Mascioni Hotel Collection

Name

Mascioni Hotel Collection

Legal name

Standard Textile Co., Inc.

Website

https://mascionihotelcollection.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Mascioni Hotel Collection is a luxury hospitality linen brand, wholly owned by Standard Textile Co., Inc., designing and manufacturing bespoke bed, bath, robe, and throw linens for luxury hotels, resorts, and spas worldwide from its Cuvio, Italy production facility.

Ownership category

akta.pro rank

Product category

Luxury Hospitality Textiles

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

akta.pro industry

PRIMARYHSAJAMAI

Spa, Salon & Gym Towel/Linen Service

Home & Personal Services/Laundry, Dry Cleaning & Garment Care/Uniform, Linen & Towel Rental / Service (Residential & Small Business)

Keywords

• Luxury hospitality linens
• Hotel bed linens
• Hotel bath towels
• Hospitality robes and throws
• Luxury hotel textiles

Headquarters

HQ city

Cincinnati (Ohio)

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Linen Sales to Hospitality: B2B sales of bespoke bed, bath, robe, and throw linens to luxury hotels, resorts, and spas. Products are sold as complete linen programs tailored to each property's brand standards and design identity.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mascioni Hotel Collection manufactures and sells bespoke luxury bed linens, bath towels, robes, and throws designed exclusively for high-end hotels, resorts, and spas. The collection is engineered for hospitality-grade durability and consistent presentation through repeated commercial laundering. Products are made in Cuvio, Italy using premium long-staple and ring-spun cotton, with weave constructions including sateen, diamond pique, dobby, and velour.

Product overview

Mascioni Hotel Collection is a luxury linen brand exclusively dedicated to the hospitality market, offering a unified portfolio of bespoke bed, bath, and table linens engineered for luxury hotels and resorts. The product line is organized into four main collections: Bath (LIDO, LIDO PLUSH, SIENA), Bed (BARI, CEFALÙ, PALERMO, RAVELLO, VERONA), Robes (LAGO, Luna, LIDO, LUCE, LENE, LUCCA), and Throws. Products range from standard offerings like 300 thread count sheets to premium options using Supima® cotton and 600 thread count sateen. The collection emphasizes Italian textile craftsmanship combined with hospitality-specific engineering for durability and consistent presentation after repeated laundering.

Differentiator

Problem solved

Functional benefit

Products and services

• LIDO Bath Collection Bath towels woven at 600 GSM from 100% ring-spun cotton with a diamond pique decorative hem, engineered for hospitality laundering and OEKO-TEX Standard 100 certified.
• LIDO PLUSH Bath Collection Premium bath collection at 700 GSM featuring a plush, absorbent hand designed for flagship properties where tactile impression is critical.
• SIENA Bath Collection Bath collection in 100% zero-twist cotton at 700 GSM with a timeless dobby design, focused on softness, absorbency, and welcoming weight.
• BARI Bed Collection Most loved sheeting collection in 300 thread count from 100% ring-spun elongated staple cotton, positioned for everyday elegance in hospitality settings.
• CEFALÙ Bed Collection 400 thread count sateen bedding that balances softness with structure and dimensional hand for an inviting yet crisp feel.
• PALERMO Bed Collection Signature 300 thread count sheeting collection in 100% Supima® elongated staple cotton, twice as strong as regular cotton, available for limited periods.
• RAVELLO Bed Collection Exclusively made-to-order 600 thread count sateen bedding with luminous construction, exceptionally smooth drape, and tuck pleat detail for flagship properties.
• VERONA Bed Collection 300 thread count 100% cotton sateen bedding with a distinguished 5mm white stripe for softness, sophistication, and signature presentation.
• LAGO Robe Bath robe in 100% American and Turkish Aegean cotton velour with a checkered pattern accent on collar, cuffs, and pocket hems.
• Luna Robe Bath robe in 100% American and Turkish Aegean cotton velour with a polished design and black accent piping along collar, cuffs, and pockets.
• LIDO Robe Bath robe in 100% American and Turkish Aegean cotton with a timeless diamond weave shell and soft terry interior.
• LUCE Robe Kimono-style robe in 100% American and Turkish Aegean cotton velour with channel stitch hem on collar, pocket hems, cuffs, and detached belt.
• LENE Robe Renowned robe in 100% American and Turkish Aegean cotton velour with applied grey linen shawl collar and matching cuffs.
• LUCCA Robe Hooded robe featuring grey mélange fabric with velvety fleece interior, drop sleeves, rolled cuffs, functional side pockets, and centered hanging loop.
• Throws Made-to-order throws designed and produced under textile artisans in Cuvio, Italy, using hand-selected natural fibers for texture, softness, and lightweight warmth.

Quantifiable outcome

• Products maintain presentation and quality after repeated laundering cycles in high-occupancy hospitality environments
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Accor (Fairmont, Sofitel Legend, Sofitel, MGallery Collection)flagshipStrategic or Co-development PartnerStrategic partnership making Mascioni Hotel Collection the preferred luxury linen provider for Accor's luxury brands across over 350 properties worldwide. Collaboratively crafted exclusive bed and bath collections tailored to each brand's identity: Sofitel/Sofitel Legend (French elegance), MGallery (modern twist), Fairmont (refined luxury). Omer Acar (CEO, Fairmont) and Maud Bailly (CEO, Sofitel Legend, Sofitel, MGallery & Emblems) publicly endorsed the partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pratesi: Italian luxury linen house known for high-end bed linens and bath products supplied to luxury hotels, yachts, and private residences. Comparable to Mascioni in heritage, Italian provenance, and hospitality-focused positioning at the top end of the market.
• Frette: Italian luxury linen manufacturer founded in 1860, supplying bed, bath, and table linens to the world's leading luxury hotels and residences. Frette is the most direct competitor to Mascioni, sharing Italian heritage, hospitality-exclusive positioning, and tier-1 hotel group customer base.
• Anichini: American luxury textile brand producing custom and ready-made linens for luxury hotels, residences, and yachts. Comparable to Mascioni as a premium, hospitality-focused linen maker with custom embellishment capabilities and tier-1 hotel customers.
• Matouk: American luxury linen manufacturer serving fine hotels, resorts, and consumers with bed and bath linens. Matouk competes head-to-head with Mascioni for luxury hospitality accounts in North America with similar premium cotton and custom embellishment offerings.
• Sferra: American luxury linen maker with deep roots in Italian craftsmanship, offering bed, bath, and table linens to luxury hotels and consumers. Sferra directly competes with Mascioni in the upscale hospitality linen segment and at the same premium price tier.
• Schlossberg: Swiss luxury textile company specializing in premium bed, bath, and table linens for upscale hotels and residences. Comparable to Mascioni in European heritage, hospitality exclusivity, and premium price tier.
• Yves Delorme: French luxury linen brand offering bed, bath, and table linens to premium hotels, spas, and retail customers. Operates as a direct competitor to Mascioni in the European luxury hospitality linen segment with comparable brand-tier positioning.
• Abyss Habidecor: Portuguese manufacturer of luxury bath linens and rugs, serving high-end hotels, spas, and residences globally. Direct competitor to Mascioni in the luxury bath segment with overlapping hospitality customer base and comparable premium cotton positioning.
• Bagni & Co: Italian luxury bath linen brand focused on hotel, spa, and residential clients. Direct competitor to Mascioni's bath collection with overlapping Italian heritage and luxury hospitality customer base.

Emerging players

• Downlite International: US-based hospitality textiles manufacturer producing down bedding, pillows, and linens for hotels. Comparable to Mascioni as a B2B hospitality linens supplier, though focused more on down bedding than woven bath/bed linens — partial overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MascioniHotelCollection
• LinkedInlinkedin.com/company/mascioni-hotel-collection
• Instagraminstagram.com/mascionihotelcollection

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mascioni Hotel Collection