The Mason Jar
The Mason Jar is a single-location BBQ restaurant and bar in Midtown East, Manhattan, operating since 2010. It serves smoked meats, comfort food, 30 craft beers, and 150+ bourbons to walk-in diners, supplemented by catering, private events, and online ordering.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mason Jar does
The Mason Jar (DBA: Mason Jar NYC) is a single-location, full-service BBQ restaurant and bar operating at 43 E 30th St in Midtown East, Manhattan, since 2010. The business serves smoked meats, comfort food, burgers, sandwiches, salads, and a weekend brunch menu, supported by a beverage program of 30 craft beers on tap and 150+ whiskeys/bourbons. The kitchen runs until midnight Tuesday through Saturday and 10pm Sunday–Monday, with the bar open daily to midnight.
The company monetizes through six channels: dine-in service, online ordering/delivery via ChowNow, table reservations through Resy, on- and off-premise catering, private party/event bookings (SpotApps), and gift cards via Toast Tab. Pricing is uniform unit pricing across menus; daily and weekly specials (Monday happy hour, Taco Tuesday, 2-for-1 Wednesdays/Thursdays, all-day brunch cocktails at $10) drive traffic on slower days. The restaurant layers recurring programming — USC Gamecocks watch parties, NFL/MLB/international soccer broadcasts, Sunday brunch live music, Wednesday live music, Saturday music bingo, and trivia — on top of core F&B service to maximize seat utilization. Marketing relies on organic social (Twitter, Instagram), Yelp reputation, Barstool Sports coverage, and an email newsletter through SpotHopper.
The Mason Jar is privately held, independently owned, and operates exclusively in the New York City market with no disclosed parent company, investors, or expansion plans. Headcount stands at 35 employees. The technology stack is commodity restaurant SaaS (ChowNow, Resy, Toast Tab, SpotHopper) with no proprietary AI, custom platform, or data assets disclosed. The website targets WCAG Level AA accessibility compliance.
The Mason Jar firmographics
Firmographics- Name
- The Mason Jar
- Legal name
- Mason Jar NYC
- Website
- https://masonjarny.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mason Jar is a single-location BBQ restaurant and bar in Midtown East, Manhattan, operating since 2010. It serves smoked meats, comfort food, 30 craft beers, and 150+ bourbons to walk-in diners, supplemented by catering, private events, and online ordering.
- Ownership category
- akta.pro rank
Where The Mason Jar is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mason Jar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Food & Beverage Sales: Core revenue from selling smoked meats, comfort food, craft beers, and bourbon to dine-in customers. Kitchen open until midnight Tue-Sat, 10pm Sun-Mon.
- Online Ordering & Takeout: Direct online ordering through ChowNow platform for takeout and delivery orders.
- Catering Services: Off-premise and on-premise catering for events including corporate events, private parties, birthdays, holidays, and weddings. Menu includes full trays of smoked meats, wings, sides, and desserts.
- Private Events & Parties: Book-a-party services for birthday parties, holiday parties, corporate events, and wedding festivities. Dedicated event spaces and packages available.
- Reservations & Table Service: Reservation system through Resy for table bookings, supporting covers and table service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starters & Small Plates |
| Unit Pricing | Pay-as-you-go | Smoked Wings |
| Unit Pricing | Pay-as-you-go | Burgers & Sandwiches |
| Unit Pricing | Pay-as-you-go | BBQ & Comfort Food Mains |
| Unit Pricing | Pay-as-you-go | Brunch Menu |
| Unit Pricing | Pay-as-you-go | Salads |
| Unit Pricing | Pay-as-you-go | Catering - Starters |
| Unit Pricing | Pay-as-you-go | Catering - Smoked Meats |
| Unit Pricing | Pay-as-you-go | Catering - Mains |
| Unit Pricing | Pay-as-you-go | Catering - Sides |
| Unit Pricing | Pay-as-you-go | Catering - Desserts |
| Unit Pricing | Pay-as-you-go | Daily Specials |
| Unit Pricing | Pay-as-you-go | Draft Beer |
| Unit Pricing | Pay-as-you-go | Bourbon & Whiskey |
| Unit Pricing | Pay-as-you-go | Wine |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Mason Jar product offering
Product offeringCore offering
The Mason Jar operates a single-location full-service BBQ restaurant and sports bar in Midtown East, NYC. The fundamental offering is on-premise dining featuring house-smoked meats, comfort food, 30 craft beers on tap, and 150+ whiskeys, supported by online ordering, catering, private party hosting, and a recurring calendar of sports watch parties, live music, and trivia.
Product overview
The Mason Jar is a single-location BBQ restaurant and bar in Midtown East, NYC, operating since 2010. The core offering is dine-in service featuring smoked meats, award-winning wings, craft beer, and bourbon. The business operates as a unified restaurant concept with integrated modules for online ordering (via ChowNow), reservations (via Resy), catering services, private party bookings, and gift cards (via Toast Tab). Additional revenue streams include weekly events programming featuring sports viewings, live music, and themed dining specials.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service dine-in BBQ restaurant service at 43 E 30th St, New York, NY, featuring house-smoked meats, smoked wings, comfort food, 30 craft beers on tap, and 150+ whiskeys. Kitchen open 11am-midnight Tue-Sat and 11am-10pm Sun-Mon; bar open 11am-midnight daily. Targeted at walk-in guests, reservation diners, and event attendees.
- Online Ordering (Takeout & Delivery)
Companies that use The Mason Jar
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
The Mason Jar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Mason Jar partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Mason Jar competitors and assessment
Company assessmentDirect peers
- Dinosaur Bar-B-Que: Multi-location BBQ chain with a Harlem NYC location serving slow-smoked meats, sides, and craft beer. Comparable as a craft BBQ concept with dine-in, takeout, and live music events.
- Hometown Bar-B-Que: Brooklyn BBQ restaurant with multiple locations serving smoked meats, sides, and craft beverages. Comparable as a craft BBQ concept with dine-in, catering, and private events.
- Mighty Quinn's Barbeque: Multi-location NYC-area barbecue chain serving slow-smoked meats by the pound with craft beer. Comparable as a craft BBQ concept with dine-in, takeout, and catering.
- Hill Country Barbecue Market: Manhattan-based BBQ restaurant and bar with live music, private events, and an extensive whiskey list. Direct comparable as a Midtown-adjacent BBQ destination with comparable dine-in, catering, and event programming.
- Blue Smoke: Danny Meyer's NYC barbecue concept serving slow-smoked meats with craft beer and bourbon in a casual setting. Direct peer on BBQ, bourbon program, and Manhattan dine-in/event model.
- Pig Beach BBQ: NYC-area BBQ concept with Manhattan and Brooklyn locations serving smoked meats and craft beverages. Direct peer on craft BBQ and craft beer programming.
- Brother Jimmy's BBQ: NYC BBQ and sports bar chain with locations in Manhattan serving slow-smoked meats and Southern comfort food with a sports-viewing atmosphere. Direct comparable on BBQ + sports bar positioning.
- Fette Sau: Brooklyn-based BBQ restaurant with a strong craft beer program and counter-style service. Direct peer on smoked meats, craft beverage program, and casual urban BBQ positioning.
Emerging players
- Sweet Chick: NYC comfort food restaurant and bar specializing in chicken & waffles with craft cocktails. Comparable on comfort food + craft beverage programming in an urban casual dining format.
- Arrogant Swine: Brooklyn-based craft BBQ smokehouse and bar with a strong whiskey program. Comparable as a craft BBQ + bourbon concept serving urban diners, though smaller and single-location.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Mason Jar social profiles
Digital presenceThe Mason Jar compliance and trust
Trust signalCompliance1 record
The Mason Jar financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mason Jar leadership team
Management profileNumber of profiles
The Mason Jar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mason Jar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mason Jar
What does The Mason Jar do?
The Mason Jar operates a single-location full-service BBQ restaurant and sports bar in Midtown East, NYC. The fundamental offering is on-premise dining featuring house-smoked meats, comfort food, 30 craft beers on tap, and 150+ whiskeys, supported by online ordering, catering, private party hosting, and a recurring calendar of sports watch parties, live music, and trivia.
Is The Mason Jar a public or private company?
The Mason Jar is a private company. It is classified as unknown and is currently operating.
When was The Mason Jar founded?
The Mason Jar was founded in 2010. It employs 11 to 50 people.
Where is The Mason Jar based?
The Mason Jar is headquartered in New York, United States, in the North America region.
How does The Mason Jar make money?
Five revenue lines are on record. Dine-in Food & Beverage Sales are the primary driver. The others are online Ordering & Takeout, catering Services, private Events & Parties and reservations & Table Service.
Who are The Mason Jar's main competitors?
Direct peers on record are Dinosaur Bar-B-Que, Hometown Bar-B-Que, Mighty Quinn's Barbeque, Hill Country Barbecue Market, Blue Smoke, Pig Beach BBQ, Brother Jimmy's BBQ and Fette Sau. Emerging players are Sweet Chick and Arrogant Swine.
Does The Mason Jar have an API?
No public API is recorded for The Mason Jar.