Marzi by Primus
Marzi by Primus operates a premium, ticket-based community platform exclusively for Indian adults aged 50+ (Generation Evergreen), curating in-person meetups, social events, wellness activities, and an annual festival in Bengaluru and Mumbai, with a companion Marzi Holidays travel-planning vertical.
- Company typePrivate
- Founded-
- HeadquartersBengaluru, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Marzi by Primus does
Marzi by Primus, legally Marzi Agetech Private Limited and headquartered in Bengaluru, India, operates a premium, vertically-specialized community platform exclusively for adults aged 50+, whom it brands as "Generation Evergreen" (Gen Ev). The platform curates and tickets in-person experiences — including Circle of Strength sharing circles, Sundowner parties, Weekend Farmstays, wellness activities, game nights, and the annual B.OLD FEST festival — initially in Bengaluru and Mumbai, with stated intent to expand nationally across India. Distribution runs through the marzi.life website, an Android app on Google Play Store (app ID marzi.app), and a WhatsApp Community channel used for direct member engagement.
The company runs a pay-per-experience, asset-light ticketing model with no membership subscriptions disclosed, charging ₹599–₣4,499 (plus 18% GST where applicable) per ticket plus a ₹500 first-meetup discount for new members, and a separate ₹199 travel-consultation fee. A separate legal entity, Enriched Reverie Senior Services Pvt Ltd (operating as Marzi Holidays), extends the platform into senior-first holiday planning with expert consultation and an AI-powered trip planner. GTM is community-led and event-driven, supplemented by content marketing via a 70+ article blog, organic social (Instagram, Facebook, LinkedIn, YouTube), and WhatsApp groups.
Founded in 2024, Marzi employs approximately 7 people, has disclosed no funding rounds, no institutional investors, no patents, and no awards. Customer base is undefined ("0+" displayed on site), operates only in India, and revenue is not disclosed. The business model combines high-touch community events with transactional ticket revenue and adjacent travel services, targeting a demographic underserved by mainstream social platforms.
Marzi by Primus firmographics
Firmographics- Name
- Marzi by Primus
- Legal name
- Marzi Agetech Private Limited
- Website
- https://marzi.life
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marzi by Primus operates a premium, ticket-based community platform exclusively for Indian adults aged 50+ (Generation Evergreen), curating in-person meetups, social events, wellness activities, and an annual festival in Bengaluru and Mumbai, with a companion Marzi Holidays travel-planning vertical.
- Ownership category
- akta.pro rank
Marzi by Primus industry classification
Industry- Product category
- Senior Lifestyle and Community Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- akta.pro primary industry
- Strategic Meetings Management (SMM) & Governance (THACAFAA)
- akta.pro secondary industries
- Meetings, Events & Group Travel Strategy (SMMP) (THACAMAE), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Marzi by Primus is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Marzi by Primus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Ticket Sales: Pay-per-experience model where members purchase tickets for curated events and meetups including group gatherings, cultural outings, wellness sessions, farmstays, and social events. Tickets are non-refundable unless cancelled by Marzi.
- Travel Planning Services: Marzi Holidays provides senior-first holiday planning with consultation services and end-to-end trip planning. Includes AI-powered trip planner and expert travel consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Circle of Strength - Guided sharing circle event |
| Unit Pricing | Pay-as-you-go | Sundowner - Retro-themed party event |
| Unit Pricing | Pay-as-you-go | Weekend Farmstay - Overnight escape near Bengaluru |
| Unit Pricing | Pay-as-you-go | Travel Consultation - Expert guidance session |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Marzi by Primus product offering
Product offeringCore offering
Marzi by Primus is a premium community platform for adults aged 50+ in India, offering curated in-person meetups, social events, cultural outings, wellness activities, and shared experiences in Bengaluru and Mumbai on a pay-per-experience model. The company also operates Marzi Holidays, a senior-first travel planning service providing AI-powered itinerary generation and expert travel consultation for domestic and international trips.
Product overview
Marzi by Primus operates as a dual-platform ecosystem for adults aged 50+ (Generation Evergreen). The core Marzi Community Platform is a premium community and events platform offering curated in-person meetups and social experiences in Mumbai and Bengaluru, including event types such as Weekend Farmstay, Circle of Strength, Sundowner parties, and the annual B.OLD FEST festival. The companion Marzi Holidays service provides senior-first travel planning with AI-powered itinerary generation and expert consultation for both domestic and international destinations. The Marzi mobile app (Android) extends the platform for on-the-go access. Both platforms share the Marzi branding and are designed to foster meaningful connections and active lifestyles for the 50+ demographic in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Marzi Community Platform Premium community platform for adults aged 50+ (Generation Evergreen) offering curated in-person meetups, group gatherings, cultural outings, wellness activities, social events, and community connections in Mumbai and Bengaluru.
- Marzi Holidays Senior-first holiday planning service for travellers 50+, offering personalized trip planning, AI-powered itinerary generation, expert travel consultation, and curated signature journeys including domestic and international destinations.
- B.OLD FEST Annual festival event for the 50+ community featuring curated experiences and community gatherings, running from 10 July to 31 July.
- Marzi App Mobile application for Android available on Google Play Store, enabling users to explore curated meetups, connect with the community, join interest-based groups, and stay updated on upcoming experiences.
Companies that use Marzi by Primus
Customer profileSegments1 record
Ideal customer profiles2 records
Marzi by Primus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Marzi by Primus partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Marzi by Primus competitors and assessment
Company assessmentDirect peers
- Tribeca Care: India-based elder care provider offering health, wellness, and engagement services to seniors. Comparable in serving the Indian 50+ market with bundled lifestyle and care offerings, though more care-focused than Marzi.
- Stitch: A US-based online community platform specifically designed for adults 50+ to meet, socialize, and attend group activities. Closely comparable to Marzi in target demographic, community-led GTM, and curated activity model.
- Silversurfers: UK-based community and content platform for people aged 50+, offering articles, forums, and local meetups. Directly comparable to Marzi in serving an older demographic with curated experiences and content-driven engagement.
- Emoha: India-based elder care and engagement platform offering services, community events, and emergency support for seniors. Comparable to Marzi in the India 50+ market and in combining social/community engagement with service delivery.
Broad incumbents
- Airbnb: Global marketplace for stays and curated local experiences. Comparable to Marzi in monetizing curated experiences and the Marzi Holidays travel vertical, though at vastly greater scale and across all demographics.
- Nextdoor: Neighborhood-based social network for local community connection. Comparable to Marzi in the hyperlocal community engagement motion, though not age-segmented and primarily text/feed-based rather than event-led.
- Meetup: Global platform for finding and building local interest-based groups and in-person events. Comparable to Marzi in the curated in-person meetup and community-event mechanic, though not age-segmented.
- Eventbrite: Global self-service event ticketing and management platform. Comparable to Marzi in the pay-per-event ticketing model and event-discovery UX, but as broad infrastructure rather than a curated 50+ community.
Emerging players
- Lu.ma: Modern event hosting and discovery platform popular with tech and creative communities. Comparable to Marzi in powering curated, community-driven event experiences, though younger in audience and global rather than India-focused.
Regional players
- LocalCircles: India-based community engagement and civic participation platform. Comparable to Marzi in building online-to-offline communities in India, though focused on civic/policy engagement rather than lifestyle experiences for seniors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Marzi by Primus social profiles
Digital presenceMarzi by Primus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marzi by Primus leadership team
Management profileNumber of profiles
Marzi by Primus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marzi by Primus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marzi by Primus
What does Marzi by Primus do?
Marzi by Primus is a premium community platform for adults aged 50+ in India, offering curated in-person meetups, social events, cultural outings, wellness activities, and shared experiences in Bengaluru and Mumbai on a pay-per-experience model. The company also operates Marzi Holidays, a senior-first travel planning service providing AI-powered itinerary generation and expert travel consultation for domestic and international trips.
Is Marzi by Primus a public or private company?
Marzi by Primus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marzi by Primus founded?
Marzi by Primus was founded in -1. It employs 1 to 10 people.
Where is Marzi by Primus based?
Marzi by Primus is headquartered in Bengaluru, India, in the Asia region.
How does Marzi by Primus make money?
Two revenue lines are on record. Event Ticket Sales are the primary driver. The others are travel Planning Services.
Who are Marzi by Primus's main competitors?
Direct peers on record are Tribeca Care, Stitch, Silversurfers and Emoha. Broad incumbents are Airbnb, Nextdoor, Meetup and Eventbrite. Lu.ma is listed as an emerging player. LocalCircles is listed as a regional player.
Does Marzi by Primus have an API?
No public API is recorded for Marzi by Primus.
What industry is Marzi by Primus in?
Marzi by Primus's product category is Senior Lifestyle and Community Services. Its primary akta.pro industry code is THACAFAA, Strategic Meetings Management (SMM) & Governance, with a secondary code of THACAMAE, Meetings, Events & Group Travel Strategy (SMMP). Its NAICS code is 624120.