Mirae Asset Securities (Vietnam)

Name

Mirae Asset Securities (Vietnam)

Legal name

Mirae Asset Securities (Vietnam) JSC

Website

https://masvn.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Mirae Asset Securities (Vietnam) JSC is a Vietnamese retail-focused, multi-platform securities brokerage distributing stocks, margin, derivatives, and group funds through M-Stock, MAStrade, and HTS under the Korean Mirae Asset Financial Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Securities Trading Commission: Commission fees earned on stock, bond, and derivative transactions executed through the company's trading platforms
2. Margin Lending Interest: Interest income generated from margin trading services (ky quy) allowing investors to borrow against their portfolio
3. Account Management Services: Fees from managed account services including proactive trading and dedicated consultant options

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mirae Asset Securities (Vietnam) JSC is a Vietnamese securities brokerage firm that provides retail and institutional investors access to Vietnamese capital markets (HOSE, HNX, UPCOM) through a multi-platform trading infrastructure including the M-Stock mobile app, MAStrade web platform, and HTS desktop software. The company offers brokerage accounts (regular X1 and margin M1), trading in stocks, bonds, derivatives, covered warrants, ETFs, and open-ended funds, along with subscription-based account management services.

Product overview

Mirae Asset Securities (Vietnam) offers a unified multi-platform trading ecosystem consisting of three core trading platforms (M-Stock mobile app, MAStrade web platform, and HTS desktop software), complemented by market data tools (MASboard), educational resources (MASter Academy), and promotional programs (MAScham competition, MASrewards). The company provides investment products including stocks, bonds, derivatives, covered warrants, margin trading (M1 accounts), and open-ended funds/ETFs. The platforms enable investors to access Vietnamese stock markets (HOSE, HNX, UPCOM) with various trading mechanisms including cash trading and derivatives.

Differentiator

Problem solved

Functional benefit

Brands

• M-Stock: Mobile trading application for investors
• MAStrade
• MASboard
• HTS (Home Trading System)
• MAScham
• MASrewards
• Học viện MASter

Products and services

• M-Stock Mobile Trading Application Mobile trading application available on iOS and Android that enables investors to trade Vietnamese securities anytime, anywhere, combining advanced technology with intuitive design and an intelligently organized information system.
• MAStrade Web Trading Platform Web-based trading platform offering multiple features with enhanced security and accessibility from any browser, used by self-directed investors for online securities trading.
• HTS Home Trading System (Desktop Software) Desktop trading software customized from Mirae Asset Korea's system, offering advanced intelligent features for professional traders with high trading frequency on the Vietnamese market.
• Regular Trading Account (X1) Standard securities trading account for spot trading without leverage, allowing investors to buy and sell listed stocks, bonds and other instruments on Vietnamese exchanges.
• Margin Trading Account (M1) Margin trading account product allowing investors to borrow funds from the brokerage for leveraged trading positions on eligible securities (ky quỹ).
• Open-ended Funds Distribution of various open-ended fund products distributed through the brokerage platform, including funds such as MAGEF, VFMVFB, VFMVFC, VFMVF1, VFMVF4 and MAFF.
• ETF Products Exchange-traded fund products available to brokerage clients, including MAFM VN30, MAFM Diamond, SSIAM VN30, SSIAM VNFin Lead, VFMVN Diamond and Kim Growth VN30.
• Account Management Services (Proactive Trading and Consultant) Subscription-based managed account services offered in two tiers: a Proactive Trading Service providing active account management with system support, and a Consultant Service providing a dedicated personal consultant for managed trading, both billed monthly.

Quantifiable outcome

• 233% maximum profit rate achieved by contest participants

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• Mirae Asset Financial GroupflagshipStrategic or Co-development PartnerParent company and global network operator connecting Mirae Asset Securities operations across 8 markets including Korea, Hong Kong, India, Indonesia, Singapore, UK, USA, and Vietnam. Provides technology, brand, and operational framework.
• Mirae Asset Securities (Korea)coreTechnology or IntegrationKorean headquarters providing trading technology and platform infrastructure including HTS desktop software customized for Vietnamese market.
• Mirae Asset Global Investments VietnamcoreChannel Partner/ Reseller/ DistributorRelated entity managing open-ended funds and ETF products distributed through the securities company.
• VPBank (Ngân hàng VPBank)minorOthersBanking partner for securities money management, enabling fund transfers and deposits to securities accounts.
• BIDV (Ngân hàng BIDV)minorOthersBanking partner for securities money management, enabling fund transfers and deposits to securities accounts.
• Techcombank (Ngân hàng Techcombank)minorOthersBanking partner for securities money management, enabling fund transfers and deposits to securities accounts.
• Woori Bank VietnamminorOthersBanking partner for securities money management, enabling fund transfers and deposits to securities accounts.
• Shinhan Bank VietnamminorOthersBanking partner for securities money management, enabling fund transfers and deposits to securities accounts.

Scale indicators7 records

Expansion highlights5 records

Direct peers

• VNDirect Securities: Major retail-focused Vietnamese brokerage with proprietary trading platforms (DTrade) and margin products — competes head-to-head with Mirae Asset for retail trading volume and active investors.
• VietCapital Securities (VCSC): Vietnamese broker with strong institutional and retail brokerage business, offering margin lending and proprietary platforms — comparable peer across retail/IB mix.
• BIDV Securities (BSC): Banking-affiliated Vietnamese broker (BIDV) with broad retail brokerage and IB capabilities — directly comparable in scope, target segments, and channel strategy.
• SSI Securities Corporation: Largest Vietnamese securities brokerage by market share, offering multi-platform trading, margin lending, and investment banking across retail and institutional clients — directly competes with Mirae Asset in retail brokerage and platform quality.
• KGI Securities Vietnam: Vietnamese subsidiary of Taiwan's KGI Group; retail and institutional brokerage with multi-platform offering — directly comparable as a foreign-affiliated broker in the same market.
• HSC (Ho Chi Minh Securities Corporation): Long-established Vietnamese securities firm with retail brokerage, institutional trading, and investment banking — directly comparable in product mix and target customer segments.
• Techcom Securities (TCBS): Banking-affiliated brokerage (Techcombank) competing in retail brokerage, margin trading, and wealth with a strong proprietary digital platform — major competitor with a deep funding base.
• Shinhan Securities Vietnam: Korean-affiliated Vietnamese broker — comparable as a foreign-backed retail/institutional securities firm competing in the same market, including for Korean-investor flow.

Others

• Mirae Asset Global Investments Vietnam: Related entity under the same parent that manages and distributes open-ended funds and ETFs through Mirae Asset Securities — relevant as an internal distribution partner and adjacent product player, not a direct competitor.

Broad incumbents

• Mirae Asset Securities (Korea): Korean parent brokerage — provides the HTS platform to the Vietnam subsidiary and operates the group's broader regional securities business; relevant for technology and platform benchmarking rather than direct market competition.

Market position

Strengths4 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mirae-asset-securities-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirae Asset Securities (Vietnam)