MAT Automation
MAT Automation is an Italian multi-mandate industrial automation representation agency, founded in 2023 and based in Seriate (Bergamo), representing motion control, safety, robotics, IIoT, and cybersecurity brands to system integrators, machine builders, and end-user manufacturers across Emilia Romagna and San Marino.
- Company typePrivate
- Founded2023
- HeadquartersSeriate, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MAT Automation does
MAT Automation S.r.l. is an Italian multi-mandate industrial automation representation agency (agenzia plurimandato) headquartered in Seriate, in the province of Bergamo, founded in 2023. The company operates as a technical-commercial intermediary between automation brands and industrial customers in the Emilia Romagna region and San Marino, which it organizes into nine provinces with dedicated regional managers. Its represented portfolio spans motion control (ETA, Nidec Control Techniques via the MAT Academy), functional safety (Access), robotics (Oversonic Robotics), industrial software and IIoT (40Factory), OT cybersecurity (HWG Sababa), engineering services (Overall srl), and electrical protection/control components (WOHER).
The business model is a commission-based agency representation: MAT earns margins on the sale of its principals' products into system integrators, machine builders, and end-user manufacturers, supported by pre- and post-sales technical consulting. The 2024 launch of MAT Academy, in partnership with Nidec Control Techniques and CODESYS, formalizes a recurring training and certification stream that goes beyond transactional agency fees. The firm claims 12,000+ active clients across six regions and over 30 years of accumulated product knowledge within its team, though these figures are not independently verified. As a privately held, bootstrapped business with a headcount of approximately five, MAT Automation is small and early-stage, relying on the breadth of its brand portfolio and local presence rather than scale.
MAT Automation firmographics
Firmographics- Name
- MAT Automation
- Legal name
- Mat Automation
- Website
- https://matautomation.it
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAT Automation is an Italian multi-mandate industrial automation representation agency, founded in 2023 and based in Seriate (Bergamo), representing motion control, safety, robotics, IIoT, and cybersecurity brands to system integrators, machine builders, and end-user manufacturers across Emilia Romagna and San Marino.
- Ownership category
- akta.pro rank
MAT Automation industry classification
Industry- Product category
- Industrial Automation Distribution and Technical Consulting
- SIC
- Misc Industrial & Commercial Machinery & Equipment (3590), Special Industry Machinery, Nec (3559)
- akta.pro primary industry
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), PLC, HMI & SCADA Automation (EDAOAHAD)
Keywords
Where MAT Automation is headquartered
LocationHeadquarters
- HQ city
- Seriate
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
MAT Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Brand Representation (Plurimandato): As a multi-mandate representative company, MAT Automation generates revenue by representing multiple industrial automation brands (ETA, Access, Oversonic Robotics, 40Factory, HWG Sababa, Overall srl, WOHER) across their territory, providing technical consulting, sales support, and specialized services to clients in exchange for commissions or margins from brand partners.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
MAT Automation product offering
Product offeringCore offering
MAT Automation is a multi-mandate representation agency in industrial automation that represents leading brands (ETA, Access, Oversonic Robotics, 40Factory, HWG Sababa, Overall srl, WOHER) across Emilia Romagna and San Marino. The company provides technical consulting, specialized sales support, and territorial coverage for motion control systems, sensors, vision systems, functional safety devices, collaborative robotics, industrial digitalization, and OT/IoT cybersecurity solutions to industrial manufacturers, system integrators, and end users.
Product overview
MAT Automation is a multi-mandate representation company specializing in industrial automation, integrating motion control systems, sensors, vision systems, and functional safety devices. The company represents six distinct brands: ETA (electrical cabinets and power distribution), Access (machine safety systems), Overall srl (engineering and technical support services), 40Factory (digital transformation and industrial IoT), Oversonic Robotics (collaborative robotics), and HWG Sababa (cybersecurity for IT/OT/IoT environments). The portfolio covers the complete industrial automation value chain from hardware components to digital services and cybersecurity.
Differentiator
Problem solved
Functional benefit
Brands
- Overall srl: Engineering company offering technical support dedicated to manufacturers, integrators and end users, in the design, commissioning and testing phases of industrial automation solutions, as well as support for vision and robotics integration.
Products and services
- ETA industrial electrical solutions Electrical cabinets, power centers, motor control panels, distribution systems, suspension systems, ventilation, and air conditioning solutions for industrial applications, distributed under the ETA brand in Emilia Romagna and San Marino.
- Access machine safety systems Machine protection systems, functional safety devices, physical protections, and safety fencing for industrial machinery, distributed under the Access brand.
- Oversonic Robotics collaborative robots Robotic solutions that assist humans with repetitive, dangerous, and physically demanding tasks while respecting the environment, distributed under the Oversonic Robotics brand.
- 40Factory industrial digitalization Digital technologies platform for industrial environments that combines advanced digital technologies with OT competencies, enabling machine communication, performance analysis, and maintenance processes by generating value from operational data.
- HWG Sababa OT/IT/IoT cybersecurity Complete suite of strategic security solutions, managed services, and consulting for protecting IT, OT, and IoT environments from cyber threats, distributed under the HWG Sababa brand.
- Overall srl engineering services Dedicated technical support services for manufacturers, integrators, and end users during the design, commissioning, and testing phases of industrial automation solutions, including vision and robotics integration support.
- WOHER bus distribution and protection Bus distribution systems, fuse disconnectors, fuse holders, and protection and control components for automation applications, distributed under the WOHER brand.
- MAT Academy training program Training program that distributes 30 years of accumulated motion control knowledge through courses on modern automation systems, partnering with Nidec Control Techniques (motion control solutions) and CODESYS (automation programming and control solutions).
Quantifiable outcome
- Serves over 12,000 active clients across 6 regions
Companies that use MAT Automation
Customer profileSegments3 records
Ideal customer profiles3 records
MAT Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MAT Automation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ETAcoreETA produces electrical cabinets, power centers, motor control panels, distribution systems, suspension systems, ventilation, and air conditioning solutions for industrial applications. MAT Automation represents this brand as part of their multi-mandate portfolio.
- AccesscoreAccess specializes in machine protection systems, safety devices, physical protections, and fencing solutions. MAT Automation represents this brand focusing on functional safety components.
- Oversonic RoboticscoreOversonic Robotics provides robotic solutions that work alongside humans, handling repetitive, dangerous, and physically demanding tasks while respecting the environment. MAT Automation represents this robotics brand in their territory.
- 40Factorycore40Factory combines advanced digital technologies applied in industrial environments with OT competencies, generating value from data and enabling machines to communicate, facilitating performance analysis and maintenance processes.
- HWG SababacoreHWG Sababa is a cybersecurity provider offering a complete suite of strategic security solutions, managed services, and consulting for protecting IT, OT, and IoT environments from cyber threats. Recently added to MAT Automation's portfolio to address emerging cybersecurity needs in industrial automation.
- Overall srlcoreOverall srl is an engineering company providing dedicated technical support to manufacturers, integrators, and end users during design, commissioning, and testing phases of industrial automation solutions. They also provide support for vision and robotics integration.
- WOHERminorWOHER specializes in bus distribution systems, fuse disconnectors, fuse holders, and protection and control components for automation applications.
- Nidec Control TechniquescorePartner for the MAT Academy training program, specializing in motion control solutions. MAT Academy distributes knowledge acquired through 30 years of specialization in motion control using Nidec Control Techniques products.
- CODESYScorePartner for the MAT Academy training program focusing on automation programming and control solutions. CODESYS is used alongside Nidec Control Techniques for the Academy's motion control training curriculum.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MAT Automation competitors and assessment
Company assessmentDirect peers
- IFM Electronic Italia: Italian subsidiary of IFM Electronic, a sensor and industrial-automation specialist. Comparable because it pursues similar industrial OEMs and integrators in Italy with overlapping motion-control, sensor, and connectivity portfolios.
- SICK Italia: Italian operations of SICK, a leading sensor and safety-device vendor. Comparable as a brand-principal with its own Italian sales channel competing for the same motion-control, vision, and safety budgets that MAT channels via Access.
- Pilz Italia: Italian arm of Pilz, the functional-safety specialist. Directly comparable because Pilz sells machine-safety and protection systems (Access's represented brand equivalent) to the same Italian industrial OEMs and system integrators MAT serves.
Broad incumbents
- Camozzi: Italian manufacturer of pneumatics, motion control, and automation components. Comparable as an established Italian industrial-automation incumbent addressing overlapping OEM and integrator customers in Emilia Romagna and beyond.
- Siemens Italia: Italian subsidiary of Siemens, a global industrial-automation conglomerate spanning drives, PLCs, motion control, and digitalization. Comparable as an incumbent whose portfolio directly overlaps the motion-control and digitalization lines MAT represents.
- Bonfiglioli: Italian-headquartered global manufacturer of motion control, gearboxes, drives, and automation components. Comparable as an Italian incumbent in the same motion-control domain that MAT represents, though Bonfiglioli is a manufacturer rather than a rep firm.
- Rockwell Automation Italia: Italian arm of Rockwell Automation, a major global industrial-automation and motion-control vendor. Comparable as a broad incumbent whose Logix/Allen-Bradley lines compete with several of the brands MAT distributes into Italian OEMs and integrators.
- ABB Italia: Italian operations of ABB, a global automation, robotics, and motion-control supplier. Comparable as a broad incumbent with direct Italian sales competing against the robotics and motion brands represented by MAT.
- Schneider Electric Italia: Italian arm of Schneider Electric, a broad automation, motion, and industrial-software incumbent. Comparable as a wider-portfolio competitor that bundles hardware, software, and services versus MAT's multi-brand rep model.
- Festo Italia: Italian subsidiary of Festo, a global pneumatics and automation vendor. Comparable because Festo sells direct and via channel partners into the same Italian industrial-automation customer base that MAT serves with motion control and related lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MAT Automation social profiles
Digital presenceMAT Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAT Automation leadership team
Management profileNumber of profiles
Profiles3 records
MAT Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAT Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAT Automation
What does MAT Automation do?
MAT Automation is a multi-mandate representation agency in industrial automation that represents leading brands (ETA, Access, Oversonic Robotics, 40Factory, HWG Sababa, Overall srl, WOHER) across Emilia Romagna and San Marino. The company provides technical consulting, specialized sales support, and territorial coverage for motion control systems, sensors, vision systems, functional safety devices, collaborative robotics, industrial digitalization, and OT/IoT cybersecurity solutions to industrial manufacturers, system integrators, and end users.
Is MAT Automation a public or private company?
MAT Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAT Automation founded?
MAT Automation was founded in 2023. It employs 1 to 10 people.
Where is MAT Automation based?
MAT Automation is headquartered in Seriate, Italy, in the Europe region.
How does MAT Automation make money?
One revenue line is on record: brand Representation (Plurimandato).
Who are MAT Automation's main competitors?
Direct peers on record are IFM Electronic Italia, SICK Italia and Pilz Italia. Broad incumbents are Camozzi, Siemens Italia, Bonfiglioli, Rockwell Automation Italia, ABB Italia, Schneider Electric Italia and Festo Italia.
Does MAT Automation have an API?
No public API is recorded for MAT Automation.
What industry is MAT Automation in?
MAT Automation's product category is Industrial Automation Distribution and Technical Consulting. Its primary akta.pro industry code is IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers), with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its SIC code is 3590.