Match Ball Firenze

What Match Ball Firenze does

Match Ball Firenze Country Club S.S.D.ar.l. is a privately held sports and recreation country club founded in 1974 by Roberto Casamonti and operating on the banks of the Arno river in Bagno a Ripoli, just outside Florence, Italy. The club sits on a green park site with 16 tennis courts (including 5 indoor heated courts enabling year-round play), a swimming pool, a restaurant and bar, a wellness center with sauna and Turkish bath, and the Fitness Cube — a boutique glass-walled gym launched in September 2020 in partnership with Stilnuovo. Its tennis academy is organized into three developmental tiers (SAT for children aged 4-16, Settore Agonistico for competitive youth, and Settore PRO for professional-track players), supported by Maestro Nazionale coaches and a former ATP-ranked player, and the club fields more than 45 competitive teams across men's, women's, youth, and senior categories currently competing in Serie A2 (men) and Serie B (women).

The club serves consumer and member segments including children and youth tennis learners, competitive/agonistic players, adult learners and recreational players, fitness and wellness members, and families seeking summer camps (Centri Estivi). Revenue mechanics span recurring subscriptions (club membership, academy tuition, fitness membership), usage-based fees (court reservations, personal training), one-time fees (tournament entries including pre-qualification events for the BNL d'Italia Internazionali), and professional services (restaurant, bar, catering, weddings and corporate events). Distribution is primarily direct — secretariat registration plus the Wansport.com booking platform available via web, mobile app, and on-site totem kiosks — supplemented by community-led marketing through Instagram, tournament hosting, and member word-of-mouth. Strategic partnerships include Wansport.com (booking technology), Technogym (fitness equipment), Stilnuovo (Fitness Cube operations), and international tennis academies (Rafa Nadal Academy, Sanchez-Casal Academy) plus Tuscan Tennis Holiday for exchange programs.

Ownership remains with the founding Casamonti family (Roberto Casamonti as President, Leonardo Casamonti as Vice President, Chiara Casamonti as Director), with no disclosed external investors, parent company, or venture capital involvement. The legal form is S.S.D.ar.l. (Società Sportiva Dilettantistica a responsabilità limitata), an Italian amateur sports company with limited liability. The club's competitive heritage is anchored on four Italian national championship titles (1978, 1985, 1986, 1988) and ongoing participation in national Serie A2 and Serie B circuits.

Name

Match Ball Firenze

Legal name

Match Ball Firenze Country Club S.S.D.ar.l.

Website

https://matchballfirenze.it

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Match Ball Firenze is a family-owned tennis and fitness country club near Florence, Italy, founded in 1974. It operates 16 tennis courts, a fitness gym (Fitness Cube), pool, and wellness facilities, serving members, competitive players, youth academy students, and event guests.

Ownership category

akta.pro rank

Product category

Tennis and Sports Club

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis club membership
• Tennis instruction services
• Fitness training programs
• Youth tennis development
• Sports facility access

Headquarters

HQ city

Bagno a Ripoli

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Club Membership Subscriptions: Annual membership fees for club access to tennis courts, pool, gym, and other facilities. Members receive priority booking and access to all club services.
2. Tennis Academy Programs: Revenue from tennis school programs including SAT (children 4-16 years), Agonistic sector, PRO sector, and adult courses. Programs run on monthly/bimonthly cycles.
3. Summer Tennis Camps: Summer camp programs (Centri Estivi) offering tennis, sports, games, and activities for children during summer months.
4. Fitness Cube Membership: Separate fitness membership for gym access, courses (Yoga, Pilates, Functional Training, Body Free), and personal training sessions.
5. Court Reservations: Revenue from booking tennis courts, with different pricing for indoor/outdoor and covered/uncovered courts during summer/winter seasons.
6. Tournament Entry Fees: Various internal and national tournaments including pre-qualification events for BNL d'Italia Internazionali, Senior Master Team circuit, and social tournaments.
7. Club Events and Catering: Restaurant, bar, pool bar services plus event hosting for corporate events, weddings, celebrations, and private functions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Match Ball Firenze operates a private country club near Florence featuring 16 tennis courts, a boutique gym (Fitness Cube), an outdoor pool, restaurant, bar, and wellness center set in a green riverside park along the Arno. The club sells annual memberships and provides tennis instruction through its Accademia del Tennis (structured programs for children, competitive players, and adults), court reservations, summer camps, intensive competitive weeks, fitness courses, and event hosting for corporate and private functions.

Product overview

Match Ball Firenze Country Club operates as a multi-facility sports and recreation club offering tennis and fitness services. The core product is the country club itself with 16 tennis courts, gym, pool, and wellness facilities. The tennis academy is organized into three tiers: SAT for children's introductory training, Settore Agonistico for competitive youth development, and Settore PRO for professional-track players. Fitness services are delivered through Fitness Cube, a boutique gym sub-brand operated in partnership with Stilnuovo. Additional offerings include adult tennis courses, summer camps for children, intensive competitive training weeks, swimming pool facilities, and wellness services. The club fields over 45 tennis teams across various competitive levels.

Differentiator

Problem solved

Functional benefit

Brands

• Fitness Cube: Boutique fitness studio launched in September 2020, operated in partnership with Stilnuovo. Features a glass cube gym structure surrounded by greenery, offering free fitness courses for members including yoga, pilates, functional training, and body free exercises.

Products and services

• Accademia del Tennis (Tennis Academy) Structured tennis school program divided into SAT (children 4-16 introducing tennis and fundamentals), Settore Agonistico (competitive youth training for national championships), and Settore PRO (professional-track daily training over 11 months). Led by national-level coaches with over 40 years of history.
• Fitness Cube Boutique fitness gym operated in partnership with Stilnuovo, featuring a distinctive glass-walled structure with Corten steel frame, Technogym Pure Strength and cardio equipment, group courses (Yoga, Pilates, Functional Training, Body Free), personal training, and seasonal Acquagym. Open daily 8:00-22:30.
• Corso Adulti (Adult Tennis Courses) Group tennis lessons for adults running from mid-September to mid-July, organized in two-month cycles of 8 weeks, with evening and daytime options for beginners through advanced players. Managed by Maestro Nazionale Francesco Caforio.
• Centri Estivi (Summer Camps) Summer camps for children offering tennis, swimming, gymnastics, games, fishing, English lessons, and theatrical activities from 8:30 to 17:30, with Friday Olympics and awards ceremonies. Runs during school summer holiday periods.
• Settimane Agonistiche Intensive (Intensive Competitive Weeks) Week-long intensive tennis training programs held during summer from the second week of June through July, offering 3 hours daily of athletic preparation and focused tennis drills for competitive players.
• Piscina (Swimming Pool) Outdoor swimming pool with lounge chairs, umbrellas, and snack bar, offering Acquagym courses in summer and hosting aperitifs, events, and poolside parties.
• Wellness Center Wellness facility featuring men's and women's locker rooms with 100 lockers each, sauna, Turkish bath, and partnerships with physiotherapist, nutritionist, chiropractor, and massage service providers.
• Club Membership Annual membership providing access to club facilities including 16 tennis courts, Fitness Cube, pool, restaurant, bar, and wellness center, with priority booking privileges and access to club events and social activities.

Quantifiable outcome

• The club has produced multiple Italian champions across various age categories and continues to field competitive teams in national Serie A2 championships.
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• StilnuovocoreStrategic or Co-development Partner · 16 September 2020Fitness Cube was created through partnership between Match Ball Firenze and Stilnuovo, combining their fitness expertise to deliver a boutique fitness experience. Stilnuovo provides the fitness team including federal technicians, sports science graduates, and specialists who handle physical preparation for athletes and members.
• Wansport.comcoreTechnology or IntegrationWansport.com provides the online booking platform for tennis courts and fitness courses. The system includes website booking, mobile app, and on-site totem kiosks for member reservations.
• Rafa Nadal AcademyminorStrategic or Co-development PartnerInternational tennis academy partnership for player exchanges, training clinics, and methodological sharing with the Match Ball tennis school programs.
• ASC Sanchez-Casal AcademyminorStrategic or Co-development PartnerInternational tennis academy partnership offering training exchanges, clinics, and access to world-class tennis methodologies for Match Ball players.
• Tuscan Tennis HolidayminorChannel Partner/ Reseller/ DistributorPartnership with Scottish tennis holiday organization for international exchanges. Members travel to Scotland for tennis and cultural visits to Glasgow and Edinburgh.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McFIT Italia: Large low-cost fitness chain operating in Italy. Indirect competitor to the Fitness Cube's boutique positioning, providing market reference for fitness pricing and capacity.
• Virgin Active Italia: Major Italian fitness club chain with premium facilities and group classes. Broad incumbent competitor to the Fitness Cube sub-brand, though not a tennis club.

Others

• Rafa Nadal Academy: Elite international tennis academy in Mallorca, Spain, partnered with Match Ball Firenze for player exchanges and methodological sharing. Comparable in tennis academy programming but operates at a larger elite-training scale.
• Golf Club Ugolino: Historic country club in the Florence/Tuscany area offering golf, dining, and social amenities. Comparable 'country club' venue type and geographic market, but golf-led rather than tennis-led.

Direct peers

• Canottieri Comunali Firenze: Historic Florence-based sports and social club with rowing, tennis, fitness, and event facilities. Direct comparability in location and multi-sport club structure, though rowing-led rather than tennis-led.
• Circolo del Tennis Firenze: Historic tennis club in Florence offering tennis programs, courts, and competitive teams. Most direct geographic peer with overlapping competitive tennis landscape in the same city.
• Circolo Tennis Parioli: One of Italy's most historic and prestigious private tennis clubs, located in Rome. Operates a membership-based model with tennis, fitness, and social facilities, directly comparable to Match Ball Firenze's country club concept.
• ASPE Circolo Tennis Palermo: Long-established Italian tennis club in Sicily with courts, academy programming, and competitive teams. Comparable in being a regional Italian tennis club with multi-court infrastructure and competitive success.
• Country Club Carimate: Italian multi-sport country club near Como offering tennis, swimming, fitness, dining, and wellness in a comparable membership-based, multi-facility format similar to Match Ball Firenze.
• Tennis Club Genova: Historic Italian tennis club with courts, competitive teams, and tennis school, comparable in scale and membership-based tennis programming to Match Ball Firenze.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/matchball_firenze_countryclub
• LinkedInlinkedin.com/company/match-ball-firenze

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Match Ball Firenze