Maxfry GmbH

What Maxfry GmbH does

Maxfry GmbH is a privately held, family-owned German company founded in 2002 and headquartered in Hagen, North Rhine-Westphalia. The company develops, produces, and distributes plant-based antioxidant ingredients designed for the thermal-oxidative stabilization of vegetable oils and fats used in deep-frying, pan-frying, and cooking applications. Its core product line, Maxfry Classic nat., is positioned to extend oil usage life by 50% or more and reduce acrylamide formation in fried products by up to 40%, with complementary offerings including an anti-splash additive (Maxfry Spritzstopp) and the Mamito Kombi system, which bundles additives with automatic dosing hardware for the hospitality and catering sector.

The company operates a secondary, technology-led business line in olive oil analysis, applying AI-supported near-infrared (NIR) spectroscopy to a proprietary database of more than 20,000 olive oils from over 40 countries. The service delivers quality assessment, geographic origin determination, olive variety identification, sensory defect characterization, and adulteration detection at contamination levels of 5-10%, with results typically returned within 48 hours. The company states this is the only laboratory globally applying NIR spectroscopy in this manner.

Maxfry generates revenue through ingredient sales to oil producers, food manufacturers, and HoReCa operators (via the exclusive Mamito GmbH channel in Germany), transactional fees for olive oil analysis, and a nominal-fee educational compendium. Distribution outside Germany is executed through named regional partners (Carsten Gertz in South Africa, Ingecco in South America, Eurospechim in France), supporting a presence in 14+ countries. The company has maintained IFS higher-level certification since 2008, holds Kosher and Halal compliance, and was awarded an EcoVadis Silver Medal in 2026, placing it in the top 15% of rated companies for sustainability. The firm operates with 5 employees and has no external investors, no disclosed funding, and no M&A activity.

Name

Maxfry GmbH

Legal name

Maxfry GmbH

Website

https://maxfry.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxfry GmbH is a family-owned German company founded in 2002 that develops plant-based antioxidant additives for thermal-oxidative stabilization of frying and cooking oils, and operates an AI-supported NIR spectroscopy service for olive oil quality analysis, serving oil producers, food manufacturers, and HoReCa operators across 14+ countries.

Ownership category

akta.pro rank

Product category

Specialty Food Ingredients

NAICS

Fats and Oils Refining and Blending (311225), Starch and Vegetable Fats and Oils Manufacturing (31122)

SIC

Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frying Oils & Frying Stabilization Systems (Antifoams, Antioxidant Blends) (AFAJALAI)

Keywords

• Frying oil additives
• Olive oil analysis
• Plant-based antioxidants
• Oil stabilization ingredients
• Thermal-oxidative stabilization

Headquarters

HQ city

Hagen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Deep-frying oil additives: Sale of proprietary plant-based antioxidant ingredients (Maxfry Classic nat.) to oil manufacturers, food producers, and the hospitality sector for stabilizing frying and cooking oils.
2. Olive oil analysis services: NIR spectroscopy-based quality analysis of olive oils, providing detailed evaluation of quality, geographic origin, sensory defects, and adulteration detection. Offered at a fixed competitive price with results typically within 48 hours.
3. Frying Compendium sales: Sale of educational compendium on frying technology for 10 euros plus shipping. Proceeds added to annual year-end donation. Available in German and English.
4. Mamito System products: High-performance Mamito Kombi additives for plant-based deep-frying oils, distributed exclusively through Mamito GmbH for the hospitality industry.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maxfry GmbH develops, produces, and distributes plant-based antioxidant ingredients for the thermal-oxidative stabilization of vegetable frying, cooking, and boiling oils and fats, marketed under the Maxfry® brand. The portfolio includes the Maxfry® Classic nat. deep-frying additive, a pastry-frying variant, the Spritzstopp anti-splash additive, and the Mamito Kombi system for hospitality. The company also offers an AI-supported NIR spectroscopy olive oil analysis service for quality, origin, and adulteration assessment.

Product overview

Maxfry GmbH offers a portfolio of plant-based ingredient products focused on thermal-oxidative stabilization of vegetable oils and fats, centered on the Maxfry® Classic nat. product line which includes additives for deep-frying oils, pastry frying applications, and anti-splash solutions. The portfolio extends to AI-enabled olive oil analysis services using proprietary NIR spectroscopy technology. Products are distributed through direct sales and exclusive channel partners including Mamito GmbH for the hospitality sector. The offering is completed by educational consulting services and the Frying Compendium.

Differentiator

Problem solved

Functional benefit

Brands

• Mamito: Distribution specialist brand for the hospitality and catering industry (HoReCa), offering an efficient system including Mamito Kombi for plant-based deep-frying oils and automatic dosing systems.

Products and services

• Maxfry® Classic nat. Plant-based deep-frying oil additive providing thermal-oxidative stabilization; extends oil life by 50% or more, reduces acrylamide formation by up to 40%, and improves heat transfer consistency. Allergen-free, no synthetic antioxidants, no GMO ingredients. Targeted at oil producers, food manufacturers, and HoReCa operators.
• Maxfry® Classic nat. (for oils in fried pastry production) Specialized variant of the plant-based additive formulated for pastry frying applications where oxidative degradation processes are more dominant, delivering the same 50%+ longer oil life and acrylamide reduction benefits as the standard formulation. Targeted at industrial pastry producers.
• Maxfry® Spritzstopp Anti-splash protection additive for frying oils that minimizes fat splattering during pan-frying. No additional declaration required when used with rapeseed oil. Targeted at HoReCa and food service operators seeking safer frying operations.
• Mamito Kombi High-performance additive system developed by Maxfry for plant-based deep-frying oils, distributed exclusively by Mamito GmbH for the German hospitality and food service industry. Includes automatic dosing hardware for standardized frying oil stabilization in HoReCa operations.
• Olivenölanalytik (Olive Oil Analysis) AI-supported NIR spectroscopy analysis service for olive oil quality control. Determines age, remaining shelf life, identity, adulteration detection (5-10% sensitivity), geographic origin (country and region), olive variety, quality characteristics, and aroma profiles. Results typically returned within 48 hours. Targeted at olive oil traders, producers, testing institutes, and media.
• Frying Compendium (Frittierkompendium) Educational compendium on deep-frying technology based on scientific research and practical experience. Available in German and English for EUR 10 plus shipping, with proceeds added to an annual year-end donation. Targeted at food industry professionals seeking technical reference material.

Quantifiable outcome

• 50%+ longer oil usage life compared to untreated oils
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Mamito GmbHcoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for the Mamito System in the German hospitality and catering market. Mamito GmbH distributes the Mamito Kombi product developed by Maxfry along with automatic dosing equipment for frying oil stabilization.
• Carsten GertzcoreChannel Partner/ Reseller/ DistributorRegional representative for South Africa. B. Pharm (Rhodes), B. Com IS (Hons) (UCT). Handles distribution and sales in the South African market.
• IngeccocoreChannel Partner/ Reseller/ DistributorRegional partner for South American markets covering Colombia, Peru, Venezuela, and Ecuador. Contact persons: Roberto Berbesi and Yamileth Hoyos.
• EurospechimcoreChannel Partner/ Reseller/ DistributorRegional partner for France. Contact person: Aurelia Conti. Located at 11 rue de Rome, 75008 Paris.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cargill: Cargill is a global agribusiness giant that produces refined vegetable oils, frying oils, shortenings, and food ingredients. Its oils and shortenings portfolio overlaps directly with the customers Maxfry serves, and Cargill could in-source stabilization solutions.
• Eastman Chemical: Eastman's food-grade antioxidant offerings (e.g., the Tenox line) for oils, fats, and processed foods overlap with Maxfry's stabilization additives, though Eastman serves a much wider industrial customer base globally.
• Kerry Group: Kerry Group is a global taste and nutrition company offering food ingredients including antioxidants, shelf-life extenders, and clean-label solutions for processed and fried foods. Comparable to Maxfry at the customer level but operating at much greater scale and portfolio breadth.
• Eurofins Scientific: Eurofins is the world's largest food testing laboratory network, including olive oil authenticity, origin, and adulteration testing. It is a comparable services peer to Maxfry's NIR olive oil analysis business, operating at vastly greater geographic and category scale.
• ADM: ADM's Nutrition segment supplies specialty food ingredients including natural antioxidants, flavors, and oil systems. It is a broad incumbent with resources to compete on stabilizing additives across the same industrial frying customer base as Maxfry.
• International Flavors & Fragrances (IFF): IFF (which absorbed DuPont Nutrition & Biosciences) is one of the largest global food ingredient suppliers, including antioxidants, stabilizers, and oil/fat systems sold to industrial food manufacturers. It competes with Maxfry through a much broader portfolio rather than a niche frying-oil specialization.
• SGS: SGS provides agricultural and food testing services including olive oil quality, origin verification, and adulteration testing for international traders and retailers. It competes broadly with Maxfry's olive oil analysis service at much greater geographic scale and brand recognition.
• BASF: BASF's Nutrition & Health division supplies food-grade antioxidants (vitamin E/tocopherol systems) and stabilizers to industrial food customers. It is a broad incumbent competitor with vastly larger scale than Maxfry's specialty focus.

Direct peers

• BTSA: BTSA is a Spanish specialty company focused on natural antioxidants (tocopherols, rosemary extract, and mixed antioxidant systems) for food, pet food, and feed industries. Its antioxidant blend technology directly overlaps with Maxfry's frying oil stabilization additives.
• Kalsec: Kalsec is a US-based specialty ingredient producer of natural plant-derived antioxidants, flavorings, and colors used to extend shelf life and stabilize oils, fats, and processed foods. It is one of the closest direct competitors to Maxfry in the natural antioxidant additive space for frying and cooking applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maxfry-gmbh

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxfry GmbH