Max Fame Luxury Packaging Ltd

What Max Fame Luxury Packaging Ltd does

Max Fame Luxury Packaging Ltd is the UK operating entity of Max Fame Group, a privately-held, family-controlled luxury packaging manufacturer founded in 1978 and headquartered in Manchester. The group produces premium rigid boxes, folding cartons, booklets, labels, and offset-printed packaging for enterprise customers across the spirits, cosmetics, confectionery, jewelry/watches, and consumer electronics sectors. Its flagship visible customer is The Macallan (via Edrington Group), and the group holds BRCGS food-grade certification along with FSC, SEDEX, ISO 9001, ISO 14001, ISO 14064, GMI (perfect score 100), and G7 credentials.

The company operates a vertically integrated production model spanning six factories: two in Dongguan, China (Li Chien Paper Products Inc. and Max Fame Art Printing Inc.); two in Bac Ninh, Vietnam; and two in Manchester, UK (Max Fame Paper Products Ltd. and Max Fame Luxury Packaging Ltd.). Manufacturing is built around 10 GMI/G7 approved offset presses from Koenig & Bauer (Rapida 145-5+L, Rapida 105-7+L, Rapida 106, Rapida 105 variants) and Komori, complemented by full in-house post-press processing (varnish, lamination, die-cutting, KAMA foiling, silk screening, folding & gluing, automatic box forming), intelligent automation (robot arms, visual positioning), and high-speed binding lines. Daily capacity reaches 100,000 BRC-certified food-grade boxes and 1.5 million printed sheets. The 100+ engineer Engineering Department is organized into ten centers covering R&D, sampling, CTP, digital, testing, and CCTV.

Max Fame monetizes through quote-based, multi-year enterprise contracts with luxury brands, sold primarily via two channels: direct preferred-supplier relationships with brands such as Edrington Group, and channel procurement partnerships (most notably with HH Global Luxury Packaging Division, which sources packaging on behalf of premium spirits, beauty, and luxury goods clients). UK and European markets are served from the Manchester base; Asia from the China and Vietnam factories. Sustainability positioning (ISO 14064, 5,200 sqm of solar capacity targeting 10,000 tons/year CO2 reduction, Green Dot Award 2024) is explicitly built into the customer value proposition for ESG-conscious European luxury buyers. Pricing is not publicly disclosed.

Name

Max Fame Luxury Packaging Ltd

Legal name

Max Fame Luxury Packaging Ltd.

Website

https://max-fame.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Max Fame Luxury Packaging Ltd is the UK entity of family-owned Max Fame Group, a BRC-certified luxury packaging manufacturer serving enterprise spirits, cosmetics, confectionery, jewelry, and electronics brands via six factories across China, Vietnam, and the UK.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Luxury Packaging Manufacturing: Custom manufacturing of premium rigid boxes, folding cartons, and labels for luxury brands including spirits, cosmetics, chocolates, electronics, and jewelry sectors. Revenue generated through production contracts with enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Max Fame Luxury Packaging Ltd manufactures premium rigid boxes and printed packaging components for the luxury goods industry, including spirits, cosmetics, chocolate, jewellery, watch, and electronics brands. The company operates an integrated production model spanning offset printing, post-press processing, and high-speed binding across factories in China, Vietnam, and the United Kingdom. It serves global luxury houses and packaging procurement partners with a focus on certified, brand-quality packaging at scale.

Product overview

Max Fame Luxury Packaging Ltd is a luxury packaging manufacturer specializing in sustainable packaging production for exceptional brands across spirits, cosmetics, chocolates, and electronics sectors. The company operates a vertically integrated manufacturing model producing rigid boxes, folding cartons, booklets, and labels. Core offerings include offset printing services (using Koenig & Bauer and Komori equipment), post-press processing (lamination, die-cutting, foiling, silk screening, box forming), and high-speed binding production lines. All processes are completed in-house across manufacturing bases in China, Vietnam, and the UK, with food-grade BRC certified workshops ensuring compliance with highest hygiene standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Spirits Boxes
• Cosmetics Boxes
• Chocolates Boxes
• Electronics Boxes
• Booklet / VAC / Stickers
• Offset Printing Service
• Post-Press Processing Service
• High-Speed Binding Production Service

Quantifiable outcome

• Greenhouse gas reduction: 10,000 tons CO2 emissions per year through solar panel installation
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and supporting.

• University of Manchester - Graphene Engineering Innovation Centre (GEIC)minorStrategic or Co-development Partner · 19 July 2023Max Fame attended the Manchester Graphene in Packaging Application Seminar hosted by GEIC. The seminar explored graphene's unique properties and potential benefits for packaging materials as a potential game-changer for sustainable packaging development.
• HH GlobalcoreStrategic or Co-development Partner · 11 July 2023HH Global is a leading luxury packaging procurement organization. Max Fame Group serves as a strategic manufacturing partner, winning 2023 Asia Pacific Strategic Partner of the Year and 2024 APAC Strategic Partner Awards (Packaging and Sustainability). HH Global handles procurement for premium brands including The Macallan, for which Max Fame manufactures award-winning packaging.
• Koenig & BauercoreTechnology or Integration · 12 April 2023Koenig & Bauer is a leading printing press manufacturer. Max Fame has purchased multiple Rapida series presses (Rapida 145-5+L, Rapida 105-7+L, Rapida 106-10 colors, Rapida 105 variants). Koenig & Bauer held its first technology seminar at Max Fame's Dongguan factory in December 2023, marking 15 years of partnership.
• Edrington GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Edrington Group is a premium spirits company (owner of The Macallan). Max Fame Group serves as a preferred supplier through HH Global, winning multiple awards including Gold and Supplier of the Year (2022/2023), and Supplier of the Year 2024/2025 with additional Rigour and Together awards.
• RentokilsupportingImplementation/ SI/ Consulting PartnerRentokil provides pest control services under a long-standing cooperation agreement. Max Fame maintains rigorous pest control protocols as part of their BRC food-grade certification requirements.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Others

• HH Global: HH Global is Max Fame's primary procurement partner and a leading outsourced marketing and packaging procurement services firm. Listed as a peer because it sits at the same point in the luxury packaging value chain rather than directly competing in manufacturing.

Broad incumbents

• Mayr-Melnhof Packaging: Mayr-Melnhof Packaging is a European folding carton and recycled containerboard specialist. Comparable to Max Fame in carton printing and luxury FMCG exposure, but operates at larger scale and broader geographic reach.
• Smurfit Kappa (Smurfit Westrock): Smurfit Westrock is one of the world's largest packaging manufacturers with broad paper-based packaging portfolio. Comparable industry but at much larger scale including commodity segments; overlaps with Max Fame in luxury and premium packaging customers.
• DS Smith: DS Smith is a major European packaging manufacturer with strong sustainable packaging focus. Comparable to Max Fame in sustainability positioning and customer base, but with significantly broader portfolio and scale.

Direct peers

• McLaren Packaging: McLaren Packaging is a UK-based premium packaging manufacturer with strong presence in luxury spirits, beauty, and confectionery. Comparable to Max Fame in BRC certification, premium customer base, and emphasis on Scotland/UK luxury hub.
• GPA Global: GPA Global is a UK-headquartered luxury packaging manufacturer serving beauty, spirits, and premium consumer brands. Closely comparable to Max Fame in customer overlap (luxury spirits, cosmetics), vertically integrated model, and global Asian/European production footprint.
• Pusterla 1880: Pusterla 1880 is an Italian luxury packaging specialist serving premium spirits, cosmetics, and jewelry brands with rigid boxes and finishing. Comparable to Max Fame in craftsmanship, premium-end customer base, and award-winning design execution.
• Pollard Group: Pollard Group is a UK corrugated and rigid-box packaging manufacturer serving premium UK and European brands. Comparable to Max Fame in primary materials, UK-based production, and B2B luxury packaging go-to-market.
• Parade Packaging: Parade Packaging is a UK-based luxury packaging manufacturer specialising in rigid boxes, cartons, and point-of-sale displays. Comparable to Max Fame in target market (luxury spirits, beauty, gifting) and product mix (rigid boxes and folding cartons).

Emerging players

• Toppan Holdings: Toppan is a Japanese packaging and printing conglomerate with strong Asian luxury packaging credentials. Comparable to Max Fame in printing technology, Asia-based production, and premium brand customers. Less direct overlap in European spirits but a relevant Asian competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/max-fame-luxury-packaging-ltd

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Fame Luxury Packaging Ltd