Massachusetts National Organization for Women (Mass NOW)

What Massachusetts National Organization for Women (Mass NOW) does

Massachusetts National Organization for Women (Mass NOW) is the Massachusetts chapter of the National Organization for Women, founded in 1968 (some sources state 1970) as a member-led feminist advocacy organization headquartered in Boston. It pursues equity, justice, and intersectional feminism in the Commonwealth through legislative advocacy, coalition building, community organizing, and direct service. The organization operates with a small core staff of 13 and is governed by a board that includes senior policy and healthcare leaders. Its programmatic portfolio centers on the Menstrual Equity Program—launched in 2021, which has distributed nearly one million menstrual products through 130+ partner organizations statewide and conducted 50+ workshops—alongside three active legislative campaigns (the I AM Bill, Ingredient Disclosure Bill, and Public Buildings Bill), a Political Action Committee (Mass NOW PAC), and a robust calendar of community events including the annual International Women's Day Breakfast, Feminist Affair, Menstrual Equity Summit, Menstrual Equity Advocacy Day, and Trans Period Pride.

Mass NOW serves thousands of individual members, low-income and underserved menstruators, trans and non-binary menstruators, incarcerated individuals, homeless shelter residents, schools, and Massachusetts state legislators. Its value proposition rests on convening coalitions (the Massachusetts Menstrual Equity Coalition, Mujeres and Menstruators United, and partnerships with MTPC, Our Bodies Ourselves Today, Alliance for Period Supplies, and the National Diaper Bank Network), delivering measurable outcomes (1M products distributed, 96 bills endorsed in the 194th session, 3 bills passed in the 193rd session), and translating grassroots engagement into legislative wins. There is no proprietary technology product; the operational stack is a Squarespace website, EveryAction email/CRM, and standard social media channels.

Revenue is fragmented across member dues (subscription/recurring), individual donations, grants, and state budget earmarks—including a $947,485 five-year grant from the Massachusetts Community Health and Healthy Aging Fund for the Bleeding for Change initiative and a $150,000 FY27 state budget earmark signed by Governor Healey. The organization is not backed by private equity or venture capital, has no parent company, and operates as an independent 501(c) nonprofit. Financial statements are not publicly disclosed in the source data.

Name

Massachusetts National Organization for Women (Mass NOW)

Legal name

Massachusetts National Organization for Women

Website

https://massnow.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Mass NOW is the Massachusetts chapter of the National Organization for Women, founded in 1968 as a member-led feminist advocacy organization pursuing gender, racial, and economic equality through legislative advocacy, coalition building, and a statewide Menstrual Equity Program distributing products and education.

Ownership category

akta.pro rank

Product category

Nonprofit Feminist Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Community Health & Health Equity/Social Determinants Units (HLAJAAAO), Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Feminist advocacy
• Menstrual equity
• Legislative advocacy
• Community organizing
• Intersectional feminism

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Mass NOW is a member-led organization with thousands of members who pay dues to support the organization's feminist agenda and advocacy work.
2. Grants and Funding: Mass NOW received $947,485 over five years from the Massachusetts Community Health and Healthy Aging Fund for the Bleeding for Change program addressing menstrual health equity. They also received $150,000 earmark in the FY27 state budget for menstrual equity work.
3. Donations: The organization accepts donations from supporters to fund their advocacy and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Mass NOW is a member-led feminist advocacy organization that pursues gender, racial, and economic equality in Massachusetts through legislative advocacy, coalition building, and community organizing. It operates a flagship Menstrual Equity Program that distributes free menstrual products and provides education through a network of 130+ partner organizations, alongside running community events, candidate endorsements through its PAC, and awareness campaigns. The organization convenes thousands of members, grassroots organizers, and partner coalitions to advance intersectional feminist policy priorities.

Product overview

Mass NOW is a non-profit feminist advocacy organization offering a portfolio of programs and events rather than a commercial product platform. Its primary offerings center on the Menstrual Equity Program (product distribution, education, and workshops), three active policy advocacy bills (I AM Bill, Ingredient Disclosure Bill, Public Buildings Bill), community events (Trans Period Pride, Menstrual Equity Advocacy Day, Menstrual Equity Summit, Feminist Affair, International Women's Day Breakfast, We Make Noise Fest, Period Art Pop Up, State Conference), a Political Action Committee, multilingual educational resources, and coalition-building through the Massachusetts Menstrual Equity Coalition and Mujeres and Menstruators United Coalition. These programs are interconnected: advocacy days and coalition meetings feed into legislative priorities, while community events and educational resources support broader menstrual equity goals.

Differentiator

Problem solved

Functional benefit

Brands

• Massachusetts Menstrual Equity Coalition: A coalition founded by Mass NOW in 2019 to bring together advocates, service providers, healthcare professionals, educators, students, and legislators to advance menstrual equity across Massachusetts.

Products and services

• Menstrual Equity Program Flagship initiative distributing free menstrual products across Massachusetts through a network of community partners, schools, and shelters, combined with menstrual health education and training workshops. Serves low-income communities, menstruators in schools, shelters, and carceral settings, and transgender/non-binary menstruators.
• Menstrual Equity Workshops Facilitated menstrual health education sessions delivered to community organizations, schools, correctional facilities, and health clinics covering menstrual health, stigma reduction, and access equity. Available to partner organizations and community groups statewide.
• Menstrual Equity Advocacy Training Lobby day training and advocacy skill-building sessions provided during Advocacy Day and volunteer orientations to empower constituents to engage with legislators on menstrual equity and feminist policy priorities.
• Mass NOW PAC (Political Action Committee) Political action committee that endorses candidates committed to feminist issues through a questionnaire and interview process, supporting reproductive justice, racial justice, LGBTQ+ rights, and economic equity priorities. Provides electoral endorsement and political accountability functions for Massachusetts voters and members.
• Massachusetts Menstrual Equity Coalition Statewide coalition convened by Mass NOW since 2019 bringing together advocates, service providers, healthcare professionals, educators, students, and legislators to advance menstrual equity policy. Includes the Coalition Against Period Poverty and over 30 community agencies.
• Multilingual Menstrual Equity Resources Menstrual equity resource guides, advocacy postcards, and educational materials translated into Spanish, Portuguese, and Haitian Creole to reach diverse Massachusetts communities with limited English-language access to menstrual health information.
• Feminist Affair Annual Gala Mass NOW's signature annual gala recognizing feminist leaders and community members with awards including the Feminist in Action Award and Lifetime Achievement Award; functions as a major fundraising and community-building event.

Quantifiable outcome

• Nearly 1 million menstrual products distributed since 2021
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Massachusetts Transgender Political Coalition (MTPC)coreStrategic or Co-development Partner · 17 June 2026MTPC is a core strategic partner co-hosting Trans Period Pride events with Mass NOW. The organizations are equally committed to trans liberation and menstrual equity, working together to advance the rights, opportunities, and well-being of trans people as part of the journey to gender equity.
• Our Bodies Ourselves TodaycoreStrategic or Co-development PartnerPartner in hosting the annual Menstrual Equity Summit at Suffolk University, combining resources and expertise for educational events on menstrual equity.
• Alliance for Period SuppliescoreStrategic or Co-development PartnerNational coalition partner for menstrual equity advocacy, working to increase access to menstrual health supplies and education across the country.
• National Diaper Bank NetworkcoreStrategic or Co-development PartnerCoalition partner addressing basic needs including menstrual products, collaborating on conferences and advocacy initiatives.
• Massachusetts Menstrual Equity CoalitioncoreStrategic or Co-development PartnerConvened by Mass NOW in 2019, this coalition brings together advocates, service providers, healthcare professionals, educators, students, and legislators to advance menstrual equity as a statewide priority. The coalition includes the Coalition Against Period Poverty and over 30 community agencies.
• Department of Public HealthminorStrategic or Co-development PartnerState agency partner in the Bleeding for Change initiative for menstrual health equity, working with Health Resources in Action.
• Executive Office of Elder Affairs (EOEA)minorStrategic or Co-development PartnerState agency partner in the Bleeding for Change initiative addressing menstrual health across different populations.
• Massachusetts Department of Public HealthminorStrategic or Co-development PartnerCollaborated with the department on school nurse surveys regarding menstrual product access in schools.
• Mujeres and Menstruators United CoalitioncoreStrategic or Co-development PartnerCoalition partner for International Women's Day events and global menstrual equity movement building.
• Boston Mayor's Office of LGBTQIA2s+ AdvancementminorGTM or Marketing PartnerPartner in coordinating safety protocols for Trans Period Pride events, providing support for inclusive community programming.
• Boston Mayor's Office of Women's AdvancementminorGTM or Marketing PartnerPartner organization for advocacy day events and women's advancement initiatives.
• Simmons UniversityminorStrategic or Co-development PartnerHost venue for International Women's Day Breakfast and partner in menstrual equity programming.
• Suffolk UniversityminorStrategic or Co-development PartnerHost venue for Menstrual Equity Summit events.
• YWCA of WorcesterminorStrategic or Co-development PartnerHost venue for the 56th Annual State Conference.
• Aunt FlowminorOthersMenstrual product company that has donated products for distribution and sponsored Feminist Affair events.
• PERIOD.minorStrategic or Co-development PartnerNational menstrual equity organization, coalition partner for advocacy day events.
• Days for Girls InternationalminorStrategic or Co-development PartnerInternational menstrual health organization, speaker at advocacy events.

Scale indicators8 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• PERIOD. PERIOD. is a national youth-led menstrual equity organization focused on ending period poverty and stigma through product distribution, education, and advocacy. Mass NOW partners with PERIOD. on advocacy days, and the two organizations share the menstrual equity mission and direct service delivery model.
• Our Bodies Ourselves Today: Our Bodies Ourselves Today is a Massachusetts-based organization that co-hosts Mass NOW's annual Menstrual Equity Summit. It shares Mass NOW's mission around bodily autonomy, reproductive justice, and women's health education, with deep overlap in menstrual equity programming.
• NARAL Pro-Choice Massachusetts: NARAL Pro-Choice Massachusetts is a state-level advocacy organization working on reproductive freedom, similar to Mass NOW in operating as a member-led movement with PAC activity, legislative advocacy at the State House, and grassroots mobilization in Massachusetts.
• ACLU of Massachusetts: ACLU of Massachusetts operates as a statewide civil rights advocacy organization with extensive legislative engagement, legal advocacy, and coalition partnerships. Mass NOW and ACLU-MA frequently collaborate on overlapping issues such as LGBTQ+ rights, gender-based violence, and constitutional equity.
• Alliance for Period Supplies: Alliance for Period Supplies is a national organization focused on increasing access to period products for those in need. Mass NOW is a state partner, and the two share the menstrual equity product distribution and coalition-building model with similar target beneficiaries.
• National Organization for Women (NOW): Mass NOW is the Massachusetts chapter of the National Organization for Women, the parent organization. NOW operates as a multi-issue feminist advocacy organization with state chapters across the U.S., making it the most direct comparable in mission, structure, and advocacy approach.
• Planned Parenthood Advocacy Fund of Massachusetts: Planned Parenthood Advocacy Fund of Massachusetts is a state-level advocacy organization focused on reproductive and women's rights, operating in the same Massachusetts policy ecosystem with overlapping issue areas (reproductive justice, gender equity) and similar legislative advocacy and coalition-building approaches.
• Massachusetts Women's Political Caucus: MWPC is a Massachusetts-based political organization working to increase women's representation in elected office. It shares Mass NOW's commitment to feminist policy advancement and operates in the same electoral and legislative advocacy space, including candidate endorsements.

Regional players

• Boston Women's Fund: Boston Women's Fund is a regional grantmaking foundation supporting organizations working on gender, racial, and economic justice in Massachusetts. While it functions as a funder rather than an advocacy organization, it addresses overlapping mission areas and interacts with Mass NOW as a potential grantmaker and peer in the Massachusetts feminist ecosystem.

Broad incumbents

• YWCA of Greater Boston: YWCA Boston is a larger, established women's advocacy and service organization with a broader portfolio including domestic violence services, workforce development, and housing. It shares Mass NOW's mission of gender equity but operates as a direct service provider rather than a legislative advocacy organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/massnow
• LinkedInlinkedin.com/company/massachusetts-national-organization-for-women-mass-now-
• Instagraminstagram.com/massnow

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massachusetts National Organization for Women (Mass NOW)