Massachusetts Package Stores Association
MASSPACK is a 1942-founded Massachusetts non-profit trade association representing beer, wine, and spirits retailers statewide, providing lobbying, BAT server certification, pooled insurance, and member discount programs.
- Company typePrivate
- Founded-
- HeadquartersWestborough, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Massachusetts Package Stores Association does
The Massachusetts Package Stores Association ("MASSPACK") is a Massachusetts-incorporated, not-for-profit trade association founded in 1942, headquartered at 30 Lyman St., Suite 2, Westborough, MA. It represents Massachusetts-headquartered beer, wine, and spirits retailers across every city and town in the state, with a membership base that includes package stores, convenience stores, variety gas and mini-marts, private markets, bodegas, and wine stores — many of them second or third-generation family businesses, with over half minority-owned. The association cites an industry-wide economic impact of $29 billion, 189,000 industry-related jobs, and over $1 billion in Massachusetts tax revenues from its member base.
MASSPACK operates a dues-funded association model with multiple revenue streams layered on top: membership dues (All Alcohol Retailer, Beer and Wine Retailer, Associate tiers), sponsored member-benefit programs, an Associate Directory of more than 15 supplier and service partners, and a Strategic Fund donation drive. Its core service offerings center on (a) full-time lobbying and industry legal defense, (b) BAT by MASSPACK beverage-alcohol training and certification via an on-demand online platform and scheduled in-person classes, (c) pooled Workers Compensation and Health Insurance programs, and (d) member discounts on POS systems, ID scanners, inventory software, and liability insurance, with an eCommerce/online-sales enablement stack via City Hive and Provi.
The organization employs approximately 9 people, runs an annual Beer, Wine & Spirits Industry EXPERIENCE conference, publishes member notifications and an ABCC FAQ resource library, and operates the community-facing Pick Up Massachusetts environmental initiative. Technology is delivered entirely through third-party vendors: Wild Apricot for membership management (core platform), TOMRA for recycling/redemption services, HUB International and CoveRisk as insurance partners, MagStar/mPower for POS, and FraudFighter/Intellicheck for ID verification.
Massachusetts Package Stores Association firmographics
Firmographics- Name
- Massachusetts Package Stores Association
- Legal name
- Massachusetts Package Stores Association, Inc.
- Website
- https://masspack.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MASSPACK is a 1942-founded Massachusetts non-profit trade association representing beer, wine, and spirits retailers statewide, providing lobbying, BAT server certification, pooled insurance, and member discount programs.
- Ownership category
- akta.pro rank
Massachusetts Package Stores Association industry classification
Industry- Product category
- Trade Association Services
- NAICS
- Business Associations (81391)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Specialty/Beverage-Focused Cash-and-Carry (Alcohol & Non-alcohol) (CRAHACAJ)
Keywords
Where Massachusetts Package Stores Association is headquartered
LocationHeadquarters
- HQ city
- Westborough
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Massachusetts Package Stores Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels1 record
Marketing channels4 records
Massachusetts Package Stores Association product offering
Product offeringCore offering
Massachusetts Package Stores Association (MASSPACK) is a not-for-profit trade group representing Massachusetts-based beer, wine, and spirits retail stores. It provides advocacy, legislative representation through a full-time lobbyist firm, industry legal defense, beverage alcohol training (BAT) certification, and member benefit programs including workers compensation, health insurance, and discounts on POS systems, ID scanners, and liability insurance.
Product overview
The Massachusetts Package Stores Association (MASSPACK) is a not-for-profit trade association, not a technology product company. It provides membership services to alcohol retail stores including advocacy representation, legislative support, industry legal defense, beverage alcohol training (BAT by MASSPACK), and member benefit programs such as Workers Compensation and Health Insurance. The organization also offers discount programs for POS systems, ID scanners, inventory and liability insurance, and connects members with various third-party service providers listed in the Associate Directory. MASSPACK does not develop or sell a software product.
Differentiator
Problem solved
Functional benefit
Brands
- BAT by MASSPACK: On-Demand Beverage Alcohol Training and Certification Course for Off-Premises Licensees and Employees in Massachusetts
- BATbyMASSPACK.org
- Pick-Up Massachusetts
Products and services
- All Alcohol Retailer Membership
- Beer and Wine Retailer Membership
- Associate Membership
- BAT by MASSPACK Beverage Alcohol Training
- Workers Compensation Program
- Health Insurance Program
- Cost Saving Programs & Resources
- Legislative Advocacy and Lobbying Services
- Pick Up Massachusetts Program
- Beer, Wine & Spirits Industry EXPERIENCE Event
- Strategic Fund Donation Program
Companies that use Massachusetts Package Stores Association
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Massachusetts Package Stores Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Massachusetts Package Stores Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Wild ApricotcoreProvides membership management software powering the MASSPACK website and member portal functionality, enabling membership renewals, communications, and event registration
- TOMRAminorProvides bottle and can recycling redemption solutions for member stores, with dedicated customer service hotline (888-589-5723)
- Abacus DistributingminorAlcohol product supplier and wholesaler listed in Associate Directory
- HUB International New EnglandminorInsurance partner providing services to member stores; designated as GOLD Sponsor of the association
- CoveRisk Services, LLCminorInsurance partner providing services to member stores; designated as BRONZE Sponsor of the association
- DiageominorGlobal spirits producer and alcohol product supplier listed in Associate Directory
- Anheuser-Busch, Inc.minorMajor brewer listed as alcohol product supplier in Associate Directory
- MillerCoorsminorMajor brewer listed as alcohol product supplier in Associate Directory
- W.B. MasonminorOffice supplies provider listed in Associate Directory
- SwipeIt.comminorGift and reward program provider listed in Associate Directory
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Massachusetts Package Stores Association competitors and assessment
Company assessmentBroad incumbents
- National Retail Federation (NRF): Largest U.S. retail trade association, representing a broad range of retailers. Comparable to MASSPACK as a retail advocacy organization offering member benefits and policy engagement, but operating at national scale across all retail categories.
- Distilled Spirits Council of the United States (DISCUS): National trade association representing producers and marketers of distilled spirits. Comparable to MASSPACK in advocacy and member services, but operating at the producer tier rather than the retail tier MASSPACK represents.
- Wine Institute: Public-policy association of California wineries. Comparable to MASSPACK as an alcohol-segment trade body providing advocacy and member services, but representing producers and operating in a much larger market.
- Beer Institute: National trade association for brewers and beer importers. Comparable to MASSPACK as an alcohol-industry advocacy body engaged in three-tier policy, but focused on the supplier tier rather than independent retail.
Direct peers
- Wine & Spirits Wholesalers of America (WSWA): National trade association for wine and spirits wholesalers. Directly comparable to MASSPACK as an alcohol-industry trade group that advocates for a tier of the three-tier system, runs member benefit programs, and engages in state and federal lobbying on behalf of its tier.
- Massachusetts Restaurant Association: State-level nonprofit trade association serving Massachusetts restaurants. Closely comparable operating model to MASSPACK — dues-funded, member benefits, lobbying, training, and events for SMB hospitality operators in the same state.
- Retailers Association of Massachusetts: State-level retail trade association serving Massachusetts retailers. The closest structural peer to MASSPACK: a nonprofit, dues-funded state trade body delivering advocacy, training, and member benefits to in-state SMB retailers.
- National Alcohol Beverage Control Association (NABCA): Association representing state alcohol beverage control agencies and the control jurisdictions that regulate alcohol distribution. Directly comparable to MASSPACK as an alcohol-specific governance and policy organization operating at the intersection of regulators and the three-tier system.
- National Association of Convenience Stores (NACS): Trade association for the U.S. convenience store industry, which overlaps significantly with MASSPACK's convenience-store and gas/mini-mart members. Comparable in providing advocacy, training, and member benefit programs to small-format packaged-goods retailers.
Others
- National Federation of Independent Business (NFIB): Small-business advocacy association with a strong state-level lobbying footprint. Comparable to MASSPACK as a membership-based nonprofit advocating for independent SMB operators on regulatory and cost issues, including health insurance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Massachusetts Package Stores Association social profiles
Digital presenceMassachusetts Package Stores Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Massachusetts Package Stores Association leadership team
Management profileNumber of profiles
Massachusetts Package Stores Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Massachusetts Package Stores Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Massachusetts Package Stores Association
What does Massachusetts Package Stores Association do?
Massachusetts Package Stores Association (MASSPACK) is a not-for-profit trade group representing Massachusetts-based beer, wine, and spirits retail stores. It provides advocacy, legislative representation through a full-time lobbyist firm, industry legal defense, beverage alcohol training (BAT) certification, and member benefit programs including workers compensation, health insurance, and discounts on POS systems, ID scanners, and liability insurance.
Is Massachusetts Package Stores Association a public or private company?
Massachusetts Package Stores Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Massachusetts Package Stores Association founded?
Massachusetts Package Stores Association was founded in -1. It employs 1 to 10 people.
Where is Massachusetts Package Stores Association based?
Massachusetts Package Stores Association is headquartered in Westborough, United States, in the North America region.
Who are Massachusetts Package Stores Association's main competitors?
Broad incumbents on record are National Retail Federation (NRF), Distilled Spirits Council of the United States (DISCUS), Wine Institute and Beer Institute. Direct peers are Wine & Spirits Wholesalers of America (WSWA), Massachusetts Restaurant Association, Retailers Association of Massachusetts, National Alcohol Beverage Control Association (NABCA) and National Association of Convenience Stores (NACS). National Federation of Independent Business (NFIB) is listed as an others.
Does Massachusetts Package Stores Association have an API?
No public API is recorded for Massachusetts Package Stores Association.
What industry is Massachusetts Package Stores Association in?
Massachusetts Package Stores Association's product category is Trade Association Services. Its primary akta.pro industry code is CRAHACAJ, Specialty/Beverage-Focused Cash-and-Carry (Alcohol & Non-alcohol). Its NAICS code is 81391 and its SIC code is 5180.