Shinhan Securities Vietnam

What Shinhan Securities Vietnam does

Shinhan Securities Vietnam (SSV) is a Vietnam-incorporated, privately held securities firm and wholly-owned subsidiary of Shinhan Financial Group, one of South Korea's largest financial conglomerates. The firm operates a full-service brokerage and investment banking platform for the Vietnamese securities market, serving primarily domestic individual retail investors along with foreign individual investors and corporate/institutional clients. Its operating footprint spans Ho Chi Minh City (headquarters at The Mett Tower, District 7) and Hanoi (branch in Hoan Kiem), with a headcount of 51–100 employees.

SSV's core technology stack comprises three proprietary trading platforms — the San Xin Ha mobile app, the browser-based Web Trading System (WTS), and the desktop Home Trading System (HTS) — which support trading across HOSE, HNX, and UPCOM exchanges in equities, ETFs, covered warrants, derivatives, debt instruments, and open-end fund certificates. The firm layers supplementary capabilities on top of its trading platforms, including the S-Era AI chatbot for customer service, SignalEngine for technical trading signals (launched 2025), and an eKYC account opening flow using NFC ID scanning, facial recognition, and OTP verification. Investment banking covers equity and debt capital markets advisory for Vietnamese corporates.

The business model is multi-stream and transaction-driven: brokerage commissions on equities/ETFs/covered warrants (0.15% domestic online, 0.25–0.30% counter/phone, 0.10% foreign online, 0.40% foreign counter), per-share/per-bond custody fees, margin lending interest (12.5% p.a.), cash advance interest on pending sale proceeds (12% p.a.), derivatives contract fees, and ECM/DCM advisory fees. Customer acquisition is primarily product-led via digital self-serve channels (mobile/web onboarding), supplemented by hotline-based telephone trading and physical counter services; institutional/corporate investment banking is delivered through direct relationship management. SSV is embedded in the Shinhan Financial Group ecosystem, with fund-transfer integrations to Shinhan Bank Vietnam and BIDV and cross-sell links to Shinhan Finance, Shinhan Life, and Shinhan DS.

Name

Shinhan Securities Vietnam

Legal name

SHINHAN Securities Vietnam Co., Ltd.

Website

https://shinhansec.com.vn

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Shinhan Securities Vietnam is a Korean-owned, Ho Chi Minh City-based securities firm offering brokerage, investment banking, and multi-platform digital trading (San Xin Ha, WTS, HTS) to Vietnamese retail, foreign, and corporate clients across HOSE, HNX, and UPCOM.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (52394)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)

Keywords

• Securities brokerage
• Investment banking
• Equity trading
• Margin lending
• Securities research

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Securities Brokerage Commissions: Trading commissions charged on equity, ETF, and covered warrant transactions. Domestic customers pay 0.15% for online trades and 0.25-0.3% for counter/phone trades depending on transaction size. Foreign customers pay 0.1% for online trades and 0.4% for counter trades.
2. Custody and Depository Services: Monthly custody fees charged per security held: 0.27 VND per share/ETF/certificate per month for equities; 0.18 VND per bond per month for corporate bonds.
3. Margin Lending Interest: Interest income from margin loans extended to customers for leveraged trading. Current margin lending rate is 12.5% per annum.
4. Cash Advance on Securities Proceeds: Interest charged on advance payments against pending sale proceeds at 12% per annum.
5. Investment Banking Services: Capital markets services including equity capital markets (ECM) and debt capital markets (DCM) for corporate clients.
6. Derivatives Trading Fees: Fees for futures contracts trading including exchange fees (2,700 VND for index futures, 4,500 VND for government bond futures) and clearing fees (2,550 VND per contract per side).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Shinhan Securities Vietnam provides securities brokerage, investment banking, and trading services across Vietnamese exchanges (HOSE, HNX, UPCOM). Core deliverables include retail brokerage executed through proprietary mobile (San Xin Ha), web, and desktop trading platforms, alongside corporate investment banking covering equity and debt capital markets. Supplementary services include margin lending, derivatives trading, custody, market research, and AI-assisted customer support.

Product overview

Shinhan Securities Vietnam (SSV) operates as a Korean-owned securities company offering a multi-platform securities trading ecosystem in Vietnam. The core offering consists of three trading platforms: the San Xin Ha mobile app (Mobile Trading System), Web Trading System (WTS) for browser-based access, and Home Trading System (HTS) for desktop trading. These platforms support trading across HOSE, HNX, and UPCOM exchanges for stocks, ETFs, covered warrants, derivatives, and open-end funds. Supplementary services include AI-powered customer support via S-Era chatbot and SignalEngine for trading signals. The company also provides investment banking services for capital and debt markets, plus comprehensive research through its Research Center delivering recommendations, periodic reports, and sector analysis. Margin trading, cash advances, and custody services round out the product suite.

Differentiator

Problem solved

Functional benefit

Brands

• San Xin Ha: Mobile trading application for securities investment in Vietnam.

Products and services

• San Xin Ha Mobile Trading Application (Mobile Trading System) Mobile-first securities trading application enabling retail investors to trade Vietnamese listed securities (HOSE, HNX, UPCOM), manage portfolios, transfer cash, and access investment services through biometric authentication and eKYC onboarding.
• Web Trading System (WTS) Browser-based online securities trading platform providing real-time market data, trading capabilities, portfolio management, and price alerts for Vietnamese stock exchanges.
• Home Trading System (HTS) Desktop-based securities trading application for professional investors offering comprehensive trading features, asset management, price board viewing, and portfolio tracking.
• Securities Brokerage Services Investment consulting and brokerage services for trading stocks, ETFs, covered warrants, and bonds on HOSE, HNX, and UPCOM exchanges, delivered through digital trading platforms and licensed advisors.
• Investment Banking Services Corporate finance services including equity capital markets (ECM) and debt capital markets (DCM) advisory and execution for enterprise clients seeking optimal financing solutions.
• Margin Trading Leveraged trading service allowing customers to borrow funds from SSV for securities purchases, subject to margin requirements, maintenance ratios, and collateral management.
• Cash Advance on Sale Proceeds Advance payment service providing funds against pending sale proceeds before settlement, charged at 12% per annum interest.
• Derivatives Trading Derivative securities trading including index futures and government bond futures contracts listed on Vietnamese exchanges.
• Open-End Fund Trading Investment fund certificate trading service allowing purchase, sale, and switching of open-end mutual fund units through SSV platforms.
• Covered Warrant Trading Registration and purchase service for guaranteed covered warrants listed on Vietnamese exchanges.
• Debt Instruments Trading Trading service for government bonds, corporate bonds, and debt instruments with differentiated commission rates by instrument type.
• Investment Research Center Research platform providing investment recommendations, periodic reports, company insights, sector analysis, and macro/strategy reports to support investor decision-making.
• S-Era AI Chatbot AI-powered chatbot providing customer support and investment guidance through natural language interactions for account inquiries, trading information, and service assistance.
• SignalEngine Technical analysis and trading signal generation tool providing market analysis, trading recommendations, and investment signals based on market data and indicators.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Shinhan Bank VietnamcoreGTM or Marketing PartnerShinhan Bank Vietnam is part of the same Shinhan Financial Group ecosystem. SSV partners with Shinhan Bank for payment services, including fast fund transfers for securities trading. The bank is also the default partner for cash deposits into SSV trading accounts. Integration enables seamless fund movement between banking and securities services.
• BIDV (Bank for Investment and Development of Vietnam)minorGTM or Marketing PartnerBIDV is one of Vietnam's largest state-owned commercial banks and serves as a payment partner for SSV's deposit services, enabling fast fund transfers for securities trading accounts.
• Shinhan FinanceminorGTM or Marketing PartnerShinhan Finance is another entity within Shinhan Financial Group, offering consumer finance and lending services. Cross-promotional relationship within the financial group ecosystem.
• Shinhan Life VietnamminorGTM or Marketing PartnerShinhan Life is the insurance subsidiary of Shinhan Financial Group. Cross-selling and bundled financial product offerings within the group.
• PwC (PricewaterhouseCoopers)minorOthersPwC Vietnam serves as the external auditor for SSV, providing independent financial statement audits and assurance services. This engagement reflects good corporate governance practices.
• Vietnam Securities Depository (VSD)coreOthersVSD is the central securities depository for Vietnam, handling clearing, settlement, and depository services for all securities traded on Vietnamese exchanges. SSV is a member participant in VSD's clearing and settlement system.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirae Asset Securities Vietnam: Korean-affiliated securities firm operating in Vietnam under the Mirae Asset Financial Group umbrella. Closely comparable to SSV as a foreign-affiliated full-service broker targeting both Korean-investor and local Vietnamese retail/institutional flow.
• VNDirect Securities Corporation: Leading digital-first Vietnamese broker with strong mobile/web trading platforms and a research franchise. Highly comparable to SSV in PLG-style customer acquisition, retail brokerage focus and online trading technology investment.
• KIS Vietnam Securities: Korean-affiliated (Korea Investment & Securities) broker active in Vietnam with retail brokerage, derivatives and investment banking services. Directly competes with SSV for foreign-investor flow and Vietnamese ECM mandates.
• Ho Chi Minh City Securities Corporation (HSC): One of Vietnam's longest-established full-service brokers with retail brokerage, investment banking and proprietary trading. Competes head-to-head with SSV for institutional ECM/DCM mandates and retail trading volume across Vietnamese exchanges.
• SSI Securities Corporation: Vietnam's largest securities brokerage by market share, providing retail brokerage, investment banking and asset management on HOSE/HNX/UPCOM. Directly comparable to SSV in product scope, target customer (Vietnam retail and institutional) and multi-channel trading platform strategy.
• Yuanta Securities Vietnam: Vietnamese subsidiary of Taiwan's Yuanta Group, offering retail brokerage, margin financing and investment banking. Comparable to SSV as a foreign-affiliated full-service broker competing for retail flows and ECM mandates in Vietnam.

Regional players

• Maybank Kim Eng Securities Vietnam: Malaysian-affiliated (Maybank) regional broker with Vietnam operations covering retail brokerage and investment banking. Comparable to SSV as a regional financial-group subsidiary offering cross-border trading and advisory services.

Broad incumbents

• BIDV Securities (BSC): Securities affiliate of BIDV (Bank for Investment and Development of Vietnam). Comparable to SSV in using a domestic bank parent for cross-sell, but BSC benefits from a much larger state-owned parent balance sheet and customer base.
• ACB Securities Company Limited (ACBS): Securities affiliate of Asia Commercial Bank (ACB), a major Vietnamese private bank. Operates as a full-service broker with bank-led distribution — a comparable model to SSV's Shinhan Bank Vietnam channel for retail acquisition and fund-transfer rails.
• Vietcombank Securities Company (VCBS): Securities subsidiary of Vietcombank, one of Vietnam's largest state-owned banks, providing brokerage, investment banking and fund management. Broader incumbent competing with SSV for institutional and corporate clients via banking-ecosystem leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@chungkhoanshinhanvietnam
• Facebookfacebook.com/ChungKhoanShinhanVietnam
• LinkedInlinkedin.com/company/shinhan-securities-vietnam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shinhan Securities Vietnam