MAS Metrologia
MAS Metrologia is a Mexican metrology services provider operating an ISO/IEC 17025:2017 accredited calibration laboratory, dimensional inspection facility, and precision weighing equipment distribution business across three branches in northern Mexico, serving industrial manufacturers and quality assurance departments in Ciudad Juárez, Chihuahua, and Hermosillo.
- Company typePrivate
- Founded-
- HeadquartersCiudad Juárez, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MAS Metrologia does
MAS Metrologia (legal name Metrología Aplicada y Servicios) is a privately held Mexican metrology and calibration services provider founded in 2008 and headquartered in Ciudad Juárez, Chihuahua. The company operates through three branches across northern Mexico — Ciudad Juárez (headquarters), Chihuahua city, and Hermosillo, Sonora — serving industrial and manufacturing clients that require precision measurement, quality assurance, and weighing equipment. MAS Metrologia's portfolio is organized into three core offerings: an ISO/IEC 17025:2017 accredited calibration laboratory covering 20+ measurement magnitudes (dimensional, optical, thermodynamic, electrical, mass, pressure, torque, force, chemical, time/frequency), dimensional inspection services using Coordinate Measuring Machines (CMM), vision systems, and 7-axis measurement arms, and inventory/weighing equipment sales and rental.
The company distributes and services measurement instruments from major international brands including Mitutoyo, Fluke, Mettler Toledo, Ohaus, Ametek, Rice Lake, Agilent Technologies, Pratt & Whitney, A&D Weighing, Avery Weigh-Tronix, Hexagon, and Micro-Vu. Technical infrastructure includes a Hexagon Global CMM (reach 900mm x 1500mm x 600mm), Micro-Vu Matrix vision systems with magnification up to 120X, Hexagon 8530 7-axis measurement arms, and intelligent quartz-cell scales with touchscreen interfaces and database capability, all operated within temperature- and humidity-controlled facilities to ensure measurement repeatability and reproducibility.
MAS Metrologia operates on a direct, consultative sales model with quote-based pricing across all service lines and no public pricing tiers. Revenue is generated through five streams: professional calibration services (both laboratory-based and on-site), hardware distribution of measurement and weighing equipment, equipment rental, professional training programs in weighing and measurement systems, and preventive maintenance contracts (pólizas de mantenimiento). The company accepts a broad range of payment methods (AMEX, Mastercard, Visa, PayPal, OXXO, SPEI, Apple Pay, CoDi, Mercado Pago, cash, check, bank transfer). Marketing and customer acquisition are predominantly offline — direct phone (656-980-0800), WhatsApp (+52 656 199 5459), in-person branch visits, and a corporate website — with no identified investment in digital advertising, SEO, or content marketing.
MAS Metrologia firmographics
Firmographics- Name
- MAS Metrologia
- Legal name
- Metrología Aplicada y Servicios
- Website
- https://masmetrologia.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAS Metrologia is a Mexican metrology services provider operating an ISO/IEC 17025:2017 accredited calibration laboratory, dimensional inspection facility, and precision weighing equipment distribution business across three branches in northern Mexico, serving industrial manufacturers and quality assurance departments in Ciudad Juárez, Chihuahua, and Hermosillo.
- Ownership category
- akta.pro rank
MAS Metrologia industry classification
Industry- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)
- akta.pro secondary industries
- Industrial Quality Inspection & Metrology (Machine Vision) (IMAIAMAF), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK), Standards, Metrology & Accreditation Bodies (BPAIAOAC)
Keywords
Where MAS Metrologia is headquartered
LocationHeadquarters
- HQ city
- Ciudad Juárez
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
MAS Metrologia business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Calibration Services: ISO/IEC 17025:2017 accredited calibration services for instruments across multiple magnitudes (dimensional, optical, thermodynamic, electrical, mass, pressure, torque, force, chemical, time/frequency, etc.). Calibration services are offered at the laboratory and on-site at client facilities.
- Equipment Sales and Distribution: Distribution and sale of precision measurement instruments including electronic scales, analytical balances, counting scales, intelligent scales, component counters, toll platforms, and related equipment from brands such as Mitutoyo, Fluke, Ohaus, Ametek, Rice Lake, Agilent Technologies, Pratt & Whitney, Mettler Toledo, A&D Weighing, and Avery Weigh-Tronix.
- Equipment Rental: Rental of scales and weighing equipment for temporary or short-term use.
- Training and Professional Development: Professional training programs in weighing systems and measurement instruments, providing integral development for professionals to deliver high-quality solutions to clients.
- Maintenance and Support Services: Preventive maintenance policies (pólizas de mantenimiento) for measurement and weighing equipment to ensure ongoing accuracy and compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for calibration, inspection, and equipment services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MAS Metrologia product offering
Product offeringCore offering
MAS Metrologia (Metrología Aplicada y Servicios) is a Mexican metrology services provider that operates an ISO/IEC 17025:2017 accredited calibration laboratory, performs dimensional inspection using CMM, vision, and 7-axis measurement systems, and sells, rents, and services precision measurement and weighing equipment from international brands such as Mitutoyo, Fluke, Mettler Toledo, and Ohaus. The company serves industrial and manufacturing customers from three branches in Ciudad Juárez, Chihuahua, and Hermosillo, offering quote-based calibration, inspection, equipment sales, rentals, maintenance contracts, and training.
Product overview
MAS Metrologia (Metrología Aplicada y Servicios) offers a unified portfolio of metrology services consisting of three core offerings: Calibration Laboratory (accredited ISO/IEC 17025:2017), Dimensional Inspection (using CMM, vision systems, and 7-axis arms), and Inventory Equipment (component counters, counting scales, and intelligent scales). The company distributes and calibrates instruments from brands including Mitutoyo, Fluke, Ohaus, Ametek, Rice Lake, Agilent Technologies, Mettler Toledo, and others, serving clients in Ciudad Juárez, Chihuahua, and Hermosillo, Mexico.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Temperature and humidity controlled facilities ensure greater certainty in repeatability and reproducibility of measurement results.
Companies that use MAS Metrologia
Customer profileSegments2 records
MAS Metrologia technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MAS Metrologia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- MitutoyocoreMAS Metrologia distributes and services measurement instruments from Mitutoyo, a leading global brand in precision metrology equipment. Mitutoyo products are calibrated and supported through the company's ISO/IEC 17025:2017 accredited laboratory.
- FlukecoreMAS Metrologia distributes Fluke brand measurement and calibration instruments, providing sales, calibration, and support services for Fluke products through their accredited laboratory.
- Mettler ToledocoreMAS Metrologia distributes Mettler Toledo weighing and measurement instruments, offering calibration and maintenance services for this brand through their metrology laboratory.
- OhauscoreMAS Metrologia distributes Ohaus brand analytical balances and weighing equipment, with calibration and maintenance support provided by the company's accredited laboratory.
- AmetekcoreMAS Metrologia distributes Ametek measurement instruments, supported by calibration services under ISO/IEC 17025:2017 accreditation.
- Rice LakecoreMAS Metrologia distributes Rice Lake weighing systems and instruments, providing calibration and maintenance services.
- Agilent TechnologiescoreMAS Metrologia distributes Agilent Technologies instruments, with calibration and technical support available through their accredited laboratory.
- Pratt & WhitneycoreMAS Metrologia distributes Pratt & Whitney measurement instruments, providing calibration and related services through their ISO/IEC 17025:2017 accredited laboratory.
- A&D WeighingcoreMAS Metrologia distributes A&D Weighing instruments, with calibration and maintenance support.
- Avery Weigh-TronixcoreMAS Metrologia distributes Avery Weigh-Tronix weighing equipment, supported by calibration services.
- HexagoncoreMAS Metrologia uses Hexagon equipment (CMM Global and 7-axis measurement arm 8530) for dimensional inspection services, and provides calibration support for Hexagon instruments.
- Micro-VucoreMAS Metrologia uses Micro-Vu Matrix vision systems for dimensional inspection services, providing vision-based measurement capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
MAS Metrologia competitors and assessment
Company assessmentDirect peers
- Beamex: Finland-based provider of calibration instruments, software, and services. Competes with MAS Metrologia in industrial process calibration (pressure, temperature, electrical) and pushes integrated software-documented calibration workflows similar to MAS Metrologia's accredited offerings.
- Trescal: Global calibration services provider with operations in Mexico. Directly competes with MAS Metrologia in accredited calibration across dimensional, electrical, and physical magnitudes, and offers the same multi-brand authorized-service positioning.
- Transcat: US-listed calibration services and test/measurement instrument distributor. Highly comparable business model: combines accredited calibration labs with distribution of Fluke, Mettler Toledo, and similar brands, and a growing on-site/mobile calibration offering.
Broad incumbents
- Rohde & Schwarz: German test & measurement manufacturer with its own accredited calibration laboratories serving industrial and electronics customers. Comparable in offering accredited calibration for electrical and RF magnitudes alongside instrument sales.
- Keysight Technologies: Global electronic test & measurement leader that operates accredited calibration services alongside its instrument portfolio. Comparable as a broad incumbent in metrology services, with overlap in electrical/radiofrequency calibration magnitudes that MAS Metrologia also lists.
- Mettler-Toledo: Global precision instruments manufacturer whose weighing and analytical balance lines MAS Metrologia distributes and calibrates. Also operates its own factory-trained service network across Mexico, overlapping with MAS Metrologia's accredited calibration scope on mass and force magnitudes.
- Mitutoyo Mexicana: Mexican arm of Mitutoyo, the Japanese precision metrology leader whose CMMs, vision systems, and hand-held instruments MAS Metrologia distributes. Mitutoyo Mexicana also offers factory-authorized calibration, overlapping with MAS Metrologia's dimensional inspection and gauge certification services.
- Fluke Corporation: Major test & measurement equipment brand (a Fortive subsidiary) distributed by MAS Metrologia. Fluke also runs Fluke Calibration and authorized service channels that overlap with MAS Metrologia's electrical, temperature, and pressure calibration offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
MAS Metrologia social profiles
Digital presenceMAS Metrologia compliance and trust
Trust signalCompliance1 record
MAS Metrologia financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAS Metrologia leadership team
Management profileNumber of profiles
MAS Metrologia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAS Metrologia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAS Metrologia
What does MAS Metrologia do?
MAS Metrologia (Metrología Aplicada y Servicios) is a Mexican metrology services provider that operates an ISO/IEC 17025:2017 accredited calibration laboratory, performs dimensional inspection using CMM, vision, and 7-axis measurement systems, and sells, rents, and services precision measurement and weighing equipment from international brands such as Mitutoyo, Fluke, Mettler Toledo, and Ohaus. The company serves industrial and manufacturing customers from three branches in Ciudad Juárez, Chihuahua, and Hermosillo, offering quote-based calibration, inspection, equipment sales, rentals, maintenance contracts, and training.
Is MAS Metrologia a public or private company?
MAS Metrologia is a private company. It is currently operating.
When was MAS Metrologia founded?
MAS Metrologia was founded in -1. It employs 1 to 10 people.
Where is MAS Metrologia based?
MAS Metrologia is headquartered in Ciudad Juárez, Mexico, in the Latin America region.
How does MAS Metrologia make money?
Five revenue lines are on record. Calibration Services are the primary driver. The others are equipment Sales and Distribution, equipment Rental, training and Professional Development and maintenance and Support Services.
Who are MAS Metrologia's main competitors?
Direct peers on record are Beamex, Trescal and Transcat. Broad incumbents are Rohde & Schwarz, Keysight Technologies, Mettler-Toledo, Mitutoyo Mexicana and Fluke Corporation.
Does MAS Metrologia have an API?
No public API is recorded for MAS Metrologia.
What industry is MAS Metrologia in?
Its primary akta.pro industry code is IMAGAFAD, Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness), with a secondary code of IMAIAMAF, Industrial Quality Inspection & Metrology (Machine Vision). Its NAICS code is 54138 and its SIC code is 8734.