Boardwalk Auto Group

What Boardwalk Auto Group does

Boardwalk Auto Group operates as part of US Auto Trust LLC, a privately held luxury automotive dealership group founded in 2018 and headquartered in Los Angeles, California. Following the October 6, 2025 acquisition of Boardwalk Auto Group, the combined entity operates nine franchised dealerships across California (Pasadena, San Diego, Newport Coast/Beach, Los Angeles, Tustin) and the Dallas–Fort Worth metropolitan area (Dallas, Plano, Richardson), with the corporate office at 10250 Constellation Blvd., Suite 3050, Los Angeles. The active brand portfolio covers Ferrari, Lamborghini, Maserati, Pagani, and Czinger in Texas, alongside Aston Martin (two California locations), Lotus of San Diego, and Cadillac Pasadena in California; Land Rover, Jaguar, Genesis, and Hyundai franchises in California have been divested. Multiple dealerships hold top-tier rankings within their brands, including Aston Martin Newport Beach (#1 in the US, #2 globally, with five consecutive Aston Martin Wings Awards) and Land Rover Los Angeles (#1 California, #2 US).

The dealership group generates revenue across four primary streams: new vehicle sales (luxury and supercar marques), used vehicle sales including certified pre-owned and consignments (FEDA, LADA, LAMDA programs), service and maintenance across all locations, and finance and insurance products structured through on-site F&I managers. Add-on revenue infrastructure includes nationwide vehicle delivery for rare models, a dedicated Aston Martin Newport Beach Service & Performance Center in Tustin, and a vehicle acquisition program built around strategic dealership roll-ups. Per-unit economics skew heavily toward high-ASP supercar and hypercar marques (Pagani, Czinger, Ferrari, Lamborghini) with limited unit volumes, while volume-brand rooftops (Cadillac, Lotus, Maserati) provide throughput. No proprietary technology stack or AI/ML capability is disclosed; the operating model is a traditional sales-led dealership network with event-driven customer acquisition.

The go-to-market is event-driven and lifestyle-led. Channels include test drive events, Ferrari Corso Pilota racing school registrations at circuits such as The Thermal Club, Sonoma, Circuit of the Americas, and Homestead-Miami, the Concorso d'Eleganza annual car showcase at Ferrari Dallas, the Suite Life VIP hospitality program at SoFi Stadium (NFL) and Intuit Dome (NBA, concerts), and an active social media presence on Instagram, Facebook, LinkedIn, and X/Twitter. Customer segments are ultra-high-net-worth supercar buyers and affluent luxury vehicle buyers; no enterprise or B2B customers are present. The group has approximately 120 employees on its core California payroll (likely understated post-Boardwalk acquisition), operates without external institutional equity according to public materials, and is led by founder Edward Glazer.

Name

Boardwalk Auto Group

Legal name

US Auto Trust LLC

Website

https://boardwalkautogroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Boardwalk Auto Group, part of US Auto Trust, operates nine luxury auto dealerships across California and Texas selling Ferrari, Lamborghini, Maserati, Pagani, Czinger, Aston Martin, Lotus, and Cadillac. It serves ultra-high-net-worth buyers seeking supercars and premium vehicles through concierge sales, service, and exclusive ownership experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new luxury and supercar vehicles including Ferrari, Lamborghini, Aston Martin, Pagani, Maserati, Czinger, Cadillac, and Lotus through owned dealerships.
2. Used Vehicle Sales: Pre-owned luxury vehicle sales including certified pre-owned programs and consignment services for rare and exotic vehicles.
3. Service and Maintenance: Automotive service, maintenance, and repair services across all dealership locations for luxury brands.
4. Finance and Insurance Products: F&I manager structures car deals, sells credit insurance and service contracts. Revenue from financing arrangements and extended warranty products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Boardwalk Auto Group operates franchised luxury and supercar dealerships that sell new and pre-owned vehicles, provide manufacturer-authorized service and maintenance, and offer in-house finance and insurance products. Following the October 2025 acquisition by US Auto Trust, the combined portfolio spans Ferrari, Lamborghini, Maserati, Pagani, Czinger, Aston Martin, Lotus, and Cadillac brands across California and Texas, with supplemental consignment, nationwide delivery, and lifestyle/experiential services.

Product overview

Boardwalk Auto Group, now part of US Auto Trust, operates as a luxury automotive dealership group offering sales, service, and ownership experiences for premium and hypercar brands. The portfolio includes nine current dealerships representing Ferrari, Lamborghini, Maserati, Pagani, Czinger, Aston Martin, Lotus, and Cadillac across California and Texas. The group also previously operated Land Rover, Jaguar, Genesis, and Hyundai dealerships in California. Beyond vehicle sales, the company provides nationwide delivery for rare models, vehicle consignment programs, exclusive driving events (Corso Pilota), test drive experiences, and VIP hospitality suites. Founded in 2018, US Auto Trust acquired Boardwalk Auto Group in October 2025, expanding from California into Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• New and pre-owned Ferrari vehicle sales Sale of new and pre-owned Ferrari vehicles to individual consumers through the Ferrari Dallas franchised dealership in Plano, Texas, including associated sales, service, and customization experiences.
• New and pre-owned Lamborghini vehicle sales Sale of new and pre-owned Lamborghini vehicles to individual consumers through the Lamborghini Dallas franchised dealership in Dallas, Texas, including sales, service, and ownership experiences.
• New and pre-owned Maserati vehicle sales Sale of new and pre-owned Maserati vehicles to individual consumers through the Maserati of Plano dealership in Plano, Texas, emphasizing Italian luxury and performance.
• New Pagani hypercar sales Sale of ultra-exclusive Pagani hypercars to ultra-high-net-worth individual consumers through the Pagani of Dallas franchised dealership in Dallas, Texas.
• New Czinger hypercar sales Sale of new Czinger hypercars to ultra-high-net-worth individual consumers through the Czinger Dallas franchised dealership in Richardson, Texas.
• New and pre-owned Aston Martin vehicle sales Sale of new and pre-owned Aston Martin vehicles to individual consumers through the Aston Martin Newport Beach dealership in Newport Coast, California, ranked #2 in the world and #1 in the US.
• New and pre-owned Aston Martin vehicle sales (San Diego) Sale of new and pre-owned Aston Martin vehicles to individual consumers through the Aston Martin San Diego dealership in San Diego, California.
• New Lotus vehicle sales Sale of new Lotus performance vehicles including the Evija electric hypercar to individual consumers through the Lotus of San Diego dealership in San Diego, California.
• New and pre-owned Cadillac vehicle sales Sale of new and pre-owned Cadillac vehicles including the LYRIQ-V electric vehicle to individual consumers through the Cadillac Pasadena dealership in Pasadena, California.
• Manufacturer-authorized service and maintenance Manufacturer-authorized automotive service, maintenance, and repair for luxury and supercar brands across all Boardwalk Auto Group / US Auto Trust dealership locations, including service centers such as the AMNB Service & Performance Center in Tustin, California.
• Vehicle consignment and buy-back services Consignment and value-your-vehicle programs offered through the dealership network, including FEDA (Ferrari Dallas), LADA (Lamborghini Dallas), and LAMDA branded consignment services for owners selling luxury vehicles through the Group.
• Nationwide vehicle delivery service Delivery of rare luxury models and exclusive options from the dealership network to customers across the United States.
• Finance and insurance (F&I) products In-house finance and insurance offerings structured by F&I managers at point of sale, including credit insurance, service contracts, and financing arrangements for vehicle purchases.

Quantifiable outcome

• #1 Aston Martin dealership in USA for sales and service (5 consecutive Wings Awards)
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• US Auto TrustflagshipStrategic or Co-development Partner · 6 October 2025US Auto Trust acquired Boardwalk Auto Group in Dallas on October 6, 2025. The acquisition added Ferrari, Lamborghini, Maserati, Pagani, and Czinger dealerships to US Auto Trust's portfolio, significantly expanding their luxury and supercar brand presence from California into Texas.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hendrick Automotive Group: Largest privately held automotive dealership group in the US, operating over 140 franchises across multiple states with significant luxury brand exposure. Broad incumbent comparable for multi-brand private dealership scale and operations.
• Sonic Automotive: Publicly traded (NYSE: SAH) Fortune 500 automotive retailer with EchoPark and luxury franchised dealerships across multiple US states. Broad incumbent with luxury brand exposure and franchise dealership model comparable to US Auto Trust's operations.
• Asbury Automotive Group: Publicly traded (NYSE: ABG) automotive retailer with luxury brand franchises including Mercedes-Benz, BMW, Lexus, Land Rover, and Jaguar. Broad incumbent with comparable luxury retail model and multi-state dealership footprint.
• Penske Automotive Group: Publicly traded (NYSE: PAG) international automotive retailer with a significant luxury and premium-brand portfolio including Bentley, Bugatti, Ferrari, Lamborghini, McLaren, Porsche, and Rolls-Royce. Broad incumbent operating at much larger scale with similar luxury brand exposure.
• Berkshire Hathaway Automotive: Automotive retail subsidiary of Berkshire Hathaway operating dealership groups including Van Tuyl and others across the US. Broad incumbent with similar multi-brand luxury retail footprint and long-term hold strategy.

Direct peers

• Galpin Motors: Largest privately held luxury automotive dealer group in Southern California, carrying many of the same ultra-luxury and performance brands (Aston Martin, Jaguar, Land Rover, Maserati, Ferrari-adjacent). Highly comparable California-centric luxury retail footprint with similar HNW customer base.
• The Collection: South Florida exotic and luxury car dealership in Miami featuring Ferrari, Rolls-Royce, Bentley, Lamborghini, Aston Martin, McLaren, and Porsche. Direct peer in the super-luxury and hypercar retail segment serving ultra-HNW buyers.
• Park Place Dealerships: Texas-based luxury automotive dealer group with showrooms in Dallas, Fort Worth, and Plano carrying Bentley, Lexus, Mercedes-Benz, Porsche, Rolls-Royce, and Volvo. Direct peer due to Texas luxury dealership overlap with US Auto Trust's newly acquired Dallas-Fort Worth portfolio.
• Carl Sewell Dealerships: Texas-based luxury automotive dealer group with locations in Dallas and Houston carrying Cadillac, Lexus, Mercedes-Benz, and other premium brands. Direct peer given the Dallas-Fort Worth luxury dealership overlap and comparable brand portfolio.
• Rusnak Auto Group (Westlake): Luxury automotive dealer group headquartered in Southern California (Thousand Oaks/Westlake Village) carrying Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, Porsche, and Volvo. Directly comparable luxury-focused multi-brand California dealership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/boardwalkautogroup
• Xx.com/boardwalkag
• LinkedInlinkedin.com/company/boardwalk-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boardwalk Auto Group