Oscar Oscar Salons

What Oscar Oscar Salons does

Oscar Oscar Salons is an Australian privately-held premium hair salon chain founded in 1989 and led by celebrity hairdresser Oscar Cullinan. The company operates 12 physical salon locations concentrated in premium shopping centre precincts across Australia's east coast — Melbourne (Chadstone, Highpoint, Southland), Sydney (Bondi), Brisbane (Carindale, Chermside, Indooroopilly, Manly), and the Gold Coast (Pacific Fair, Robina) — with a recent consolidation of Brisbane City into the Chermside site. The business serves affluent, fashion-forward individual consumers seeking expert cuts, colour services (balayage, foiling, colour corrections), extensions, keratin treatments, and blow-dry styling, using a gender-neutral tiered pricing model that reflects stylist experience level.

The company's revenue model is anchored on per-visit salon service fees with deposits required for specialty services and new guests, supplemented by an increasingly important retail product business. The retail layer includes two proprietary brands launched in 2024 — WILDE hair care and HMP BT skin & body, both hemp-seed based — sold through both in-salon and a Shopify-powered DTC e-commerce store, alongside curated third-party brands (Kérastase, Aveda, Oribe, GHD). Pricing supports tiered loyalty mechanics including a Privilege Card, structured Colour Packages, gift vouchers, and discount programmes for students and shopping centre staff, with Afterpay and ZipPay accepted for transactions over $250.

Technology infrastructure is intentionally lean: a proprietary online booking system (booking.oscaroscar.com.au) drives appointment conversion, Shopify powers the e-commerce storefront, and the marketing stack relies on Instagram, email/CRM, content marketing, and standard paid social/Google Analytics. The company has not disclosed any AI/ML capability, API platform, or proprietary technology beyond booking and commerce. Ownership remains with founder Oscar Cullinan, with no disclosed institutional investment, funding rounds, or acquisition activity.

Name

Oscar Oscar Salons

Legal name

Oscar Oscar Salons

Website

https://oscaroscar.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Oscar Oscar Salons is an Australian premium hair salon chain founded in 1989 and led by celebrity hairdresser Oscar Cullinan, operating 12 owned locations across Melbourne, Sydney, Brisbane, and the Gold Coast serving affluent consumers with expert colour, cutting, and styling services alongside proprietary WILDE and HMP BT retail product lines.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Women's Hair Salons (HSALAAAA), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Premium hair salon services
• Hair colouring and balayage
• Hair extensions and treatments
• Professional hair care retail
• Salon booking and styling

Headquarters

HQ city

Burleigh Heads

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hair Services: The primary revenue driver is professional hair services including haircuts, blow-drys, colour treatments, balayage, foiling, colour corrections, hair extensions, keratin/straightening, and specialty treatments. Services are priced using a tiered model based on stylist experience level. Revenue is generated on a per-visit, transaction basis. Deposits are required for specialty services.
2. Hair Care Products (WILDE Brand & Curated Lines): Sale of proprietary hair care brand WILDE by Oscar along with curated professional brands (KERASTASE, Aveda, Oribe) and GHD electrical styling tools through the company's Shopify e-commerce store and in-salon retail. Products include shampoos, conditioners, masques, oils, styling products, brushes, and gift packs priced from $21.95 to $145.00.
3. Skin & Body Products (HMP BT Brand): Sale of the company's proprietary HMP BT (Hemp Seed infused) skin and body care range including hand & body wash, body crème, hand balm, clay masque, and shampoo bars. Products are sold through the same Shopify storefront and in-salon, priced from $21.95 to $75.00.
4. Colour Packages: Structured colour service packages providing a complete colour experience with inclusive services and transparent pricing. These are ongoing services available for regular salon visits, not promotional discounts, representing a recurring service revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Oscar Oscar Salons operates a chain of 12 premium hair salons across Melbourne, Sydney, Brisbane and the Gold Coast in Australia, delivering haircuts, blow-dries, colour services (balayage, foiling, colour corrections), hair extensions and keratin/straightening treatments. The brand also sells its own proprietary retail lines (WILDE Hair Care and HMP BT Skin & Body) alongside curated professional brands such as Kérastase, Aveda, Oribe and GHD through in-salon retail and a Shopify-powered e-commerce storefront.

Product overview

Oscar Oscar Salons is a premium hair salon chain offering a comprehensive suite of hair services including cuts, treatments, blowdry styling, colour services (balayage, foiling, colour corrections), and hair extensions. The company operates its own proprietary retail brands: WILDE Hair Care (infused with Hemp Seed and Australian Native Botanicals) and HMP BT Skin & Body (Hemp Seed infused body care). Additional third-party professional products including Kerastase, Aveda, Oribe, and GHD tools are available in salons. The company also offers structured Colour Packages and the Restore Nourish Shine combination package. Services are delivered by trained stylists with tiered pricing reflecting expertise levels, with locations across Melbourne, Sydney, Brisbane, and Gold Coast.

Differentiator

Problem solved

Functional benefit

Brands

• WILDE by Oscar: Australian-made luxury hair care product line featuring Hemp Seed and Australian Native Botanicals, formulated for the challenging Australian environment.
• HMP BT (Hemp Botanicals)

Products and services

• Haircut Services
• Hair Colour Services
• Blowdry and Signature Styling
• Hair Treatment Services
• Hair Extensions
• WILDE Hair Care
• HMP BT Skin & Body
• Restore Nourish Shine Package
• Colour Packages
• Oscar Oscar Gift Vouchers
• FUSIO-DOSE Kérastase Ritual Voucher

Quantifiable outcome

• Over 30 years in business as a premium hair salon brand
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AfterpayminorGTM or Marketing PartnerAfterpay is a payment method partner enabling customers to split purchases across 4 interest-free instalments over 6 weeks. Applicable for services and products totalling over $250. Afterpay bears the credit risk; Oscar Oscar holds no liability for customer repayments.
• ZipPayminorGTM or Marketing PartnerZipPay is an accepted payment method for services and products within Oscar Oscar Salons. Split billing allowed with zipPay. Oscar Oscar holds no liability for customer repayments and accounts with ZipPay.
• ShopifycoreTechnology or IntegrationShopify powers the Oscar Oscar Salons online e-commerce store and processes customer data including device information, order information, and payment data. Shopify also handles analytics and site optimisation. Shopify is disclosed as a data processor under the privacy policy.
• KÉRASTASEminorChannel Partner/ Reseller/ DistributorKÉRASTASE is a professional hair care brand sold by Oscar Oscar Salons both in-salon and online. The brand runs promotional events (FUSIO personalised rituals) where customers receive $30–$50 off when purchasing 2–3 KÉRASTASE products alongside an in-salon ritual service.
• GHDminorChannel Partner/ Reseller/ DistributorGHD electrical styling tools are available for purchase in Oscar Oscar salons with professional guidance. The refund policy notes that warranty registration for electrical tools is the purchaser's responsibility and should be directed to GHD customer service.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• GHD (Coty): Coty-owned premium hair styling tool brand retailed through Oscar Oscar salons. Comparable retail partner and a benchmark for premium styling tools sold alongside services.
• Aveda (Estée Lauder): Estée Lauder-owned professional hair care and salon brand distributed through partner salons in Australia. Comparable retail partner and competitive benchmark for the WILDE and HMP BT product lines.
• Schwarzkopf Professional: Henkel-owned professional hair care brand widely distributed through Australian salons. Comparable as a competitor professional haircare brand stocked by similar premium salons.
• Kérastase (L'Oréal): L'Oréal-owned luxury professional hair care brand retailed through Oscar Oscar salons. Comparable as both a retail partner and a competitive benchmark for premium professional haircare products that Oscar Oscar sells alongside its WILDE line.

Direct peers

• Toni&Guy: Global premium hair salon brand with Australian locations, operating a franchise model offering cutting, colouring, and styling services. Closely comparable in service offering, premium positioning, and tiered stylist pricing.
• Just Cuts: Australia's largest hair salon franchise network with hundreds of locations across the country, offering comparable haircut and styling services to mass-market consumers. Most direct Australian geographic and operational peer to Oscar Oscar's chain model.
• Heading Out Hair & Beauty: Australian premium hair salon chain with multiple east-coast locations offering cutting, colour, and styling services. Comparable in premium positioning and multi-location Australian retail model.
• Original + Mineral (O&M): Australian-founded professional hair care brand with salon distribution and styling tools, combining product manufacturing with salon-channel sales. Highly comparable to Oscar Oscar's dual service-plus-proprietary-product business model.

Broad incumbents

• Franck Provost: Leading European premium hair salon chain with hundreds of locations across France and internationally. Comparable in premium positioning, tiered stylist pricing, and multi-location salon retail model.
• Vidal Sassoon: Iconic global premium hair salon and education brand now owned by Wella/Procter & Gamble. Comparable in premium positioning and stylist-led education culture, though operating at a much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/oscaroscarsalons
• Xx.com/oscaroscarsalon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar Oscar Salons