What Maxi Pet does

Maxi Pet (მაქსი) is a Georgian pet supply retail chain headquartered in Tbilisi, serving dog and cat owners through five physical branches across different neighborhoods and an e-commerce platform at maxi.ge. The company operates within the broader Groom.ge ecosystem, which has been a market leader in Georgian pet grooming for 7 years and runs five grooming salons in Tbilisi, providing Maxi Pet with an integrated retail-plus-services positioning and a captive customer flow from grooming clients. The primary customer segment is urban pet owners in Tbilisi seeking quality nutrition, hygiene products, antiparasitics, supplements, and accessories.

The core product offering is Kudo, Maxi Pet's private-label cold-pressed dry dog food brand, which uses cold-press production technology rather than conventional extrusion to deliver faster gastric breakdown and improved digestibility. Kudo is the first cold-pressed dog food introduced to the Georgian market and is sold exclusively through Maxi Pet, with variants including Adriatic Fish, Red Meat, Turkey and Duck, Lamb and Rice, and a Senior Light formulation, priced between ₾45 and ₾210. The assortment is broadened by a curated set of third-party European brands including Belcando and Monge wet food, Pro Plan, Menforsan antiparasitics, NEXGARD, FrancoDEX grooming cosmetics, Buddycare fragrances, Camon toys, and PETCLAY and LUX CAT cat litter.

Maxi Pet operates a B2C direct-to-consumer retail model with unit pricing ranging from ₾2.95 (cat wet food) to ₾234 (5L shampoo), supported by same-day delivery for orders placed before 1 PM and pickup across all five branches. The company markets primarily through organic Facebook and Instagram channels and its own e-commerce site. It is a privately held Georgian limited liability company with no disclosed institutional investors, no funding history, no M&A activity, and no disclosed revenue.

Name

Maxi Pet

Legal name

შპს მაქსი ფეთი

Website

https://maxi.ge

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxi Pet is a privately held Georgian pet supply retail chain headquartered in Tbilisi, operating five physical branches and the maxi.ge e-commerce platform to sell its private-label Kudo cold-pressed dog food and curated European pet brands, embedded within the Groom.ge grooming ecosystem.

Ownership category

akta.pro rank

Product category

Pet supply retail and grooming services

NAICS

Pet and Pet Supplies Retailers (459910), Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

SIC

Retail-Misc General Merchandise Stores (5399), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Teeth Brushing & Breath Care (HSANAAAH), Treats & Chews (CRADAFAE)

Keywords

• Pet food retail
• Pet grooming services
• Cold-press dog food
• Pet supplies store
• Pet care products

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pet Product Retail: Retail sales of pet products including food, toys, hygiene products, vitamins, supplements, and medications through physical retail stores and e-commerce platform maxi.ge. Revenue generated from one-time product purchases by consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Maxi Pet is a pet supply retail chain operating five physical branches across Tbilisi, Georgia, plus the e-commerce site maxi.ge, selling pet food (including its own Kudo cold-pressed dog food line), hygiene products, antiparasitic treatments, vitamins, supplements, toys, and accessories. The retail operation is paired with the GROOM.GE professional grooming service network and offers same-day delivery for orders placed before 1 PM.

Product overview

Maxi Pet is a Georgian pet supply retail chain with integrated grooming services, operating under the Groom.ge ecosystem. The core offering centers on a private-label cold-pressed dog food brand called Kudo, complemented by third-party pet food brands (Belcando, Monge, Pro Plan), health and hygiene products (NEXGARD, Menforsan, FrancoDEX), and accessories (Buddycare fragrances, Camon toys). The store operates 4 physical branches in Tbilisi with same-day delivery available for orders placed before 1 PM, and serves as the retail extension of the established Groom.ge professional grooming salon network that has operated for 7 years.

Differentiator

Problem solved

Functional benefit

Brands

• Kudo (კუდო): Cold-pressed dry dog food brand manufactured in Georgia using cold-press technology, positioned as a healthy, raw-food-like alternative to extruded kibble. Sold exclusively at Maxi Pet stores.
• Groom.ge

Products and services

• Grooming Services Professional pet grooming services (and related daycare, walking, boarding, training, and veterinary services) provided through the GROOM.GE salon network at five Tbilisi locations, serving dog and cat owners in Tbilisi.
• Kudo Cold-Pressed Dog Food Maxi Pet's private-label cold-pressed dry dog food line, featuring live-ingredient recipes in variants such as Adriatic Fish, Red Meat, Turkey and Duck, and Lamb and Rice across Mini, Medium & Maxi, and Senior Light sizes. Sold exclusively through Maxi Pet stores and maxi.ge, marketed for improved digestibility versus extruded kibble.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GROOM.GEcoreStrategic or Co-development PartnerGROOM.GE is the parent network and grooming salon chain that established Maxi Pet as an extension of their pet care ecosystem. GROOM.GE has been a market leader in Georgia for 7 years with 5 grooming salons in Tbilisi. Maxi Pet was launched to provide all essential products for pets alongside grooming services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Petco: Major US pet retail chain with in-store grooming salons, vet clinics, and training services. Comparable to Maxi Pet's ecosystem model but with full veterinary integration that Maxi Pet does not offer.
• Chewy: Leading US online pet retailer with strong private-label brands and subscription services. Represents the digital-first pet retail model that could eventually compete with Maxi Pet's e-commerce (maxi.ge) platform.
• PetSmart: North America's largest specialty pet retailer with 1,600+ stores offering grooming, training, and adoption services alongside pet products. A scaled incumbent version of the integrated retail + pet services model Maxi Pet operates.

Direct peers

• Zooplus: Europe's largest online pet retailer, serving customers across 30+ countries with thousands of pet products. Operates as a complementary threat/alternative to Maxi Pet's omni-channel retail model in the EU-manufactured pet food segment.
• Maxi Zoo: Fressnapf's banner for Austria and other European markets, operating pet retail stores with grooming services. Closely comparable store model to Maxi Pet, including similar Euro-zone product sourcing and suburban/urban store formats.
• Fressnapf: Europe's leading pet specialty retailer with 1,500+ stores across multiple countries under Fressnapf and Maxi Zoo banners. Comparable product mix (food, accessories, grooming) and store-based retail model targeting European pet owners.
• Pets at Home: UK's largest integrated pet retailer with vet services, grooming, and product retail across ~450 stores. Directly comparable to Maxi Pet's integrated retail + grooming model, though at vastly larger scale. Demonstrates the format's viability as a long-term retail concept.

Regional players

• Jollyes: UK specialty pet retailer with 100+ stores offering grooming, training, and pet products. Comparable mid-scale integrated pet retail model. Operating in a different geography but similar positioning within the regional pet retail market.
• Pet Lovers Centre: Southeast Asia's largest pet retail chain with 150+ stores across Singapore, Malaysia, Thailand, and other markets. Comparable multi-country pet retail expansion model with grooming services and premium product positioning.
• Zoomania: Major pet retail chain in Russia and CIS countries with stores offering pet products, grooming, and veterinary services. Comparable regional pet retail model serving neighboring post-Soviet markets with similar consumer profiles to Georgia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/groom.ge
• Instagraminstagram.com/groom.ge
• LinkedInlinkedin.com/company/maxige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxi Pet