Maserati of Marin

What Maserati of Marin does

Maserati of Marin is a privately held luxury automobile dealership headquartered at 620 Du Bois St, San Rafael, California, operating as part of the Boardwalk Auto Group. The dealership sells new Maserati vehicles (Grecale, Ghibli, Levante, Quattroporte, MC20, GranTurismo, GranCabrio, GT2 Stradale, MC PURA, and the GranTurismo Folgore electric) and pre-owned luxury/exotic vehicles from brands including Land Rover, Mercedes-Benz, Bentley, McLaren, Lamborghini, Porsche, Lotus, and Ford. It serves affluent Bay Area customers across Marin County, Mill Valley, San Francisco, Oakland, and Emeryville, with customer testimonial evidence indicating repeat-purchase behavior and long-term lease relationships.

The business operates a traditional franchise model with incidental digital touchpoints. Revenue is generated through five streams: new vehicle sales, pre-owned vehicle sales, financing/transaction fees, service and maintenance, and OEM parts sales. The technology stack is a Dealer Inspire-powered website offering online inventory browsing, online finance applications, online service scheduling, online parts ordering, and a QR code-based test drive booking flow with license upload. Vehicle pricing is quote-based and not publicly disclosed. The dealership promotes the Maserati Fuoriserie bespoke customization program and offers valet pickup/drop-off within 15 miles for service customers.

The dealership is led by General Manager Lana Abukweik, Finance Manager Noor Nijem, Brand Manager Rory Yellin, Director of Marketing Della Thomson, Aftersales Director Woody Barragan, and Parts Specialist Adam Elliott, with a total headcount of approximately six staff. It is a franchisee of Maserati (Stellantis) and shares operational infrastructure with sibling stores under Boardwalk Auto Group, including Alfa Romeo of Marin. No AI/ML capabilities, no external funding, no M&A activity, and no expansion beyond the single San Rafael location are indicated in the available data. Revenue is not publicly disclosed.

Name

Maserati of Marin

Legal name

Maserati of Marin

Website

https://maseratimarin.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maserati of Marin is a privately held luxury car dealership in San Rafael, California, selling new Maserati vehicles and pre-owned exotics to affluent Bay Area customers, with financing, service, and parts operations under Boardwalk Auto Group.

Ownership category

akta.pro rank

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Maserati vehicles including Ghibli, Levante, Quattroporte, Grecale, GranCabrio, MC20, GranTurismo, and GT2 Stradale models
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used luxury vehicles including Land Rover, Mercedes-Benz, Bentley, McLaren, Lamborghini, Porsche, Lotus, and Ford
3. Automotive Financing: Providing competitive financing rates and terms for new and used vehicle purchases through in-house finance team
4. Service and Maintenance: Luxury service center providing vehicle maintenance, repairs, and pampering with factory-trained technicians using genuine Maserati parts
5. Parts Sales: Sale of genuine OEM parts for vehicle maintenance, repairs, and accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Maserati of Marin is a luxury automobile dealership located in San Rafael, California that sells new Maserati vehicles (including Grecale, Ghibli, Levante, Quattroporte, MC20, GranTurismo, GranCabrio, GT2 Stradale, and MCPURA) and certified pre-owned luxury vehicles from multiple brands. The dealership operates a service center with factory-trained technicians using genuine OEM parts, an in-house finance department offering vehicle financing and leasing, and a parts department supporting the Maserati Fuoriserie personalization program.

Product overview

Maserati of Marin is a luxury automobile dealership offering new Maserati vehicles and pre-owned vehicles from multiple luxury brands. The new vehicle portfolio comprises the following distinct product lines: the Grecale luxury SUV (mild hybrid or Nettuno V6), Ghibli sport sedan, Levante luxury SUV, Quattroporte executive sedan, MC20 super sports car, GranTurismo grand tourer (ICE or electric), GranTurismo Folgore all-electric variant, GranCabrio convertible, GT2 Stradale high-performance sports car, and MC PURA pure driving machine. Beyond vehicle sales, the dealership provides vehicle financing/lease programs, factory-trained service and maintenance with genuine OEM parts, and the Maserati Fuoriserie personalization program for bespoke customization. The pre-owned inventory includes non-Maserati luxury brands such as Land Rover, Mercedes-Benz, Bentley, McLaren, Lamborghini, Porsche, Lotus, and Ford.

Differentiator

Problem solved

Functional benefit

Products and services

• New Maserati Vehicles Sale of new Maserati automobiles including SUVs, sedans, sports cars, and convertibles to individual consumers seeking Italian luxury vehicles.
• Pre-Owned Vehicles Sale of certified pre-owned and used luxury vehicles from multiple brands including Maserati, Land Rover, Mercedes-Benz, Bentley, McLaren, Lamborghini, Porsche, Lotus, and Ford.
• Grecale Maserati luxury SUV featuring mild hybrid or powerful V6 Nettuno engine options, 12.3-inch digital cluster, and Level 2 advanced driving assistance.
• Ghibli Maserati luxury sport sedan with twin-turbo V6 and V8 engine options or mild hybrid propulsion, featuring dual-pane glass and premium audio systems.
• Levante Maserati luxury SUV combining performance with everyday usability and Italian craftsmanship.
• Quattroporte Original race-bred luxury sedan since 1963 offering V6 or V8 Trofeo engine options with Maserati Intelligent Assistant infotainment.
• MC20 Maserati super sports car featuring 3.0L Nettuno V6 engine with 630 horsepower, 0-100 km in under 2.9 seconds, and carbon-fiber monocoque chassis.
• GranTurismo Grand tourer available with twin-turbo V6 or full-electric Folgore powertrain featuring Formula E-derived 800-volt technology and up to 761 hp.
• GranCabrio Maserati open-top grand tourer convertible with 542 HP Nettuno V6 engine, featuring four drive modes and racing-derived performance.
• GranTurismo Folgore First fully electric Maserati with 800-volt technology, three 300-kW motors delivering up to 761 hp, 0-60 mph in 2.7 seconds, and 450 km range.
• GT2 Stradale High-performance road-legal sports car with 631 HP Nettuno V6 engine, carbon-fiber monocoque chassis, and racing-inspired aerodynamics starting from $108,400.
• MC PURA Pure driving machine featuring 621 HP Nettuno V6, butterfly doors, carbon-fiber monocoque, and Alcantara cockpit with racing heritage.
• Fuoriserie Personalization Program Maserati personalization program offering bespoke vehicle customization and curated collections including Corse (racing heritage) and Futura (futuristic design) themes.
• Vehicle Financing & Leasing Competitive financing options and leasing programs tailored to customer needs with online application and payment calculator tools, provided by an in-house finance team.
• Service & Maintenance Factory-trained technicians providing maintenance, repairs, and service using genuine Maserati parts with complimentary multi-point inspection and valet pickup within 15 miles.
• Parts Department Genuine OEM parts ordering service for DIY repairs or dealer installation, with online ordering capability through the dealership website.

Quantifiable outcome

• Factory-trained technicians providing specialized Maserati maintenance and repairs

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered parent company and core brand.

• Boardwalk Auto Groupparent companyStrategic or Co-development PartnerParent automotive dealership group that owns and operates Maserati of Marin. The group manages multiple luxury and exotic car dealerships providing operational infrastructure and brand management.
• Maserati (Stellantis)core brandStrategic or Co-development PartnerItalian luxury vehicle manufacturer and brand partner providing new vehicle inventory, brand standards, factory training, technical support, and marketing materials for the Maserati brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Galpin Motors: Large Los Angeles-area luxury and exotic dealer group offering multiple premium brands. Comparable in its multi-brand luxury model but with substantially greater scale, inventory depth, and geographic reach than Maserati of Marin.
• Rusnak Auto Group: Multi-brand luxury and exotic dealership group based in Southern California. Operates similar premium franchises (e.g., Bentley, Lamborghini, Rolls-Royce) with broader portfolio and greater operational scale.
• Park Place Dealerships: Large multi-brand luxury and exotic car dealership group based in Texas with a national footprint. Competes for the same luxury buyer via broader brand portfolio and greater service scale than Maserati of Marin.
• Beverly Hills Auto Group: Luxury and exotic car dealership group serving affluent Southern California buyers. Comparable buyer demographic to Maserati of Marin with broader brand lineup and higher transaction volumes.

Direct peers

• Lamborghini Newport Beach: Authorized Lamborghini dealership in California competing for the same affluent exotic-car buyer. The two brands (Lamborghini and Maserati) are routinely cross-shopped and share dealer networks for the upper-exotic customer.
• Ferrari of San Francisco: Authorized Ferrari dealership serving the same Bay Area geography as Maserati of Marin. Direct competitor for Italian exotic luxury buyers, often cross-shopped against Maserati's GranTurismo and MC20 lineups.
• McLaren San Francisco: Authorized McLaren dealership in the Bay Area overlapping directly with Maserati's MC20 and GT2 Stradale supercar positioning. Frequently cross-shopped by performance-oriented luxury buyers in the same region.
• Bentley San Francisco: Authorized Bentley dealer in the Bay Area competing for ultra-luxury sedan and SUV buyers alongside Maserati's Quattroporte and Levante. Same affluent customer base, complementary product positioning.

Others

• Alfa Romeo of Marin: Sibling dealership under the same Boardwalk Auto Group parent. Shares operational infrastructure, staff, and Marin County geography; while a different brand, the operational platform is directly shared and forms part of the group's portfolio strategy.

Regional players

• Maserati of Fort Lauderdale: Authorized Maserati dealer in the Florida market. Same brand franchise but different geography; useful as a comp for franchise-level performance, allocation patterns, and brand demand trends outside California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaseratiMarin
• LinkedInlinkedin.com/company/maserati-of-marin

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maserati of Marin