Mathrubhumi Media School

What Mathrubhumi Media School does

Mathrubhumi Media School is a journalism and digital media education institution headquartered in Manjummal, Ernakulam (Kochi), Kerala, India, operating as the educational arm of the Mathrubhumi Group, which is owned by Mathrubhumi Printing and Publishing Company Limited. The school serves aspiring journalists, media students, recent graduates, and working media professionals through a portfolio of one-year PG Diplomas in Journalism (with Print, Broadcast, and Digital specializations) and Digital Media and AI, a six-month Diploma in Digital Media Advertising & Marketing, and a growing catalog of short-term certificate courses covering Prompt Engineering, Social Media Content Creation, Fact-Checking, Mobile Journalism, Podcasting, Data Journalism, SEO/Content Writing, and Video Anchoring.

The institution's core technology and infrastructure consists of air-conditioned smart classrooms, a computer lab with high-speed internet, a print news bureau, television news studios, and access to Club FM radio studios, all leveraged from the parent Mathrubhumi Group's operational media assets. Curriculum includes training in industry-standard software (Atex, InDesign, Dalet) and AI tools (ChatGPT, Gemini, DeepSeek, Grok). The business model is tuition-based with one-time fees per course: approximately Rs. 99,400 for a PG Diploma and Rs. 3,000-5,000 for certificate programs, collected through an online application portal with Razorpay payment integration. The school employs 7 people and claims a placement rate exceeding 80% via a network of mainstream Indian media employers including CNN-News18, Asianet News, Times Now, and others.

Name

Mathrubhumi Media School

Legal name

Mathrubhumi Printing and Publishing Company Limited

Website

https://mathrubhumimediaschool.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mathrubhumi Media School is a Kerala-based journalism and digital media education institution operating as the educational arm of the Mathrubhumi Group, offering PG Diplomas, diplomas, and certificate courses in journalism, AI-powered media, and digital marketing to aspiring and working media professionals across India.

Ownership category

akta.pro rank

Product category

Journalism Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communications, Media Studies & Journalism (EDAGABAK)

akta.pro secondary industry

Higher Education Lecture Capture & Course Media (EDAGALAB)

Keywords

• Journalism education
• Media training programs
• Digital media courses
• Broadcast journalism training
• News production courses

Headquarters

HQ city

Ernakulam

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PG Diploma in Journalism: One-year postgraduate diploma program with specialization in Print, Broadcast, or Digital Media. Total course fee of Rs.80,000 + 18% GST with refundable caution deposit of Rs.5,000. Payment structured in three installments over three trimesters. Additional application fee of Rs.500.
2. PG Diploma in Digital Media and AI: One-year program focused on AI-powered content creation, digital video/audio production, search and social media analytics, and content management systems. Includes three-month mandatory internship at a digital news portal.
3. Short-term Certificate Courses: Various certificate programs including Prompt Engineering (Rs.3,000), Social Media Content Creator (Rs.5,000), Fact-Checking (Rs.5,000), Mobile Journalism (Rs.5,000), Podcasting (Rs.5,000), Data Journalism (Rs.5,000), Content Writing & SEO (Rs.5,000), and Video Anchoring (Rs.5,000).
4. Diploma in Digital Media Advertising & Marketing: Six-month diploma program priced at Rs.50,000, covering digital marketing, advertising, SEO, social media marketing, analytics, and industry trends including AI, AR/VR, and influencer marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mathrubhumi Media School delivers journalism and digital media education through postgraduate diploma programs and short-term certificate courses. The flagship PG Diploma in Journalism offers specializations in Print, Digital, and Broadcast Media, while the PG Diploma in Digital Media and AI focuses on AI-powered content creation with a mandatory three-month internship. The school supplements these with numerous certificate courses covering prompt engineering, social media content creation, fact-checking, mobile journalism, data journalism, video anchoring, podcasting, and SEO/content writing.

Product overview

Mathrubhumi Media School operates as an educational institution under the Mathrubhumi Group, offering a portfolio of diploma and certificate programs in journalism and media. The institution provides two flagship PG Diplomas: a one-year PG Diploma in Digital Media and Artificial Intelligence with a mandatory three-month internship, and a PG Diploma in Journalism with three specializations (Print Media, Digital Media, Broadcast Media). Supplementing the diplomas are multiple short-term certificate courses covering specialized skills including Prompt Engineering for AI-driven content creation, Social Media Content Creation, Data Journalism, SEO and Content Writing, Video Anchoring, Mobile Journalism (MoJo), Fact-Checking, Smartphone Audio Recording and Podcasting, and Decoding Journalism AI. Additionally, a six-month Diploma in Digital Media Advertising & Marketing provides comprehensive digital marketing training. The school leverages the Mathrubhumi Group's media infrastructure (Mathrubhumi Print, TV, Online, and Club FM) for practical training, utilizing facilities including smart classrooms, computer labs, studios, and a print news bureau.

Differentiator

Problem solved

Functional benefit

Products and services

• PG Diploma in Digital Media and Artificial Intelligence One-year comprehensive diploma program covering AI-powered content creation, digital video/audio production, search and social media analytics, and content management systems. Includes mandatory three-month internship at a digital news portal. Targeted at students seeking specialized postgraduate education in digital media and AI applications in journalism.
• PG Diploma in Journalism Multimedia journalism program with three specializations: Print Media, Digital Media, and Broadcast Media. Students learn reporting, writing, and editing for all platforms with hands-on experience including production of lab journal 'The Spectator' and visual program 'Lokacinemajalakam'. Total fee Rs.80,000 + 18% GST, payable in three installments.
• Certificate Course in Prompt Engineering for Media Professionals Three-day evening program (7-9 PM) teaching journalists to craft effective prompts and integrate AI tools like ChatGPT, Gemini, DeepSeek, and Grok into journalism workflows. Fee: Rs. 3000 including GST.
• Certificate Course in Social Media Content Creation Five-day intensive program covering Facebook, Instagram, Twitter, YouTube, LinkedIn, Canva, Adobe Express, podcasting, video editing apps, blogs/WordPress, and Google Adsense. Fee: Rs. 5000 including GST. No age limit.
• Certificate Course in Fact-Checking Online one-month certificate program teaching verification methods for text, images, videos using Google Reverse Image Search, Yandex, Tin Eye, YouTube Data Viewer, EXIF Data Viewer, and Forensically. Evening sessions 7-9 PM. Fee: Rs. 5,000 including GST.
• Certificate Course in Smartphone Audio Recording and Podcasting Seven-day online course (5 days online, 2 days optional offline) on turning smartphones into audio recording tools. Covers audio production, editing, scripting, interviewing techniques, and podcast distribution. Fee: Rs. 5,000 including GST.
• Data Journalism Certificate Course Five-day program covering data mining, data visualization, collaborative data journalism, data storytelling, interactive visualization, and data ethics. Evening sessions 7-9 PM. Fee: Rs. 5,000 including GST.
• SEO and Content Writing Certificate Course Five-day program covering content writing fundamentals, SEO optimization, copywriting, blog writing, social media posts, email campaigns, and introduction to Open AI tools for content creation. Fee: Rs. 5,000 including GST.
• Video Anchoring Certificate Course Five-day program covering aesthetics of video production, video anchoring, interviewing techniques, voice-over techniques, and visual storytelling for digital news platforms. Fee: Rs. 5,000 including GST.
• Mobile Journalism (MoJo) Course Eight-day intensive online program teaching mobile journalism techniques including shooting high-quality video clips, iPhone and Android camera settings, video editing apps, creating viral videos, and managing YouTube channels. Fee: Rs. 5,000 including GST.
• Diploma in Digital Media Advertising & Marketing Six-month comprehensive program covering digital marketing, online advertising, content creation, SEO, social media marketing, analytics, with 20 hours lectures and 10 hours workshops per week. Includes guest lectures and industry visits. Fee: Rs. 50,000. Application fee Rs. 500.
• Decoding Journalism AI Workshop Two-day workshop covering generative AI technologies in journalism, identifying and mitigating bias in AI-generated content, ethical standards, and hands-on exercises with AI tools for reporting, content creation, and newsroom operations.

Quantifiable outcome

• More than 80% placement rate in previous batches
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mathrubhumi Group (Print, TV, and Digital)coreStrategic or Co-development PartnerMathrubhumi Media School is an integral part of the Mathrubhumi Group. The school leverages all media verticals of Mathrubhumi including Mathrubhumi Daily (print), Mathrubhumi News (TV), Mathrubhumi Online (digital), and Club FM (radio) for practical training, internships, and placement support. Students benefit from hands-on experience in professional newsrooms.
• CNN-News18minorOthersMainstream media organization that has shown interest in associating with Mathrubhumi Media School's placement drive and absorbing graduates.
• Asianet NewsminorOthersLeading Malayalam news channel that has shown interest in recruiting Mathrubhumi Media School graduates through the placement drive.
• Times NowminorOthersNational news channel that has shown interest in associating with Mathrubhumi Media School's placement program.
• News18 KeralamminorOthersRegional news channel interested in recruiting graduates from Mathrubhumi Media School placement drives.
• Kairali TVminorOthersMalayalam television channel interested in Mathrubhumi Media School graduates for employment.
• Reporter TVminorOthersMalayalam news channel participating in Mathrubhumi Media School's placement drive.
• The PioneerminorOthersEnglish national newspaper interested in placing Mathrubhumi Media School graduates.
• ChanneliamminorOthersDigital media platform interested in recruiting Mathrubhumi Media School graduates.
• AsiavilleminorOthersDigital media company participating in Mathrubhumi Media School's placement program.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AJK Mass Communication Research Centre, Jamia Millia Islamia: Premier mass communication postgraduate centre offering MA in Media Studies, Convergent Journalism, and TV/Film Production; a top-tier Indian journalism school competing for similar student profiles.
• Times School of Media, Bennett University: Times Group-backed media school offering BA and MA programmes in journalism and mass communication; directly comparable in being media-house-affiliated with industry placement pipelines.
• Indian Institute of Mass Communication (IIMC): New Delhi government-run postgraduate journalism institute offering PG Diplomas in Journalism, Radio & TV, and Hindi Journalism; a high-reputation competitor for top media aspirants across India.
• MICA (Mudra Institute of Communications, Ahmedabad): Ahmedabad-based strategic communications school offering programmes in media, advertising, and digital marketing; comparable in its focus on media/communications professional education, though with a strategic-marketing tilt.
• Christ (Deemed) University – Department of Media Studies: Bangalore-based university offering undergraduate and postgraduate programmes in journalism, media, and communication; a comparable South Indian institution serving a similar applicant pool.
• Makhanlal Chaturvedi National University of Journalism and Communication: Bhopal-based central university focused on journalism and mass communication education; Mathrubhumi's Dean is a Board of Studies member here, signalling peer standing in the academic ecosystem.
• Asian College of Journalism: Chennai-based postgraduate journalism school with strong industry placement; a benchmark Indian journalism programme competing for the same diploma-seeking media aspirants and employer relationships.
• Manipal Institute of Communication: Manipal Academy of Higher Education's media school offering BA/MA in Journalism and Mass Communication; competes for south Indian and pan-India media students at similar fee tiers.
• Xavier Institute of Communications (XIC): Mumbai-based media school offering PG Diplomas in Journalism, Public Relations, Advertising, and Film & Television; competing for the same tier of media aspirants with industry placement focus.
• Symbiosis Institute of Media and Communication: Pune-based postgraduate media school offering MA (Mass Communication) with print, broadcast, and digital specialisations; directly comparable in programme structure, audience, and fee tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mathrubhumi-Media-School-632316837143506
• LinkedInlinkedin.com/company/mathrubhumi-media-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mathrubhumi Media School