The Matcha Tokyo
The Matcha Tokyo is a Japanese specialty matcha brand founded in 2018, operating 55+ retail cafés and e-commerce channels across 10+ countries. It sells certified organic matcha blends, beverages, matcha foods, and tea ware to health-conscious consumers, premium tea enthusiasts, and B2B hospitality buyers globally.
- Company typePrivate
- Founded2018
- HeadquartersShibuya, Japan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Matcha Tokyo does
The Matcha Tokyo (THE MATCHA TOKYO Co., Ltd.) is a Japanese specialty matcha brand founded in 2018 in Shibuya, Tokyo, that operates over 55 retail café locations across Japan, Hong Kong, the Philippines, Thailand, China, the UAE, Vietnam, Indonesia, Guam, and Canada (Toronto opened May 2026). The company produces and sells certified organic, pesticide-free matcha sourced from Japan's premier tea-growing regions (Kagoshima, Kyoto/Uji, Kirishima), with Rainforest Alliance certification. Its product portfolio spans core matcha powder blends (JAPAN PREMIUM, TOKYO RICH, GOKO, KIRI-O, GOLD BLEND) in can, stick, and bulk formats; ready-to-drink beverages including MATCHA WATER and the motivate organic matcha energy drink; matcha foods (latte mixes, granola bars, milk jam, chocolate, protein powder); complementary Japanese teas (sencha, genmai, hojicha); traditional tea ware (chasen, tea bowls, shakers); and curated gift sets. Underlying production relies on traditional stone-grinding millstone processing to preserve umami and nutrients, with vertically integrated organic cultivation from soil building through blending.
The company operates a hybrid business model combining company-owned café retail, direct-to-consumer e-commerce with international shipping, and B2B wholesale distribution to hotels, fitness centers, and food retailers. Unit pricing ranges from $3-$10 for consumables (granola bars, cookies) to $20-$50 for premium matcha cans, with MATCHA WATER 30-bottle packs at $96 and motivate energy drink at $16.99. Customer segments include health-conscious consumers seeking functional beverages (L-theanine, catechins, lactobacillus), premium tea enthusiasts, café/dining customers, and B2B hospitality buyers. Revenue is generated through transactional retail sales, e-commerce, wholesale (minimum 20-unit orders), and experience-based events such as yoga sessions at $19.20 per session. The brand leverages influencer partnerships (Rola), chef collaborations (Nouel Catis), and co-branded products (Planet Rolls, Kinto) to extend reach. Revenue figures are not publicly disclosed; the company is privately held with no institutional investors or funding rounds identified.
The Matcha Tokyo firmographics
Firmographics- Name
- The Matcha Tokyo
- Legal name
- THE MATCHA TOKYO Co.,Ltd.
- Website
- https://the-matcha.tokyo
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Matcha Tokyo is a Japanese specialty matcha brand founded in 2018, operating 55+ retail cafés and e-commerce channels across 10+ countries. It sells certified organic matcha blends, beverages, matcha foods, and tea ware to health-conscious consumers, premium tea enthusiasts, and B2B hospitality buyers globally.
- Ownership category
- akta.pro rank
The Matcha Tokyo industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Food and Beverage Retailers (445), Other Specialty Food Retailers (44529), Soft Drink Manufacturing (312111)
- SIC
- Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Matcha Bars (THAFAKAE)
- akta.pro secondary industries
- Pan-Regional Ethnic Grocery Stores (CRAHAFAA), Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
Keywords
Where The Matcha Tokyo is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices38 records
Markets served
The Matcha Tokyo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cafe/Retail Store Sales: Company-operated matcha cafes and retail locations generating revenue from beverage and food sales, as well as retail product purchases. Over 55 locations across Japan and international markets.
- E-commerce Online Store: Direct-to-consumer online store selling matcha powder, tea products, matcha foods, and tea ware globally. Ships internationally via FedEx and Japan Post.
- Wholesale/B2B: Wholesale distribution of matcha powder, Japanese teas, and matcha sweets to businesses including hotels, fitness centers, food retailers. Minimum orders starting at 20 units for some products.
- Event Services: Yoga and wellness events offered at cafe locations, generating additional revenue streams through experience-based services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 100% ORGANIC MATCHA products |
| Unit Pricing | Pay-as-you-go | MATCHA FOODS products |
| Unit Pricing | Pay-as-you-go | 100% ORGANIC TEA products |
| Unit Pricing | Pay-as-you-go | TEA WARE products |
| Unit Pricing | Pay-as-you-go | MATCHA WATER and other beverages |
| Unit Pricing | Pay-as-you-go | Events and experiences |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
The Matcha Tokyo product offering
Product offeringCore offering
The Matcha Tokyo is a Japan-headquartered matcha café and retail brand that produces and sells certified organic matcha powder blends, ready-to-drink matcha beverages, edible matcha foods, Japanese green teas, and traditional tea ware. The company operates over 55 company-owned café and retail locations across Japan and international markets and sells directly to consumers via its own e-commerce store, while also supplying wholesale to hotels, fitness centers, and food retailers.
Product overview
The-matcha-tokyo is a premium Japanese matcha café and products brand founded in 2018, offering a unified portfolio centered on certified organic matcha. The core offering spans pure ceremonial-grade matcha powders (JAPAN PREMIUM, TOKYO RICH, KIRI-O, GOLD BLEND) in multiple formats (cans, sticks, bulk), ready-to-drink beverages (MATCHA WATER, MOTIVATE® energy drink), and edible matcha foods (latte mixes, granola bars, milk jam, chocolate, cookies, protein powder). Supporting the offering are Japanese green teas (sencha, genmaicha, hojicha), traditional tea ware (chasen, tea bowls, shakers), and gift sets. The brand operates physical café locations across Japan and internationally, alongside a direct-to-consumer online store.
Differentiator
Problem solved
Functional benefit
Brands
- motivate: Organic matcha energy drink product line combining matcha with amazake and organic ginger.
Products and services
- 100% ORGANIC MATCHA Powders
Quantifiable outcome
- 10 billion rice-based plant-derived lactobacillus per bottle in motivate energy drink
- +2 more outcomes
Companies that use The Matcha Tokyo
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
The Matcha Tokyo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Matcha Tokyo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Oizumi Factory (Planet Rolls)minorCollaboration where Planet Rolls, Oizumi Factory's plant-based roll brand, partnered with THE MATCHA TOKYO to create matcha and hojicha rolls for their first popup store at SHINJUKU DELISH PARK, Shinjuku from July 29 to August 11, 2026. This represents Oizumi Factory's expansion from online-only to physical retail, leveraging THE MATCHA TOKYO's premium matcha brand.
- Rola (Brand Partner)coreBrand partnership with model and talent Rola to promote 100% organic matcha products and healthy lifestyle philosophy. Rola engages audiences through social media and promotional events showcasing the brand's matcha offerings, positioning matcha as an everyday wellness companion rather than a specialty drink.
- SNA'AP (Chef Nouel Catis)minorCollaboration in the Philippines where Filipino chef Nouel Catis, creator of viral Dubai chocolate, partnered with THE MATCHA TOKYO to incorporate matcha into his signature chocolate reinterpretations including desserts, ice creams, doughnuts, and drinks. Some partnerships direct proceeds to support local farmers.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
The Matcha Tokyo competitors and assessment
Company assessmentEmerging players
- Teatime (Tenzo / Teatime Tea): Premium matcha and tea brand with D2C and select retail presence. Comparable as a Western premium matcha brand competing for the same everyday-organic positioning.
- Jade Leaf Matcha: US-based premium matcha brand focused on D2C online sales of ceremonial and culinary grades. Comparable as a premium matcha e-commerce player targeting the same health-conscious Western consumer.
Direct peers
- Nakamura Chaho: Uji-based matcha producer and café operator with retail locations. Comparable as a Japanese-origin specialty matcha brand combining cafés and packaged retail.
- Aiya: One of the largest Japanese matcha producers supplying both B2B (cafés, brands) and consumer packaged matcha globally. Comparable as a vertically integrated organic matcha source for retail and wholesale channels.
- Marukyu Koyamaen: Premium Uji-based matcha producer with deep heritage and global specialty distribution. Comparable as a Japanese single-origin premium matcha brand with overlapping ceremonial-grade and food-grade SKU structure.
- Nakamura Tokichi (Matcha Republic): Uji matcha specialist operating retail stores in Japan and internationally with a café format. Closest peer in combining physical matcha café retail with packaged matcha product sales.
- Ippodo Tea: Heritage Kyoto-based Japanese matcha and green tea specialist with retail stores in Japan and international online distribution. Directly comparable as a premium Japanese matcha brand competing for the same organic, ceremonial, and everyday-occasion consumer.
Broad incumbents
- Suntory (Iyemon / green tea portfolio): Large Japanese beverage conglomerate with matcha and green tea SKUs across RTD and packaged formats. Comparable as a broader incumbent in the Japanese green tea / matcha category with significant distribution leverage.
- Ito En: Japan's largest RTD tea and beverage company with matcha-based bottled and packaged products globally. Comparable as a broad incumbent in the Japanese tea and matcha RTD category with much larger scale and distribution.
Others
- Kinto: Japanese tableware and tea ware brand already partnering with The Matcha Tokyo on a co-branded bottle. Adjacent / enabling peer in the matcha consumption ecosystem through tea ware and accessories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Matcha Tokyo social profiles
Digital presenceThe Matcha Tokyo compliance and trust
Trust signalCompliance2 records
The Matcha Tokyo financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Matcha Tokyo leadership team
Management profileNumber of profiles
Profiles3 records
The Matcha Tokyo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Matcha Tokyo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Matcha Tokyo
What does The Matcha Tokyo do?
The Matcha Tokyo is a Japan-headquartered matcha café and retail brand that produces and sells certified organic matcha powder blends, ready-to-drink matcha beverages, edible matcha foods, Japanese green teas, and traditional tea ware. The company operates over 55 company-owned café and retail locations across Japan and international markets and sells directly to consumers via its own e-commerce store, while also supplying wholesale to hotels, fitness centers, and food retailers.
Is The Matcha Tokyo a public or private company?
The Matcha Tokyo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Matcha Tokyo founded?
The Matcha Tokyo was founded in 2018. It employs 11 to 50 people.
Where is The Matcha Tokyo based?
The Matcha Tokyo is headquartered in Shibuya, Japan, in the Asia region.
How does The Matcha Tokyo make money?
Four revenue lines are on record. Cafe/Retail Store Sales are the primary driver. The others are E-commerce Online Store, wholesale/B2B and event Services.
Who are The Matcha Tokyo's main competitors?
Emerging players on record are Teatime (Tenzo / Teatime Tea) and Jade Leaf Matcha. Direct peers are Nakamura Chaho, Aiya, Marukyu Koyamaen, Nakamura Tokichi (Matcha Republic) and Ippodo Tea. Broad incumbents are Suntory (Iyemon / green tea portfolio) and Ito En. Kinto is listed as an others.
Does The Matcha Tokyo have an API?
No public API is recorded for The Matcha Tokyo.
What industry is The Matcha Tokyo in?
The Matcha Tokyo's product category is Specialty Tea Retail. Its primary akta.pro industry code is THAFAKAE, Matcha Bars, with a secondary code of CRAHAFAA, Pan-Regional Ethnic Grocery Stores. Its NAICS code is 445 and its SIC code is 5812.