Matchaya

What Matchaya does

Matchaya, founded in 2015 and headquartered in Singapore, is an artisanal Japanese matcha and specialty tea retailer operating under parent company Telepathic Private Limited. The company operates physical tea bar locations in Tiong Bahru and Suntec, alongside an owned e-commerce site, marketplace listings on Shopee and Lazada, a B2B wholesale program, a franchise offering, tea workshops, and a mobile tea bar. Its core products span tea powders, tea latte blends, curated tea boxes, soft serve tubs, and teaware, all sourced as small-batch lots directly from Japanese tea farmers.

The business model is multi-channel by design: retail consumer sales at owned tea bars, packaged goods through DTC and marketplaces, wholesale supply to food service operators, workshops monetizing brand expertise, and franchise fees plus royalties from partner-operated locations. Pricing reflects a premium positioning anchored to provenance and artisanal sourcing rather than mass-market value. Notable brand collaborations with Tatcha and The Missing Piece indicate selective co-branded activations that extend reach without diluting the premium positioning.

Matchaya serves two primary customer segments: individual tea enthusiasts purchasing through retail and digital channels, and B2B food service buyers sourcing matcha and tea for menus. The 27-employee headcount supports a lean operation across retail, wholesale, and digital functions, with no disclosed funding rounds, revenue figures, or AI/ML capabilities in the available data.

Name

Matchaya

Legal name

Telepathic Private Limited

Website

https://matchaya.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-based artisanal Japanese matcha and tea bar founded in 2015, operating two retail tea bars plus e-commerce, wholesale, franchise, and workshop channels. Sources small-batch teas directly from Japanese farmers for tea enthusiasts and food service buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Physical tea bar locations serving beverages, food, and soft serve ice cream directly to consumers. Revenue generated from in-store purchases at Tiong Bahru and Suntec locations.
2. E-commerce Product Sales: Online store selling tea powders, tea latte blends, tea boxes, teaware, and soft serve tubs for home delivery with islandwide shipping.
3. Wholesale: B2B wholesale of artisanal matcha and tea products to food service businesses, with support for operations optimization, menu engineering, and tea recipe R&D.
4. Workshops & Experiences: Matcha Appreciation and Wellness Workshop sessions priced at $60 per person, providing education on tea history, culture, brewing methods, and hands-on tea tasting.
5. Franchise: Franchise opportunities offering comprehensive support including financials, operations, marketing, and quality control for partners seeking to open Matchaya locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Matchaya operates specialty tea bars and curates artisanal Japanese tea products (matcha, houjicha, genmaicha), tea latte powders, gift boxes, soft serve, and teaware. It also delivers tea-focused experiences through physical tea bar locations, a mobile tea bar, an event space, corporate experiences, wellness workshops, wholesale distribution, and a franchise program.

Product overview

Matchaya is a Singapore-based tea retailer and Progressive Tea Bar offering artisanal Japanese matcha and tea products. The core product portfolio comprises Tea Powders (ceremonial and culinary grade matcha, houjicha, genmaicha), Tea Latte Powders (ready-to-mix milk tea blends), Tea Box Collections (pre-packaged sachets), Soft Serve Tubs (ice cream in tea flavors), and Teaware (ceremony accessories). These products are sold through physical café locations at Tiong Bahru and Suntec City, an e-commerce online store, and wholesale channels. Complementary services include the Mobile Tea Bar, Event Space rentals, Corporate Experience programs, and a Franchise opportunity for expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Tea Powder Collection (Matcha, Houjicha, Genmaicha) Loose powdered Japanese green teas including matcha, houjicha (roasted green tea), and genmaicha (green tea blended with roasted brown rice), offered in ceremonial, premium, and culinary grades. Sold to individual consumers via retail tea bars, e-commerce, and stockists, and to F&B businesses via the wholesale program.
• Tea Box Collection Curated gift-boxed sets of Japanese tea products designed for gifting and sampling. Targeted at individual consumers and corporate gifting buyers.
• Tea Latte Powder Pre-blended powdered Japanese tea formulated for preparation as a milk-based latte beverage at home or in cafés. Sold to consumers and wholesale to F&B buyers.
• Soft Serve Tubs Matcha-based soft serve ice cream tubs for retail and in-store service, available at Matchaya tea bars and via retail channels.
• Teaware Collection Japanese-style tea preparation accessories and ceremonial tools sold alongside tea products to support traditional matcha preparation at home.
• Matchaya Tea Bar (Physical Store Locations) Physical tea bar locations in Singapore serving prepared matcha beverages, food, and retail tea products to walk-in individual consumers.
• Mobile Tea Bar A portable tea bar service deployed at off-site events and venues, serving matcha beverages and activations for private and corporate clients.
• Matchaya 3.0 Event Space Dedicated event space within Matchaya 3.0 locations available for booking by corporate clients and private event organizers.
• Corporate Experience A curated corporate offering combining Matchaya tea products, tea bar service, and event space for corporate events, launches, and team activities.
• Wholesale Program B2B wholesale distribution of Japanese tea powders, latte blends, and tea-based products to cafés, restaurants, hotels, bakeries, and F&B chains, with seasonal pre-orders (e.g., 1st Harvest) and minimum order quantities.
• Matchaya Franchise Program Franchise opportunity for prospective franchisees to operate a Matchaya-branded tea bar under the company's brand, supply chain, and operating model.
• Matcha Appreciation & Wellness Workshop Paid educational workshops covering matcha appreciation, preparation techniques, and wellness benefits, delivered at Matchaya locations and targeted at individual consumers seeking to deepen their knowledge of Japanese tea.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TatchacoreStrategic or Co-development PartnerCollaboration to celebrate the launch of Tatcha's new matcha facial products. Matchaya transformed its Takashimaya outlet into a vibrant experience space for the product launch event, showcasing brand synergy between beauty and tea culture.
• The Missing PieceminorStrategic or Co-development PartnerHomegrown design brand founded in 2016 by self-taught designer Fock Ee-ling. Matchaya was honored to participate in The Missing Piece's latest product launch, supporting local design community.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tsujiri: Japanese heritage matcha brand from Kumamoto with a chain of dedicated matcha/soft-serve cafés across Asia including Singapore. Directly comparable as a multi-location tea bar specializing in Japanese matcha with retail products.
• Nakamura Tokichi (中村藤吉): Heritage Uji-based matcha specialist operating matcha cafés, retail tea products, and soft-serve in Japan and select overseas markets. Comparable as a premium Japanese tea specialist combining café experience with packaged product sales.
• The Matcha Tokyo: Japan-born matcha café concept offering ceremonial-grade matcha drinks, soft serve, and retail products across Asia-Pacific. Comparable single-category focus on Japanese matcha with both café and packaged goods.
• Hojicha & Co. Singapore-based specialty café and retail brand built around Japanese hojicha and matcha. Closest geographic and conceptual comparable to Matchaya, also targeting Singapore's tea enthusiasts with café + e-commerce + wholesale.

Regional players

• Common Man Coffee Roasters: Singapore-based specialty café and roaster known for elevated café experience and brand-building around specialty drinks. Comparable as a Singapore premium café brand that combines dine-in, takeaway, and packaged retail product.

Broad incumbents

• HEYTEA: Large modern tea beverage chain from China offering premium cheese-foam teas and fruit teas with growing Singapore footprint. Comparable on 'modern premium tea bar' positioning and millennial/Gen-Z customer base, though broader beverage menu.
• Ito En: Large Japanese tea manufacturer with broad green tea/oolong portfolio, RTD bottled teas, and tea-house operations (e.g., Cha-Teastand). Overlaps with Matchaya on Japanese tea origin and café-style retail but at much broader scale.
• KOI Thé: Taiwan-origin bubble tea and beverage chain with strong Singapore and Southeast Asia retail footprint. Comparable as an Asian tea-based beverage retailer competing for the same grab-and-go tea occasion in Singapore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/matchayasg
• LinkedInlinkedin.com/company/matchaya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchaya