What Máxima Formación does

Máxima Formación is a Granada-based online education company (Sociedad Limitada Unipersonal) founded in 2007 that delivers specialized training in data science, statistics, machine learning, and artificial intelligence. The company serves a dual audience: individual self-service learners purchasing individual courses priced €90–€590, and corporate buyers consuming Fundae-subsidized employer-funded programs. Its portfolio comprises 70+ active programs, including 10-month, 66 ECTS master's degrees credentialed through Universidad de Nebrija, and short-form AI courses covering prompt engineering, AI for scientists, and fraud detection with R and machine learning. Content is delivered through Maxymia Campus, a proprietary learning platform, supplemented by a subscription tier (Maxymia Pro at €18/month) and a content marketing engine of 192+ blog articles.

The business model blends transactional course sales, recurring subscription revenue, and accredited corporate training, with faculty drawn from CSIC researchers and industry practitioners (10+ years' experience). Distribution is anchored in organic search and content marketing within the Spanish-speaking market, with regulatory credentials (Fundae accreditation, ISO certifications, Nebrija ECTS framework) enabling access to employer training budgets. The company's stated footprint is 40,000+ students trained and 200+ corporate clients, supported by a lean team of approximately 7 employees and 21+ collaborators — a structure consistent with high operating leverage and a fixed-cost-light delivery model.

Strategic positioning combines an academic-credentialed offering (Nebrija master's), a regulatory-grade corporate channel (Fundae), and curriculum responsiveness to AI and healthcare data regulation (RGPD, ENDS/EHDS, AI Act, HL7/FHIR). The Cum Laude recognition since 2018 and 4.9 average rating are the primary brand assets. Material constraints include the small absolute headcount, the absence of disclosed external funding, and reliance on a single linguistic market — factors that bound scale absent a step-change in go-to-market.

Name

Máxima Formación

Legal name

Máxima Formación, S.L.U.

Website

https://maximaformacion.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Máxima Formación is a Granada-based online education company founded in 2007 that delivers data science, statistics, machine learning, and AI training to individual learners and corporate clients, with credentialed master's degrees issued through Universidad de Nebrija.

Ownership category

akta.pro rank

Product category

Online Professional Education

NAICS

Business and Secretarial Schools (611410), Educational Services (611), Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Certification & Credentialed Creator Programs (MPACALAI), Corporate Learning & Training Content Development (EDAGAKAC), Workshops, Webinars & Live Masterclasses (MPACALAD)

Keywords

• Online professional education
• Data science training
• Machine learning courses
• Artificial intelligence programs
• E-learning master's degrees

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Individual Course Sales: Direct sales of individual courses ranging from €90 to €590. Students pay per course with permanent access upon enrollment. Discounts available through Maxymia Pro subscription (save €30-118 per course).
2. Master's Programs: Longer-term master's programs (10 months, 66 ECTS) with title from Universidad de Nebrija. Higher price point with comprehensive curriculum.
3. Corporate Training & Bonificaciones Fundae: Companies can fund employee training through Fundae (Fundación Tripartita) training credits. Máxima Formación manages the bonificación process as accredited entity.
4. Maxymia Pro Subscription: Monthly subscription model at €18/month providing access to all courses with significant discounts (20-50% savings per course).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Máxima Formación is an online education company founded in 2007 in Granada, Spain, operating under the legal entity Máxima Formación, S.L.U. It sells online master's programs, professional certification courses, and a subscription-based continuous learning service (Maxymia Pro) focused on data science, artificial intelligence, and machine learning, primarily targeting working professionals and career changers.

Differentiator

Problem solved

Functional benefit

Brands

• Maxymia: Campus platform for online learning and course delivery.

Quantifiable outcome

• 40,000+ students trained
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Universidad de NebrijacoreStrategic or Co-development PartnerOfficial academic partner for master's program titles. Máxima Formación delivers programs while Universidad de Nebrija awards official university degrees (títulos propios). For Moodle courses, documentation is sent to Nebrija for official homologation.
• Fundae (Fundación Tripartita para la Formación y el Empleo)coreOthersAccredited training provider that manages and processes Fundae training credits for Spanish companies. Handles bonificación paperwork for employee training subsidies. Subject to Fundae inspections and audits.
• CSIC (Consejo Superior de Investigaciones Científicas)coreStrategic or Co-development PartnerFaculty member Rosana Ferrero collaborates with CSIC research centers including IAS-CSIC and LINCGlobal. Faculty bring research expertise from CSIC projects to course curriculum.
• CAPES-PUCminorStrategic or Co-development PartnerFaculty member Rosana Ferrero has collaborated with CAPES-PUC (Pontifical Catholic University of Chile), contributing international research perspective to teaching.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 365 Data Science: 365 Data Science offers structured career tracks in data science, statistics, and machine learning with subscription pricing. Comparable to Máxima in focus on foundational data/AI skills and individual-learner subscription model, though broader in scope (Python-first).
• DataCamp: DataCamp is a leading online data science and AI learning platform offering courses in Python, R, SQL, and statistics to individuals and enterprises. Most direct competitor: same customer profile (data professionals, corporate L&D), same R programming curriculum, same subscription monetization model.

Others

• Universidade Online (various Spanish universities): Spanish online universities (UNIR, UOC, Universidad de Nebrija itself) offer data science and statistics master's programs online. Comparable in master's/credentialed tier and corporate training focus; Nebrija is already a partner, but UNIR and others compete for the same corporate L&D spend.

Broad incumbents

• Codecademy: Codecademy is a subscription-based interactive coding platform with data science and machine learning tracks. Comparable in subscription model and individual-learner target, but Python-first and broader in catalog.
• Udemy: Udemy is a global marketplace for online courses with extensive data science, statistics, and programming content at low price points. Competes on breadth and price; offers individual course purchases similar to Máxima's model but lacks the academic credentialed master's tier.
• edX: edX is a global MOOC platform founded by Harvard and MIT, offering university-level data science, statistics, and AI courses and degrees. Comparable in academic rigor and credentialing (microMasters, professional certificates) but global in scope and English-first.
• Coursera: Coursera is a global MOOC platform partnering with universities (including partnerships with Spanish institutions) to offer degrees, certificates, and courses across data science, statistics, and AI. Overlaps with Máxima in catalog and credentialing but operates globally with vastly larger scale, broader catalog, and institutional partnerships.

Emerging players

• Kaggle Learn: Kaggle Learn offers free micro-courses on Python, machine learning, data visualization, and AI tools to its data science community. Competes indirectly by offering similar content at zero cost, pressuring Máxima's free-tier funnel and self-serve pricing.

Regional players

• IEBS Digital School: IEBS is a Spain- and LATAM-focused online business school offering master's programs and courses in digital skills, marketing, and technology. Comparable as a Spanish-language credentialed online education provider with master's programs, competing for similar corporate training budgets.
• Domestika: Domestika is a Spain-based online learning marketplace for creative and professional skills (design, illustration, marketing, etc.). Comparable as a Spanish-language premium course platform with strong brand, but focused on creative rather than data/technical disciplines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RosanaFerrero
• LinkedInlinkedin.com/company/maximaformacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Máxima Formación