Shri Mataji Gaushala

What Shri Mataji Gaushala does

Shri Mataji Gaushala is a charitable trust operating the world's largest single-location cow sanctuary across a 250-acre campus in Barsana, Mathura, Uttar Pradesh, founded on July 7, 2007 by Padamshri Shri Ramesh Babaji Maharaj under the Shri Maan Mandir Sewa Sansthan Trust. The organization shelters 65,000+ rescued cows across 70 structured sheds with dedicated enclosures for blind, disabled, and special-needs animals, runs India's first 24x7 advanced cattle hospital (Shri Shyam Lakshmi Hospital & Research Centre) with 5 operating theatres, ICU, and hydrotherapy for 3,000+ cows, and operates a 25-ambulance rescue fleet. Core technology infrastructure centers on a 1350 cu.mt. biogas plant that processes 30-40 tonnes of cow dung slurry daily into a 193 kW generator powering the entire campus, with downstream production of Ghan Jeeva Amrit bio-fertilizer, vermicompost, and Gau Dung Ash.

The business model is donation-driven, with revenue streams including one-time donations, the 'Serve a Cow' adoption program at INR 36,000/year per cow, fodder trolley sponsorship at INR 11,000 per trolley, and a Monthly Support Programme via HDFC Bank ECS. Commercial product lines include Brajamirt A2 milk (marketed through Brajgau Agro Industries), a Panchgavya pharmacy range (Gau Ark, Panchak Vati, Kesh Suraksha, Dant Surksha, Gau Ghanvati, Drishti Raksha, GauMutra Ark), and organic compost/biomanure. Distribution combines on-campus visitor engagement (free prasadam, satsang, lodging for 700-1,500+ daily visitors), online donation portals including an SMG UK Donorbox channel for international donors, and direct sales of agricultural and Ayurvedic products. The organization has no institutional investors or venture backing, relying entirely on individual charitable contributions, spiritual event-driven fundraising (Morari Bapu Katha, Braj Holi), and product monetization.

Name

Shri Mataji Gaushala

Legal name

Shri Maan Mandir Sewa Sansthan Trust

Website

https://matajigaushala.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Shri Mataji Gaushala is a charitable trust operating the world's largest single-location cow sanctuary in Barsana, Mathura, sheltering 65,000+ rescued cows across a 250-acre campus with hospital, biogas plant, A2 milk, Panchgavya products, and donation-funded rescue operations.

Ownership category

akta.pro rank

Product category

Animal Welfare and Cow Shelter Services

NAICS

Support Activities for Animal Production (11521), Dairy Cattle and Milk Production (11212), Cattle Ranching and Farming (1121)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020), Agricultural Services (700)

akta.pro industry

PRIMARYBPAGAIAH

Sanctuaries & Long-Term Care (Farm, Equine, Exotic)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFACAJAL

Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFAAAIAK

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates)

Agriculture & Food Production/Agricultural Equipment & Technology/Livestock & Dairy Farm Equipment (Milking, Feeding, Monitoring)

Keywords

• Cow shelter services
• Animal welfare trust
• Gaushala operations
• Organic dairy products
• Bio-fertilizer manufacturing

Headquarters

HQ city

Barsana (Mathura)

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream through online donations, 'Serve a Cow' adoption program at INR 36000 per year per cow, fodder sponsorship at INR 11000 per trolley, and general donations. Monthly Support Programme via HDFC ECS facility.
2. A2 Milk and Dairy Products: Brajamirt A2 milk and related dairy products sold through Brajgau Agro Industries, marketed as pure desi cow milk with health benefits
3. Panchgavya Products: Sale of Panchgavya pharmacy products including Gau Ark, Panchak Vati, Kesh Suraksha, Dant Surksha, Gau Ghanvati, Drishti Raksha, and Gau Mutra Ark marketed for health benefits
4. Organic Compost and Bio-manure: Premium desi cow manure and bio-fertilizers produced from anaerobically digested cow dung slurry, sold for organic farming and gardening

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Shri Mataji Gaushala is a charitable religious trust operating India's second-largest and the world's largest single-location cow shelter on a 250-acre campus in Barsana, Mathura. It rescues, rehabilitates, and provides lifelong shelter to abandoned, injured, sick, and special-needs cows through a 24x7 cattle hospital, cow adoption programs, and a network of 25 ambulances. The organization also generates revenue by selling A2 milk (Brajamirt), Panchgavya Ayurvedic products, vermicompost, bio-manure, and operating a 1350 cu.mt biogas plant.

Product overview

Shri Mataji Gaushala operates as a multi-service sanctuary and agricultural enterprise centered on cow protection and welfare. The organization offers consumer products (Brajamirt A2 milk, Panchgavya Ayurvedic products including Gau Ark, Kesh Suraksha, and GauMutra Ark), agricultural products (Bio Manure, Vermicompost, Ghan Jeeva Amrit, Gau Dung Ash), and operates a 1350 cu.mt. Bio Gas Plant generating 193 kW of electricity. Healthcare services include the Shri Shyam Lakshmi Hospital & Research Centre with 5 operating theatres and 24x7 care for 3,000+ cows, along with free Cow Hospital services. The organization also runs Cow Rescue Services with 25 ambulances, Orphan Calf Care Programs, and Cow Adoption/Sponsor Programs where donors contribute INR 36000 per year per cow or INR 11000 per fodder trolley. The Gaushala shelters 60,000+ cows on a 250-acre campus with 70 structured sheds.

Differentiator

Problem solved

Functional benefit

Brands

• Brajamirt Milk: A2 cow milk product from Barsana, Mathura, produced from indigenous Indian breed cows. Marketed and packed by Brajgau Agro Industries.

Products and services

• Cow Rescue Services Round-the-clock rescue operations that retrieve abandoned, injured, sick, and smuggled cows from highways, villages, and high-risk zones, transporting them to the Gaushala for lifelong care.
• Shri Shyam Lakshmi Hospital & Research Centre India's first 24x7 advanced cattle care center providing free veterinary treatment including X-ray, ultrasound, ICU, surgery wards, hydrotherapy, and specialized care for paralyzed and blind cows.
• Cow Adoption and Sponsor Programs

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Shri Mataji Gauvansh Sewa SansthancoreStrategic or Co-development PartnerWorks as an integral pillar of Shri Mataji Gaushala. Together they form a unified system dedicated to rescue of abandoned cows, 24x7 medical care, shelter for disabled/elderly cows, awareness campaigns, sustainability initiatives, and supporting farmers with natural manure.
• Brajgau Agro IndustriesminorOthersMarkets and packs Brajamirt A2 milk produced at the Gaushala. Located in Barsana, Mathura 281405.
• Donorbox (SMG UK)minorChannel Partner/ Reseller/ DistributorOnline donation platform enabling UK-based supporters to donate to Shri Mataji Gaushala through donorbox.org/gau-mata-calls-for-help
• HDFC BankminorOthersECS facility partner for Monthly Support Programme enabling recurring donations from supporters' bank accounts

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aanakuti Gaushala / Shree Nath Gau Seva Samiti: Large-scale cow sanctuary in Vrindavan operated by Shree Nath Gau Seva Samiti with thousands of rescued cows and similar visitor/religious tourism mix in the Braj region.
• Govardhan Eco Village (ISKCON): ISKCON-affiliated eco-community near Mumbai that combines cow protection (Goshala), sustainable agriculture, biogas, organic farming, and spiritual tourism. Operates a similar integrated sanctuary-product-tourism model with comparable revenue diversification.
• Bansi Gir Gaushala: Large cow shelter and dairy operation in Gujarat focused on Gir breed preservation, with Panchgavya products and organic farming—similar product mix and indigenous-breed focus.
• Pathmeda Godham: India's largest Gaushala, located in Sikar, Rajasthan, sheltering tens of thousands of cows with extensive Panchgavya product manufacturing and biogas infrastructure. The most directly comparable scale and operating model peer in the Indian cow sanctuary sector.

Regional players

• Vrindavan Chandrodaya Mandir Goshala: Large cow shelter operated in conjunction with the Vrindavan Chandrodaya Mandir temple project in Mathura/Vrindavan region. Operates in the same Braj geography with comparable cow-care, dairy, and spiritual-tourism focus.

Emerging players

• Kamdhenu Gaushala (various): Network of Gaushalas across India combining indigenous cow breeding, organic products, and Panchgavya lines. Kamdhenu brand products (dairy, ghee, Panchgavya) directly overlap with Shri Mataji's commercial product portfolio.
• Gita Peetham Goshala (ISKCON Bengaluru): ISKCON Bengaluru operates cow shelters with Panchgavya products, A2 milk sales, and visitor programs—a comparable integrated spiritual-and-commercial model though at smaller scale.

Broad incumbents

• Vantara (Reliance Foundation): Anantaajit Vantara, founded by Anant Ambani, is a large-scale animal rescue, care, and rehabilitation facility in Jamnagar, Gujarat. While broader in scope (includes other species), it represents a massive, well-funded comparable in India's sanctuary/rescue category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ShriMatajiGaushala/videos
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/smg_sewa_sansthan
• LinkedInlinkedin.com/company/matajigaushala

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shri Mataji Gaushala