What Groom.ge does

Groom.ge (legal entity LLC Grumeri / შპს გრუმერი) is a privately held pet grooming salon chain founded in 2018 by George Garsevanishvili and headquartered in Tbilisi, Georgia. The company operates six physical salon branches distributed across Tbilisi neighborhoods — two in Vake, plus locations in Saburtalo, Didi Dighomi, Gldani, and Nadzaladevi — serving local dog and cat owners with professional grooming services including breed-specific haircuts, bathing and blow-drying, nail trimming, ear cleaning, parasite treatment, and pet microchipping. Service quality is positioned around a low-stress, no-sedative approach with European premium-grade shampoos, and ancillary offerings include an in-house grooming school that trains new groomers with an employment guarantee for graduates and an active SEO/content-marketing blog.

Name

Groom.ge

Legal name

შპს გრუმერი (LLC Grumeri)

Website

https://groom.ge

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Groom.ge is a private Tbilisi-based pet grooming salon chain operating six branches, providing professional dog and cat grooming services to local pet owners, with a grooming school and content-marketing blog as ancillary offerings.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Haircut & Styling (Breed-Specific/Custom) (HSANAAAD)

akta.pro secondary industries

Standard Full-Service Dog Grooming (HSANAAAA), Standard Full-Service Cat Grooming (HSANAAAB), Bath & Brush Packages (HSANAAAC), Nail Care (Trim/Grind/Paw Care) (HSANAAAF)

Keywords

• Pet grooming services
• Dog grooming
• Cat grooming
• Pet salon chain
• Grooming school training

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Pet Grooming Services: Groom.ge generates revenue from pet grooming services including haircut/hairstyling, bathing and drying, full cat grooming, parasite treatment, nail trimming, and ear cleaning. Services are priced per session and paid after the service is rendered (or in advance at customer preference). Additional fees may apply for aggressive animals, heavily matted fur, overweight pets, or delays beyond the agreed appointment time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Groom.ge is a pet grooming salon chain providing professional dog and cat grooming services — including breed-standard haircuts and styling, bathing with premium European shampoos, brushing and blow-drying, nail trimming, ear cleaning, cat-specific full grooming, and parasite (flea/tick) treatment. Services are delivered in-person at 5–6 physical salon branches across Tbilisi, with an in-house grooming school providing professional training with employment guarantee for graduates.

Product overview

Groom.ge is a pet grooming salon chain offering professional grooming services for dogs and cats. The core offerings include haircut/hairstyling, bathing with premium shampoo and drying, cat-specific grooming, pet microchipping, and parasite treatment services. The company also operates a grooming school for professional training. Services are delivered across 6 branch locations in Tbilisi, with an online booking system and consistent use of European premium cosmetics.

Differentiator

Problem solved

Functional benefit

Brands

• Groom.ge Grooming School: Professional grooming training school with employment guarantee for graduates

Products and services

• Haircut / Hairstyle Professional dog and cat grooming with breed-standard haircuts, exhibition (show) hairstyling, and hygienic grooming (shaving of hygienic zones), including ear cleaning and nail trimming. Targeted at dog and cat owners seeking breed-appropriate grooming performed to international standards.
• Washing / Brushing / Drying Bathing of all breeds of dogs and cats with breed-appropriate premium-grade shampoo, followed by brushing and drying using animal-safe dryers that do not damage skin or fur quality. Targeted at pet owners seeking hygienic, premium-cosmetic bathing services.
• Cat Grooming Complete cat grooming service including bathing, haircut, and blow drying tailored specifically to cat needs. Targeted at cat owners requiring specialist feline grooming.
• Pet Microchipping Dog and cat microchipping service using government-standard contactless microchips for pet identification. Targeted at pet owners seeking permanent ID for their dogs or cats.
• Parasite Treatment Treatment of dogs and cats against fleas and ticks using both instant and long-acting safe medications. Targeted at pet owners seeking preventive or curative parasite protection.
• Grooming School Professional groomer training program with employment guarantee, taught by experienced groomers in Georgia covering dog and cat grooming by breed and international standards. Targeted at aspiring pet groomers seeking formal training and a job placement pathway.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Petco: Major US pet retailer with full-service grooming salons in-store. Highly comparable on the grooming service offering, though Petco pairs it with veterinary, retail, and a broader pet-wellness platform.
• Healthy Spot: Premium US pet retail and grooming chain positioned on quality products and services. Comparable as a premium-positioned pet grooming and retail chain emphasizing European/premium product standards.
• PetSmart: Largest North American specialty pet retailer with in-store PetSmart Salon grooming services. Comparable as a multi-location pet grooming offering, though anchored to a much broader retail footprint rather than a standalone grooming chain.
• Pet Supplies Plus: US neighborhood-focused pet retail chain with in-store grooming salons. Comparable on the multi-location, neighborhood-based pet service concept.

Others

• Rover: Online marketplace for pet care services including grooming, sitting, and walking. Comparable as an alternative pet grooming discovery and booking channel, though marketplace-based rather than a salon operator.

Direct peers

• Aussie Pet Mobile: Franchised mobile pet grooming service operating across multiple geographies. Directly comparable as a multi-unit pet grooming service brand with standardized training and a franchise/chain structure.
• Dogtopia: Multi-unit dog daycare, boarding, and spa/grooming franchise chain. Comparable on the multi-location, service-driven pet care model and franchise/chain expansion approach.

Emerging players

• Sploot Veterinary Care: Emerging veterinary care provider that also offers pet grooming as an integrated service in some locations. Comparable as a multi-service pet care provider blending grooming with adjacent wellness offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groom.ge
• LinkedInlinkedin.com/company/groom-ge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groom.ge