Swipe It
Swipe It is a private US gift-card and loyalty-card processor serving small and mid-sized merchants, especially restaurants and hospitality businesses, through multi-POS processing, digital sales, rewards, reporting, consulting, and multi-merchant programs.
- Company typePrivate
- Founded1998
- HeadquartersMansfield, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Swipe It does
Swipe It is a privately held US gift-card and loyalty-card processor founded in 1998 and headquartered in Mansfield, Massachusetts. It primarily serves small and medium-sized merchants, with restaurants and hospitality as the lead vertical, and also serves retailers, chambers of commerce, business associations, and employers using gift cards for rewards or retention.
Core offerings include gift-card issuance and redemption, online physical and digital card sales, loyalty and rewards processing, universal multi-merchant programs, provider conversion, and custom plastic-card production. The platform supports 160+ POS and terminal integrations and allows the same cards to be used across multiple systems and locations; capabilities include web terminals, a mobile app, balance and order self-service, real-time reporting, email and text delivery, reloads, and loyalty-fraud monitoring.
Swipe It combines direct sales, an ISO reseller network, its consumer marketplace, DoorDash and Bbot distribution, and national retail gift-card malls. It monetizes processing through monthly and transaction fees and supplements this with paid consulting, card printing, and recurring residuals and upfront payments to resellers; no public API or developer portal is documented.
Swipe It firmographics
Firmographics- Name
- Swipe It
- Legal name
- SwipeIt Technology
- Website
- https://swipeit.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swipe It is a private US gift-card and loyalty-card processor serving small and mid-sized merchants, especially restaurants and hospitality businesses, through multi-POS processing, digital sales, rewards, reporting, consulting, and multi-merchant programs.
- Ownership category
- akta.pro rank
Swipe It industry classification
Industry- Product category
- Gift Card and Loyalty Processing Platform
- akta.pro primary industry
- Gift Card Processing, Issuance Platforms & Aggregators (FSAMANAL)
- akta.pro secondary industries
- Multi-Merchant / Shopping Mall Gift Cards (FSAMANAC), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)
Keywords
Where Swipe It is headquartered
LocationHeadquarters
- HQ city
- Mansfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swipe It business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Gift Card Processing Fees: Transaction fees and monthly fees for processing gift card transactions at merchant locations
- Gift Card Consulting Services: Standard Gift Card Consulting Package at $1000, Premier Package at $1500, and Conversion Consulting at $500 per location
- ISO Partner Program: Recurring residuals and upfront payments from ISO partners who resell Swipe It products
- Plastic Card Production: Custom plastic card printing for gift cards, loyalty cards, business cards, promotional mailers, hotel key tags, and fundraising cards
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Gift Card Consulting Package |
| Other | Pay-as-you-go | Premier Gift Card Consulting Package |
| Other | Pay-as-you-go | Conversion Consulting |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Swipe It product offering
Product offeringCore offering
Swipe It provides gift card and loyalty card processing technology for small to medium-sized merchants, enabling them to sell, redeem, and track gift cards and run customer loyalty programs across 160+ POS systems. The platform supports custom card design, digital and physical gift card delivery, multi-merchant universal card programs for Chambers of Commerce, and add-on services including plastic card production, gift card consulting, and free provider conversions.
Product overview
Swipe It is a gift card and loyalty card technology platform founded in 1998 that provides a comprehensive suite of services for small to medium-sized merchants. The core product portfolio consists of Gift Card Processing and Online Gift Card Sales for selling and redeeming gift cards both in-person and online, combined with Loyalty Card Processing for customer rewards programs. The platform supports Universal Card Programs for multi-merchant/Chamber of Commerce applications. Add-on modules include Plastic Card Production for custom card printing, Gift Card Consulting (Standard and Premier tiers), Employee Retention programs, Become an ISO reseller partnerships, and Switch Card Providers conversion services. The company also offers Marketing Supplies as accessory products. The integrated system allows merchants to manage gift cards across multiple POS platforms with over 160 integrations, process transactions via mobile apps, web terminals, and physical terminals, while providing comprehensive reporting and customer balance checking.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift Card Processing Core gift card processing service enabling merchants to sell, redeem, and track gift cards across multiple POS systems and locations with real-time reporting, custom card design, magnetic stripe encoding, and balance checking capabilities. For small to medium-sized merchants in restaurants, hospitality, and retail.
- Online Gift Card Sales
Quantifiable outcome
- 56% of people spend more than the value of the gift card
- +5 more outcomes
Companies that use Swipe It
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Swipe It technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Swipe It partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DoorDashcoreDoorDash Storefront integration allows merchants to accept Swipe It gift cards on DoorDash platform. Dedicated referral form for DoorDash merchants to join Swipe It services.
- BbotcoreBbot integration enables gift card acceptance at establishments using Bbot ordering system.
- 160+ POS and Terminal ProviderscoreOver 160 integrations with POS systems, terminal providers, online ordering platforms, shopping carts, and marketing partners. Categories include Point of Sale Systems, Online Ordering, Shopping Carts, Terminals, Marketing Partners, and Additional Processing Options.
Scale indicators4 records
Recent moves4 records
Expansion highlights6 records
Swipe It competitors and assessment
Company assessmentDirect peers
- Givex: Givex is a direct competitor offering gift card, loyalty, and stored value solutions to merchants of all sizes, including multi-location restaurants and retail. Highly comparable as a third-party gift card processor with custom card design, POS integrations, and a similar SMB-to-mid-market positioning.
- Paytronix: Paytronix provides gift, loyalty, and online ordering technology primarily to restaurants and hospitality chains. Closely matches Swipe It's restaurant-focused vertical, multi-POS support, and white-glove service model.
- Stored Value Solutions (SVS): SVS operates a gift card issuance and processing platform serving multi-brand retailers and restaurants, comparable to Swipe It's merchant aggregation and universal card programs. Both companies focus on outsourced gift card program management.
- CardFree: CardFree is a restaurant-focused gift, loyalty, and payments platform serving SMB and mid-market restaurant operators. Comparable in customer segment (restaurants and hospitality), POS integration breadth, and online gift card sales capabilities.
Broad incumbents
- Blackhawk Network: Blackhawk is a large-scale gift card distribution and prepaid network, operating gift card malls and retailer distribution channels that overlap with Swipe It's national retail gift card mall placement. A broader incumbent with significantly greater scale.
- InComm Payments: InComm is a prepaid product and gift card technology provider that operates gift card mall distribution and processing, intersecting with Swipe It's retail gift card distribution model. Significantly larger scale but overlapping in SMB merchant enablement.
- Square (Block): Square bundles native gift card and loyalty functionality with its POS for SMBs, directly competing with Swipe It's third-party processor model. While much broader, Square's gift card module is the primary threat to small merchant gift card processors.
- Toast: Toast is a restaurant POS platform that includes integrated gift card, loyalty, and online ordering — overlapping with Swipe It's core product suite in the same restaurant vertical. Larger scale, well-capitalized, and a direct competitive threat.
- Clover (Fiserv): Clover provides SMB POS with built-in gift card and rewards functionality, comparable to Swipe It's processing capabilities at the SMB merchant tier. Operates as a broader payments and commerce suite under Fiserv.
Regional players
- Valor PayTech: Valor PayTech is a payments processor and ISO program operator offering merchant services including gift card solutions. Comparable through ISO-led distribution and SMB merchant focus, though more payments-oriented than pure gift card.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swipe It social profiles
Digital presenceSwipe It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swipe It leadership team
Management profileNumber of profiles
Swipe It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swipe It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swipe It
What does Swipe It do?
Swipe It provides gift card and loyalty card processing technology for small to medium-sized merchants, enabling them to sell, redeem, and track gift cards and run customer loyalty programs across 160+ POS systems. The platform supports custom card design, digital and physical gift card delivery, multi-merchant universal card programs for Chambers of Commerce, and add-on services including plastic card production, gift card consulting, and free provider conversions.
Is Swipe It a public or private company?
Swipe It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swipe It founded?
Swipe It was founded in 1998. It employs 1 to 10 people.
Where is Swipe It based?
Swipe It is headquartered in Mansfield, United States, in the North America region.
How does Swipe It make money?
Four revenue lines are on record. Gift Card Processing Fees are the primary driver. The others are gift Card Consulting Services, ISO Partner Program and plastic Card Production.
Who are Swipe It's main competitors?
Direct peers on record are Givex, Paytronix, Stored Value Solutions (SVS) and CardFree. Broad incumbents are Blackhawk Network, InComm Payments, Square (Block), Toast and Clover (Fiserv). Valor PayTech is listed as a regional player.
Does Swipe It have an API?
No public API is recorded for Swipe It.
What industry is Swipe It in?
Swipe It's product category is Gift Card and Loyalty Processing Platform. Its primary akta.pro industry code is FSAMANAL, Gift Card Processing, Issuance Platforms & Aggregators, with a secondary code of FSAMANAC, Multi-Merchant / Shopping Mall Gift Cards.