De Heus Vietnam
De Heus Vietnam is a subsidiary of the Dutch family-owned De Heus Group that manufactures animal feed (compound, concentrated, premix, special) for swine, poultry, ruminants, and aquaculture across nine sub-brands, serving Vietnamese farmers, distributors, and large commercial farms via direct sales and a multi-tier agent network.
- Company typePrivate
- Founded1911
- HeadquartersHo Chi Minh City, Vietnam
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Heus Vietnam does
De Heus Vietnam is a wholly-owned subsidiary of the Dutch family-owned De Heus Group (founded 1911 in Barneveld, Netherlands), operating as one of the country's leading animal nutrition companies. The company manufactures compound feed, concentrated feed, premix, and special feed products for swine, poultry, ruminants, and aquaculture under nine sub-brands (De Heus, Koudijs, Windmill, Proconco, Anco, Master Plus+, Perfect Plus+, Perfect Farm, and Galaxy), backed by European feed formulation technology and quality control systems transferred from the parent. It maintains at least nine production branches across Vietnam, including ASC Feed Mill Standard-certified facilities at Can Tho and Vinh Long 4, a premix plant at Dong Nai, and an organic fertilizer plant at Tay Ninh. The company holds ISO 22000 and Global G.A.P. certifications.
De Heus Vietnam generates revenue primarily through direct feed sales (hardware sales model) across compound, concentrated, special, and premix product lines, supplemented by farm services including silo/bulk truck rental, barn design consulting, slaughterhouse services, and technical consulting. It also distributes livestock genetics from partners Topigs Norvin (pigs), Bel Gà (poultry), and Orvia (ducks), and operates a Farm Management Software solution and De Heus Mobile App. GTM motion is enterprise field sales combined with a multi-tier distributor and agent network; the company's experts conduct thousands of daily farm visits across Vietnam to provide technical consultation and nutrition advice to both small-scale farmers (via distributors) and large commercial farms (direct sales).
The customer base spans small-scale livestock/poultry/aquaculture farmers, large commercial farms, feed distributors/agents, and sustainability-focused producers seeking antibiotic-reduction and food safety compliance. Pricing is unit-based (per tonne/kg) and varies by region, volume, and product type; feed prices are not publicly disclosed but have moved in line with industry-wide increases of $7.6-9.5/tonne since early 2023 due to raw material cost pressures. De Heus Vietnam is privately held and does not publicly report revenue.
De Heus Vietnam firmographics
Firmographics- Name
- De Heus Vietnam
- Legal name
- De Heus Animal Nutrition
- Website
- https://deheus.com.vn
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- De Heus Vietnam is a subsidiary of the Dutch family-owned De Heus Group that manufactures animal feed (compound, concentrated, premix, special) for swine, poultry, ruminants, and aquaculture across nine sub-brands, serving Vietnamese farmers, distributors, and large commercial farms via direct sales and a multi-tier agent network.
- Ownership category
- akta.pro rank
De Heus Vietnam industry classification
Industry- Product category
- Animal Feed and Nutrition
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111), Animal Food Manufacturing (31111)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD), On-Farm Custom Ration Formulation (TMR/PMR, Species-Specific) (AFADAMAA), Performance & Health Outcome Consulting (growth, FCR, milk yield, gut health) (AFADAMAG), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
Keywords
Where De Heus Vietnam is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices10 records
Markets served
De Heus Vietnam business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Compound Feed Sales: Production and sale of compound/mixed feed for various livestock including swine, poultry, ruminants, and aquaculture
- Concentrated Feed Sales: High-concentration feed products that farmers can mix with their own raw materials
- Special Feed Products: Specialized feed formulations optimized for specific growth stages of animals
- Premix Sales: Vitamin and mineral premixes for supplementing animal feed, including Premix 0.25% and 4% product lines
- Genetic Products and Breeding Services: Sale of livestock genetics including Topigs Norvin pig genetics, Bel Gà poultry, and Orvia duck breeds, along with breeding services
- Farm Services: Silo and tanker services, farm design consulting, slaughterhouse services, and technical farm consultation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Industry-wide feed price increase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
De Heus Vietnam product offering
Product offeringCore offering
De Heus Vietnam manufactures and sells compound feed, concentrated feed, premix (vitamin and mineral mixtures), and special feed products for pigs, poultry, cattle/goats, and aquaculture species, distributed under nine sub-brands. The company also delivers integrated farming solutions including breeding stock supply (Topigs Norvin, Bel Gà, Orvia genetics), silo and tanker equipment, farm management software, a mobile app, barn design consulting, slaughterhouse services, and on-farm technical consultation.
Product overview
De Heus Vietnam operates as a comprehensive animal nutrition and breeding solutions provider with nine distinct product sub-brands: De Heus, Koudijs, Windmill, Proconco, Anco, Master Plus+, Perfect Plus+, Perfect Farm, and Galaxy. The core product portfolio centers on four feed categories—compound feed, concentrated feed, premix, and special feed—serving pigs, poultry, cattle/goats, and aquaculture species. Beyond nutrition, the company offers an integrated suite of farm management services including silage equipment, farm management software, mobile applications, barn design consulting, breeding stock supply (Topigs Norvin, Bel Gà, Orvia), slaughterhouse services, technical consulting, and 360° farm tours. The company was founded in 1911 in Barneveld, Netherlands, and operates as a family-owned enterprise with over 8,000 experts working across more than 50 countries.
Differentiator
Problem solved
Functional benefit
Brands
- De Heus: Primary animal nutrition brand for pig, poultry, cattle, and aquaculture feeds
- Koudijs
- Windmill
- Proconco
- Anco
- Master Plus+
- Perfect Plus+
- Perfect Farm
- Galaxy
Quantifiable outcome
- Tilapia feed achieving high survival rate, fast growth, good FCR, thick fish meat
- +3 more outcomes
Companies that use De Heus Vietnam
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
De Heus Vietnam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Heus Vietnam partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tám Do (Công ty Chăn nuôi Tám Do)coreStrategic partnership for developing high-quality pig breeding supply (PS - Parent Stock). De Heus provides premium feed while Tám Do supplies breeding pigs. The partnership aims to ensure quality breeding pig supply to Vietnamese farmers. Tám Do operates modern farms using Danish technology with automated feeding systems and electronic chip management.
- Topigs NorvincoreGlobal pig genetics partnership providing high-quality breeding pigs to Vietnamese farmers through De Heus distribution network. Topigs Norvin is known for genetic improvement and breeding technology.
- Bel GàcorePoultry genetics partnership supplying quality chicken breeds to Vietnamese farmers through De Heus channels.
- Orvia VietnamcoreDuck breeding partnership with 45+ years of experience in global breeding market. Orvia provides quality duck genetics for Vietnamese farmers. De Heus and Orvia collaborate on farmer education and breeding programs.
- VietAgros 2026minorDe Heus co-exhibiting at VietAgros 2026 - Vietnam Agriculture & Sustainable Aquaculture Exhibition.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
De Heus Vietnam competitors and assessment
Company assessmentDirect peers
- Charoen Pokphand (CP) Vietnam: CP Group is the largest animal feed producer in Vietnam and across Southeast Asia, offering compound feed for swine, poultry, and aquaculture alongside integrated farming and food processing. Directly competes with De Heus across nearly every species and customer segment.
- Japfa Comfeed Vietnam: Indonesian-listed agri-food group with vertically integrated feed, poultry breeding, and aquaculture operations in Vietnam. Closely comparable business model to De Heus, including breeding-to-feed bundling.
- CJ Vina Agri: Korean-backed animal feed and meat processing business in Vietnam, producing compound feed for swine, poultry, and aquaculture. Competes directly with De Heus on premix, compound feed, and integrated solutions for commercial farms.
- Hoa Phat Group: Vietnamese conglomerate with a large animal feed division feeding its integrated swine and poultry operations. Represents a vertically-integrated competitor whose internal demand absorbs feed volumes that De Heus would otherwise supply.
- Mavin Group: Vietnamese integrated feed, farm, and food producer offering compound feed and premix for swine, poultry, and aquaculture. Comparable mid-sized competitor with overlapping distribution and customer profile.
- New Hope Vietnam: Chinese-headquartered feed giant with significant Vietnamese operations producing compound feed for swine, poultry, and aquaculture. Competes head-on with De Heus in mid-tier feed categories and distributor-led smallholder channels.
- GreenFeed Vietnam: One of Vietnam's largest domestic feed and livestock companies, producing compound feed for swine, poultry, and aquaculture with its own branded product lines. Directly competes with De Heus across nearly all customer segments and species.
- Sunjin Vietnam: Korean animal feed producer operating in Vietnam with compound feed and premix for swine and aquaculture. A regional peer with similar formulation-led positioning targeting commercial Vietnamese farms.
Others
- Topigs Norsvin (Vietnam operations): Global pig genetics supplier that is both a partner of De Heus Vietnam (for distribution) and an indirect enabler/competitor in the breeding-stock value chain. Listed here as it shapes the competitive landscape in which De Heus operates.
Broad incumbents
- Cargill Vietnam: Global agriculture major with a sizable Vietnam animal nutrition and premix business, serving both large integrators and smallholder farmers. Overlaps with De Heus's compound feed and premix lines but as part of a much broader global commodity-trading and ingredients portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
De Heus Vietnam social profiles
Digital presenceDe Heus Vietnam financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Heus Vietnam leadership team
Management profileNumber of profiles
Profiles2 records
De Heus Vietnam subsidiaries and ownership
Company hierarchySubsidiaries12 records
De Heus Vietnam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Heus Vietnam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Heus Vietnam
What does De Heus Vietnam do?
De Heus Vietnam manufactures and sells compound feed, concentrated feed, premix (vitamin and mineral mixtures), and special feed products for pigs, poultry, cattle/goats, and aquaculture species, distributed under nine sub-brands. The company also delivers integrated farming solutions including breeding stock supply (Topigs Norvin, Bel Gà, Orvia genetics), silo and tanker equipment, farm management software, a mobile app, barn design consulting, slaughterhouse services, and on-farm technical consultation.
Is De Heus Vietnam a public or private company?
De Heus Vietnam is a private company. It is classified as family owned and is currently operating.
When was De Heus Vietnam founded?
De Heus Vietnam was founded in 1911. It employs 501 to 1,000 people.
Where is De Heus Vietnam based?
De Heus Vietnam is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does De Heus Vietnam make money?
Six revenue lines are on record. Compound Feed Sales are the primary driver. The others are concentrated Feed Sales, special Feed Products, premix Sales, genetic Products and Breeding Services and farm Services.
Who are De Heus Vietnam's main competitors?
Direct peers on record are Charoen Pokphand (CP) Vietnam, Japfa Comfeed Vietnam, CJ Vina Agri, Hoa Phat Group, Mavin Group, New Hope Vietnam, GreenFeed Vietnam and Sunjin Vietnam. Topigs Norsvin (Vietnam operations) is listed as an others. Cargill Vietnam is listed as a broad incumbent.
Does De Heus Vietnam have an API?
No public API is recorded for De Heus Vietnam.
What industry is De Heus Vietnam in?
De Heus Vietnam's product category is Animal Feed and Nutrition. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of HLAMAHAD, Livestock & Poultry Nutrition (Feed & Premixes). Its NAICS code is 311119 and its SIC code is 200.