Master Massage

What Master Massage does

Master Massage is a Sacramento, California-based manufacturer and direct-to-consumer retailer of professional-grade massage equipment operating under MHP International, Inc. (legal entity Master Home Products Ltd. Inc.), founded in 2015 by Michael Friedman. The company sells portable, stationary, and electric massage tables, portable massage chairs, stools, and a broad accessories catalog (364+ SKUs) covering hot stone sets, linens, oils, face cradles, bolsters, carrying cases, towel warmers, Pilates reformers, and massage guns. Product differentiation rests on patented and proprietary features including the Therma-Top® built-in adjustable heating system, the Airwave™ 3D lumbar traction airbag stretching system, ambient LED lighting, NanoSkin antimicrobial upholstery, memory foam cushioning, and integrated Reiki panels and Shiatsu cables. Tables range from $199.99 entry-level portable units to $3,999.99 premium electric salon/medi-spa tables, with accessories spanning $10 knobs to $339.99 professional heaters.

The business model is a hybrid direct-to-consumer e-commerce and inside-sales operation targeting professional massage therapists, spa and salon owners, healthcare/rehabilitation providers, beauty professionals, home users, and educational institutions (with dedicated school pricing). Distribution is exclusively through proprietary storefronts — mastermassage.com in the US, mhpinternational.co.uk in the UK, and mastermassage.de in Germany — with no disclosed third-party retail, wholesale, or marketplace presence. Revenue is generated primarily through one-time hardware sales, complemented by recurring replacement parts and consumables. Marketing leverages organic social (Facebook, Instagram, Twitter, Pinterest), YouTube video content, email newsletters, a company blog, and SEO-optimized product/category pages.

The company sits within a broader MHP International brand family that includes Master UK, Master Germany, Hisooth Vibro-Acoustic, and Mt Chiropractic. The company is privately held, does not disclose revenue, has no public funding history, no disclosed M&A activity, and operates with an undisclosed headcount. Strategic emphasis has been on proprietary product technology, multi-market DTC localization, and accessory/upsell ecosystem expansion rather than on software, AI, or platform business models.

Name

Master Massage

Legal name

Master Home Products Ltd. Inc.

Website

https://mastermassage.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Master Massage is a Sacramento, California-based DTC manufacturer of professional and consumer massage tables, chairs, and accessories, selling through proprietary e-commerce sites in the US, UK, and Germany to therapists, spas, and home users.

Ownership category

akta.pro rank

Product category

Professional Massage Equipment

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Miscellaneous Furniture & Fixtures (2590), Retail-Furniture Stores (5712)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Portable massage tables
• Professional massage equipment
• Massage therapy supplies
• Electric massage tables
• Spa equipment retail

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (B2C & B2B): Master Massage generates revenue primarily through direct sales of massage equipment and accessories. The company sells to individual consumers, professional massage therapists, spa and salon owners, and institutional buyers (schools, chiropractic offices). Products are sold at various price points with tiered bulk pricing available. The revenue model is predominantly one-time hardware purchases with optional add-ons and customization options.
2. Replacement Parts & Accessories: Ongoing revenue from replacement parts (knobs, face cradles, cushions), accessories, and consumables (oils, lotions, linens) that complement the core massage table and chair products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Master Massage manufactures and directly retails professional-grade massage equipment, anchored by portable, stationary, and electric massage tables, with a complementary line of portable massage chairs, stools, hot stone therapy sets, warmers, linens, oils, and replacement accessories. Products are sold through the company's own e-commerce storefronts, serving professional therapists, spa and salon operators, healthcare providers, and home users across the U.S., U.K., and Germany.

Product overview

Master Massage is a manufacturer and direct-to-consumer retailer of professional massage equipment and spa furnishings. The product portfolio centers on massage tables (portable, stationary, and electric variants) as its core offerings, complemented by massage chairs, stools, and a comprehensive range of accessories including hot stone therapy sets, warmers, linens, oils, face cradles, bolsters, carrying cases, and towel heaters. The portable table line includes the Airwave series with airbag lumbar traction technology, Therma-Top heated tables with patented built-in warming, and Ambient Light tables with integrated LED atmosphere lighting. Stationary tables serve fixed salon installations, while electric tables feature motorized lift systems for medi-spa environments. The accessory line supports the table ecosystem with massage stones, warming equipment, linens, and replacement parts. The company also offers Pilates reformers and desktop massage kits for home use. Products are sold primarily through direct-to-consumer e-commerce channels with distribution from Sacramento, California.

Differentiator

Problem solved

Functional benefit

Brands

• Therma-Top: Patented built-in heating system for massage tables with adjustable temperature control.
• Maxking
• AirMaster

Products and services

• Airwave Massage Table Series Portable and stationary massage tables with 3D lumbar traction airbags that simulate stretching, twisting, and decompression for neck, back, waist, and hip relaxation. Targets professional therapists and home users seeking advanced therapeutic functionality.
• Portable Massage Tables Lightweight folding massage tables ranging from 24" to 33.5" in width, available with memory foam and various cushioning options. Sold across price tiers from $199.99 entry-level to premium heated packages above $1,000 for professional and home use.
• Stationary Massage Tables Non-folding professional massage tables for fixed salon and spa installations, with options for lift-back action and memory foam. Targets spas, salons, and clinics requiring durable, fixed-position treatment surfaces.
• Electric Massage Tables Electric-powered tables with lift systems including dual-column lifting for medi-spa and salon use, priced from $2,249.99 (TheraMaster) to $3,999.99 (Alexander Salon), with quiet lift systems, storage options, and adjustable configurations.
• Portable Massage Chairs Foldable massage chairs for seated massage treatments, including Apollo XXL supporting up to 1,200 lbs at $389.99 and the Rio professional chair at $679.99. Targets mobile therapists and event-based massage services.
• Massage Stools and Posture Chairs Pneumatic rolling stools, wooden folding stools, saddle stools, kneeling chairs, and posture chairs with hydraulic lift options for therapist seating during treatments.
• Hot Stone Massage Sets Basalt lava rock massage stones in various set sizes (18-70 pieces), marble cold stones, and chakra balancing tools with bamboo storage boxes for professional hot stone therapy.
• Hot Stone Warmers and Heaters Electric and LED digital hot stone warmers in 6-18 quart capacities, portable heater bags, and multifunctional units that warm both stones and massage oils or lotions.
• Massage Linens and Table Warmers Cotton flannel sheet sets (3-piece), Sherpa velvet fleece heating pads and blankets, and table protection covers in various colors for professional massage tables.
• Face Cradles and Cushions Dream and ED-series ergonomic face cradles with 6-way adjustable head support, memory foam face cushions, and replacement cushions in various colors for massage tables.

Quantifiable outcome

• Tables support up to 3,200 lbs (Husky Gibraltar XXL model)
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• MHP International, Inc.coreOthersMaster Massage is a brand under MHP International, Inc., a diversified manufacturing company. MHP International operates multiple brand websites including Master UK, Master Germany, Hisooth Vibro-Acoustic, and Mt Chiropractic. The company headquarters is located in Sacramento, CA.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Custom Craftworks: Custom Craftworks produces handcrafted stationary and portable massage tables with a focus on durability for daily professional use. Direct competitor in the professional-grade stationary table category, with overlapping spa/salon and therapist customer base.
• Stronglite: Stronglite is a long-established manufacturer of massage tables and chairs serving professional therapists and schools. Comparable product portfolio (portable tables, chairs, accessories) and similar educational-institution and DTC distribution strategy.
• BestMassage: BestMassage is a DTC retailer of massage tables, chairs, and accessories competing directly in the entry-level and mid-range portable table segments on Amazon and its own e-commerce site. Comparable product mix and pricing overlap with Master Massage's lower-tier offerings.
• Touch America: Touch America manufactures and distributes spa equipment including massage tables, wet treatment tables, and spa furnishings, with comparable professional spa/salon and chiropractor buyer segments. Direct competitor in the stationary and electric spa table categories.
• Oakworks: Oakworks manufactures professional massage tables, treatment tables, and spa equipment with strong positioning in medical, chiropractic, and physical therapy segments. Overlaps with Master Massage on portable/stationary table lines and shared professional therapist and healthcare buyer base.
• Earthlite: Earthlite is one of the largest US-based manufacturers of professional massage tables, chairs, and spa equipment, supplying therapists, spas, and wellness centers with portable and stationary tables. Directly comparable to Master Massage across the same core product category, professional buyer segments, and DTC + B2B distribution model.

Emerging players

• ChiroLux: ChiroLux is a DTC brand offering portable and stationary chiropractic/massage tables, including adjustable and hydraulic-lift models. Comparable product positioning in the chiropractic/medical-adjacent table niche that Master Massage's Mt Chiropractic sub-brand addresses.
• Saloniture: Saloniture is an Amazon-native private-label brand offering portable massage tables, stools, and salon furniture at aggressive price points. Represents the marketplace/import-based competition that pressures Master Massage's entry-level SKU pricing.
• Husky Fitness / Merax: Merax and similar cross-border e-commerce brands sell high-capacity portable massage tables and fitness equipment online. Competitor in the XXL/bariatric and portable table categories, often at lower price points than Master Massage's specialty offerings.

Regional players

• Piedmont Equipment & Supply: Piedmont distributes professional massage tables, chairs, and spa supplies primarily across the southeastern US. Comparable professional buyer focus and product assortment, but a regional distributor rather than a national DTC manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MasteMassage
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mastermassageequs
• LinkedInlinkedin.com/company/master-massage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Massage