What Mavin Group does

Mavin Group (Công Ty Cổ Phần Tập Đoàn Mavin) is a privately-held Vietnamese joint-stock agribusiness company founded in 2004 and headquartered in Hanoi with its main operating base in Hung Yen province. The company operates an integrated "From Farm to Table" value chain across five segments: animal feed manufacturing (Mavin Austfeed and Stargro brands, with five factories), livestock breeding and farming (Mavin Pigfarm with UK-imported genetics, Mavin Chickfarm with Sasso France genetics, and Mavin Cherry duck line), veterinary and aquatic pharmaceuticals (Mavinvet and Mekovet/Cai Lay Vetco), aquaculture (Mavin Aquaculture using Norwegian circular cage technology on Hoa Binh Reservoir), and processed food (Mavin Foods in Ha Nam with EU-standard ISO 22000/HACCP certification).

The group's technology platform combines SCADA-controlled automated feed production, SAP S/4HANA ERP across the full value chain for farm-to-table traceability, closed-farm biosecurity systems with labor efficiency of 1 worker per 1,000-1,500 pigs, and Norwegian HDPE circular cage aquaculture. Operationally, Mavin runs 30,000 sows producing 500,000+ market pigs annually, 10,000 tonnes/year of processed food capacity, and 10,000 tonnes/year of aquaculture output, supported by 2,000+ employees nationwide.

Mavin generates revenue through five primary transaction-fee streams: feed sales through an agent/distributor network covering all Vietnamese provinces; livestock sales (breeding stock and market animals) to 100+ contract farms and the open market; veterinary products through agricultural input retailers; processed food sales through supermarket chains and retail agents in northern Vietnam; and contract farming services where Mavin supplies inputs and buys back outputs. Its go-to-market combines direct enterprise field sales with a nationwide agent network. The company serves smallholder and commercial pig farmers, fish farmers, consumer food buyers, and export markets (notably Myanmar), and was the first Vietnamese company to officially export pork (2018). Mavin ranks consistently among VNR500, PROFIT500, and FAST500 enterprise lists.

Name

Mavin Group

Legal name

Công Ty Cổ Phần Tập Đoàn Mavin

Website

https://mavin-group.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mavin Group is a Vietnamese integrated agribusiness operating a closed-loop "Farm to Table" value chain across animal feed, livestock breeding, veterinary products, aquaculture, and processed food, serving farmers, agents, retailers, and export markets in Vietnam and Myanmar.

Ownership category

akta.pro rank

Product category

Integrated Agribusiness (Animal Feed and Livestock Production)

NAICS

Hog and Pig Farming (11221), Animal Food Manufacturing (3111), Animal Slaughtering and Processing (3116), Poultry Processing (311615), Dog and Cat Food Manufacturing (311111), Animal Production and Aquaculture (112)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Meat Packing Plants (2011), Sausages & Other Prepared Meat Products (2013), Poultry Slaughtering And Processing (2015)

akta.pro primary industry

High-Health/Biosecure Hog Production (SPF/Pedigree Nucleus) (AFAEAEAL)

akta.pro secondary industries

Bulk Mash Feed Milling & Blending (AFADAIAC), Broiler (Meat Chicken) Feed (AFADACAA), Broiler Chicken Production (Meat Birds) (AFAEADAA), Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

Keywords

• Animal feed manufacturing
• Livestock breeding
• Veterinary pharmaceuticals
• Processed meat products
• Aquaculture operations

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Feed Manufacturing (Mavin Austfeed): Mavin operates 5 feed factories producing animal feed (pig, poultry, aquaculture) under Austfeed, Stargro, and other brands. Feed is sold through an agent and distributor network to contracted farms and individual farmers across Vietnam. Factories are located in Hung Yen, Nghe An, Binh Dinh, Dong Thap, and warehouses across the country.
2. Livestock Farming and Breeding: Mavin operates pig breeding centers (GGP/GP stock from UK), pig fattening farms, chicken farms (Sasso genetics from France), and aquaculture farms (tilapia, red tilapia using Norwegian cages). Revenue comes from selling breeding stock and market animals to contracted partner farms and the open market.
3. Veterinary Products (Mavinvet / Cai Lay Vetco): Mavin manufactures and distributes veterinary drugs and aquatic veterinary products through its subsidiary Cai Lay Vetco (Mekovet brand). Products are sold through agricultural input retailers and directly to contracted livestock farms.
4. Processed Food (Mavin Foods): Mavin Foods operates a food processing plant in Ha Nam with capacity of 10,000 tonnes/year, producing sausages, ham, bacon, and other processed pork and chicken products under the Mavin Food brand. Products are distributed through supermarket chains and retail agents in northern Vietnam. Export of pork products to Myanmar was the first Vietnamese pork export.
5. Contract Farming Services: Mavin provides integrated contract farming services where farmers contribute land and capital to build farms. Mavin supplies breeding stock, feed, veterinary products, technical guidance, and guarantees product buyback. This model reduces farmer risk and creates stable revenue for Mavin through input sales and product procurement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mavin Group is an integrated Vietnamese agribusiness conglomerate that manufactures animal feed (Mavin Austfeed, Stargro brands) at 5 factories, operates high-tech pig and poultry breeding centers using imported UK and French genetics, runs Norwegian-cage aquaculture on Hoa Binh Reservoir, produces veterinary pharmaceuticals (Mavinvet, Mekovet), and processes meat products (Mavin Foods sausages, ham, bacon) at an EU-standard facility. It sells inputs and contract-farming services to pig and fish farmers through a nationwide agent and distributor network, while distributing finished foods via supermarkets in northern Vietnam and exporting pork to Myanmar.

Product overview

Mavin Group operates an integrated agriculture-food value chain 'From Farm to Table' encompassing five main business segments: animal feed (Mavin Austfeed with Stargro premium brand), livestock farming (Mavin Pigfarm, Mavin Chickfarm), veterinary pharmaceuticals (Mavinvet/Mavin AH, Mekovet), aquaculture (Mavin Aquaculture), and processed foods (Mavin Foods). The group has developed proprietary chicken breeds (Gà ri Mavin 233, Gà vàng Mavin 232) in partnership with Sasso France, and duck breeding (Mavin Cherry) with Cherry Valley genetics. The portfolio also includes pet food (Pets Choice). All segments are vertically integrated through the group's closed-loop supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Mavin Austfeed: Thương hiệu thức ăn chăn nuôi cao cấp của Tập đoàn Mavin, bao gồm sản phẩm thức ăn gia súc, gia cầm và thủy sản.
• Stargro
• Mavin Foods
• Mavin Pigfarm
• Mavin Cherry
• Gà ri Mavin 233
• Gà vàng Mavin 232
• Mavinvet
• Mekovet
• Pets Choice

Products and services

• Mavin Austfeed Animal Feed Animal feed products for livestock (pigs, poultry) and aquaculture, manufactured at 5 factories across Vietnam using SCADA-controlled automated production lines and SAP S/4HANA. Sold through nationwide agent-distributor network to farms of all sizes.
• Stargro Premium Animal Feed Premium-tier animal feed brand under Mavin Austfeed offering high-quality feed formulations for livestock producers seeking differentiated nutrition products.
• Mavin Foods Processed Meat Products Processed pork and chicken products including sausages, ham, bacon, and smoked meats produced at the ISO 22000 / HACCP / VietGAP-certified EU-standard Ha Nam plant (10,000 tonnes/year capacity). Distributed through supermarket chains and retail agents in northern Vietnam and exported to Myanmar.
• Mavin Pigfarm Pig Breeding & Farming High-tech pig breeding and fattening operations spanning 4 breeding centers across Vietnam using GGP/GP genetic stock imported from the United Kingdom. Contract-farming model with 100+ partner farms producing 500,000+ market pigs and 400,000+ animals per year nationwide.
• Mavin Chickfarm Chicken Farming Chicken farming operations based on European-origin breeds, developing proprietary colored-feather and yellow chicken lines (Gà ri Mavin 233, Gà vàng Mavin 232) in partnership with Sasso (France) for the Vietnamese market.
• Mavinvet (Mavin AH) Veterinary Pharmaceuticals Veterinary pharmaceutical products and animal-health solutions for livestock and aquaculture, manufactured and distributed through agricultural-input retailers and direct-to-farm supply.
• Mekovet Aquatic Veterinary Products Specialty aquatic veterinary pharmaceutical products for aquaculture health management, produced under the Cailayvetco subsidiary.
• Mavin Aquaculture Tilapia Production Tilapia and red tilapia production using 100 Norwegian HDPE circular cages on the Hoa Binh Reservoir. Each cage is 2,000 m³, withstands level-12 storms, produces up to 50 tonnes per cycle, with 10,000 tonnes/year total capacity targeting export markets.
• Pets Choice Pet Food Pet food products line under the Mavin Group portfolio formulated for companion-animal nutrition.
• Mavin Cherry Duck Breeding Cherry Valley duck breeding stock supplied to contracted farmers and livelihood programs, paired with Mavin Austfeed duck starter feed (Austfeed 6101) and full technical-support package.

Quantifiable outcome

• 30,000 sows and 500,000+ market pigs per year — one of Vietnam's largest pig operations
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Dong Thap University (Truong Dai hoc Dong Thap)minorStrategic or Co-development Partner · 18 April 2026Mavin and Dong Thap University signed an MOU for educational cooperation focused on recruitment connections, internship organization, and training programs aligned with labor market demands. The agreement supports Mavin's talent acquisition in the agriculture-food sector and provides students with practical work experience and career opportunities.
• Quy Nhon College of Technology (Truong Cao dang Ky thuat Cong nghe Quy Nhon)minorStrategic or Co-development Partner · 17 March 2026Mavin and Quy Nhon College of Technology signed an MOU for educational cooperation covering job placement, internship coordination, and demand-driven training programs. Mavin prioritizes recruiting graduates in Electrical Engineering, Mechatronics, Business Administration, and Animal Husbandry-Veterinary fields. Collaboration extends to career guidance events and graduation ceremonies.
• Sasso (France)coreStrategic or Co-development Partner · 5 April 2019Sasso (France), a leading poultry breeding company, partnered with Mavin to develop proprietary chicken breeds suited to the Vietnamese market. From 2019, the partnership developed Mavin Ri 233 and Mavin Yellow 232 chicken lines — exclusive genetics with superior productivity. Mavin aims to supply approximately 10 million colored-feather chickens to the market by the end of 2020 through this partnership.
• Sojitz Vietnam (Sojitz Corporation)coreStrategic or Co-development Partner · 25 June 2018Sojitz Vietnam, part of Japan's Sojitz Group (a major diversified trading and investment corporation), partnered with Mavin for pork export from Vietnam. Sojitz facilitated Mavin's first pork export to Myanmar (May/June 2018) and signed an MOU to continue connecting Mavin with global customers. Sojitz supports Mavin in market access and international distribution of agricultural products.
• Research Institute of Aquaculture II (RIA 2)coreStrategic or Co-development Partner · 10 April 2018Mavin and RIA 2 (under MARD) signed an MOU for research and product development cooperation in aquaculture. RIA 2 covers southern Vietnam and will complement RIA 1 cooperation (northern region) to strengthen Mavin's aquaculture R&D capabilities across the country, supporting the goal of closing the aquaculture value chain.
• World Vision International in VietnamcoreStrategic or Co-development Partner · 1 January 2018Long-term partnership since 2018 for livelihood support programs targeting poor households in Thanh Hoa province and other mountainous regions. Mavin and World Vision Vietnam jointly implement programs providing livestock breeding stock, feed, veterinary products, and technical training. In 2026, the program supports 265 households with Mavin Cherry ducklings, 62.8 tonnes of duck feed, and veterinary supplies across 8 communes.
• Hungary (Carp Breeding Partnership)minorStrategic or Co-development Partner · 1 January 2018Mavin cooperated with Hungary to improve carp breeding stock quality. Hungary is one of several countries (along with Malaysia, Philippines, Thailand) from which Mavin imports fish broodstock for its aquaculture operations on Hoa Binh reservoir.
• Research Institute of Aquaculture I (RIA 1)coreStrategic or Co-development Partner · 21 November 2017Mavin and RIA 1 signed an MOU for strategic cooperation in aquaculture development. Areas of collaboration include: aquaculture species research and development; application, testing and development of aquaculture products; and application of world-leading aquaculture technologies for sustainable development. RIA 1, established in 1963, is a multifunctional institute covering aquaculture research, extension, and training.

Scale indicators20 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• CP Vietnam (Charoen Pokphand Group): Thai conglomerate's Vietnam operations are the largest integrated agribusiness in the country, with feed, livestock (poultry, pig, aquaculture), and food retail. Directly comparable to Mavin across all four business segments but at significantly larger scale and with deeper regional integration.
• Hoa Phat Group: Vietnamese industrial conglomerate with a major agricultural division producing animal feed and pig farming at very large scale. Comparable as a pig farming and feed peer, though Hoa Phat's broader business (steel, real estate) provides different capital dynamics.
• Masan MEATLife: Vietnamese consumer-focused meat platform with branded processed meat products, integrated pig farming, and feed operations. Comparable to Mavin Foods in the consumer packaged meat segment, with stronger brand presence in modern retail.
• Cargill Vietnam: Global agribusiness giant operating animal nutrition, grain origination, and food ingredients businesses in Vietnam. Competes directly with Mavin Austfeed in animal feed and shares similar customer segments among commercial and integrated livestock producers.

Direct peers

• Dabaco Group: Vietnamese listed company producing animal feed, pig breeding, and food products in northern Vietnam. Directly comparable to Mavin in feed and pig operations, with similar geographic footprint and customer base.
• GreenFeed Vietnam: Vietnamese-Hungarian joint venture operating integrated feed, pig farming, and food businesses. Closely comparable to Mavin in scale, business model, and target customer segments; both compete head-to-head in feed manufacturing and contract pig farming.
• De Heus Vietnam: Dutch animal feed company with major Vietnamese operations producing feed for pigs, poultry, and aquaculture. Closely comparable to Mavin Austfeed, with overlapping product categories, similar distribution models through dealers, and competing for the same commercial and smallholder farmer base.
• Emivest Vietnam: Vietnamese animal feed and poultry producer with integrated breeding and feed operations. Comparable to Mavin in animal feed and poultry breeding, particularly the chicken genetics and DOC distribution business that overlaps with Mavin Chickfarm.
• Japfa Comfeed Vietnam: Indonesia-headquartered integrated poultry and feed producer with Vietnam operations spanning animal feed, poultry breeding, and commercial farming. Comparable business model to Mavin in feed manufacturing and protein production, with similar focus on Day-Old-Chick and feed distribution.

Regional players

• Vissan: Vietnam's largest processed meat and fresh meat brand, with extensive retail and food service distribution. Comparable to Mavin Foods in processed meat categories (sausages, ham, bacon) but with deeper consumer brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mavin-group-031204

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mavin Group