Marysville

What Marysville does

Marysville Medical Practice is a single-site NHS general practitioner partnership operating from Brook Street, Belle Vue, Shrewsbury, England, under an NHS General Medical Services (GMS) contract. The practice serves registered patients within the Shrewsbury catchment area, delivering standard primary care including consultations, chronic disease management clinics (asthma, coronary heart disease, diabetes), childhood and travel immunisations, maternity and contraception services, home visits, and mental health support. It is accredited as an Armed Forces Veteran Friendly practice by the Royal College of General Practitioners and holds Training Practice status, with GP Partner Dr Philippa Hine overseeing registrar education under Dr Visick. The practice is one of 16 members of the Shrewsbury Primary Care Network, which provides extended access appointments during evenings, weekends, and bank holidays through a hub model.

The operating model combines physical consultations with patient-facing digital services: online prescription ordering and appointment booking via Patient Access and NHS App, two-way SMS reminders via MJOG, online triage via AccuRx (Florey), and electronic Summary Care Record sharing. Non-NHS revenue is generated through private services including pre-employment and driving medicals, insurance and passport forms, travel vaccinations, and a weekly vasectomy clinic led by Dr Hans-Joerg Zeif, with medical reporting outsourced to Medi2data. Community integration is delivered through an active Patient Participation Group, social prescribing links, and formal service agreements with Briarfields and Hartlands Care Homes. Leadership is split between Managing Partner Izzy Culliss (also Finance Manager for Shrewsbury PCN) and GP Partner Dr Philippa Hine, supported by salaried GPs Dr Richard Fair and Dr Leticia Doherty, a Practice Manager, nurse practitioners, urgent care practitioners, counsellors, and administrative staff, totaling 18 employees.

Name

Marysville

Legal name

Marysville Medical Practice

Website

https://marysville.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marysville Medical Practice is a single-site NHS GP partnership in Shrewsbury, England, serving registered local patients with standard primary care, chronic disease clinics, travel vaccinations, and vasectomy services under an NHS GMS contract. It is a Training Practice and Armed Forces Veteran Friendly accredited.

Ownership category

akta.pro rank

Product category

Primary Care / General Medical Practice

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

Keywords

• General medical practice
• NHS primary care
• Chronic disease management
• Travel vaccination services
• Vasectomy services

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. NHS General Medical Services (GMS) Contract: Core NHS funding for providing general practice services including consultations, treatments, and preventive care. Funded at approximately 31p per patient per day under the NHS contract.
2. Prescription Fees: NHS prescription charges at £9.35 per item for patients not exempt. Prescription prepayment certificates available at £108.10 (12-month) or £30.25 (3-month).
3. Non-NHS Private Services: Charges for services not covered by NHS contract including medicals for pre-employment/sports/driving (HGV, PSV), insurance claim forms, passport signing, prescriptions for medication abroad, private sick notes, and vaccination certificates. Medical reporting outsourced to Medi2data.
4. Vasectomy Service: Weekly vasectomy clinics held in Minor Ops Suite. Counselling required prior to operation date with 1-2 week cooling off period. Surgeon is Dr Hans-Joerg Zeif.
5. Travel Vaccinations: Travel vaccination service where some vaccines are provided on NHS and others via private prescription with additional charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Marysville Medical Practice is an NHS GP partnership delivering primary medical care from its Shrewsbury premises. Its core offering covers standard GP consultations, chronic disease management clinics (asthma, coronary heart disease, diabetes), childhood and travel vaccinations, maternity and mental health support, contraception including coil/IUS fitting, and a weekly vasectomy service in its Minor Ops Suite. It supplements in-person care with online patient triage (AccuRx), NHS App and Patient Access for prescriptions and appointments, extended-hours appointments via the Shrewsbury PCN, and non-NHS private services such as medicals and insurance reports.

Product overview

Marysville Medical Practice operates as a single-site NHS GP practice in Shrewsbury, providing a comprehensive suite of primary care services. The core offering consists of general practitioner consultations supplemented by chronic disease management clinics (asthma, CHD, diabetes), travel vaccinations, vasectomy services, and contraception including coil/IUS fitting. Patient-facing digital services include online prescription ordering and appointment booking via Patient Access and NHS App, text message reminders through MJOG, and online consultation via AccuRx/Florey. The practice is Armed Forces accredited and offers extended access appointments through a Shrewsbury PCN hub network.

Differentiator

Problem solved

Functional benefit

Products and services

• Core NHS GP Services General practitioner consultations for diagnosis, treatment, and health management across the full spectrum of primary care needs for registered NHS patients in Shrewsbury.
• Chronic Disease Management Clinics Specialist recall clinics for asthma, coronary heart disease and diabetes management with multidisciplinary team involvement, regular reviews and medication management.
• Travel Vaccinations Pre-travel health consultations and vaccinations delivered by practice nurses at least 8 weeks before travel, with some vaccines available on NHS and others via private prescription.
• Vasectomy Service Weekly vasectomy clinics held in the Minor Ops Suite by Dr Hans-Joerg Zeif with theatre assistant support, preceded by telephone counselling and a 1-2 week cooling-off period.
• Contraception Services GP-delivered contraception including coil/IUS fitting; broader sexual health services accessed via referral to the OpenClinic partnership.
• Armed Forces Veteran Health Services Armed Forces veteran-friendly accredited identification, treatment and onward referral to dedicated NHS veteran pathways including Veterans' Mental Health TILS, CTS and Veterans Trauma Network.
• Extended Access Appointments Pre-bookable appointments through the Shrewsbury PCN hub network on weekday evenings (6:30pm-8pm), Saturdays (8:30am-5pm), Sundays (8:30am-12:30pm) and bank holidays.
• Community Care Coordination / Social Prescribing Social prescribing and community care coordination that supports socially isolated patients with multiple health conditions through voluntary sector referrals and signposting.
• Non-NHS Private Services Chargeable private services including medicals for pre-employment, sports and driving (HGV, PSV), insurance claim forms, passport signing, prescriptions for medication abroad, private sick notes and vaccination certificates, with medical reporting outsourced to Medi2data.
• Online Patient Services Repeat prescription ordering, appointment booking, blood results viewing, and document access via Patient Access, NHS App, and AccuRx (Florey) online triage for patients registered with the practice.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shrewsbury Primary Care Network (PCN)coreStrategic or Co-development PartnerMarysville is one of 16 practices in Shrewsbury PCN, working together to provide Extended Access appointments to patients in evenings, weekends, and bank holidays through a hub model. PCN also facilitates shared services and workflow coordination.
• Veterans' NHS ServicescoreStrategic or Co-development PartnerPartnership with dedicated NHS veteran health services including Veterans' Mental Health Transition, Intervention and Liaison Service (TILS), Veterans' Mental Health Complex Treatment Service (CTS), and Veterans Trauma Network for referral of identified veterans.
• OpenCliniccoreStrategic or Co-development PartnerFree, confidential, inclusive sexual health service in Shropshire, Telford & Wrekin and South Staffordshire, provided in partnership by South Staffordshire and Shropshire NHS Foundation Trust and SH:24. Offers emergency contraception, HIV PEP/PREP, STI testing, contraception, and HIV support services.
• South Staffordshire and Shropshire NHS Foundation TrustcoreStrategic or Co-development PartnerNHS Foundation Trust providing community health and mental health services. Partners with SH:24 on OpenClinic sexual health services and provides community nursing, mental health crisis services (Access Line: 0300 124 0365).
• Radbrook Pharmacy and Rhodes PharmacyminorChannel Partner/ Reseller/ DistributorLocal pharmacies that dip urine samples and provide advice/treatment for urinary infections, reducing need for GP appointments for simple UTI cases.
• NHS Digital / NHS EnglandcoreOthersNHS England and NHS Digital provide the regulatory framework, technology platforms (NHS App, NHS 111), and commissioning arrangements under which the practice operates GMS contract services.
• Briarfields and Hartlands Care HomescoreStrategic or Co-development PartnerPractice provides medical services to residents of these nearby care homes. Staff have protocols for handling urine infections and other care home resident health issues, with duty GP contact available.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Modality Partnership: Modality Partnership is one of the largest NHS super-partnerships, running dozens of GP practices under GMS contracts across England. It is a direct functional comparator for an independent practice evaluating scale, PCN collaboration, and multi-site operating economics.
• HCA Healthcare UK: HCA Healthcare UK runs private hospitals and outpatient facilities including GP services in London and other major cities. While primarily secondary/tertiary care, it is a broad incumbent comparator for non-NHS/GP-adjacent demand in the UK private healthcare market.
• Operose Health: Operose Health (formerly AT Medics) operates a large portfolio of NHS GP practices across England under GMS contracts. As a broad incumbent it offers a directly comparable operating model (NHS-contracted primary care delivery) at materially greater scale, useful as a benchmark for governance, workforce structuring, and digital deployment in the same funding environment.
• Bupa Health Clinics: Bupa operates private GP and health clinics across the UK offering in-person and remote consultations. As a broad incumbent it overlaps with Marysville's non-NHS private services (medicals, travel vaccinations, prescriptions) and is a comparator for the private-pay side of the practice.

Emerging players

• Babylon Health (now eMed): Babylon/eMed provides digital-first NHS GP consultations via the NHS App pathway and is a leading 'emerging player' benchmarking how virtual triage and remote consultation are reshaping access to general practice services compared with a bricks-and-mortar practice like Marysville.
• Doctor Care Anywhere: Doctor Care Anywhere delivers video and phone GP consultations, often via insurer and employer channels. It targets the same general practice demand as Marysville, though primarily in private/insured contexts rather than core NHS.
• Push Doctor: Push Doctor offers online GP consultations, including NHS-funded appointments through selected partnerships. It is an emerging digital-first peer addressing the same primary care demand and competing for low-acuity patient volumes.
• Livi (KRY International): Livi partners with NHS practices to provide video GP consultations to registered patients in the UK. It is an emerging digital-first comparator that competes for the same patient demand, particularly convenient/remote consultation slots, as a traditional Shrewsbury practice.

Others

• Medi2data: Medi2data is an 'others'/ecosystem partner that provides outsourced medical reporting (eMR) for non-NHS services; Marysville uses it for insurance reports and private medicals. It is comparable as an enabling/supply-side partner for the practice's private revenue stream rather than a clinical competitor.

Direct peers

• Shrewsbury PCN member practices (e.g., other Shrewsbury PCN GP surgeries): The 15 other Shrewsbury Primary Care Network practices share the same PCN, Extended Access hub rota, and local patient population. They are direct peers for purposes of comparing list size, CQC standing, patient experience, and PCN-level service delivery in Marysville's actual catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MarysvilleMP
• Facebookfacebook.com/MarysvilleMP
• LinkedInlinkedin.com/company/marysville

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marysville