What matsuri does

Matsuri is a Japanese sushi restaurant operator headquartered in Paris, France, founded in 1986 and operating under the trade name "Matsuri Sushi." The company runs physical dine-in restaurant locations serving Japanese sushi cuisine to individual consumers in France, with the primary operating geography limited to a single domestic market.

The business model is direct-to-consumer across two channels: traditional in-restaurant dining and a proprietary online ordering platform at order.matsuri.fr that supports takeout and delivery orders. Matsuri also operates a customer loyalty program ("Fidelite") accessible via the ordering site, which provides enrolled members with a 15 euro welcome bonus and serves as the primary documented retention mechanism. Marketing is conducted principally through the digital ordering channel and the loyalty program.

The company is privately held with no disclosed ownership, investor, or parent-company structure. Headcount is reported at 279 employees. No technology architecture beyond standard web-based ordering is documented, and there are no disclosed patents, awards, certifications, partnerships, or AI/ML capabilities in the source material. Financial data including revenue, funding history, and ownership details are not available.

Name

matsuri

Website

https://matsuri.fr

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Matsuri is a Paris-based Japanese sushi restaurant operator, founded in 1986, serving individual diners through dine-in service and an online ordering platform (order.matsuri.fr), supplemented by a customer loyalty program offering a 15 euro welcome bonus.

Ownership category

akta.pro rank

Product category

Japanese Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

Keywords

• Japanese sushi restaurant
• Online food ordering
• Restaurant dine-in service
• Takeaway and delivery
• Restaurant loyalty program

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Food Sales: Revenue from selling Japanese sushi dishes to dine-in and takeout customers through physical restaurant locations and online ordering platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Matsuri operates a Japanese sushi restaurant in France providing dine-in service at its physical location, complemented by a proprietary online ordering platform (order.matsuri.fr) for takeout and delivery orders. The restaurant also runs a customer loyalty program (Fidelite) that offers new members a 15 euro welcome bonus.

Product overview

Matsuri is a Japanese sushi restaurant operating in France with a dual offering: traditional dine-in restaurant services at its physical location, complemented by a digital online ordering platform accessible via order.matsuri.fr. The company also operates a loyalty program that provides enrolled customers with promotional benefits including a 15 euro welcome offer.

Differentiator

Problem solved

Functional benefit

Products and services

• Matsuri Sushi Restaurant Japanese sushi restaurant offering dine-in dining services at its physical location in Paris, France, serving individual consumers seeking Japanese cuisine.
• Online Ordering Platform Proprietary online food ordering system that allows customers to place orders for pickup or delivery through the Matsuri website.
• Fidelite Loyalty Program Fidelity loyalty program offering new members a 15 euro bonus upon enrollment, designed to retain customers and drive repeat orders.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Emerging players

• Pokawa: French poké and Asian fusion chain with dine-in and delivery channels; adjacent competitor for share of consumer spend on Asian cuisine in France.
• Sushi Daily: Grab-and-go sushi kiosk concept primarily placed inside grocery retail across Europe; partial overlap with Matsuri on the sushi/Asian prepared food category but distinct on venue type.

Direct peers

• Sushi Shop: One of the largest sushi restaurant and delivery chains in France, directly comparable to Matsuri as a multi-location Japanese sushi operator serving dine-in and takeout customers in the same French market.
• Planet Sushi: Established French sushi restaurant chain offering dine-in, takeout, and delivery across multiple locations, mirroring Matsuri's combined in-restaurant and online-ordering model.
• Bento Sushi: French sushi and Asian food concept focused heavily on takeout and delivery, a closely comparable GTM motion to Matsuri's online-ordering-led approach in France.
• Mister Sushi: Smaller French sushi restaurant chain operating physical locations with online ordering, positioned similarly to Matsuri in product range, channel mix, and target customer.
• Eat Sushi: French sushi restaurant and delivery brand operating physical locations complemented by digital ordering; comparable in product, target customer, and Paris/French footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/matsuri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about matsuri