Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company)

Custom Book Publishing Servicesmatrixpublishers.org

Roots & Shoots (Matrix Publishers) is a New Delhi-based custom publisher specializing in premium limited edition coffee table books for high-net-worth individuals, corporations, institutions, and government bodies in India, alongside a digital 'Pigital Books' imprint.

Company typePrivate
Founded2014
Headquarters—
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) does

Roots & Shoots, operating as Matrix (Self & Custom) Publishers, is a New Delhi-based bespoke publishing house that pioneered the custom limited edition coffee table book category in India in 2014. The firm conceives, curates, designs, produces and publishes premium coffee table books for a client base spanning high-net-worth individuals and families seeking to document personal histories and genealogies, corporates marking anniversaries and milestones, government bodies and trade associations such as FICCI, research foundations including ITRAF and the Vedic Research Foundation, and communities and fraternities. Core products are limited edition coffee table books (the flagship) and the 'Pigital Books' digital sub-brand offering ebooks and paperbacks; supporting service offerings are organised into three Specialized Imprints and a Consulting SBU.

The operating model is service-heavy and human-curated: no proprietary technology platform is disclosed, no AI or ML capabilities are referenced, and digital infrastructure is limited to a Shopify-based e-commerce storefront for direct catalog sales and standard email/newsletter tooling. Each project is bespoke, with pricing handled on a quote basis rather than via public tiers, and revenue is generated primarily through one-time project fees for custom commissions and direct sales of published titles. The firm employs approximately 5 people and operates as a bootstrapped, founder-led private business under Sanjay Sethi, with no institutional funding rounds, M&A activity, or public-market presence evidenced.

Go-to-market is sales-led, targeting discerning individuals, corporates, institutions, communities and fraternities through direct engagement for custom work, supplemented by an e-commerce storefront for self-directed purchases. Brand-building relies on earned media coverage (THE WEEK, PITCH Magazine, THE TRIBUNE, PLAN YOUR WEDDING) and email capture, and customer acquisition is anchored on the firm's positioning as India's category-defining luxury custom publisher, with quality endorsements from senior Indian jurists and the former Chief Justice of India reinforcing premium positioning.

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) firmographics

Firmographics

Name: Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company)
Legal name: Roots & Shoots
Website: https://matrixpublishers.org
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 1–10 employees
Short description: Roots & Shoots (Matrix Publishers) is a New Delhi-based custom publisher specializing in premium limited edition coffee table books for high-net-worth individuals, corporations, institutions, and government bodies in India, alongside a digital 'Pigital Books' imprint.
Ownership category
akta.pro rank

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) industry classification

Industry

Product category: Custom Book Publishing Services
NAICS: Book Publishers (513130), Other Publishers (51319)
SIC: Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)
akta.pro primary industry: Manuscript Development Services (Coaching, Developmental Editing) (MPAJAJAF)
akta.pro secondary industries: Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG), Business, Personal Finance & Careers Trade Publishing (MPAJAAAK), Author Website, Storefront & Direct-to-Reader Commerce (D2C Sales) (MPAJAJAE)

Keywords

Custom book publishing
Limited edition books
Coffee table books
Premium print publishing
Commemorative publishing services

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Custom Limited Edition Coffee Table Books: Full-service custom publishing from conceptualization to final product. Clients include individuals, companies, institutions seeking to document their stories, achievements, and histories in premium coffee table book format.
Pigitals (Digital Books): Digital book publishing in both ebook and paperback formats, expanding reach to wider audiences.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) product offering

Product offering

Core offering

Roots & Shoots / Matrix Publishers is a custom publishing house that conceives, curates, designs, and produces premium limited edition coffee table books for individuals, families, companies, institutions, communities, and fraternities. Its offerings include physical Limited Edition Coffee Table Books, Pigital Books in ebook and paperback formats, and full custom publishing services delivered through three Specialized Imprints and a Consulting SBU.

Product overview

Roots & Shoots operates as a premium custom publishing company specializing in limited edition coffee table books, Pigital Books (digital publishing), and custom publishing services. The company, which also does business as Matrix Publishers, offers a comprehensive suite of services through three Specialized Imprints and a Consulting SBU. Their core offerings include Limited Edition Coffee Table Books for documenting personal and professional stories, and Pigital Books for digital and print distribution. Founded in 2014, the company pioneered the art of conceptualizing, curating, designing, and publishing customized coffee table books for discerning Indian individuals, companies, institutions, communities, and fraternities.

Differentiator

Problem solved

Functional benefit

Brands

Pigital Books: Digital books available in both ebook and paperback formats

Quantifiable outcome

Featured as 'Change Agent' by THE WEEK
+3 more outcomes

Companies that use Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company)

Customer profile

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) competitors and assessment

Company assessment

Direct peers

TASCHEN: Global publisher of large-format illustrated and coffee table books spanning art, architecture, photography and lifestyle — directly comparable in product category and premium positioning to Matrix.
Assouline: Luxury illustrated and coffee table book publisher producing limited-edition, premium-format titles for HNW collectors, brands and institutions — directly comparable in product format, premium positioning and gifting use case to Matrix's limited-edition coffee table books.
Insight Editions: Publisher of premium illustrated, gift and coffee table books across film, pop culture, history and lifestyle, including licensed and commemorative titles — closely aligned with Matrix's premium custom commemorative model.
Roli Books: Indian publisher of premium illustrated, design and coffee table books; the closest in-market peer to Matrix in terms of geography, format and cultural positioning.
Rizzoli New York: Long-established publisher of art, photography, fashion, design and coffee table books with premium production values; a like-for-like benchmark for Matrix's premium custom publishing approach.

Regional players

Om Books International: Indian publisher producing illustrated, art, photography and coffee table books in the premium Indian market; comparable in geography and product format to Matrix, though operating at larger volume.
Speaking Tiger Books: Indian independent trade publisher with a notable illustrated and non-fiction list including premium titles — a regional benchmark for Indian trade and illustrated publishing rather than a direct custom-publisher competitor.
Niyogi Books: Indian independent publisher producing illustrated, art and coffee table books with premium production values — a comparable regional peer for Matrix's Indian commemorative and cultural-titles work.

Broad incumbents

Penguin Random House India: Large Indian trade publisher operating across fiction, non-fiction and illustrated titles; a broad incumbent in Indian publishing rather than a direct custom-coffee-table competitor.
Thames & Hudson: Global illustrated book publisher with a much broader catalogue of art, design and visual culture titles; an incumbent benchmark for premium illustrated/coffee table publishing rather than a like-for-like custom-publisher competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) leadership team

Management profile

Number of profiles

Profiles1 record

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company)

What does Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) do?

Is Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) a public or private company?

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) founded?

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) was founded in 2014. It employs 1 to 10 people.

How does Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) make money?

Two revenue lines are on record. Custom Limited Edition Coffee Table Books are the primary driver. The others are pigitals (Digital Books).

Who are Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company)'s main competitors?

Direct peers on record are TASCHEN, Assouline, Insight Editions, Roli Books and Rizzoli New York. Regional players are Om Books International, Speaking Tiger Books and Niyogi Books. Broad incumbents are Penguin Random House India and Thames & Hudson.

Does Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) have an API?

No public API is recorded for Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company).

What industry is Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company) in?

Matrix (Self & Custom) Publishers (a ‘Roots & Shoots’ Affiliate Company)'s product category is Custom Book Publishing Services. Its primary akta.pro industry code is MPAJAJAF, Manuscript Development Services (Coaching, Developmental Editing), with a secondary code of MPAJAJAG, Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting). Its NAICS code is 513130 and its SIC code is 2731.