MART Medical

What MART Medical does

MART Medical is a privately-held value-added distributor and service partner based in Almere, Netherlands, specializing in medical technology products for the Dutch and broader European healthcare market. The company operates as a small organization — five employees led by principals Marco and Toine — and earns revenue through hardware distribution, multi-year service and support contracts, and MedTech consultancy. Its portfolio includes four core product lines: the spencer® smart medication hub (dispensing, video calling, Bluetooth health monitoring, and care-team dashboards) for home and institutional medication management; UVD Robots' autonomous UV-C disinfection systems for healthcare and adjacent facilities; ARxIUM's RIVA automated IV compounding system for hospital pharmacies; and PrivMed's personalized medication dosing platform. Supporting offerings include the GoBe telepresence robot and the spencerAssist mobile application.

The company's go-to-market is enterprise field sales combined with channel-partner and event-driven demand generation: MART conducts consultative sales to hospitals, pharmacies, nursing homes, and home-care organizations, while also acting as a ServiceDesk and Fulfillment Center for medical device manufacturers such as Spencer Health Solutions and ARxIUM. Pricing is quote-based on multi-year contracts and is not publicly disclosed. The customer base spans seven verticals — healthcare, pharmaceutical industry, laboratories, airports, education, offices, and hotels — though healthcare remains the primary segment, with named customers including Prinses Maxima Centrum (RIVA) and Zorgspectrum Het Zand (spencer). Distribution and lifecycle support, rather than in-house R&D, are the central value proposition.

Name

MART Medical

Legal name

Mart Medical

Website

https://martmedical.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MART Medical is a Netherlands-based value-added distributor and service partner that sells, implements, and supports medical technology products — including UVD disinfection robots, the spencer medication hub, RIVA IV compounding systems, and PrivMed — for European healthcare institutions and adjacent verticals.

Ownership category

akta.pro rank

Product category

Medical Technology Distribution and Services

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Surgical & Medical Instruments & Apparatus (3841), Services-Health Services (8000)

akta.pro primary industry

Connected Therapeutics & Smart Drug Delivery Monitoring (HLACAFAL)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI), Medication Adherence, Packaging & Fulfillment Services (Blister/Unit-Dose) (HLAFALAJ), Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

Keywords

• Medical technology distribution
• Healthcare automation solutions
• Infection prevention systems
• Medication management devices
• Medtech service support

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Device Sales and Distribution: MART Medical distributes and sells medical devices including UVD Robots for UV disinfection, spencer medication dispensers, RIVA automated compounding systems, and PrivMed personalized medication solutions. Revenue is generated through product sales to healthcare institutions, pharmacies, hospitals, and care organizations.
2. Service and Support Contracts: The company provides ongoing service desk support, on-site maintenance, remote support, root cause analysis, customer training, and product on/off-boarding for medical devices. This includes MedTech ServiceDesk and Fulfillment Center services.
3. MedTech Consultancy: MART provides consultancy services including implementation support, customer training, and operational support for medical device deployments in healthcare settings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MART Medical distributes and supports a portfolio of medical technology products for healthcare and adjacent verticals across the Netherlands and Europe. Its core offering is the spencer® smart medication dispenser/hub, the UVD Robot autonomous UV-C disinfection system, the RIVA automated IV compounding system, and the PrivMed personalized medication platform. The company provides end-to-end services around these products, including implementation, training, ServiceDesk support, Fulfillment Center operations, and MedTech consultancy.

Product overview

MART Medical distributes and supports a portfolio of healthcare technology products for the Life Sciences sector. The core offerings include spencer® (smart medication dispenser / smarthub for home medication management with video calling and health monitoring), UVD Robot (autonomous UV-C disinfection system), RIVA (automated IV compounding for hospital pharmacies), PrivMed (personalized medication platform), and GoBe (mobile presence robot). Supporting modules include spencerAssist mobile app and spencerCare dashboard. The company operates as a distributor and service partner for UVD Robots and Spencer Health Solutions across Europe, providing implementation, customer service, and MedTech consultancy.

Differentiator

Problem solved

Functional benefit

Brands

• spencer®: World's first smart hub for home medication management - an automatic medication dispenser that helps improve therapy adherence with video calling, health monitoring, and medication dispensing features.
• UVD
• RIVA™
• PrivMed®
• GoBe
• spencerAssist®

Quantifiable outcome

• 97%+ medication therapy adherence achieved with spencer dispensers
• +6 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Smarthouse Amsterdam ConsortiumminorStrategic or Co-development Partner · 20 January 2025MART Medical participates in the Smarthouse Amsterdam initiative at MBO College West (ROC van Amsterdam-Flevoland), a public-private partnership including TNO, FME, Smart Health and Vitality Lab of Hogeschool van Amsterdam, ELLA, Cliëntenbelang Amsterdam, and various healthcare institutions and MedTech suppliers. The initiative prepares students for changing healthcare professions by integrating care technology.
• UVD RobotscoreTechnology or IntegrationMART Medical distributes and supports UVD Robots' autonomous UV-C disinfection robots in the Netherlands and Europe. UVD Robots is the world leader in autonomous UV disinfection with 75% market share. MART handles implementation, service, and support for healthcare customers using UVD Robots for infection prevention.
• ARxIUMcoreChannel Partner/ Reseller/ DistributorMART Medical operates as a subcontractor for ARxIUM, providing implementation and support services for RIVA automated IV compounding robots used in hospital pharmacies. MART helps healthcare customers optimize the use of RIVA systems.
• Spencer Health SolutionscoreStrategic or Co-development PartnerSpencer Health Solutions is the manufacturer of the spencer medication dispenser platform. MART Medical serves as the European partner for implementing spencer, servicing patients, providing support, and helping with new customer implementations. CEO Thomas Rhoads leads Spencer Health Solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henry Schein: Global distributor of medical, dental, and veterinary products with a European presence. Comparable as a large-scale medical device distributor that provides practice solutions and technology products to healthcare providers.
• McKesson: Global healthcare distribution and pharmaceutical services company with substantial European operations. Comparable as a large-scale medical supplies and pharmaceutical distributor that could displace smaller regional distributors.
• Dräger: German medical and safety technology company with products for hospitals, including infection prevention and patient monitoring. Comparable as a broader European MedTech incumbent with overlapping infection control and clinical workflow offerings.
• B. Braun: Global medical device manufacturer with strong European presence offering IV therapy, pharmacy compounding, and infusion solutions. Comparable as a broader incumbent providing hospital pharmacy automation solutions that overlap with RIVA's IV compounding use case.
• Mediq: Major European distributor of medical devices, supplies, and care products to hospitals, pharmacies, and home care. Comparable as a large-scale MedTech value-added distributor serving similar Dutch and European healthcare customers with multi-product portfolios.
• Philips Medication Management: Royal Philips operates connected medication management solutions for hospitals and home care. Comparable as a larger incumbent offering integrated medication adherence technology that competes with spencer in the Dutch and European markets.

Emerging players

• Hero Health: Smart medication dispenser and adherence platform targeting home care patients. Directly comparable to MART's spencer offering, addressing the same use case of automated medication dispensing with reminders and caregiver connectivity.

Direct peers

• Spencer Health Solutions: Manufacturer of the spencer smart medication hub that MART Medical distributes in Europe. Comparable as the direct parent supplier of MART's flagship product and provides insight into the underlying product economics and roadmap.
• Xenex Disinfection Services: Manufacturer of LightStrike UV disinfection robots for hospitals, directly competing with UVD Robots which MART Medical distributes. Comparable for the autonomous UV-C disinfection product category that anchors MART's infection prevention portfolio.
• ARxIUM: Manufacturer of RIVA fully automated IV compounding systems, which MART Medical distributes and supports. Comparable as both an existing partner and a potential direct competitor for hospital pharmacy automation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/martmedical

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MART Medical