40Factory
40Factory is an Italian Industrial IoT and AI platform provider that enables machinery OEMs and industrial end-users to connect machines, monitor operations, and monetize data through its white-label MAT platform and AI modules (Sentra, Wilson.ai).
- Company typePrivate
- Founded2018
- HeadquartersPiacenza, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What 40Factory does
40Factory S.r.l., founded in 2018 in Piacenza, Italy by CEO Camillo Ghelfi, provides an end-to-end Industrial IoT and AI platform that connects industrial machinery, processes operational telemetry, and enables digital service businesses for machinery OEMs and end-user industrial operators. The core product is MAT, a white-label-capable platform supporting Full Edge, Edge+Cloud, and Edge+Premise deployment architectures that collects and analyzes machine sensor data in real time. MAT is extended by four modules: MAT Control Center (template-based fleet management and configuration), Sentra AI Video Intelligence (computer vision on industrial camera streams), Wilson.ai Conversational (knowledge-retrieval AI assistants over technical documents), and Wilson.ai Agents (LLM-driven autonomous agents that act on machine data and PLCs). A complementary 40Rocket consulting practice guides customers from kickoff through go-live and recurring-revenue design.
The company serves two primary customer segments: OEM machinery builders (e.g., Danieli Automation, SEW-EURODRIVE, Tenova, Nordmeccanica, Goglio, Persico, MFL Group, G. Mondini, AROL, MEP, Errevi Automation), who white-label MAT to offer connected services to their own installed bases, and end-user industrial operators (e.g., Presezzi Extrusion, FIMI, OMET, Macchi, Italian Pack, Diemme Filtration), who deploy MAT directly for OEE optimization, energy monitoring, predictive maintenance, and traceability. The business model is a quote-based annual subscription for MAT and add-on modules, supplemented by 40Rocket professional services and revenue from channel partners. Distribution combines direct enterprise field sales, a network of 8 channel partners (EAS Industry, SmartLab Solutions, Overall, MAT Automation, Power Automation, Systec Automation, Real Automation, Plus Automation), and OEM white-label embedding across at least 12 industrial sectors. The company holds DNV-certified ISO 9001, ISO 27001, and ISO 27017 certifications and claims compliance with NIS-2 and CRA European cybersecurity regulation.
40Factory firmographics
Firmographics- Name
- 40Factory
- Legal name
- 40Factory S.r.l.
- Website
- https://40-factory.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 40Factory is an Italian Industrial IoT and AI platform provider that enables machinery OEMs and industrial end-users to connect machines, monitor operations, and monetize data through its white-label MAT platform and AI modules (Sentra, Wilson.ai).
- Ownership category
- akta.pro rank
40Factory industry classification
Industry- Product category
- Industrial IoT Software
- akta.pro primary industry
- Edge AI Deployment, Orchestration & OTA Model Updates (HDAAAJAI)
- akta.pro secondary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where 40Factory is headquartered
LocationHeadquarters
- HQ city
- Piacenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
40Factory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- MAT Platform Subscription: SaaS-based Industrial IoT platform subscription with deployment options (Full Edge, Edge+Cloud, Edge+Premise). White-label model allows OEMs to resell under their own brand.
- AI Modules (Wilson.ai, Sentra): AI-powered add-on modules for conversational assistants, autonomous agents, and video intelligence integrated into the MAT platform.
- 40Rocket Consulting Services: Consulting engagement covering digital transformation journey: kickoff, digital service package definition, business plan & ROI, go-live & marketing support, and training. Engagement model from first meeting through customer onboarding and beyond.
- Custom Dashboard Builder / Module Development: Custom module development for specific process requirements using Dashboard Builder no-code tool or bespoke development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to customer requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
40Factory product offering
Product offeringCore offering
40Factory provides an end-to-end Industrial IoT and AI platform (MAT) that connects industrial machinery to enable real-time monitoring, OEE optimization, predictive maintenance, and energy analytics. The platform is offered as a white-label solution that OEMs can rebrand as their own, and is extended by add-on modules (MAT Control Center, Sentra AI Video Intelligence, Wilson.ai Conversational, Wilson.ai Agents) plus a guided consulting methodology (40Rocket) for digital transformation of machinery businesses.
Product overview
40Factory offers a platform-plus-modules architecture centered on MAT, an Industrial IoT & AI platform. The core platform connects machines and processes data in real-time across Full Edge, Edge+Cloud, or Edge+Premise deployments. MAT is extended by add-on modules including MAT Control Center (fleet and template management), SENTRA AI Video Intelligence (computer vision for industrial cameras), Wilson.ai Conversational (knowledge-based AI assistants), and Wilson.ai Agents (autonomous decision-making agents). The offering also includes 40Rocket consulting services for guided digital transformation.
Differentiator
Problem solved
Functional benefit
Brands
- MAT: Industrial IoT platform for connecting and managing machines, available in Full Edge, Edge+Cloud, and Edge+Premise configurations. White-label solution enabling machine builders to deploy under their own brand.
- MAT Control Center
- Sentra AI Video Intelligence
- Wilson.ai Conversational
- Wilson.ai Agents
- 40Rocket
Products and services
- MAT Core Industrial IoT platform that connects machines, processes operational data in real time, and provides monitoring, analytics, and AI capabilities. Supports Full Edge, Edge+Cloud, and Edge+Premise deployment architectures and is available as a white-label solution for OEMs.
- MAT Control Center Add-on module for MAT enabling template-based configuration management, no-code data model creation, Git-based version control, and bulk onboarding for edge devices and machine fleets. Used by OEMs and end users to scale from one to thousands of machines.
- Sentra AI Video Intelligence AI-powered video analytics module integrated with MAT that analyzes real-time streams from industrial cameras to detect process anomalies, critical events, and identify objects and measurements. Uses no-code camera template configuration and Edge deployment, leveraging standard surveillance cameras such as AXIS.
- Wilson.ai Conversational AI assistant platform that ingests manuals, electrical schematics, procedures, and technical documents and answers operator questions in natural language in any language, with reference to exact sources. Supports white-label deployment and REST API integration into websites, apps, CRMs, and machine HMIs.
- Wilson.ai Agents Autonomous AI agents integrated with MAT that monitor machine data, analyze situations using LLMs (GPT, Gemini, Claude), and act on their own by sending notifications, invoking APIs, and communicating with PLCs. Includes templates for OEE analysis, maintenance monitoring, scrap cause analysis, and parameter optimization.
- 40Rocket Consulting service using a structured methodology (kickoff, digital service package definition, business plan and ROI, go-live and marketing, training) to guide machinery companies through digital transformation and adoption of the MAT platform.
Quantifiable outcome
- Real-time OEE optimization and production efficiency improvements
- +5 more outcomes
Companies that use 40Factory
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
40Factory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature9 records
40Factory partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Fruitful AIcoreStrategic investment partnership where 40Factory invested in Fruitful AI AG, a Zurich-based AI machine vision startup. The collaboration integrates Fruitful AI's video analytics technology into 40Factory's Sentra AI Video Intelligence module, enhancing operational insights from industrial camera video data for manufacturing processes.
- AXIS CommunicationscoreAXIS provides industrial cameras integrated natively into Sentra AI Video Intelligence platform. AXIS cameras are designed for industrial environments, offering flexibility and high performance at contained costs.
- AccessafecoreAccessafe co-developed C-MON-SAFE, a safety monitoring plug-in integrated into MAT platform for real-time tracking and documentation of machine safety events, unauthorized bypasses, and anomalies.
- MADE Competence CenterminorMembership in MADE Competence Center, an industry association for manufacturing and digital transformation.
- UniCredit Start LabminorParticipation in UniCredit Start Lab startup acceleration program.
- Le Village by CAminorMembership in Le Village by CA business incubator and innovation ecosystem.
- Confindustria PiacenzaminorMembership in Confindustria Piacenza, the local employers' federation and industrial association.
- AFIL Associazione Fabbrica Intelligente LombardiaminorMembership in AFIL, the Smart Factory Lombardy Association promoting intelligent manufacturing.
- AtpicaminorMembership in Atpica, an industry association for technology and innovation.
- Digital Industries WorldminorMembership in Digital Industries World, a global platform for digital industrial transformation.
- EAS IndustryminorCommercial network partner for distribution and resale of 40Factory solutions.
- SmartLab SolutionsminorCommercial network partner for distribution and resale of 40Factory solutions.
- OverallminorCommercial network partner for distribution and resale of 40Factory solutions.
- MAT AutomationminorCommercial network partner for distribution and resale of 40Factory solutions.
- Power AutomationminorCommercial network partner for distribution and resale of 40Factory solutions.
- Systec AutomationminorCommercial network partner for distribution and resale of 40Factory solutions.
- Real AutomationminorCommercial network partner for distribution and resale of 40Factory solutions.
- Plus AutomationminorCommercial network partner for distribution and resale of 40Factory solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
40Factory competitors and assessment
Company assessmentDirect peers
- Braincube: Braincube offers an IIoT and AI platform for industrial data collection, analytics and optimization, addressing the same OEM and end-user buyer personas as 40Factory in manufacturing digitalization.
- PTC: PTC's ThingWorx is a leading Industrial IoT platform for connecting, monitoring and managing industrial assets, directly comparable to 40Factory's MAT in target use cases (OEE, predictive maintenance, remote monitoring) for manufacturers and OEMs.
- Augury: Augury provides AI-driven machine health and process optimization for industrial assets, overlapping directly with 40Factory's anomaly detection, predictive maintenance and Wilson.ai Agents capabilities.
- Sight Machine: Sight Machine delivers manufacturing analytics and AI for production data, comparable to 40Factory's MAT platform and OEE-focused Wilson.ai Agent templates across discrete and process manufacturing.
- Uptake: Uptake is an industrial AI and asset performance platform serving OEMs and operators, directly comparable to 40Factory's combination of IoT data ingestion, predictive analytics and AI-driven recommendations.
Broad incumbents
- Siemens (MindSphere / Insights Hub): Siemens' industrial IoT and edge-to-cloud platform addresses the same machine connectivity, analytics and digital-service needs for OEMs and operators that 40Factory targets, but as part of a much broader automation and software portfolio.
- AVEVA: AVEVA's industrial software and CONNECT platform provide asset analytics and operations optimization for process and discrete manufacturers, overlapping with 40Factory's industrial AI and edge connectivity scope.
- Bosch IoT (Bosch Connected Industry): Bosch's IoT and connected-industry solutions cover edge gateways, asset connectivity and analytics for manufacturing, paralleling 40Factory's MAT platform and OEM-channel approach but at much larger scale.
Emerging players
- Cognite: Cognite's Data Fusion platform unifies industrial OT/IT data and powers AI use cases for asset-heavy operators, with comparable industrial-AI ambitions to 40Factory's Wilson.ai and Sentra stack.
- Falkonry: Falkonry provides time-series anomaly detection and predictive AI for industrial operations, an overlapping but narrower capability set compared with 40Factory's full-stack IoT + AI platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
40Factory social profiles
Digital presence40Factory compliance and trust
Trust signalCompliance3 records
40Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
40Factory leadership team
Management profileNumber of profiles
Profiles3 records
40Factory funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
40Factory M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 40Factory
What does 40Factory do?
40Factory provides an end-to-end Industrial IoT and AI platform (MAT) that connects industrial machinery to enable real-time monitoring, OEE optimization, predictive maintenance, and energy analytics. The platform is offered as a white-label solution that OEMs can rebrand as their own, and is extended by add-on modules (MAT Control Center, Sentra AI Video Intelligence, Wilson.ai Conversational, Wilson.ai Agents) plus a guided consulting methodology (40Rocket) for digital transformation of machinery businesses.
Is 40Factory a public or private company?
40Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 40Factory founded?
40Factory was founded in 2018. It employs 11 to 50 people.
Where is 40Factory based?
40Factory is headquartered in Piacenza, Italy, in the Europe region.
How does 40Factory make money?
Four revenue lines are on record. MAT Platform Subscription is the primary driver. The others are AI Modules (Wilson.ai, Sentra), 40Rocket Consulting Services and custom Dashboard Builder / Module Development.
Who are 40Factory's main competitors?
Direct peers on record are Braincube, PTC, Augury, Sight Machine and Uptake. Broad incumbents are Siemens (MindSphere / Insights Hub), AVEVA and Bosch IoT (Bosch Connected Industry). Emerging players are Cognite and Falkonry.
Does 40Factory have an API?
Yes. Wilson.ai offers REST API integration allowing users to connect the AI assistant to websites, apps, CRM systems, or directly to machine HMIs. The API enables embedding Wilson.ai into customer-facing applications.
What industry is 40Factory in?
40Factory's product category is Industrial IoT Software. Its primary akta.pro industry code is HDAAAJAI, Edge AI Deployment, Orchestration & OTA Model Updates, with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management).