Materriya

What Materriya does

Materriya is a Belgrade-based creative hub, founded in 2022 by Miljana Jovović, that delivers talent development and user community building services to creative and tech companies across Southeastern Europe. The company offers a portfolio of B2B professional services organized into three pillars: community and user engagement (user acquisition–driven community building, gamified solutions), talent development (internal team skills development, tailored talent pool growth, custom talent solutions), and operational outsourcing (HR outsourcing and communications outsourcing for startups and small teams). Its underlying "technology" is a services stack rather than a software platform — Materriya orchestrates training programs, events, and community operations using a broad creative tech toolset that includes Unreal Engine, Unity, Blender, Revit, V-Ray, 3ds Max, MetaHuman Creator, Maya, Houdini, After Effects, CLO3D, Marvelous Designer, Substance Painter, and ZBrush.

The business model is project-based professional services with outcome-oriented pricing. Materriya sells structured service packages ranging from $20K for Creative Tech Workshops (4 training cycles, 40+ participants) to $50K for CGA Belgrade Conference support and $70K for year-round Community Development Hub management, with multi-year and annual billing cadences. Revenue is generated through direct enterprise sales, primarily via personalized consultation and needs assessment, targeting gaming studios, creative tech companies, tech companies, public institutions, and startups. Signature assets include co-founding of the CGA Belgrade International Conference (60+ speakers, 500+ attendees), management of the Crater Training Center, and a flagship strategic partnership with Epic Games hosting the Storytelling Fellowship. The company operates with a small ~10-person team but draws on a network of 50+ expert instructors, a 400+ artist talent base, and a 3,000+ strong professional community, delivering 25+ events and 100+ programs annually across the regional creative tech ecosystem.

Name

Materriya

Website

https://materriya.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Materriya is a Belgrade-based creative hub founded in 2022 that delivers talent development, user community building, and outsourced HR/communications services to gaming studios, creative tech firms, and public institutions across Southeastern Europe.

Ownership category

akta.pro rank

Product category

Creative Tech Talent and Community Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Professional and Management Development Training (61143), Educational Support Services (61171)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYEDANAGAF

Enterprise/School-District Virtual Tutoring Providers (B2B2C)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYEDANAKAI

Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects)

Education/Tutoring & Test Preparation/Enrichment & Advanced/Accelerated Tutoring (Gifted/AP/IB)

Keywords

• Community building services
• Talent development programs
• HR outsourcing services
• Creative tech education
• User acquisition services

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Community Building: User acquisition-driven community building services including organizing conferences, meetups, virtual events, training sessions, courses, workshops, and social media community growth.
2. Internal Team Skills Development: Strategic talent development services including tailored upskilling programs, expert skills support, onboarding systems, and team communication rituals.
3. Talent Pool Growth: Custom strategies for talent development including external educational programs, internship programs, recruiting, and employer branding.
4. HR Outsourcing: Flexible HR support for startups and small teams including hiring, onboarding, compensation, benefits, administrative tasks, and internal communications.
5. Communications Outsourcing: Communications support including social media presence management, traditional media relationships, and employer brand development.
6. Gamified Solutions: Gamified experiences for communication and marketing goals including product launches, employee communication, onboarding, training, philanthropic initiatives, and events.
7. Custom Talent Solutions: Tailor-made solutions focused on building core competencies and designing targeted training programs for specific operational challenges.
8. Creative Tech Workshops: Structured training programs with defined outcomes including 4 training cycles, project delivery, event coordination, and recruitment management. Starting from $20K.
9. Community Development Hub: Year-round community management including multiple community events, multi-week programs with 120+ participants, game jams, hackathons, and full communications cycle. $70K.
10. Conference Management (CGA Belgrade): Flagship conference sustainability including 2-day international conference with 60+ speakers, 500+ attendees, venue branding, production coordination, and complete communications cycle. $50K.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Materriya is a Belgrade-based creative hub that delivers a portfolio of B2B professional services focused on talent development and user community building for the creative and tech industry. Its core offerings include user acquisition-driven community building, internal team skills development, tailored talent pool growth, HR outsourcing, communications outsourcing, gamified solutions, and custom talent solutions, packaged into structured programs such as Creative Tech Workshops, Community Development Hub, and the CGA Belgrade International Conference. Services are sold as quote-based, outcome-oriented engagements with package pricing starting from $20K.

Product overview

Materriya operates as a creative hub offering a portfolio of pre-determined and custom-tailored B2B services organized into three primary categories: community and user engagement services (including User Acquisition-Driven Community Building and Gamified Solutions), talent development services (Internal Team Skills Development, Tailored Talent Pool Growth, and Custom Talent Solutions), and operational outsourcing services (HR Outsourcing and Communications Outsourcing). The company also produces signature event programs including the CGA Belgrade International Conference and Unreal Engine storytelling partnerships. Materriya functions as a service-based company rather than a software product company, delivering its offerings through structured packages such as Creative Tech Workshops and Community Development Hub, with pricing starting from $20K for workshops, $50K for conference sponsorship, and $70K for annual community hub management.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition-Driven Community Building
• Internal Team Skills Development
• Tailored Talent Pool Growth
• HR Outsourcing for Startups and Small Teams
• Communications Outsourcing for Startups and Small Teams
• Gamified Solutions for Communications and Marketing
• Custom Talent Solutions
• Creative Tech Workshops
• Community Development Hub
• CGA Belgrade International Conference
• Unreal Engine: Storytelling and Cinematic Creation
• Creative Engine

Quantifiable outcome

• 100% KPI delivery rate
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Epic GamesflagshipStrategic or Co-development PartnerStrategic partnership with Epic Games including hosting Epic Games' Storytelling Fellowship, using Unreal Engine in training programs, and organizing Fortnite Creative and MetaHuman projects. Epic Games is a major strategic partner for Materriya's creative tech education initiatives.
• Unreal Engine (Epic Games)coreTechnology or IntegrationPrimary technology platform used for storytelling, cinematic creation, and various training programs. Materriya is an Expert Partner for Unreal Engine storytelling initiatives.
• UnitycoreTechnology or IntegrationKey technology partner for game development and real-time production training programs.
• AutodeskcoreTechnology or IntegrationTechnology partner for architectural visualization and 3D design tools including Revit, V-Ray, and 3ds Max.
• SideFXcoreTechnology or IntegrationTechnology partner for Houdini and procedural generation tools used in training programs.
• FoundrycoreTechnology or IntegrationTechnology partner for creative software tools used in Materriya's educational programs.
• ChaoscoreTechnology or IntegrationTechnology partner for V-Ray rendering and visualization tools.
• MaxoncoreTechnology or IntegrationTechnology partner for Cinema 4D and digital content creation tools.
• NebiusflagshipStrategic or Co-development PartnerStrategic partner and conference sponsor for CGA Belgrade. Nebius provides cloud computing and AI infrastructure for creative tech applications.
• CGA Belgrade ConferenceflagshipStrategic or Co-development PartnerCo-founded by Materriya, CGA is one of the most influential contemporary arts and tech conferences in the region, bringing together international community of creative professionals.
• Crater Training CenterflagshipStrategic or Co-development PartnerMaterriya's founders helped establish the longest-lasting computer graphics school in the region. They managed some of the largest training centers in the creative industry including Crater Training Center.
• 3LateralcoreStrategic or Co-development PartnerPartnership with 3Lateral for educational facility management and MetaHuman training. CEO Vladimir Mastilović endorses CGA conference.
• FramestoreflagshipStrategic or Co-development PartnerMajor VFX studio partner for talent development and industry networking at CGA Belgrade conference.
• PixomondocoreStrategic or Co-development PartnerVFX studio partner for CGA Belgrade conference and talent development initiatives.
• The MillcoreStrategic or Co-development PartnerVisual effects studio partner for CGA Belgrade conference and industry collaborations.
• Escape StudioscoreStrategic or Co-development PartnerUK-based creative education partner actively participating in CGA Belgrade conferences and industry events.
• Mad Head GamescoreStrategic or Co-development PartnerRegional gaming studio partner for talent development and community building initiatives.
• Wonder DynamicscoreTechnology or IntegrationTechnology partner for AI-driven animation and visual effects tools integrated into training programs.
• LenovocoreStrategic or Co-development PartnerTechnology hardware partner providing equipment support for creative tech training and events.
• CPN (College of Photography)minorStrategic or Co-development PartnerEducational institution partner for creative technology education programs.
• Ovation BBDOminorStrategic or Co-development PartnerMarketing and communications agency partner for CGA Belgrade conference branding and communications.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Others

• Deel: Global HR, payroll, and people-ops platform serving SMBs and enterprises. Materriya's HR Outsourcing service for startups overlaps thematically with Deel's hiring/onboarding/compensation offerings, though at very different scale and technology depth.

Direct peers

• Brainstation: Global tech and digital skills training provider offering courses in web dev, data, design, and marketing. Comparable to Materriya's professional development and upskilling offerings for creative and tech teams.
• Yellowbrick: Online learning platform partnering with NYU and major brands to deliver short-form courses in the creative industries (fashion, music, gaming, sports) — comparable to Materriya's portfolio-based creative-tech training and gamified learning experiences.
• fxphd: Subscription-based online VFX, editing, and games training using the same professional tools (Nuke, Houdini, Maya, Unreal) that anchor Materriya's curricula. Direct peer in professional creative-tech upskilling.
• Escape Studios: UK creative education provider (part of Pearson College London) offering degrees and short courses in VFX, games, and animation; explicitly cited by Materriya as both a CGA Belgrade partner and a customer, making it a direct peer with overlapping student markets.
• CG Spectrum: Online school offering mentor-led courses in animation, VFX, and games using the same toolchains (Unreal Engine, Maya, Houdini) Materriya trains on. Closest direct comparable in creative-tech online/distance education.
• CG Master Academy: Online mentor-driven training for animation, VFX, and games taught by working professionals — directly comparable to Materriya's workshop and fellowship model in Unreal, MetaHuman, and creative tech stacks.
• Gnomon School of Visual Effects, Games + Design: Hollywood-based vocational school for VFX, games, and animation with similar deep partnerships across Autodesk, SideFX, Unreal, and Foundry. Direct peer in industry-recognized creative tech training.

Broad incumbents

• General Assembly: Established global provider of bootcamps and corporate training in tech, data, and design with enterprise upskilling at scale; broader scope than Materriya but directly comparable on the corporate training and reskilling side.
• Flatiron School: Long-running US tech bootcamp (now part of an education group) offering immersive and corporate training in software engineering, data, and design — comparable to Materriya's professional upskilling and custom talent solutions offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Materriya
• LinkedInlinkedin.com/company/materriya
• Instagraminstagram.com/materriya_/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Materriya