Lindstrom Company

What Lindstrom Company does

Lindstrom Company is a global branding and culture transformation consulting firm founded by Martin Lindstrom, operating across 5 continents and more than 30 countries with a headcount of 19 employees. The firm advises Fortune 500 enterprises on business transformation, brand differentiation, and organizational culture change using a proprietary consumer-centric methodology structured around three interlinked components: the consumer, the business, and company culture. Named clients include Burger King, Lowes Foods, Pepsi, Nestle, Google, Boar's Head, Beverly Hills Hotels, Maersk, Standard Chartered, Swiss Post, Majid Al Futtaim, Intertek, Dorchester Collection, and Swiss Airlines, with documented transformation outcomes including doubling turnover at Lowes Foods and tripling customer traffic at Majid Al Futtaim over five years.

The firm generates revenue through three primary streams: (1) consulting and transformation services delivered as bespoke enterprise engagements; (2) keynote speaking and workshops delivered to corporate audiences including Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, Mattel, and the World Economic Forum; and (3) book sales, with seven published titles — including several New York Times bestsellers — translated into 60 languages and distributed through Amazon, Barnes & Noble, Books-A-Million, Target, Waterstones, Book Depository, and regional booksellers across 12+ countries. Pricing for consulting and keynote services is quote-based and not publicly disclosed.

The business is almost entirely underwritten by the personal brand of its founder. Martin Lindstrom has been named one of TIME Magazine's 100 Most Influential People, ranked among Thinkers50's top 50 business thinkers for three consecutive years, and named the #18 management thinker in the world in 2020. He maintains a recurring media presence including 20+ appearances on NBC's TODAY show. The firm operates multiple web properties (MartinLindstrom.com, BRANDsense.com, BRANDchild.com, DualBook.com) as content-led marketing channels. The company is privately held, US-domiciled, and has no disclosed funding rounds, M&A activity, or partnership agreements in the source data.

Name

Lindstrom Company

Legal name

Lindstrom Company

Website

https://martinlindstrom.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lindstrom Company is a 19-person boutique branding and culture transformation consulting firm advising Fortune 500 enterprises globally, founded by Martin Lindstrom and monetizing through consulting engagements, keynote speaking, and seven internationally published books.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting and Transformation Services: The company provides business and culture transformation consulting services to enterprise clients including Fortune 500 companies. Services are delivered through direct engagement with the firm led by Martin Lindstrom.
2. Keynote Speaking and Workshops: Martin Lindstrom delivers keynote addresses and conducts workshops for corporate clients and at major conferences and events. He has spoken at Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, Mattel, and the World Economic Forum.
3. Book Sales and Publishing: Martin Lindstrom is the author of seven books including New York Times bestsellers that have been translated into 60 languages. Books are sold through major retailers globally including Amazon, Barnes & Noble, Waterstones, and international booksellers.
4. International Book Distribution: Books are distributed globally through multiple retail channels including Amazon, Book Depository, Barnes & Noble, Books-A-Million, Target, Waterstones (UK), and international retailers across Canada, Australia, Germany, New Zealand, Ireland, South Africa, India, Singapore, UAE, Malaysia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lindstrom Company is a global branding and culture transformation consulting firm founded by Martin Lindstrom. The firm advises large multinational and Fortune 500 clients on business and cultural change through a consumer-centric methodology built around three interlinked components: the consumer, the business, and the company culture. In parallel, the company sells books authored by Martin Lindstrom (seven titles including several New York Times bestsellers) and delivers keynote speaking engagements and executive workshops booked directly with enterprises and conference organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• Business & Culture Transformation Consulting Advisory service for large multinational and Fortune 500 brands that applies a proprietary consumer-centric methodology to drive business and culture transformation. Built around a three-component framework (consumer, business, company culture) that places the customer at the heart of the entire customer journey, the service challenges established thinking and implements true points of differentiation across every brand touchpoint.
• Speaking & Workshops Keynote speaking and executive workshop services delivered by Martin Lindstrom directly to corporate clients and at major conferences and events. The firm has delivered addresses to Google, Kraft Heinz, Disney, Amazon, LEGO, Unilever, Hallmark, Adobe, Mattel, and the World Economic Forum, among others.
• Ministry of Common Sense A hardcover book authored by Martin Lindstrom offering a five-step guide to eliminating bureaucratic red tape and corporate inefficiencies from organizations. One of seven books Lindstrom has authored; the books have been translated into 60 languages and include several New York Times bestsellers.

Quantifiable outcome

• Doubled turnover one store at a time at Lowes Foods
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• frog design: Global design and innovation firm helping enterprises reinvent products, services, and brands — comparable in culture-and-experience transformation focus.
• IDEO: Design and innovation consultancy applying consumer-centric design thinking to enterprise transformation — overlapping methodology with Lindstrom's consumer-led transformation framework.

Direct peers

• Lippincott: Brand strategy and design firm focused on corporate identity and brand-led transformation for global enterprises — closely aligned with Lindstrom's brand transformation offering.
• Wolff Olins: Global brand consultancy delivering brand strategy, identity, and experience for large enterprises. Comparable positioning in the brand transformation category Lindstrom serves.
• Landor & Fitch: Leading global brand consulting and design firm serving Fortune 500 clients across brand strategy, identity, and experience — directly overlapping with Lindstrom's brand transformation mandate.
• Interbrand: Global brand consulting firm offering brand strategy, identity, and experience work to enterprise clients. Directly comparable to Lindstrom's brand and culture transformation focus, though at significantly larger scale.
• Prophet: Brand and marketing consultancy advising enterprises on brand, customer experience, and growth strategy — closely comparable in category, target client, and engagement model.
• Pentagram: Independent design firm delivering brand identity and strategy for major global brands — comparable founder-led, premium positioning with deep enterprise client roster.

Broad incumbents

• Bain & Company: Top-tier global strategy consultancy with brand and customer strategy capabilities serving the same Fortune 500 buyers as Lindstrom, at materially greater scale.
• McKinsey & Company: Global management consulting giant with brand and organizational practices that compete for the same enterprise transformation mandates, though as part of a far broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lindstrom-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lindstrom Company