BestMassage

What BestMassage does

BestMassage (legal entity: Massage Supply Depot, LLC) is a Chicago-based e-commerce retailer of massage equipment and supplies, operating primarily through bestmassage.com with a single physical showroom/pickup location at 4616 W Fullerton Ave. The company's product portfolio centers on portable, electric, and stationary massage tables, augmented by massage chairs, stools, sheets and covers, massage oils/lotions/creams/gels, basalt massage stones, hot/cold therapy products, professional massage tools, bolsters, headrests, carrying cases, and replacement parts. It also sells NCBTMB-approved online continuing education (CE) courses for licensed massage therapists spanning modalities such as aromatherapy, deep tissue, hot stone, sports, prenatal, and oncology massage. Proprietary in-house brands BodyChoice and PowerLift are designed by experienced bodyworkers and include a patented Auto Lock Frame and Leg System enabling 5-10 second setup of portable tables without assembly; the company also resells established partner brands including Custom Craftworks, Pisces, Biotone, and Bon Vital.

The business is a direct-to-consumer e-commerce retailer with a US-only shipping footprint (UPS 2-5 business days), a Chicago showroom, and telephone ordering. Revenue is generated almost entirely through transactional one-time hardware sales and consumable purchases, supplemented by individual one-time CE course licensing priced between $25 and $170. Customer segments span professional massage therapists (primary), spas and wellness centers, massage schools and students, and home massage enthusiasts. The company operates with a 1-10 employee footprint, no institutional capital disclosed, no parent company, and no M&A history; brand reputation is anchored on a decade-plus operating history, 30-day money-back guarantee, 10-year warranty on portable tables, and a Best Price Guarantee.

Name

BestMassage

Legal name

Massage Supply Depot, LLC

Website

https://bestmassage.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

BestMassage is a Chicago-based e-commerce retailer selling massage tables, equipment, consumables, and NCBTMB-approved continuing education courses to professional massage therapists, spas, and home wellness enthusiasts across the United States.

Ownership category

akta.pro rank

Product category

Massage Equipment and Supplies

NAICS

Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Massage Therapy & Bodywork (EDAOALAH), Deep Tissue Massage (HSALAEAB), Hot Stone & Thermotherapy Massage (HSADAHAK)

Keywords

• Massage equipment retail
• Massage therapy supplies
• Professional massage tables
• Massage accessories ecommerce
• Wellness products online

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Massage Tables and Equipment Sales: One-time hardware sales of massage tables (portable, stationary, electric), massage chairs, stools, and related equipment. Tables support 440+ pounds working weight and come with warranties up to 10 years.
2. Consumables and Supplies: Recurring sales of massage oils, lotions, creams, gels, massage sheets and covers, disposable paper rolls, massage stones, and accessories.
3. Continuing Education Courses: Online CE courses for massage therapists including NCBTMB approved courses in aromatherapy, ethics, deep tissue, sports massage, hot stone therapy, prenatal massage, and other modalities. Courses range from 2-16 CE hours and include streaming video and downloadable materials.
4. Accessories: Carrying cases, bolsters, headrests, massage tools, spa accessories, and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

BestMassage is an online retailer that sells massage tables, massage chairs and stools, oils, lotions, creams and gels, stones, therapy tools, linens, hot/cold therapy products, and accessories under its proprietary BodyChoice and PowerLift brands alongside partner brands such as Custom Craftworks, Pisces, Biotone, and Bon Vital. It serves professional massage therapists, spas, massage schools, and home enthusiasts across the U.S. via direct e-commerce, with bundled packages, CE-eligible online courses, and educational media (CDs, DVDs, books) as supporting offerings.

Product overview

BestMassage.com is an e-commerce massage equipment and supplies retailer operating as a business-to-consumer online store. The product portfolio centers on massage tables as the core category, with proprietary in-house brands BodyChoice and PowerLift, alongside partner brands Custom Craftworks and Pisces. The offering spans portable, stationary, and electric massage tables; massage chairs and stools; sheets, covers, and linens; massage oils, lotions, creams, and gels; massage stones and hot/cold therapy tools; professional massage tools; and educational products including CE courses, DVDs, and music. Accessories include carrying cases, bolsters, headrests, table accessories, and oil management supplies. The company serves professional massage therapists, spa operators, students, and home users with a one-stop-shop model offering over 20 product categories.

Differentiator

Problem solved

Functional benefit

Brands

• BodyChoice: In-house massage table and supplies brand designed by experienced bodyworkers with focus on craftsmanship and green practices
• PowerLift

Products and services

• Portable Massage Tables (BodyChoice line) Lightweight, folding massage tables — including models with the patented Auto Lock Frame and Leg System — sold under the BodyChoice brand for professional therapists who travel between clients and for home users.
• Electric and Stationary Massage Tables Non-folding, electrically or hydraulically adjustable massage tables for fixed-location professional practices, spa facilities, and massage schools.
• Massage Chairs and Stools Practitioner seating including stationary massage chairs and portable/stationary massage stools for use in professional treatment rooms.
• Massage Oils, Lotions, Creams and Gels Topical consumables carried under partner brands such as Bon Vital and Biotone and in package deals, for professional and home massage use.
• Massage Stones Hot/cold stone sets used for stone-massage therapy, sold to professional therapists and home users.
• Massage Tools Handheld and specialty tools (e.g., wooden tools and percussion-style massagers) used to support manual therapy techniques.
• Massage Sheets, Linens, and Table Covers Disposable and reusable sheets, fitted table covers, and face-rest covers used on massage tables for hygiene and comfort.
• Hot and Cold Therapy Products Heating pads, hot packs, cold packs, and related therapy products for pre-/post-massage thermal treatment.
• Massage Table Packages and Oil Package Deals Pre-bundled packages combining massage tables with accessories (carrying cases, sheets, oils, bolsters) sold at a discounted bundle price.
• CE-eligible Online Massage Courses Online continuing-education courses for licensed massage therapists, designed to satisfy CE credit requirements.
• Massage Music CDs, Educational DVDs, and Books Audio CDs (relaxation/massage music), instructional DVDs, and printed educational books sold as supporting media to practitioners and home users.
• Deluxe Carrying Cases, Bolsters, and Supports Accessories that accompany portable tables — including padded carrying cases, bolsters, and body supports — sold as standalone items or as part of table packages.
• BodyChoice Brand (Proprietary) BestMassage's in-house brand spanning portable massage tables and related equipment, featuring the patented Auto Lock Frame and Leg System on selected portable table models.
• PowerLift Brand (Proprietary) BestMassage's secondary in-house brand for massage equipment and accessories.

Quantifiable outcome

• 30-day Money Back Guarantee on all products
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• BodyChoicecoreOEM/ Whitelabel/ Licensing PartnerIn-house proprietary brand designed by experienced bodyworkers. BodyChoice focuses on craftsmanship and green practices. Products include massage tables, oils, lotions, creams, and accessories. Described as an international leader in all natural products for over a decade.
• PowerLiftcoreOEM/ Whitelabel/ Licensing PartnerIn-house proprietary massage equipment brand developed by experienced bodyworkers with focus on craftsmanship and green practices.
• Custom CraftworksmajorChannel Partner/ Reseller/ DistributorProfessional massage table brand sold through BestMassage.com. Products include Heritage Table, Luxor Table, American Made Athena Table, and specialty tables like Feldenkrais and Omni tables.
• PiscesmajorChannel Partner/ Reseller/ DistributorProfessional massage equipment brand sold through BestMassage.com alongside Custom Craftworks and BodyChoice.
• BiotonemajorChannel Partner/ Reseller/ DistributorLeading professional massage and spa product brand. Biotone products include deep tissue massage lotion, cremes, gels, and oils known for high quality formulas.
• Bon VitalmajorChannel Partner/ Reseller/ DistributorProfessional massage therapy product brand offered through BestMassage.com's product catalog.
• BIOTONEmajorChannel Partner/ Reseller/ DistributorIndustry leader bringing innovative products to massage therapists, estheticians, and spa professionals. Known for high quality massage cremes, lotions, gels, and oils. BestMassage.com sells Biotone products including deep tissue massage lotion in multiple sizes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Custom Craftworks: US-based massage table manufacturer whose products (Heritage, Luxor, Athena) are sold through BestMassage while also distributing direct. Directly comparable on product type, professional positioning, and target buyer.
• Massage Warehouse: Specialty e-commerce retailer of massage tables, accessories, oils, and spa supplies, operated in association with major massage-equipment brands. Directly comparable to BestMassage in catalog, target customers (licensed therapists and spas), and go-to-market model.
• Oakworks: Manufacturer of portable, stationary, and spa massage tables and accessories selling direct and through resellers. Comparable because Oakworks supplies the same professional product categories that BestMassage retails and competes for the same therapist and spa buyers.
• Stronglite: Long-established massage table and equipment manufacturer serving professional therapists, with branded products in the same portable and stationary table categories as BestMassage's BodyChoice and PowerLift lines.
• Biotone: Leading manufacturer of professional massage lotions, cremes, gels, and oils sold through BestMassage while also distributing direct to therapists and spas. Comparable in the consumables category and on professional buyer targeting.
• Bon Vital: Manufacturer of professional massage therapy products (lotions, oils, cremes) distributed through BestMassage and competing for spa and therapist shelf space. Direct peer in the oils/lotions/creams segment.
• Pisces Spa: Massage table and spa furniture brand whose products are stocked by BestMassage. Comparable as a competing brand that supplies the same professional channel with overlapping table and accessories SKUs.

Broad incumbents

• Amazon: Largest general e-commerce marketplace with a deep massage tables, oils, and accessories assortment that competes for the same professional and home buyers. Comparable as the dominant incumbent in online retail against which all specialty suppliers are benchmarked.
• Earthlite: One of the largest massage table and wellness equipment manufacturers/distributors globally with associated retail channels and continuing-education programs. Comparable because it overlaps BestMassage's product categories, professional customer base, and educational content strategy.

Others

• Associated Bodywork & Massage Professionals (ABMP) Marketplace: Major US massage therapist membership and CE-approval organization with a supplier partner/marketplace program adjacent to BestMassage's Educational Corner and CE course offering. Comparable as an ecosystem channel that funnels practitioner demand to product suppliers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bestmassage_s
• LinkedInlinkedin.com/company/bestmassage-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BestMassage