What myexpo does

myexpo is the operating brand of the Association Foire du Valais (founded 1960) and manages the martignyexpo event complex in Martigny, Switzerland, under mandate from the Coopérative du CERM, which owns the physical venue. The martignyexpo complex spans approximately 30,000 m², comprising 11,000+ m² of halls, 1,500 m² of conference space, and 10,000 m² of outdoor areas, and hosts more than 70 exhibitions, congresses, fairs, cultural, and sports events annually, drawing over 300,000 visitors. Its flagship event, Foire du Valais, attracts nearly 250,000 visitors, and other owned events include CaReHo, Agrovina, Your Challenge, Braderies, Brocante, and Passion Auto Show.

The company's commercial offering combines three revenue streams: venue and hall rental to external organizers, organization of its own flagship events, and professional event services covering logistics, technical support, ticketing, and access management. Through its wholly-owned subsidiary Les Acrobates, myexpo extends a nationwide Swiss event agency capability for corporate events, galas, team evenings, and product launches, going beyond the Martigny venue footprint.

myexpo is owned and governed by the Coopérative du CERM cooperative, with the Commune de Martigny as a member partner of the Association since 2010. The legal operating entity is the Association Foire du Valais, which in 2024 relaunched its brand identities as martignyexpo (the venue) and myexpo (the operating group). Pricing is quote-based and not publicly disclosed. The company has no disclosed funding rounds, no AI/technology differentiation, and operates primarily within Suisse romande for venue activities, with Les Acrobates providing nationwide reach for corporate events.

Name

myexpo

Legal name

Association Foire du Valais

Website

https://martigny-expo.ch

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

myexpo operates the martignyexpo event complex in Martigny, Switzerland — a 30,000 m² venue hosting 70+ events and 300,000+ visitors annually — and runs the nationwide Les Acrobates corporate event agency under the Association Foire du Valais.

Ownership category

akta.pro rank

Product category

Event venue and exhibition services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Integrated Convention & Expo Complex Hotels (THAGALAE)

akta.pro secondary industry

Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG)

Keywords

• Event venue management
• Exhibition complex operations
• Corporate event agency
• Trade fair organization
• Event logistics services

Headquarters

HQ city

Martigny

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Flagship event organization: myexpo organizes major regional events including Foire du Valais (250,000 visitors), CaReHo, Agrovina, Your Challenge, Braderies, Brocante, and Passion Auto Show. Revenue generated through event admission, exhibitor fees, and ancillary services.
2. Venue and hall rental: The martignyexpo complex (11,000+ m² halls, 1,500 m² conference spaces, 10,000 m² outdoor spaces) is rented to external event organizers. Revenue from hall and space rentals, including associated technical and logistical support services.
3. Professional event services: Comprehensive event services including logistics, technical support, ticketing, and access management provided to both internal events and external clients renting the venue. Services are offered as add-ons to venue rental and as standalone professional services.
4. Les Acrobates corporate event agency: Subsidiary event agency operating throughout Switzerland, organizing corporate events, galas, team evenings, product launches, and other professional events. Full-service agency model generating revenue from event planning and execution fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

myexpo operates and manages the martignyexpo multi-functional event complex in Martigny, Switzerland (30,000+ m² total). It rents halls, conference rooms, and outdoor areas to external event organizers; provides comprehensive event services (logistics, technical support, ticketing, access management); organizes its own flagship events including Foire du Valais (250,000 visitors); and runs Les Acrobates, a Switzerland-wide corporate event agency offering bespoke event organization, galas, team evenings, and product launches.

Product overview

myexpo is a unified event management ecosystem operating through several integrated offerings. The core product is martignyexpo, a multifunctional exhibition complex in Martigny, Switzerland spanning 30,000 m² that hosts over 70 events annually. myexpo serves as the operating brand managing the venue and providing comprehensive services including logistics, technical support, ticketing, and access management. The subsidiary Les Acrobates provides professional event agency services throughout Switzerland. The portfolio also includes flagship owned events such as Foire du Valais, CaReHo, Agrovina, Your Challenge, Braderies, Brocante, and Passion Auto Show.

Differentiator

Problem solved

Functional benefit

Products and services

• martignyexpo venue rental Rental of the multi-functional martignyexpo exhibition complex in Martigny, Switzerland, including 11,000+ m² of halls, 1,500 m² of conference spaces, and 10,000 m² of outdoor areas, for external event organizers hosting exhibitions, congresses, professional meetings, fairs, cultural events, and sports events. Accommodates 70+ events annually.
• Event services (logistics, technical, ticketing, access management) Comprehensive professional event services bundled with venue rental at martignyexpo, including logistics, technical support, ticketing, and access management. Provided to event organizers renting halls or conference rooms.
• Les Acrobates corporate event agency Wholly-owned subsidiary event agency of myexpo, operating throughout Switzerland to organize corporate events, galas, team evenings, product launches, and other professional events on a full-service basis.
• Foire du Valais annual exhibition The principal annual exhibition organized by myexpo at the martignyexpo venue, featuring artisanal, agricultural, commercial, industrial, and tourism activities of the Valais region, and attracting approximately 250,000 visitors per edition.

Quantifiable outcome

• 300,000+ annual visitors across 70+ events
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Coopérative du CERMcoreOthers · 1 January 2010The cooperative owner of the martignyexpo complex (the walls/real estate). Founded in 1976, the Coopérative du CERM mandated myexpo since 2010 to manage and operate martignyexpo. This is the foundational relationship enabling myexpo's venue operations.
• Commune de MartignycoreStrategic or Co-development Partner · 1 January 2010The Municipality of Martigny became a member of the Association Foire du Valais in 2010, joining the founding members (Société des Arts et Métiers et Commerçants de Martigny, development society, regional tourism office, café/restaurant society). The commune supports the regional economic promotion mission of the association.
• Les AcrobatescoreChannel Partner/ Reseller/ Distributor · 1 January 2010Event agency subsidiary of myexpo, active throughout Switzerland for organizing corporate events, galas, team evenings, product launches, and other professional events. Functions as the group's dedicated event agency arm for bespoke corporate event services.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Easyfairs: Easyfairs is one of Europe's largest trade fair organizers, running hundreds of events across multiple countries with an asset-light venue-partnership model. It is comparable to myexpo's flagship event and agency operations at greater scale, and competes for the same pool of exhibitors seeking Swiss and broader European exposure.
• Messe Frankfurt: Messe Frankfurt operates one of the world's largest exhibition complexes and a global portfolio of trade fairs, including Ambiente and ISH. It is a broad incumbent that competes for international exhibitor attention relevant to Swiss organizers and pressures the competitive positioning of mid-size Swiss venues like martignyexpo.
• RX Global (Reed Exhibitions): RX Global is one of the world's largest trade show and event organizers, running flagship fairs across dozens of industries. While not directly competing for venue rental in Martigny, RX competes for the same exhibitor and corporate organizer budgets and sets the broader standard for trade-fair production myexpo must match to retain premier events.

Direct peers

• MCH Group: MCH Group operates Messe Basel, Messe Zürich, and other Swiss exhibition venues. It is the largest direct competitor to martignyexpo in Switzerland, running comparable large-scale public fairs, congresses, and corporate events with similar venue rental and event organization revenue models.
• BERNEXPO: BERNEXPO is the Bern region's congress and exhibition complex, providing similar hall and conference rental plus in-house event organization services. It is a peer in scale and operating model, serving a different Swiss linguistic region (German-speaking) than martignyexpo.
• Palexpo Geneva: Palexpo is Geneva's primary convention and exhibition center, hosting trade fairs, congresses, and large-scale public events with integrated event services. It directly competes with martignyexpo for Swiss Romande exhibitions and is the closest geographic substitute for both organizers and exhibitors.
• Olma Messen St. Gallen: Olma Messen operates the Olma exhibition grounds in St. Gallen and runs the annual Olma trade fair plus numerous third-party events. The asset-light venue + in-house flagship event model closely mirrors myexpo's martignyexpo/Foire du Valais structure, making it one of the most operationally comparable peers.
• Messe Luzern: Messe Luzern is the central-Switzerland exhibition and congress venue, offering comparable hall rental, conference facilities, and event organization services. It is a structurally similar regional Swiss exhibition complex competing for organizer budgets and corporate event bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/my-expo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myexpo