What Aunt Flow does

Aunt Flow, LLC is a Columbus, Ohio-based for-profit company founded in 2016 by Claire Coder that operates a B2B hardware-as-a-service business providing free-vend menstrual product dispensers and organic cotton consumables to institutional buyers. The company's core technology is a proprietary line of ADA-compliant free-vend dispensers — Models E and P hold registered USPTO patents, while Models R, O, and the vended pad and tampon cartridges are patent pending. Dispensers hold up to 5x the product capacity of typical machines and reload in approximately 30 seconds, with window indicators signaling refill need. The product line is completed by organic cotton tampons and pads certified to OEKO-TEX STANDARD 100, FDA, GOTS, and OCS standards, and a touch-free sanitary disposal system with sensor-activated bins and plant-based disposal bags (launched October 2024, patents pending).

Aunt Flow pivoted in 2021 from a direct-to-consumer model to B2B, and now serves institutional customers across K-12 schools, universities, offices, arenas, retail, health systems, public/community spaces, airports, coworking spaces, hospitality, and salons/restaurants/bars. Marquee customers include Google, the NBA's Phoenix Suns arena, Viacom, Princeton University, the City of Philadelphia (Phlow Philly initiative), and a Utah K-12 deployment spanning 6,800+ school bathrooms. The company has supplied 34+ million products cumulatively to thousands of institutions, with 2+ million students relying on its products at school as of July 2024. Distribution is omnichannel: direct B2B sales via website account portal, e-commerce storefront (shop.goauntflow.com), third-party marketplaces (Amazon, Grainger, WebstaurantStore, SchoolHealth, Staples), and an international distribution partnership with Citron Hygiene for Canada. Marketing relies on menstrual-equity advocacy, community-driven "Period Party" events, content/SEO, PR, and an "Advocate at Your School/Workplace" toolkit.

Revenue mechanics combine one-time hardware sales of dispensers with recurring subscription refills of organic cotton cartridges (auto-subscription available), plus e-commerce one-time purchases and public-sector/government contracts (e.g., Philadelphia $200,000 public health grant, New Jersey $3.5M appropriation). Pricing is quote-based for B2B with tiered pages for small, mid-size, and enterprise organizations, and billing cadences ranging from monthly subscriptions to annual enterprise contracts. The company is privately held and has raised approximately $10.7 million in disclosed funding across seed, pre-seed, and a $8.5 million Series A led by JLL Spark Ventures in April 2022.

Name

Aunt Flow

Legal name

Aunt Flow, LLC

Website

https://goauntflow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Aunt Flow provides proprietary ADA-compliant free-vend dispensers and certified organic cotton menstrual products to B2B institutions — schools, universities, offices, arenas, governments, and public spaces — via a hardware-as-a-service model with recurring refill subscriptions.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

NAICS

Convenience Retailers and Vending Machine Operators (44513)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Care Applicators & Accessories (CRABAIAO)

akta.pro secondary industries

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ), Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

Keywords

• Menstrual hygiene products
• Period product dispensers
• Organic cotton tampons
• Menstrual equity solutions
• Free-vend dispensers

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dispenser Hardware Sales: Proprietary ADA-compliant dispensers (Model E, Model P, Model R, Model O) sold to businesses, schools, universities, and public facilities. One-time hardware purchase with 1-year warranty. Dispensers own the infrastructure footprint and create the recurring revenue relationship.
2. Subscription Refill Products: Recurring subscription model for organic cotton tampon and pad cartridge refills. Auto-subscription option available for refills. Parcel orders process in 1-2 business days; LTL/FTL in 5-6 business days. Payment by credit card for subscriptions.
3. E-commerce / Direct to Consumer: Online store (shop.goauntflow.com) sells bulk period products, dispensers, and disposal systems directly to consumers and smaller organizations. Products available in various bundle configurations. $5 shipping or free shipping on orders $40+.
4. Public Sector / Government Contracts: Government and public sector contracts providing period products to schools, libraries, recreation centers, and city-owned buildings. Funded through legislative appropriations and grants (e.g., Philadelphia Department of Public Health $200,000 grant, New Jersey $3.5M appropriation).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Aunt Flow sells proprietary ADA-compliant free-vend period product dispensers (Models P, E, R, O) and 100% organic cotton tampons and pads to B2B customers including schools, universities, offices, arenas, health systems, and public spaces. The company operates a hardware-as-a-service model where dispensers are installed in client restrooms and paired with recurring subscription refills of organic cotton cartridge consumables. They also offer a touch-free sanitary disposal system with plant-based disposal bags for public restrooms.

Product overview

Aunt Flow operates a hardware-as-a-service business model, providing proprietary ADA-compliant free-vend dispensers (Model P, Model E, Model R, Model O) installed in buildings, which are paired with organic cotton period products (tampons and pads) sold as cartridge refills. The company also offers a touch-free disposal system as an add-on. Their model creates recurring revenue through dispenser hardware installation and consumable product refills, serving B2B customers including schools, universities, offices, arenas, retail, health systems, and public spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Free-Vend Period Product Dispensers (Model E, Model P, Model R, Model O)
• Organic Cotton Tampons
• Organic Cotton Pads
• Touch-Free Disposal System Sanitary disposal system featuring sensor-based touch-free bins with plant-based disposal bags, designed to reduce biohazardous waste exposure and prevent menstrual product waste from entering waterways. Patent pending on disposable bag rolls and the disposable bag dispenser.
• Cartridge Refills
• Disposable Bag Rolls
• Bundles

Quantifiable outcome

• 86% of women have started their period in public without supplies they needed
• +4 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Philadelphia Department of Public HealthflagshipStrategic or Co-development Partner · 1 October 2025Received $200,000 grant to fund installation of 74 Aunt Flow dispensers across 34 Philadelphia libraries and recreation centers as part of the Phlow Philly initiative.
• City of Philadelphia / School District of PhiladelphiaflagshipStrategic or Co-development Partner · 1 September 2025Phlow Philly initiative: Citywide partnership to provide free menstrual products in schools, public libraries, recreation centers, and neighborhoods. Philadelphia Department of Public Health received $200,000 grant to install 74 dispensers across 34 libraries and recreation centers; School District installing 136 additional dispensers in school facilities.
• Citron Hygiene (Canada)coreChannel Partner/ Reseller/ Distributor · 1 May 2023International distribution partner for Canadian markets. Enables Aunt Flow to serve federally-regulated workplaces and other Canadian institutional customers following Canada's mandate for free period products in federally-regulated workplaces effective December 15, 2023.
• The Policy ProjectcoreStrategic or Co-development PartnerPartnership with The Policy Project supporting free period products in Utah K-12 schools. Aunt Flow products installed in 6,800+ school bathrooms across Utah.
• luna AppminorGTM or Marketing PartnerPartnership with luna, a teen health and wellbeing app, to provide menstrual education content and advocacy resources. Aunt Flow co-promotes luna to teen audiences with 25% discount code for luna premium.
• Gaedeke GroupminorStrategic or Co-development PartnerDallas-based real estate firm with 3 million sq ft of Class A office properties across Arizona, Florida, Texas, New York, and D.C. CEO Sabine Gaedeke Stener is an advocate for menstrual equity in commercial real estate.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tork (Essity): Tork is Essity's global commercial hygiene brand providing paper, soap, and sanitizer dispensers for offices and public restrooms. It is the most direct comparable in commercial restroom dispensing infrastructure, where Aunt Flow is inserting itself as a specialized period-product dispenser.
• Hospeco: Hospeco is a long-standing manufacturer and distributor of commercial washroom hygiene products including dispensers, janitorial supplies, and personal care items. It is the closest B2B janitorial-supply peer serving the same institutional buyer that Aunt Flow targets.
• Citron Hygiene: Citron Hygiene is a Canadian commercial hygiene services and distribution company. It is simultaneously Aunt Flow's Canadian distribution partner and a direct competitor in commercial restroom amenity services — a hybrid peer relationship that mirrors the same B2B institutional hygiene buyer.

Broad incumbents

• Kimberly-Clark Professional: The B2B arm of Kimberly-Clark supplies restroom paper, towel, soap, and feminine care dispensers to commercial customers. As a broad incumbent it offers overlapping dispenser-plus-consumable capabilities but does not specialize in free-vend period products as Aunt Flow does.
• Bobrick Washroom Equipment: Bobrick is a leading manufacturer of commercial washroom accessories including paper towel, soap, and sanitary napkin disposal dispensers. It competes in the same commercial restroom hardware category but is a broad incumbent across many SKUs, not a specialized period-product dispenser.
• GP Pro (Georgia-Pacific): GP Pro is Georgia-Pacific's commercial restroom and foodservice solutions brand. It serves the same institutional facilities buyer with paper and dispensing products and is a broad incumbent in the same channel where Aunt Flow sells its dispensers and refills.
• Procter & Gamble (Tampax, Always): P&G's Tampax and Always are the largest global feminine care brands with deep institutional distribution. They are the dominant incumbents in the tampon and pad category Aunt Flow targets, though they have not historically operated in free-vend B2B dispensers.

Emerging players

• Cora: Cora is an organic feminine care brand offering organic tampons, pads, and liners. It overlaps with Aunt Flow on mission-driven organic positioning and consumer brand affinity, though it lacks Aunt Flow's dispenser-as-a-service B2B model.
• Lola: Lola is a DTC organic feminine care brand competing in tampons, pads, and liners. It is an emerging peer in the organic consumer segment but does not operate the B2B hardware-as-a-service model that defines Aunt Flow's go-to-market.
• The Honey Pot Company: The Honey Pot Company is a plant-derived feminine care brand offering washes, pads, and tampons targeting health-conscious consumers. It is comparable on the organic/clean-ingredient positioning but is consumer-led rather than B2B dispenser-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goauntflow
• LinkedInlinkedin.com/company/aunt-flow
• Instagraminstagram.com/goauntflow
• YouTubeyoutube.com/goauntflow
• Facebookfacebook.com/goauntflow

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aunt Flow