Mattress Factory
Mattress Factory is a Bangalore-based, factory-direct DTC mattress manufacturer selling memory foam, coir, spring, latex, foam, and Euro-top mattresses across India via its own e-commerce site and Bangalore showroom, eliminating retailer middlemen to offer premium mattresses at factory prices.
- Company typePrivate
- Founded2019
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Mattress Factory firmographics
Firmographics- Name
- Mattress Factory
- Legal name
- Sulakshmi Enterprise
- Website
- https://mattressfactory.in
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mattress Factory is a Bangalore-based, factory-direct DTC mattress manufacturer selling memory foam, coir, spring, latex, foam, and Euro-top mattresses across India via its own e-commerce site and Bangalore showroom, eliminating retailer middlemen to offer premium mattresses at factory prices.
- Ownership category
- akta.pro rank
Mattress Factory industry classification
Industry- Product category
- Mattresses and sleep products
- NAICS
- Mattress Manufacturing (337910), Mattress Manufacturing (33791)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Mattress Factory is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Mattress Factory business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Mattress Sales: One-time purchase revenue from selling mattresses directly to consumers through factory-direct model. Products include Coir, Bonnell Spring, Euro Top, Foam, Latex Foam, and Memory Foam mattresses in various sizes (Single, Double, Queen, King, Super King). Revenue generated per transaction with no recurring component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy Range - Under ₹10,000 |
| Unit Pricing | Pay-as-you-go | Mid-Range - ₹10,000 to ₹20,000 |
| Unit Pricing | Pay-as-you-go | Premium Range - ₹20,000 to ₹40,000 |
| Unit Pricing | Pay-as-you-go | Luxury Range - ₹40,000 to ₹60,000 |
| Unit Pricing | Pay-as-you-go | Ultra-Premium - ₹60,000+ |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Mattress Factory product offering
Product offeringCore offering
Mattress Factory manufactures premium mattresses — Memory Foam, Coir, Bonnell Spring, Euro Top, Foam, and Latex Foam variants — plus custom-size mattresses in its own Bangalore factory and sells them directly to consumers through its own e-commerce website and showroom. The product line emphasizes orthopedic support, cooling airflow, hypoallergenic fabrics, and motion isolation, and is sold under a factory-direct pricing model that eliminates retailer middlemen.
Product overview
Mattress Factory is a factory-direct mattress manufacturer and e-commerce retailer based in Bangalore, India, operating under Sulakshmi Enterprise. Their product portfolio spans six distinct mattress types: Memory Foam, Coir, Bonnell Spring, Euro Top, Foam, and Latex Foam mattresses. The company also offers custom-size mattresses to order. All products are manufactured in their own Indian factories and sold direct-to-consumer, eliminating middlemen to offer factory-direct pricing with savings up to 45%. Their mattresses feature technologies including Zero-Heat Tech for cooling airflow, hypoallergenic fabric treatment, and multi-zone orthopedic support. The company provides a 100-night sleep trial, 10-year warranty on premium mattresses, and free Pan-India delivery on orders above ₹999.
Differentiator
Problem solved
Functional benefit
Products and services
- Memory Foam Mattress
- Coir Mattress Natural coir-based mattress providing firm support with natural ventilation properties, sold directly to consumers.
- Bonnell Spring Mattress Traditional innerspring mattress using a Bonnell coil system for reliable support and durability, sold directly to consumers.
- Euro Top Mattress Premium mattress with Euro top construction offering luxurious comfort and an enhanced pillow-top feel, sold directly to consumers.
- Foam Mattress Standard foam mattress providing comfortable support at accessible price points, sold directly to consumers.
- Latex Foam Mattress Natural latex foam mattress offering responsive support with cooling properties and durability, sold directly to consumers.
- Custom Size Mattresses Bespoke mattresses manufactured to customer-specified dimensions beyond standard sizes, requiring 7-14 additional business days of production time.
Quantifiable outcome
- 10-Year Warranty on all premium mattresses covering structural defects, sagging greater than 1.5 inches, and loss of shape
- +3 more outcomes
Companies that use Mattress Factory
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Mattress Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mattress Factory partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mattress Factory competitors and assessment
Company assessmentBroad incumbents
- Urban Ladder: India's leading online home furniture and mattress retailer, owned by Reliance. Overlaps with Mattress Factory on the mattress category and Indian urban consumer base, though Urban Ladder is a multi-category retailer rather than a manufacturer or mattress specialist.
- Sleepwell: One of India's largest legacy mattress manufacturers with a broad national distribution footprint across retail and online. Comparable product portfolio (foam, spring, coir mattresses) and India target market, but operates primarily through dealers and is not a factory-direct D2C specialist.
- Kurlon: Established Indian mattress brand with a wide product range (coir, foam, spring) sold through extensive retail and online channels. Comparable on product category and Indian consumer base; differs in legacy multi-tier distribution rather than factory-direct DTC.
- Centuary Mattresses: Indian mattress manufacturer offering coir, rubberized coir, foam, and spring mattresses through dealer and online channels. Comparable in product breadth and India focus, but distributed rather than direct-to-consumer.
- Pepperfry: Large Indian online furniture and home-furnishing marketplace carrying mattresses alongside other categories. Comparable in that it sells mattresses online to Indian consumers, but competes on assortment and marketplace scale rather than factory-direct cost advantage.
Direct peers
- Flo Mattress: Indian D2C mattress brand selling online direct-to-consumer with similar memory foam and spring technologies, home trial, and warranty structure. Comparable target customer (urban Indian home buyers) and category-level overlap make Flo the most direct apples-to-apples competitor.
- Wakefit: India's largest D2C mattress and sleep-products brand. Directly comparable to Mattress Factory on factory-direct DTC mattress sales, online-first GTM, broad mattress technology portfolio (memory foam, latex, spring, hybrid), and India-only shipping. Material difference is scale and capital: Wakefit is heavily funded and runs national brand campaigns.
- Sunday (by SundayRest): India-based D2C mattress company selling premium memory foam and hybrid mattresses online with home trial and long warranties. Highly comparable product mix, target segment, and direct-to-consumer model.
- Sleepyhead: India D2C mattress and furniture brand, now part of the Wakefit group, with memory foam and engineered mattress products sold direct-to-consumer. Directly comparable in product type, channel, and customer base.
Emerging players
- Emma Mattress: Global D2C mattress brand with vacuum-packed boxed mattress technology, 100-night trial, and long warranties. Conceptually comparable to Mattress Factory on factory-direct DTC, trial, and warranty structure; provides a benchmark for how a D2C mattress brand scales internationally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mattress Factory social profiles
Digital presenceMattress Factory compliance and trust
Trust signalCompliance1 record
Mattress Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mattress Factory leadership team
Management profileNumber of profiles
Profiles1 record
Mattress Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mattress Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mattress Factory
What does Mattress Factory do?
Mattress Factory manufactures premium mattresses — Memory Foam, Coir, Bonnell Spring, Euro Top, Foam, and Latex Foam variants — plus custom-size mattresses in its own Bangalore factory and sells them directly to consumers through its own e-commerce website and showroom. The product line emphasizes orthopedic support, cooling airflow, hypoallergenic fabrics, and motion isolation, and is sold under a factory-direct pricing model that eliminates retailer middlemen.
Is Mattress Factory a public or private company?
Mattress Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mattress Factory founded?
Mattress Factory was founded in 2019. It employs 11 to 50 people.
Where is Mattress Factory based?
Mattress Factory is headquartered in Bangalore, India, in the Asia region.
How does Mattress Factory make money?
One revenue line is on record: mattress Sales.
Who are Mattress Factory's main competitors?
Broad incumbents on record are Urban Ladder, Sleepwell, Kurlon, Centuary Mattresses and Pepperfry. Direct peers are Flo Mattress, Wakefit, Sunday (by SundayRest) and Sleepyhead. Emma Mattress is listed as an emerging player.
Does Mattress Factory have an API?
No public API is recorded for Mattress Factory.
What industry is Mattress Factory in?
Mattress Factory's product category is Mattresses and sleep products. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 337910 and its SIC code is 2510.