Matthews Funeral Home

What Matthews Funeral Home does

Mathews Funeral Home is a privately held, family-owned full-service funeral home founded in 1949 and headquartered at 3206 Gillionville Road in Albany, Georgia. The firm delivers traditional funeral services, cremation, veterans services, memorial personalization (tribute videos, photo displays, custom music and readings), pre-planning, and grief-support resources to families across Albany, Leesburg, and surrounding Dougherty and Lee counties. Service delivery is direct-to-consumer, quote-based, and available 24/7 for immediate needs; pricing is not publicly disclosed and is established during arrangement conferences with a funeral director.

The business operates a vertically integrated death-care platform. Key assets include an on-premises crematorium constructed in 1985, a wholly owned subsidiary (Leesburg Cemetery, Inc., acquired in 1997) supplying cemetery property and services, and a joint partnership in Southern Vault Company (since 1994) manufacturing Doric burial and cremation vaults. The Mathews family (Gary and Mike Mathews, sons of founder Walter Mathews, deceased 2014) retains ownership and operates without external institutional investment.

Revenue is generated across five streams: funeral service fees, funeral merchandise (caskets, vaults, urns, accessories), monuments and memorials (bronze, granite, marble), cemetery property and services, and pre-planning/pre-funding. Marketing is conducted through the company website (hosted on the Tukios platform), obituary email notifications, and local Chamber of Commerce memberships. The digital footprint includes online memorials, customer condolence and memory-sharing features, online preplanning forms, and a partnership with local florists for obituary-page flower ordering.

Name

Matthews Funeral Home

Legal name

Mathews Funeral Home

Website

https://mathewsfuneralhome.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Mathews Funeral Home is a family-owned, full-service funeral home in Albany, Georgia, serving families in Dougherty, Lee, and surrounding counties with traditional funeral, cremation, veterans, pre-planning, and cemetery services through an on-premises crematorium and affiliated Leesburg Cemetery.

Ownership category

akta.pro rank

Product category

Funeral Services

NAICS

Funeral Homes and Funeral Services (81221), Cemeteries and Crematories (812220), Death Care Services (8122)

akta.pro primary industry

Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

akta.pro secondary industry

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI)

Keywords

• Funeral services
• Cremation services
• Burial services
• Cemetery services
• Pre-planning funerals

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Funeral Service Fees: Professional services including funeral directing, arrangement consultations, embalming, ceremony direction, and related personal services. Charged on a per-service basis at arrangement conferences.
2. Funeral Merchandise: Sale of caskets, burial vaults, burial garments, cremation urns, cremation caskets, cremation vaults, register books, acknowledgment cards, and accessories.
3. Monuments and Memorials: Complete line of monuments and memorials including bronze, granite and marble. Operates as Doric dealer and manufacturer of burial and cremation vaults through Southern Vault Company partnership.
4. Cemetery Property and Services: Leesburg Cemetery, Inc. property sales and cemetery services. Joint project with City of Leesburg since 1997.
5. Pre-planning and Pre-funding: Pre-need funeral planning services allowing families to arrange and prefund funeral services in advance. Includes secure online preplanning form.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Matthews Funeral Home is a full-service funeral home providing traditional funeral services, cremation services, veterans services, pre-planning, and related merchandise to families in the Albany, Leesburg, and surrounding Dougherty and Lee County areas of Georgia. The company operates an on-premises crematorium, owns Leesburg Cemetery, Inc., and partners with Southern Vault Company to manufacture and distribute Doric burial and cremation vaults. It also offers grief support resources, online memorials, and obituary notification services through its website.

Product overview

Matthews Funeral Home offers a comprehensive suite of funeral service products organized around three core offerings: Traditional Funeral Services and Cremation Services as the primary service lines, supplemented by Veterans Services for military families. The product portfolio includes personalization add-ons (tribute videos, photo displays, music, readings), pre-planning tools (online preplanning form and checklist), grief support resources (Daily Grief Steps emails, grief counseling guides), and cemetery services (Leesburg Cemetery). Supporting merchandise includes funeral merchandise (caskets, burial vaults, urns), monuments and memorials in bronze/granite/marble, and an on-premises crematorium facility. All services are delivered through a technology-enabled platform providing online memorials, tribute video production, flower ordering through local florist partnerships, and obituary notification systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Funeral Services Full-service funeral offerings including visitation and funeral services held in the chapel, church, or other venue. Provides options for viewing, tribute videos, and personalized displays for local families in the Albany, GA area.
• Cremation Services Affordable cremation services including traditional funeral service followed by cremation, memorial services, and graveside committal services. Includes permanent memorialization options such as urn placement, columbarium burial, and ash scattering.
• Veterans Services Assistance with VA burial benefits, memorial items, national cemetery arrangements, and military funeral honors including Taps, rifle detail, flag presentation, and coordination with the Veterans Affairs department.
• Pre-Planning Services Advance funeral arrangement planning to document wishes and optionally pre-fund funeral expenses, relieving family of decision-making burden during grief.
• Cemetery Services Leesburg Cemetery ownership and management since 1997, offering burial plots and cemetery property for final resting places, with adjacent 30 acres of landscaped grounds.
• Monuments and Memorials Complete line of monuments and memorials in bronze, granite, and marble, produced through the partnership in Southern Vault Company as a Doric dealer and manufacturer.
• Funeral Merchandise Full line of funeral merchandise including quality caskets, burial vaults, burial garments, cremation urns, cremation caskets, cremation vaults, register books, acknowledgment cards, and accessories.
• Immediate Need Services 24/7 assistance for families immediately following a death, including deceased transfer to funeral home, arrangement conferences, death certificate filing, and coordination with cemeteries and crematories.
• Crematorium Facilities On-premises crematorium constructed in 1985 enabling direct transfer of loved ones from place of death to funeral home for secure, professional cremation services.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• City of LeesburgcoreStrategic or Co-development Partner · 1 January 1997In 1997, on the 100th anniversary of Leesburg Cemetery, Matthews entered into a joint project with the City of Leesburg to create an upgraded cemetery option. The city retained small ownership of the original cemetery while Matthews purchased adjoining 30 acres to create Leesburg Cemetery, Inc.
• Southern Vault CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1994In 1994, Matthews Funeral Home joined as partners in Southern Vault Company, a facility producing Doric burial vault products. As a Doric dealer and manufacturer, they offer the highest quality burial and cremation vaults with quality control standards required to retain the franchise.
• Vital ICEOthers

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• StoneMor Partners: Operator primarily of cemeteries with adjacent funeral services, owning and managing perpetual-care cemetery property similar to Mathews' Leesburg Cemetery, Inc. Comparable business model emphasis on cemetery property sales, monuments/memorials, and pre-need funding.
• Carriage Services: Publicly traded U.S. operator of funeral homes and cemeteries with a decentralized local-brand strategy that closely mirrors Mathews' approach of preserving community identity while centralizing back-office functions. Directly comparable in product mix (traditional funeral, cremation, cemetery, merchandise) and in targeting high-trust local family relationships.
• Park Lawn Corporation: Canadian-listed funeral, cemetery, and cremation operator with a portfolio of local-branded death-care providers. Highly comparable in that it acquires and retains community-rooted funeral home identities while adding scale in pre-need, cremation, and merchandise—paralleling Mathews' integrated local model.
• Service Corporation International (SCI): The largest North American funeral services, cemetery, and cremation operator, owning brands such as Dignity Memorial and Neptune Society. Highly comparable because SCI bundles the same end-to-end death-care stack (funeral, cremation, cemetery, merchandise, pre-planning) that Mathews offers locally, but at national scale with significant pricing and procurement advantages.
• Foundation Partners Group: PE-backed roll-up of funeral homes and cemeteries across the U.S. Operates acquired firms under their local names while adding centralized capabilities in pre-need, cremation, and personalization—very similar to how Mathews leverages its local brand with on-site cremation and cemetery assets.
• Dignity plc (now part of Funeral Partners / Dignity Funerals): One of the largest funeral services groups, operating branded funeral locations with traditional, cremation, pre-need, and memorialization offerings. Comparable product portfolio to Mathews, though operating in the UK market rather than U.S.

Emerging players

• NorthStar Memorial Group: PE-backed operator of cemeteries, funeral homes, and cremation centers focused on high-quality, locally branded death-care experiences. Directly comparable in emphasizing on-site cremation, monument/memorial sales, and cemetery-property revenue streams.

Others

• Batesville (Hillenbrand): Leading North American manufacturer of burial caskets, cremation products, and technology solutions for funeral homes. Comparable because the merchandise mix Mathews retails (caskets, urns, vaults) is largely sourced from or competes with Batesville's product lines.
• Matthews International Corporation (casket manufacturer): Major manufacturer of caskets and funeral products sold to funeral homes. Adjacent rather than directly competitive—Mathews purchases similar merchandise for its retail casket line, making Matthews a supplier-counterpart in the death-care value chain rather than a competitor.

Regional players

• InvoCare Limited: Australia's largest funeral services operator with brands such as White Lady Funerals and Simplicity Funerals, offering traditional funeral, cremation, and pre-need plans. Comparable death-care stack and pre-planning emphasis, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matthews-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matthews Funeral Home