What +Mallorca does

+Mallorca (also known as Más Mallorca) is a privately held digital magazine founded in 2006 in Llucmajor, Mallorca, Spain. It was established to address the lack of accessible media covering Mallorca's environmental, landscape, and cultural values beyond conventional sun-and-beach tourism. The publication operates as a free, ad-free editorial platform targeting family tourists seeking experiential travel and local residents interested in Mallorca's heritage, and is distributed in five languages: Spanish, Catalan, English, German, and Russian. Content is organized across categories including charm sites, excursions, culture, gastronomy, local products, cycling tourism, fauna, flora, and news.

The publication's core technology is a WordPress-based multilingual content management system using the WPML plugin, enabling five localized versions of the site (masmallorca.es). The platform features category-based navigation, social sharing integrations (Facebook, X/Twitter, LinkedIn), and SEO-optimized content covering cultural heritage, traditional architecture, biodiversity, cycling routes, and local markets. Content production is supported by a small leadership team of four (President/Co-founder, Graphic Design & Multimedia/Co-founder, Cycling Tourism editor, and Photography & Sports editor) within an 8-person organization.

The business model is content-driven with limited disclosed monetization. The magazine operates as a free digital publication without paid tiers or premium modules; the only documented revenue stream is newsletter subscriptions providing periodic informational communications to subscribers. Partnerships with municipal tourism boards, the Binissalem Mallorca wine denomination, and research institutions (IMEDEA/CSIC-UIB, CEAB-CSIC, Centre Balear de Biologia Aplicada) suggest supplementary revenue or co-marketing arrangements, though no pricing, advertising rates, or financial figures are publicly disclosed.

Name

+Mallorca

Legal name

+Mallorca

Website

https://masmallorca.es

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

+Mallorca is a digital magazine founded in 2006 covering Mallorca's environment, culture, and tourism in five languages. It serves family tourists and residents seeking conscious, experiential travel content beyond traditional sun-and-beach tourism.

Ownership category

akta.pro rank

Product category

Travel and Tourism Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Tourism magazine
• Digital editorial
• Multilingual publishing
• Cultural content
• Travel publication

Headquarters

HQ city

Llucmajor

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Newsletter Subscriptions: Periodic informational communications sent to subscribers with news and cultural/tourist information

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

+Mallorca is a digital magazine publication covering Mallorca's environment, leisure, culture, excursions, gastronomy, cycling tourism, fauna, flora, and local news. The magazine is published in five languages (Spanish, Catalan, English, German, Russian) via its website masmallorca.es and distributed as a free editorial offering to tourists and residents. It also sends periodic newsletter communications with cultural and tourist information to subscribers.

Product overview

+Mallorca (Más Mallorca) is a digital magazine publication covering environmental, leisure, and cultural content about Mallorca, Spain. The publication is available in five languages (English, German, Russian, Catalan, and Spanish) and serves as a content platform featuring articles about tourism attractions, cycling routes, flora and fauna, gastronomy, culture, and local news. The magazine operates as a free digital publication without paid products, premium tiers, or add-on modules.

Differentiator

Problem solved

Functional benefit

Products and services

• +Mallorca Digital Magazine Free digital magazine covering Mallorca's environment, leisure, culture, excursions, gastronomy, cycling tourism, fauna, flora, and local news, published in five languages (Spanish, Catalan, English, German, Russian) and accessible at masmallorca.es. Targeted at family-oriented tourists seeking experiential Mallorca discovery and at local residents interested in cultural and environmental heritage.
• +Mallorca Newsletter Periodic informational communications (newsletter) sent to subscribers with news and cultural/tourist information about Mallorca, distributed on a recurring subscription basis.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• Mallorca ShopminorGTM or Marketing PartnerFeatured partner on +Mallorca website, promoting Mallorca products including olive oil, cosmetics, and local artisan products
• Denominació d'Origen Binissalem MallorcaminorGTM or Marketing PartnerWine denomination featured on +Mallorca website banner, promoting certified local wines
• Observadores del MarminorStrategic or Co-development PartnerCitizen science platform referenced for marine species tracking, supporting environmental awareness mission
• IMEDEA (CSIC-UIB)minorStrategic or Co-development PartnerMediterranean Institute for Advanced Studies - collaborated on Halophila stipulacea marine plant research article published on +Mallorca
• CEAB-CSICminorStrategic or Co-development PartnerCentre for Advanced Studies of Blanes - collaborated on marine species research featured on +Mallorca
• Centre Balear de Biologia AplicadaminorStrategic or Co-development PartnerBalearic Centre for Applied Biology - collaborated on marine biology research article published on +Mallorca
• Various Municipal Tourism BoardsminorGTM or Marketing PartnerMunicipal tourism boards including Visit Cala Figuera, Visit Llucmajor, Visit Pollença, Ajuntament de Muro, Sant Llorenç des Cardassar, Felanitx featured as banner partners

Scale indicators2 records

Broad incumbents

• National Geographic España: Spanish edition of National Geographic covering nature, culture, and travel worldwide. Comparable to +Mallorca as both blend environmental/conservation content with travel and cultural storytelling, though National Geographic operates at massive global scale rather than island-specific.
• Travel + Leisure: Major US travel magazine covering destinations, culture, and food worldwide with deep editorial. Comparable as a multilingual aspirational travel publication, though at a global scale and with significantly larger production resources than +Mallorca.
• Lonely Planet Magazine: Established multilingual travel content brand publishing destination guides and editorial travel content globally. Comparable because both produce curated destination content for independent travelers, though Lonely Planet is a global incumbent while +Mallorca is a regional specialist.
• Condé Nast Traveler España: Spanish edition of luxury travel publication covering high-end cultural, gastronomic, and experiential travel. Comparable in combining aspirational travel editorial with cultural content, though operating at premium positioning versus +Mallorca's mass-market family audience.

Regional players

• Ultima Hora (Mallorca): Major Balearic Islands regional newspaper covering Mallorca news, culture, tourism, and lifestyle in Spanish. Comparable as a Mallorca-oriented media brand covering cultural, environmental, and tourism content, though primarily news-driven rather than editorial-driven.
• Majorca Daily Bulletin: English-language daily newspaper serving Mallorca's international community and tourists. Comparable as a Mallorca-focused English-language publication targeting the same international resident/tourist base, though operating as breaking news rather than cultural editorial.

Others

• Visit Mallorca (official tourism portal): Official tourism board website promoting Mallorca as a destination with editorial-style content on culture, gastronomy, and activities. Comparable because both produce Mallorcan cultural and experiential travel content in multiple languages, though Visit Mallorca is a public tourism authority rather than commercial media.

Direct peers

• Viajar (revista): Spain's leading Spanish-language travel magazine covering destinations, gastronomy, culture, and experiences. Most direct comparable for +Mallorca — same language market, same experiential travel angle, with broader geographic coverage versus +Mallorca's Mallorca-only specialization.

Emerging players

• Petit Palauet / Slow Travel Magazines: Independent slow-travel and conscious-tourism publications producing destination-focused editorial with cultural and environmental focus. Comparable as a positioning peer — both target experiential, conscious travelers seeking deeper cultural engagement, though smaller scale and operating across multiple destinations rather than one island.
• Baleares Magazine: Independent lifestyle magazine focused on the Balearic Islands, covering culture, gastronomy, and travel. Closely comparable to +Mallorca as another Balearic-focused editorial publication mixing cultural, lifestyle, and tourism content, representing direct competition for the same niche audience.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/-mallorca
• Xtwitter.com/share?via=masmallorca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Mallorca