Martha Franks Retirement Community

What Martha Franks Retirement Community does

Martha Franks Retirement Community is a single-campus Life Plan (Continuing Care) Retirement Community located in Laurens, South Carolina, operated by SCBMA (South Carolina Baptist Ministry for the Aging, Inc.), a 501(c)(3) nonprofit founded in 1954. The community was established in 1984 and is the only Southern Baptist-affiliated Life Plan Retirement Community in the Piedmont region of South Carolina, anchoring its positioning around a Christ-centered mission and a resident base drawn substantially from former pastors, missionaries, and active church members. The organization does not build or sell technology; its product is the physical campus and the continuum of human-delivered care services operating on it.

The campus offers the full senior-living continuum: Independent Living (cottages, patio homes, garden apartments), Assisted Living (Concierge Living and Concierge Living Plus suites), Memory Care at both Assisted Living and Skilled Nursing levels, Skilled Nursing with 24-hour licensed care, and Inpatient/Outpatient Rehabilitation delivered through a partnership with Heritage Healthcare. Additional service lines include Martha Franks Home Care (operating for 30+ years) and The Villa, a public event rental venue. Revenue is generated through monthly recurring fees across care levels, supplemented by Medicare/Medicaid/VA reimbursement for skilled nursing and rehabilitation, Villa event rental income, and tax-deductible charitable contributions to SCBMA.

Martha Franks uses a sales-led go-to-market built on direct outreach via on-campus tours, a Community Sales Manager and Director of Community Outreach, faith-based referrals through the SC Baptist Convention and SCBMA partner churches, healthcare-provider referrals for therapy and skilled nursing, and community events such as Medicare Open Enrollment seminars hosted with the Upper Savannah Council of Governments. Distribution is regional within the Piedmont/Southeast US, with no disclosed geographic expansion, technology platform, or M&A activity.

Name

Martha Franks Retirement Community

Legal name

Martha Franks Retirement Community

Website

https://marthafranks.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Martha Franks Retirement Community is a single-campus, Southern Baptist-affiliated Life Plan Retirement Community in Laurens, South Carolina, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation, and Home Care to seniors in the Piedmont region.

Ownership category

akta.pro rank

Product category

Senior Living — Continuing Care Retirement Community (Life Plan Community)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Other Residential Care Facilities (623990)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Active Adult (55+) Independent Living Communities (HLADAAAD)

akta.pro secondary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Continuing care retirement
• Independent living community
• Assisted living care
• Skilled nursing facility

Headquarters

HQ city

Laurens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Independent Living Rentals: Cottages, patio homes, and garden apartments with monthly rental fees including meals, maintenance, security, and access to campus amenities.
2. Assisted Living Services: Monthly fees for newly renovated one-bedroom suites with medication assistance, meals, maintenance, housekeeping, transportation and activities.
3. Skilled Nursing Care: Long-term skilled nursing services accepting Private Pay, VA Benefits and Long Term Care Insurance for 24-hour licensed nursing care.
4. Rehabilitation Services: Inpatient and outpatient rehabilitation including physical, occupational, speech, and respiratory therapies. Accepts Medicare, Medicaid and VA certifications.
5. Home Care Services: In-home care services accepting Private Pay, VA, Long-term Care Insurance, and vouchers from Alzheimer's Association. Services include medication reminders, housekeeping, companionship, personal care, transportation, meal preparation, and respite care.
6. Villa Event Rental: The Martha Franks Villa is available to the public as a rental venue for meetings, parties, weddings and other events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Martha Franks Retirement Community is a nonprofit Life Plan Retirement Community that provides a continuum of senior living and care services on a single campus in Laurens, South Carolina. Offerings include independent living in cottages, patio homes, and garden apartments; assisted living with concierge support; memory care at assisted living and skilled nursing levels; 24-hour skilled nursing; inpatient and outpatient rehabilitation; and in-home care services. The community also operates The Villa as a public event venue, and accepts Private Pay, VA Benefits, Long-term Care Insurance, Medicare, Medicaid, and Alzheimer's Association vouchers.

Product overview

Martha Franks Retirement Community is a Life Plan Community offering a comprehensive continuum of senior living and care services. The community provides multiple independent living options (Cottages, Patio Homes, Garden Apartments), assisted living with Concierge Living and Concierge Living Plus programs, Memory Care at both assisted and skilled nursing levels, Skilled Nursing with 24-hour licensed care, and Inpatient/Outpatient Rehabilitation services through Heritage Healthcare. Additional services include Home Care for in-home support and The Villa as a public event venue rental. The community operates as a Christ-centered, Southern Baptist affiliated retirement community serving the Piedmont region of South Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Cottages Free-standing, maintenance-free independent living homes with an attached garage, located on the Martha Franks campus in Laurens, South Carolina. Cottage residents have access to main campus amenities, 24-hour security, and personal emergency systems.
• Remodeled Patio Homes Newly remodeled, move-in ready attached patio homes with open floor plans, two bedrooms, two full baths including step-in showers, sunrooms, spacious laundry rooms, and covered carports. Sized 1200-2000 sq ft with 2-3 bedrooms.
• Garden Apartments Independent living apartments sized 500-1200 sq ft with 1-2 bedrooms, including three meals daily, on-campus shuttle service, personal security pendant/watch, and access to fitness facilities.
• Assisted Living Newly renovated one-bedroom suites (275-550 sq ft) for couples and individuals needing assistance with daily living. Offers Concierge Living for medication assistance, meals, housekeeping, and Concierge Living Plus for ADL support. Includes emergency call, campus security, basic cable, and Part B therapy services.
• Memory Care Specialized memory care services for individuals with Alzheimer's or other memory impairments at both Assisted Living and Skilled Nursing levels, featuring specially trained staff, recreational therapy, person-centered care, and secured indoor/outdoor spaces.
• Skilled Nursing Around-the-clock licensed and certified nursing care with individualized care plans, including orthopedic, wound, cardiac, diabetes, and pain management services. Accepts Private Pay, VA Benefits for disabled veterans with 70%+ service-related disability, and Long Term Care Insurance; offers long-term, respite, and hospice care.
• Rehabilitation Inpatient and outpatient rehabilitation services provided by partner Heritage Healthcare, including physical, occupational, speech, and respiratory therapies. Certified for Medicare, Medicaid, and VA, with private rooms available and programs for SI joint stabilization, pain management, orthopedic recovery, prosthetic instruction, stroke rehabilitation, and cardiopulmonary rehabilitation.
• Home Care In-home care services for seniors who want to remain in their own homes, including medication reminders, housekeeping, companionship, meal delivery, personal care, transportation, pet care, meal preparation, and respite care. Accepts Private Pay, VA, Long-term Care Insurance, and Alzheimer's Association vouchers. Has been providing services for over 30 years.
• The Villa Event Venue Rental venue on the Martha Franks campus available to the public for meetings, parties, weddings, and other events.

Quantifiable outcome

• Helping Seniors Thrive Since 1954 - Nearly 70 years of continuous operation

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Heritage HealthcarecoreTechnology or IntegrationHeritage Healthcare provides rehabilitation services through physical, occupational, and speech therapies at Martha Franks. They utilize the latest rehabilitative technology to help patients recover faster. The partnership enables Martha Franks to offer comprehensive therapy programs including SI joint stabilization, pain management, orthopedic programs, prosthetic instruction, amputee training, stroke rehabilitation, and cardiopulmonary rehabilitation.
• SC Baptist Ministries of Aging (SCBMA)coreStrategic or Co-development PartnerSCBMA is the parent organization of Martha Franks Retirement Community - a 501(c)(3) nonprofit organization that includes two retirement communities in South Carolina: Martha Franks at Laurens and Bethea at Darlington. Martha Franks is affiliated with the SC Baptist Convention. SCBMA launched the Helping Seniors Thrive Society Annual Luncheon in 2016 to provide financial assistance to residents who need help each month.
• Upper Savannah Council of GovernmentsminorStrategic or Co-development PartnerChristy Stroud, State Health Insurance Assistance Program Specialist with the Upper Savannah Council of Governments, presents Medicare Open Enrollment Seminars at Martha Franks. These community events are open to the public and free of charge.
• SC Baptist ConventionminorStrategic or Co-development PartnerThe SC Baptist Convention is linked on Martha Franks' website footer. As the only Southern Baptist affiliated retirement community in the Piedmont region of SC, Martha Franks draws from this network of churches for residents and community support.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Life Care Services: Largest CCRC management company in the U.S., managing hundreds of senior living communities on behalf of nonprofit owners. Relevant as an industry peer and as a potential management/services partner for small CCRC operators like Martha Franks.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the United States with independent living, assisted living, memory care, and skilled nursing communities nationwide. Overlaps on service offerings and target customer, but operates for-profit at significantly larger scale.
• Atria Senior Living: National senior living operator offering independent living, assisted living, and memory care across the U.S. Comparable service mix to Martha Franks but as part of a much larger, for-profit portfolio.
• Five Star Senior Living: National senior living operator with independent living, assisted living, memory care, and skilled nursing services. Comparable continuum-of-care model to Martha Franks but at significantly larger scale.
• Sunrise Senior Living: Established national senior living provider with assisted living and memory care communities across the U.S. Comparable assisted living and memory care offerings to Martha Franks, but at national scale.
• Acts Retirement-Life Communities: One of the largest faith-based nonprofit CCRC operators in the U.S., with multiple campuses across the Mid-Atlantic and Southeast. Comparable mission-driven Life Plan model and continuum-of-care structure, though materially larger scale than Martha Franks.

Direct peers

• Wesley Commons: Faith-affiliated CCRC in Greenwood, SC (Piedmont region) offering independent living, assisted living, skilled nursing, and rehabilitation. Highly comparable geographically and demographically to Martha Franks.
• The Methodist Oaks: Faith-based nonprofit CCRC in Orangeburg, SC serving the Piedmont region with a continuum of independent living through skilled nursing. Comparable to Martha Franks on mission, service lines, and regional positioning.
• Presbyterian Communities of South Carolina: Faith-based nonprofit CCRC operator in South Carolina with multiple campuses offering independent living, assisted living, skilled nursing, and memory care. Directly comparable business model and regional footprint to Martha Franks.
• Bethea Retirement Community: Operated by the same parent SCBMA in Darlington, SC. Sister community with an identical Life Plan / CCRC operating model, faith-based nonprofit structure, and overlapping service lines — the most directly comparable peer in the dataset.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/marthafranksretirementcommunity
• LinkedInlinkedin.com/company/martha-franks-retirement-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha Franks Retirement Community