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MASK Events

Full company profile

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Namestring
MASK Events
Legal namestring
Mask
Websiteurl
mask.co.uk
Company typeenum
Private
Founded yearint
2022
Short descriptiontext

MASK Events is a London-based event management company operating as a division of The Project Farm, serving UK clients with a small team of 7 employees under the "Mask" brand.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
event management services, corporate event planning, live event production, event coordination services, experiential event design
Industry2 codes
1Trade Shows & Exhibitions (Booths, Show Management)
CodeBPAFAGADPrimaryYes
2Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters)
CodeTHAHALAAPrimaryNo
NAICS code1 code
  • Convention and Trade Show Organizers56192
SIC code1 code
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Event Management Services
Social media profiles1 record
Cost components4 values
Personnel, Operations, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

MASK Events is an event management company that plans and delivers events for clients as a division of The Project Farm. The company operates from London, UK, with a small team coordinating event services. Specific service offerings, event types, and pricing are not publicly disclosed because the company website is under maintenance.

Differentiator
Functional benefit
Problem solved
No data
Peers10 records
TypeDirect peer
Description

Bizzabo provides an event experience platform for B2B event organisers, including registration, engagement, and analytics. It is a direct functional peer to a UK-based events services/operations company, operating in the same experiential events category though as a SaaS platform.

TypeBroad incumbent
Description

Hopin, now part of RingCentral Events, is a large event technology platform for virtual and hybrid events. It is comparable as an events-services adjacent company in the same customer use case, but at vastly greater scale and as a software provider.

3Splash
TypeDirect peer
Description

Splash is an event marketing platform for branded events and experiential activations. It is comparable to MASK Events as both serve the branded corporate/experiential event use case, though Splash delivers primarily via technology rather than agency services.

TypeBroad incumbent
Description

Eventbrite is a global self-service event ticketing and management platform. Comparable to MASK Events in the broader event operations category, though Eventbrite is a software/marketplace rather than a services agency and operates globally.

TypeRegional player
Description

MGN Events is a UK-based event management and production agency serving corporate clients. It is comparable to MASK Events as a direct UK event agency peer, operating in the same London corporate events market.

TypeDirect peer
Description

Zkipster provides guest list management and event check-in software, commonly used for brand events, fashion, and hospitality. It is comparable to MASK Events as both operate in the brand/experiential event execution space, though Zkipster focuses on guest management software rather than full agency delivery.

7Smyle
TypeRegional player
Description

Smyle is a UK creative communications and events agency delivering brand experiences and live events. It is a comparable UK-based peer to MASK Events in the experiential and corporate events space, though Smyle operates at significantly larger scale.

TypeBroad incumbent
Description

Cvent is a large, established event management platform covering registration, venue sourcing, and onsite execution. Comparable to MASK Events as an events-services/technology provider serving corporate and association event organisers, though operating at vastly greater scale and primarily as software rather than an agency.

TypeEmerging player
Description

InEvent is an end-to-end virtual and hybrid event platform serving enterprise event teams. It overlaps with MASK Events' functional category (events execution) but competes primarily as software rather than agency services.

10Tropical Locations
TypeRegional player
Description

Tropical Locations is a UK-based event production and venue styling agency. It is comparable to MASK Events as a fellow London-area event services provider, though Tropical Locations is more established and focused on production/styling rather than the specific niche MASK occupies.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MASK Events

Event Management Servicesmask.co.uk

MASK Events is a London-based event management company operating as a division of The Project Farm, serving UK clients with a small team of 7 employees under the "Mask" brand.

MASK Events firmographics

Firmographics
Name
MASK Events
Legal name
Mask
Website
https://mask.co.uk
Company type
Private
Founded year
2022
Operating status
Operating
Headcount range
1–10 employees
Short description
MASK Events is a London-based event management company operating as a division of The Project Farm, serving UK clients with a small team of 7 employees under the "Mask" brand.
Ownership category
akta.pro rank

MASK Events industry classification

Industry
Product category
Event Management Services
NAICS
Convention and Trade Show Organizers (56192)
SIC
Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
akta.pro secondary industry
Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA)

Keywords

  • Event management services
  • Corporate event planning
  • Live event production
  • Event coordination services
  • Experiential event design

MASK Events business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D

MASK Events product offering

Product offering

Core offering

MASK Events is an event management company that plans and delivers events for clients as a division of The Project Farm. The company operates from London, UK, with a small team coordinating event services. Specific service offerings, event types, and pricing are not publicly disclosed because the company website is under maintenance.

Differentiator

Problem solved

Functional benefit

Companies that use MASK Events

Customer profile

Ideal customer profiles1 record

MASK Events technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MASK Events competitors and assessment

Company assessment

Direct peers

  • Bizzabo: Bizzabo provides an event experience platform for B2B event organisers, including registration, engagement, and analytics. It is a direct functional peer to a UK-based events services/operations company, operating in the same experiential events category though as a SaaS platform.
  • Splash: Splash is an event marketing platform for branded events and experiential activations. It is comparable to MASK Events as both serve the branded corporate/experiential event use case, though Splash delivers primarily via technology rather than agency services.
  • Zkipster: Zkipster provides guest list management and event check-in software, commonly used for brand events, fashion, and hospitality. It is comparable to MASK Events as both operate in the brand/experiential event execution space, though Zkipster focuses on guest management software rather than full agency delivery.

Broad incumbents

  • Hopin (now RingCentral Events): Hopin, now part of RingCentral Events, is a large event technology platform for virtual and hybrid events. It is comparable as an events-services adjacent company in the same customer use case, but at vastly greater scale and as a software provider.
  • Eventbrite: Eventbrite is a global self-service event ticketing and management platform. Comparable to MASK Events in the broader event operations category, though Eventbrite is a software/marketplace rather than a services agency and operates globally.
  • Cvent: Cvent is a large, established event management platform covering registration, venue sourcing, and onsite execution. Comparable to MASK Events as an events-services/technology provider serving corporate and association event organisers, though operating at vastly greater scale and primarily as software rather than an agency.

Regional players

  • MGN Events: MGN Events is a UK-based event management and production agency serving corporate clients. It is comparable to MASK Events as a direct UK event agency peer, operating in the same London corporate events market.
  • Smyle: Smyle is a UK creative communications and events agency delivering brand experiences and live events. It is a comparable UK-based peer to MASK Events in the experiential and corporate events space, though Smyle operates at significantly larger scale.
  • Tropical Locations: Tropical Locations is a UK-based event production and venue styling agency. It is comparable to MASK Events as a fellow London-area event services provider, though Tropical Locations is more established and focused on production/styling rather than the specific niche MASK occupies.

Emerging players

  • InEvent: InEvent is an end-to-end virtual and hybrid event platform serving enterprise event teams. It overlaps with MASK Events' functional category (events execution) but competes primarily as software rather than agency services.

Market position

Customer concentration

MASK Events social profiles

Digital presence

MASK Events financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MASK Events leadership team

Management profile

Number of profiles

MASK Events funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MASK Events M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASK Events

What does MASK Events do?

MASK Events is an event management company that plans and delivers events for clients as a division of The Project Farm. The company operates from London, UK, with a small team coordinating event services. Specific service offerings, event types, and pricing are not publicly disclosed because the company website is under maintenance.

Is MASK Events a public or private company?

MASK Events is a private company. It is classified as corporate owned and is currently operating.

When was MASK Events founded?

MASK Events was founded in 2022. It employs 1 to 10 people.

Who are MASK Events's main competitors?

Direct peers on record are Bizzabo, Splash and Zkipster. Broad incumbents are Hopin (now RingCentral Events), Eventbrite and Cvent. Regional players are MGN Events, Smyle and Tropical Locations. InEvent is listed as an emerging player.

Does MASK Events have an API?

No public API is recorded for MASK Events.

What industry is MASK Events in?

MASK Events's product category is Event Management Services. Its primary akta.pro industry code is BPAFAGAD, Trade Shows & Exhibitions (Booths, Show Management), with a secondary code of THAHALAA, Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters). Its NAICS code is 56192 and its SIC code is 7990.

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