the entire evaluation chain from design to impact assessment across education, health, information, territories, work, and sustainability, with specific expertise in algorithmic auditing and the evaluation of supranational digital regulations including the DSA and AI Act.
• Digital Usage Surveys (Enquêtes) Periodic research surveys conducted among individuals, enterprises, and local authorities covering digital usage, cybersecurity, education, health, and digital transformation topics in Brittany. Findings are disseminated as open-access survey data and reports for use by institutions, enterprises, and the academic community.

Quantifiable outcome

• Over 2,200 responses collected for AI usage survey among students (2026)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IMT AtlantiquecoreStrategic or Co-development PartnerLead institution for Marsouin and OMNI Observatory, hosting the network's headquarters and providing administrative coordination. IMT Atlantique leads the OMNI-PoPu Centre in collaboration with partner universities.
• AFRENcoreStrategic or Co-development PartnerAssociation Française de Recherche sur les Usages des Réseaux/Numérique. Partner organization that has been assessing digital usage and the digital economy for over 15 years alongside Marsouin.
• Université de RennescoreStrategic or Co-development PartnerPartner university contributing researchers to Marsouin projects, including co-director Marianne Lumeau from CREM laboratory.
• Université Rennes 2coreStrategic or Co-development PartnerKey partner university with researchers from CREAD and PREFics laboratories. Home to Pascal Plantard and other Marsouin researchers.
• Université de Bretagne Occidentale (UBO)coreStrategic or Co-development PartnerPartner university in Brest hosting LEGO laboratory and contributing researchers to Marsouin network.
• Université d'AngerscoreStrategic or Co-development PartnerPartner university contributing researchers from GRANEM laboratory to Marsouin projects.
• INSPEcoreStrategic or Co-development PartnerInstitut National Supérieur du Professorat et de l'Éducation - partner contributing to digital education research.
• InriacoreStrategic or Co-development PartnerFrench research institute for digital science, collaborating on projects including sobriété numérique (digital sufficiency) research.
• La PosteminorStrategic or Co-development PartnerCo-sponsor of the Prix du mémoire (Best Thesis Award), supporting excellence in digital society research among master's students.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Inria: French national research institute for digital science, a partner of Marsouin. Comparable as a French digital research institution, though focused on computer science rather than social science dimensions of digital society.
• France Stratégie: French government strategic analysis agency commissioning digital transformation research. Directly comparable as a public-sector policy evaluation body, though operating at national scope rather than Marsouin's regional focus.
• ARCEP: French regulatory authority for electronic communications and postal services that conducts and commissions research on digital markets. Comparable as a French public-sector body involved in digital policy research, though focused on telecom regulation.
• Pew Research Center: Major US-based nonpartisan research organization conducting public opinion polling and survey research on digital trends. Comparable in longitudinal survey methodology and policy-relevant digital research.

Emerging players

• Fondation pour l'Innovation Politique (Fondapol): French think tank producing research on public policy issues including digital transformation. Comparable in producing independent research informing French digital policy debate.

Direct peers

• Renaissance Numérique: French think tank focused on digital society issues, producing research and policy recommendations. Comparable as a French digital society research/advocacy organization, though structured as an association rather than research consortium.
• AFREN: Association Française de Recherche sur les Usages des Réseaux/Numérique, a core partner of Marsouin for 15+ years. Most directly comparable as a French digital usage research organization with overlapping research community.
• Conseil national du numérique: French independent commission on digital issues producing reports and policy advice on digital society. Closely comparable in mission of producing evidence-based analysis on digital transformation and policy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gis_marsouin
• Facebookfacebook.com/Mrsouin-157409524278706
• LinkedInlinkedin.com/company/gis-m-rsouin

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Gis Marsouin