Grupo Matizes Dumont

What Grupo Matizes Dumont does

Grupo Matizes Dumont is a family-owned artisanal enterprise based in Pirapora, Minas Gerais, Brazil, founded circa 1990 and legally constituted as Matizes Dumont Bordados LTDA (Brasília-registered). The group is composed of mother Martha Dumont, four daughters (including illustrators Ângela and Sávia Dumont), and one son, who collectively practice a 30+ year-old technique of spontaneous free hand embroidery (bordado livre) that produces originals exhibited internationally — including the 2007 Kaunas Art Biennale and Brazilian Embassies in Italy and France — and twice-winning the Jabuti Award for illustration. The group operates a vertically integrated direct-to-consumer Shopify storefront selling museum-quality Fine Art prints (Gravuras Certificadas) on Canson Museum Canvas 385 g/m² with numbered, signed certificates of authenticity; original hand-embroidered artworks; curated multi-print compositions; illustrated books; embroidery kits and fabric books; and an online stitch course.

The business monetizes through one-time product sales (prices R$60 to R$2,612, with 5x interest-free installments and free shipping above R$1,000) and an emerging recurring layer consisting of the Clube Matizes do Bordado membership, the MiniCurso de Pontos online course, and in-person (A)Bordar o Ser psychopedagogical workshops. Customer acquisition is driven by content marketing (Blog Bordado Arte), email capture with a 10% discount, customer reviews (Judge.me, 4.9–5.0 stars), and WhatsApp sales. The market is exclusively domestic (Brazil) and consumer-facing, targeting art collectors, embroidery hobbyists, gift buyers, and workshop participants across four identified segments.

Beyond the commercial operation, the family founded the nonprofit ICAD (Instituto de Promoção Cultural Antônia Diniz Dumont) in 2004 to run social and cultural programs in Pirapora and neighboring municipalities, reaching approximately 35,000 participants over three decades through 'Projeto Bordando o Brasil.' Partnerships include authorized embroidery interpretations of Candido Portinari's work, Maria Bethânia's album art (TIM Award 2007), and illustration work for major Brazilian publishers (Global Editora, Companhia das Letrinhas).

Name

Grupo Matizes Dumont

Legal name

Matizes Dumont Bordados LTDA

Website

https://matizesdumont.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Grupo Matizes Dumont is a family-owned Brazilian artisan collective from Pirapora, Minas Gerais, transforming spontaneous hand embroidery into museum-quality Fine Art prints, illustrated books, embroidery kits, and psychopedagogical workshops sold direct-to-consumer across Brazil.

Ownership category

akta.pro rank

Product category

Handmade Embroidery Art

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913), Other Textile Product Mills (3149)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

akta.pro secondary industries

Textile & Fiber Arts Classes (Weaving, Knitting, Embroidery, Dyeing) (THAJAKAB), Art & Drafting Supplies Retail (CRALABAG), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Textile art
• Fine art prints
• Embroidery kits
• Fabric books
• Embroidery workshops

Headquarters

HQ city

Pirapora

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Fine Art Prints (Gravuras Certificadas): Sale of museum-quality Fine Art print reproductions of original embroidered artworks. Products are offered in multiple sizes with optional framing (white, black, wood). Each is a limited, numbered edition with certificate of authenticity.
2. Compositions (Multi-piece sets): Sale of curated multi-piece composition sets combining multiple Fine Art prints at a bundled price, offering savings vs. individual purchase.
3. Embroidery Kits and Fabric Books: Sale of pre-marked fabrics (riscos), fabric books, and combo packs for customers to create their own embroidery works at home, using the Matizes Dumont designs.
4. Published Books: Sale of books illustrated or authored by group members (including works by Ângela Dumont and Sávia Dumont), as well as books illustrated for major Brazilian publishers such as Global Editora, Companhia das Letrinhas, and others.
5. Clube Matizes do Bordado (Membership): Subscription-based membership program offering ongoing benefits, exclusive content, and community access for embroidery enthusiasts.
6. MiniCurso de Pontos (Online Course): Online mini-course on embroidery stitches, sold as a digital course product.
7. In-Person Workshops ((A)Bordar o Ser): Paid in-person workshops on the free embroidery technique, held periodically in various cities, focused on the psychopedagogical (A)Bordar o Ser methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grupo Matizes Dumont creates original hand-embroidered textile art and converts selected works into certified Fine Art prints and curated multi-print compositions. It also sells books and do-it-yourself embroidery products, while extending the same artistic practice through a membership community, a digital stitches course, and in-person (A)Bordar o Ser workshops.

Product overview

Grupo Matizes Dumont is an artisanal Brazilian craft company that transforms traditional hand embroidery into contemporary art. The product portfolio consists of a core offering of certified fine art prints (Gravuras Certificadas) and original hand-embroidered artworks (Obras Originais), complemented by curated multi-print compositions (Composições), illustrated books, and a DIY embroidery supplies line (Tecidos Riscados/Kits para Bordado, Livros de Pano para Bordar, Combos para Bordar). The company extends its ecosystem through the Clube Matizes do Bordado membership club, the MiniCurso de Pontos online stitch course, and in-person psychopedagogical workshops called (A)Bordar o Ser. All products are rooted in Brazilian cultural themes and created by a family collective from Pirapora, Minas Gerais, with over thirty years of history.

Differentiator

Problem solved

Functional benefit

Brands

• Instituto ICAD (Instituto de Promoção Cultural Antônia Diniz Dumont): Cultural institute focused on cultural promotion, education, health, environment, social mobilization, and income generation through artisanal embroidery, founded in 2004 and headquartered in Pirapora-MG.
• Clube Matizes do Bordado
• (A)Bordar o Ser
• Projeto Bordando o Brasil

Products and services

• Certified Fine Art Prints (Gravuras Certificadas) Museum-quality Fine Art reproductions of original hand-embroidered works, produced on Canson Museum Canvas 385 g/m². Each print is numbered, supervised, cataloged, hand-signed by the artists, and accompanied by a certificate of authenticity.
• Original Embroidered Artworks (Obras Originais) Unique hand-embroidered original artworks made with spontaneous free-style embroidery on varied fabrics and sizes, using threads that include cotton, silk, and wool.
• Fine Art Print Compositions (Composições) Curated wall-composition sets that combine multiple Certified Fine Art Prints into a coordinated arrangement, including four-piece sets such as Cores do Cerrado and Mães da minha Terra.
• Illustrated Books (Livros) Published books illustrated or authored by group members, together with books illustrated for Brazilian authors and publishers. The portfolio includes award-recognized titles such as Exercício de Ser Criança and A Menina, a Gaiola e a Bicicleta - Céu de Passarinho.
• Pre-Marked Fabrics and Embroidery Kits (Tecidos Riscados / Kits para Bordado) Do-it-yourself embroidery kits and pre-marked fabric patterns based on Matizes Dumont designs, with themes including flowers, birds, butterflies, trees, and circus motifs.
• Fabric Embroidery Books (Livros de Pano para Bordar) Interactive fabric books with pre-printed designs on fabric pages that crafters stitch to complete narrative illustrations, including O circo do vai e volta, O jardim dos bichos miudinhos, Arvoredo, and Passarinho me Encantou.
• Matizes Embroidery Club (Clube Matizes do Bordado) A subscription membership club for embroidery enthusiasts providing ongoing benefits, exclusive content, embroidery education, and community access.
• Online Stitches Mini-Course (MiniCurso de Pontos) A digital course teaching embroidery stitch techniques through the Conteúdo Matizes Dumont platform.
• (A)Bordar o Ser Workshops (Oficinas (A)Bordar o Ser) Paid in-person workshops using embroidery and the (A)Bordar o Ser psychopedagogical methodology for human development, creative expression, social inclusion, and community building.

Quantifiable outcome

• Strong customer satisfaction ratings: most products rate 4.9–5.0 out of 5.0 stars (e.g., Árvore das Nascentes: 4.9 from 15 reviews; Encantamentos: 5.0 from 10 reviews; most tree collection pieces: 5.0)
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Maria BethâniacoreStrategic or Co-development Partner · 1 January 2007In 2007, Grupo Matizes Dumont illustrated Maria Bethânia's album 'Pirata', which won the TIM Award 2007 for best visual project. In 2015, they participated in the 50th anniversary exhibition 'Maria de Todos Nós' at Paço Imperial, Rio de Janeiro, and provided stage design for the 'Abraçar e Agradecer' 50th anniversary tour.
• Global EditoracoreStrategic or Co-development PartnerGrupo Matizes Dumont illustrated the book 'A Moça Tecelã' by Marina Colasanti, published by Global Editora. The illustration was executed as an original embroidered work and reproduced as a Fine Art print in the company's catalog.
• Companhia das LetrinhascoreStrategic or Co-development PartnerGrupo Matizes Dumont illustrated 'Candinho' by Sávia Dumont, published by Companhia das Letrinhas, as part of their book illustration work for major Brazilian publishers.
• João Candido Portinari (Estate of Candido Portinari)coreStrategic or Co-development PartnerThe group received permission from João Candido Portinari to create embroidered interpretations of Candido Portinari's studies for the Guerra e Paz panels, resulting in the 'Coração em Paz' collection. These works were exhibited at Caixa Cultural (Rio de Janeiro), Museu Nacional da República (Brasília), and Cine Theatro Brasil (Belo Horizonte).
• Sá & GuarabyraminorStrategic or Co-development PartnerGrupo Matizes Dumont created the album cover art for 'Cinamomo' by Sá & Guarabyra, a duo musical revisiting their greatest hits.
• ICAD - Instituto de Promoção Cultural Antônia Diniz DumontcoreStrategic or Co-development PartnerThe Instituto de Promoção Cultural Antônia Diniz Dumont (ICAD) was founded by the family in 2004 to share culture, education, health, and environmental projects with communities in Pirapora, Buritizeiro, and neighboring municipalities. ICAD runs the 'Projeto Bordando o Brasil' which coordinates women's embroidery groups throughout Brazil. ICAD is a core component of the group's social mission and community reach (~35,000 participants).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global handmade and craft marketplace with a meaningful Brazilian seller base and significant embroidery category. Comparable as the international analog to Brazilian handmade craft e-commerce, but with massively greater scale and category breadth.
• Redbubble: Global print-on-demand marketplace enabling independent artists to monetize original designs via prints and products. Comparable in the limited-edition fine art print business model and curated composition lines, but at much greater scale.
• Domestika: Creative education platform with strong Brazilian/Portuguese-speaking user base offering courses in crafts, illustration, and the arts. Comparable in the MiniCurso de Pontos online-course and (A)Bordar o Ser workshop revenue lines, but with a much broader creative-category scope.
• Fine Art America: U.S.-based print-on-demand marketplace enabling independent artists to sell limited-edition prints and home decor. Comparable in the Gravuras Certificadas and multi-piece Compositions limited-edition fine art print model, but at much greater scale and broader category.

Emerging players

• Skillshare: Subscription-based online creative education platform with classes in embroidery, illustration, and crafts. Comparable as a competing channel for the educational/workshop revenue stream, but with a much wider topic catalog.
• Society6: Print-on-demand art and home-decor platform for independent artists and designers, with curated collections similar to Matizes' Compositions bundles. Comparable in the limited-edition print and curated composition product, but at larger category breadth.

Direct peers

• Elo7: Brazilian craft and handmade marketplace aggregating Brazilian artisans (including embroidery and textiles) under a similar direct-to-consumer e-commerce model. Most directly comparable as a Brazilian craft e-commerce venue, though broader in category scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-matizes-dumont

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Matizes Dumont