Maserati of Anaheim Hills

What Maserati of Anaheim Hills does

Maserati of Anaheim Hills is a privately-held, single-location authorized Maserati franchise dealership operating in Yorba Linda, California, within the Orange County luxury automotive market. The dealership sells the full Maserati new vehicle lineup — SUVs (Grecale, Levante), sedans (Ghibli, Quattroporte), and sports cars including the MC20, MC20 Cielo, GranTurismo, GranCabrio, GT2 Stradale, and MCPURA — alongside electrified variants (Grecale Folgore, GranTurismo Folgore). It maintains an inventory of approximately 25 new vehicles, 58 pre-owned vehicles, and 34 certified pre-owned Maseratis, with pricing ranging from roughly $88,855 for entry Grecale trims to $357,745 for the MC20. Supporting services include a factory-authorized service center, a genuine Maserati parts department, a finance center offering loans and leases, payment and trade-in calculators, and a high-end exotic vehicle consignment brokerage.

The business operates on a standard franchised auto dealer model: revenue is generated through one-time new and pre-owned vehicle sales, finance and lease arrangements (transaction fees and recurring lease income), and ongoing service and parts operations. The go-to-market combines a physical showroom with inside sales (phone at 714-787-1200) and a digital storefront built on the Dealer Inspire platform, which provides online inventory browsing, QR-code test drive scheduling, online finance applications, instant trade-in offers, and service scheduling. The dealership employs 11 people and serves affluent individual luxury car buyers across Anaheim Hills, Yorba Linda, Newport Beach, Irvine, Orange, Tustin, Corona, and the broader Orange County area. Marketing emphasizes content (blog articles on vehicle care, safety, and lifestyle), email newsletters, social media, and experiential test drive events such as the GranTurismo Folgore launch event.

Technology infrastructure is conventional for a modern franchised dealer: Dealer Inspire for the website and CRM, CARFAX for vehicle history data on pre-owned listings, AudioEye for accessibility compliance, and Botdoc for encrypted document exchange. There are no proprietary technology assets, patents, or AI/ML capabilities. The business is wholly dependent on its franchise agreement with Maserati North America, Inc. for vehicle allocation, brand standards, and marketing support. No institutional investors, parent holding company, or public filings are disclosed.

Name

Maserati of Anaheim Hills

Legal name

Maserati of Anaheim Hills

Website

https://maseratiofanaheimhills.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maserati of Anaheim Hills is a privately-held, single-location authorized Maserati franchise dealership in Yorba Linda, California, selling new, certified pre-owned, and pre-owned luxury vehicles alongside factory-authorized service, parts, financing, and exotic car consignment to affluent buyers in Orange County.

Ownership category

akta.pro rank

Headquarters

HQ city

Yorba Linda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Maserati vehicles including Grecale, GranTurismo, GranCabrio, MC20, MC20 Cielo, and MCPURA models. Revenue generated from MSRP pricing with dealer markups and incentives.
2. Pre-Owned Vehicle Sales: Sale of pre-owned and certified pre-owned vehicles including various Maserati models and select luxury competitor brands (Porsche, BMW, Land Rover).
3. Vehicle Financing: Arrangement of automotive financing through lending partners for vehicle purchases. Finance department facilitates loan applications and provides competitive rates.
4. Vehicle Leasing: Lease arrangements for new and pre-owned vehicles with monthly payment structures. Special lease offers available on various models.
5. Service and Parts: Maserati factory-authorized service center providing maintenance, repairs, and genuine Maserati parts. Services include oil changes, tire rotations, alignment, brake service, and cooling system maintenance.
6. Vehicle Consignment: Consignment service for exotic and ultra-luxury vehicles, positioning and marketing vehicles for sale to attract serious buyers worldwide while maintaining seller control and privacy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maserati of Anaheim Hills is an authorized Maserati franchise dealership that retails new Maserati vehicles (Grecale, Ghibli, Levante, Quattroporte, MC20, MC20 Cielo, GranTurismo, GranCabrio, GT2 Stradale, MCPURA and Folgore electric variants) along with certified pre-owned and other luxury pre-owned vehicles. It also operates a factory-authorized service center, an OEM parts department, in-house financing and leasing, online trade-in valuation, and a consignment brokerage for exotic and ultra-luxury cars.

Product overview

Maserati of Anaheim Hills is a full-service luxury car dealership offering new and pre-owned Maserati vehicles alongside comprehensive automotive services. The product portfolio centers on the Maserati new vehicle lineup including SUVs (Grecale, Levante), sedans (Ghibli, Quattroporte), and sports cars (MC20, MC20 Cielo, GranTurismo, GranCabrio, GT2 Stradale, MCPURA), with electric variants (Grecale Folgore, GranTurismo Folgore). Supporting services include certified pre-owned vehicle sales, full service center with OEM parts, finance/lease solutions, payment calculator, trade-in valuations, and exotic car consignment. The dealership also provides vehicle technology features including ADAS with Level 2 Highway Assist System across the 2026 model range.

Differentiator

Problem solved

Functional benefit

Products and services

• Maserati Grecale (new) New Maserati Grecale luxury SUV sold to individual buyers; standard model starts at $88,940 MSRP, with Folgore all-electric variant also offered. Features everyday driving capability with Maserati performance and ADAS.
• Maserati Ghibli (new) New Maserati Ghibli sports sedan retailed to individual luxury buyers seeking Italian craftsmanship and performance.
• Maserati Levante (new) New Maserati Levante luxury SUV with all-wheel drive for buyers wanting performance and everyday usability.
• Maserati Quattroporte (new) New Maserati Quattroporte executive luxury sedan for buyers seeking a flagship four-door Maserati.
• Maserati MC20 (new) New Maserati MC20 mid-engine supercar with 621 hp twin-turbo V6, advanced aerodynamics, and carbon fiber construction; starting at $278,885.
• Maserati MC20 Cielo (new) New Maserati MC20 Cielo convertible supercar with retractable hardtop; starting at $268,885.
• Maserati GranTurismo (new) New Maserati GranTurismo grand touring coupe sold in standard and Folgore electric variants; 2025 starting at $142,185 and 2026 at $156,430.
• Maserati GranCabrio (new) New Maserati GranCabrio convertible grand tourer with retractable soft top for open-air Italian luxury driving.
• Maserati GT2 Stradale (new) New Maserati GT2 Stradale track-bred, street-legal sports car based on GT2 racing heritage for maximum road performance.
• Maserati MCPURA (new) New Maserati MCPURA track-focused super sports car representing Maserati's most extreme performance offering.
• Pre-Owned Vehicles Used vehicle inventory of 58 vehicles across Maserati models and other luxury brands for buyers seeking alternatives to new vehicle pricing.
• Certified Pre-Owned Maserati Vehicles Maserati certified pre-owned program: 34 CPO vehicles meeting strict quality standards with warranty protection, priced from $41,885 to $128,800.
• Maserati Service Center Factory-authorized Maserati maintenance and repair service for owners, using OEM-certified parts and factory-trained technicians (oil changes, tire rotation, alignment, brakes, cooling, full inspections).
• Maserati Parts Center Genuine Maserati OEM parts and accessories for vehicle repair and customization, available through the parts department.
• Vehicle Finance and Lease Center Finance and lease arrangements for new and pre-owned vehicles, including loan options, lease deals, and online finance application through lending partners.
• Exotic Vehicle Consignment Service Consignment brokerage for ultra-luxury and exotic vehicles: positioning and marketing vehicles for sale to attract serious buyers worldwide while maintaining seller control and privacy.
• Online Service Scheduling Online booking system that lets owners schedule service appointments for maintenance and repairs (oil change, tire rotation, alignment, full inspection).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Maserati North America, Inc.coreChannel Partner/ Reseller/ DistributorMaserati North America is the brand manufacturer and franchisor that grants the dealership authorization to sell new Maserati vehicles, provides vehicle allocation, marketing support, and brand standards. The dealership is an authorized Maserati franchise dealer.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rusnak Maserati (Rusnak Auto Group): Rusnak Auto Group operates a Maserati franchise in Pasadena, California — directly competing with Maserati of Anaheim Hills for the same Southern California luxury buyer pool with an overlapping product and service mix (new, CPO, service, parts).
• Galpin Motors: Large Southern California luxury multi-brand dealer group operating franchises including Maserati. Directly comparable as a SoCal luxury car retailer serving the same affluent buyer demographic across new and pre-owned sales, service, and consignment-like specialty services.
• House of Imports (Mercedes-Benz of Buena Park): Large luxury franchise dealer located in Buena Park, California — just minutes from Maserati of Anaheim Hills. Direct competitor for the same affluent North Orange County buyer across new luxury sales, financing, service, and parts.
• Newport European Motorcars: Luxury European vehicle dealership in Newport Beach serving the same affluent Orange County coastal buyer demographic. Comparable as a competitor for new and pre-owned luxury European vehicle sales and factory-authorized service in the immediate geographic market.

Broad incumbents

• AutoNation: Largest US automotive retailer with extensive luxury brand exposure across multiple geographies. Comparable as a broad-based competitor for new luxury vehicle sales, pre-owned luxury inventory, and F&I income at scale.
• Sonic Automotive: Major US automotive retailer with significant luxury franchise exposure, including EchoPark used vehicle operations. Comparable as a multi-brand luxury competitor with established service and pre-owned capabilities that compete for the same affluent SoCal buyer.
• Asbury Automotive Group: US automotive retailer with a meaningful luxury and import brand portfolio, including F&I and service operations. Comparable as a multi-brand competitor targeting the same high-net-worth buyer demographic in select regional markets.
• Penske Automotive Group: Major US public dealer group operating multiple premium and luxury franchises across the country, including Maserati stores. Comparable as a large-scale operator of Maserati and similar luxury franchises with established F&I, service, and pre-owned programs.
• Lithia Motors: One of the largest US automotive dealer groups with growing luxury and import brand exposure. Comparable as a scaled competitor pursuing premium brand franchises and digital retail capabilities similar to those deployed by Maserati of Anaheim Hills.

Emerging players

• CarMax: Largest US used vehicle retailer with growing exposure to pre-owned luxury and exotic inventory. Competes with the dealership's pre-owned and CPO segment for value-oriented luxury buyers in the Southern California market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maserati-of-anaheim-hills

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maserati of Anaheim Hills