Maurice Meade

What Maurice Meade does

Maurice Meade is a Perth-based luxury hair salon chain founded in 1975 in Subiaco, Western Australia. The company operates 10 premium hair salons across the Perth metropolitan area under two brand umbrellas: Maurice Meade (full-service salons) and Me by Maurice Meade (a mall-based boutique sub-brand). Services include precision haircuts, bespoke colouring, blonde transformations, colour correction, hair extensions, and healthy hair treatments, delivered by internationally trained stylists operating within a tiered experience structure (Emerging, Senior, Master Stylist).

The business generates revenue through two primary streams: in-salon professional services (priced by stylist tier, with deposits of $50–$100 per appointment and 50% no-show cancellation fees) and retail product sales through both in-salon recommendations and an e-commerce shop. The retail catalogue spans 12+ professional haircare brands including Kérastase, Oribe, REF Stockholm, L'Oréal Serie Expert, Pureology, Redken, and the company's own Maurice Meade and My Muse lines, with products ranging from approximately $23.50 to $600+. The M-Class VIP loyalty program anchors repeat engagement, offering members exclusive discounts of up to 30% on Kérastase bundles plus complimentary services.

The company is privately held, with no public listing, no funding rounds, and no parent company disclosed. All operations remain confined to Perth, Western Australia, with no geographic expansion beyond this single metropolitan market. The technology stack is standard for the industry: a salon management and online booking platform plus a WordPress-based e-commerce storefront with five payment integrations (Stripe, PayPal, Afterpay, Klarna, Apple Pay) and Australia Post logistics. No proprietary technology, AI/ML capabilities, patents, or regulatory actions are disclosed.

Name

Maurice Meade

Legal name

Maurice Meade

Website

https://mauricemeade.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Short description

Maurice Meade is a Perth-based luxury hair salon chain operating 10 salons across the Perth metropolitan area under the Maurice Meade and Me by Maurice Meade brands, offering premium hairdressing services, hair extensions, treatments, and retail haircare products to individual consumers seeking high-end personalised styling.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women's Hair Salons (HSALAAAA)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Hair Coloring & Highlights Services (HSALAAAE)

Keywords

• Luxury hair salon
• Professional hairdressing services
• Hair colouring treatments
• Premium hair care products
• Hair extensions services

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hair Services: Revenue from professional hairdressing services including haircuts, colouring, treatments, hair extensions, and styling. Services are priced by stylist experience level (Emerging, Senior, Master Stylist) and include premium treatments using luxury products like Kérastase.
2. Product Sales: Revenue from selling premium haircare products online and in-salon. Products include professional shampoos, conditioners, styling products, and tools from brands such as Kérastase, Oribe, REF Stockholm, L'Oréal Serie Expert, and their own Maurice Meade and My Muse lines.
3. Gift Vouchers: Sale of gift vouchers for hairdressing services, offered during promotional periods such as Mother's Day and Christmas with bonus gift packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maurice Meade operates 10 premium hair salons across Perth, Australia, offering professional hairdressing services including precision cuts, bespoke colouring, blonde transformations, hair extensions, healthy hair treatments, and creative styling. The company also runs an e-commerce retail platform selling professional haircare products from luxury brands such as Kérastase, Oribe, REF Stockholm, L'Oréal Professionnel, Redken, Biolage, Matrix, Pureology, My Muse, INNOluxe, and its own Maurice Meade product line, delivered across Australia via Australia Post.

Product overview

Maurice Meade is a luxury hair salon chain with 10 Perth locations operating under two brands: Maurice Meade (premium full-service salons) and Me by Maurice Meade (mall-based sub-brand). The company offers professional hair services including precision cuts, colouring, blonde transformations, colour correction, treatments, and extensions. Retail operations include an e-commerce platform selling 12+ professional haircare brands (Kérastase, REF Stockholm, L'Oréal Serie Expert, Oribe, Redken, Biolage, Matrix, Pureology, My Muse, INNOluxe, and house-brand Maurice Meade) plus hair styling tools like the L'Oréal Steampod 4.0 and My Muse cordless straighteners. The M-Class VIP loyalty program provides members exclusive discounts and complimentary services. Services are delivered using world-leading products with international-trained stylists.

Differentiator

Problem solved

Functional benefit

Brands

• Me by Maurice Meade: A sub-brand of Maurice Meade operating at select locations including Claremont, Galleria, and Joondalup. The Me brand represents a distinct salon concept within the Maurice Meade portfolio.

Products and services

• Maurice Meade Hair Salon Services Luxury hair salon services across 10 Perth locations offering haircuts, hair colouring, blonde transformations, balayage, colour correction, treatments, and hair extensions delivered by trained stylists using luxury product applications.
• Me by Maurice Meade Sub-brand premium salon concept available at select mall locations including Claremont Quarter, Galleria, and Joondalup, offering enhanced luxury hairdressing services.
• Glow Cut and Colour Packages Cut and colour package service combining L'Oréal Professionnel Hyaluronic Acidic Gloss Colour, Innoluxe Rebonder bond-building treatment, and personalised tinted Color Defence Shampoo and Conditioner for healthy, glossy hair results.
• Luxe Collective Cut and Colour Packages Premium cut and colour service packages including Luxe Complete Blonde Transformation, Luxe Ultimate Blonde, and Luxe Bespoke Colour, with precision cuts, bespoke colour, gloss toners, rebonding treatments, and complimentary in-salon care products.
• Healthy Hair Treatments Professional in-salon hair treatments including Kérastase Fusio Dose, L'Oréal Molecular Repair Treatment, and Innoluxe Rebonding Treatment to restore and strengthen hair health.
• Hair Extensions Service Professional hair extension services that can be colour-matched to blend with client hair for length, volume, or transformative styling outcomes.
• Maurice Meade Online Hair Care Shop E-commerce storefront retailing professional haircare products from premium brands including Kérastase, Oribe, REF Stockholm, L'Oréal Serie Expert, Redken, Biolage, Matrix, Pureology, My Muse, INNOluxe, and house-brand Maurice Meade products, with Australia Post delivery across Australia.
• M-Class VIP Loyalty Program Loyalty program offering members exclusive discounts on products and services, complimentary products, treatments, and blowdrys, plus a code 'mclass10' for 10% off retail online purchases.
• Maurice Meade House-Brand Hair Care Products House-brand haircare products and styling tools sold alongside premium professional brands through Maurice Meade salons and the online shop.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered minor.

• Channel 7 Telethon TrustminorStrategic or Co-development Partner · 19 July 2026Maurice Meade partners with Telethon for the Maurie Meade Makeover promotion, raising funds for Telethon while providing makeover experiences to Western Australian community members. The promotion runs from July to August 2026 with a prize pool valued at approximately $60,000, including salon services and products.
• Claremont QuarterminorGTM or Marketing Partner · 19 July 2026Retail partner in the Telethon makeover promotion, gifting makeover winners with $500 wardrobe credit, personal styling session valued at $750, and luxury hamper valued from $100.
• Absolute CosmeticminorGTM or Marketing Partner · 8 April 2026Collaboration on Easter giveaway promotion offering winners a $500 Absolute Cosmetic voucher and $500 Maurice Meade voucher for services. Both companies cross-promote to their respective customer bases.
• Australia PostminorOthersDelivery partner for online orders. Orders are processed and dispatched via Australia Post within 1-3 business days. Delivery timeframes are subject to Australia Post's network and may vary depending on delivery location.
• StripeminorOthersPayment processing partner. Stripe is PCI Service Provider Level 1 certified and handles all credit card payment processing securely. Customer payment details are not stored locally.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sassoon Salon: Internationally recognised premium hairdressing brand with global flagship salons. Comparable in luxury service positioning and emphasis on technical stylist training, though operates at significantly larger international scale.
• Haringtons Hair & Beauty: Established UK premium hair salon chain operating multiple full-service locations. Comparable multi-location premium model with branded service tiers and luxury product retail, though UK-focused rather than Australian.
• Toni&Guy: Global premium hair salon brand with franchise network across Australia. Comparable in premium positioning and full-service offering, but operates as a global brand at much larger scale and broader geographic footprint.

Direct peers

• Heading Out Hair & Beauty: Australian multi-location hair and beauty salon group offering premium services across multiple sites. Operates with a similar full-service, multi-location premium positioning comparable to Maurice Meade's footprint.
• Oscar Oscar Salons: Multi-location premium Australian hair salon chain. Closest direct competitor in the Australian premium salon category with a similar multi-location, brand-led model focused on luxury haircare services.
• Rubi Hairdressing: Australian boutique premium salon with a focus on luxury service experience and high-end brand partnerships. Comparable in premium service positioning and brand-led differentiation, though smaller footprint.

Emerging players

• Just Cuts: Australia's largest walk-in, no-appointment haircut chain. Not a direct competitor on premium positioning but relevant as the dominant Australian multi-location salon chain competing for the same pool of stylist talent and consumer hair-care spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN3W_MWY-EB-zIdi-wnzxow
• Instagraminstagram.com/mauricemeadesalons/?hl=en
• LinkedInlinkedin.com/company/maurice-meade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maurice Meade