CAPES
CAPES is a Tokyo-based, founder-led firm providing logistics consulting, education, design, and culture-creation services to Japanese shippers, 3PLs, and consumer brands, complemented by its own LOGI BEER craft beverages and logistics-themed branded merchandise.
- Company typePrivate
- Founded2018
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What CAPES does
CAPES (株式会社CAPES) is a privately held Tokyo-based firm founded in 2018 by Hiroki Nishio (西尾浩紀) that delivers logistics consulting, education, design, and culture-creation services to Japanese shippers, 3PLs, and logistics-touched consumer brands. Its core service pillars are Logistics Consulting (warehouse setup, relocation, automation/RFP support, on-site process improvement), Logistics Education (new-hire through specialist training, including instructor delivery for ProLogis Academy), Logistics Design (warehouse signage, wall and vehicle wrap design under the P@LLET sub-brand), and Logistics Culture (branded merchandise, OEM novelty goods, and the LOGI BEER craft-beverage series).
The company operates a dual-axis business model. On the B2B axis, CAPES sells project-based and advisory consulting engagements, plus structured tuition-based training programs (ProLogis Academy tuition of 220,000 yen for a 7-session curriculum, limited to 6 participants per Tokyo/Osaka cohort). On the B2C axis, it sells original craft beverages — six LOGI BEER SKUs released since May 2024 at 1,000 yen per bottle and the 物流酒 フロムト craft sake at 4,950 yen per 500ml bottle — through owned e-commerce storefronts (物流百貨店, MERRY LOGISTICS, TOJO, 余余), a physical retail space in Meguro, and a recurring pop-up event presence across Japan. Brand revenue is rounded out by logistics-themed apparel, novelties, and OEM merchandise.
The customer base spans shippers seeking operational optimization, 3PLs pursuing brand and culture initiatives, and individual consumers of logistics-culture products. Distribution is Japan-only, the firm is bootstrapped with no disclosed external funding, and strategic positioning centers on a 'consulting plus creativity' hybrid that competitors in pure-play logistics consulting or pure-play CPG do not replicate. Founder Nishio's prior roles at Jupiter Shop Channel, Abeam Consulting, and Monotauro (where he led a 90,000-tsubo automated logistics center ramp-up) underpin the firm's practitioner credibility.
CAPES firmographics
Firmographics- Name
- CAPES
- Legal name
- 株式会社CAPES
- Website
- https://capes.jp
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- CAPES is a Tokyo-based, founder-led firm providing logistics consulting, education, design, and culture-creation services to Japanese shippers, 3PLs, and consumer brands, complemented by its own LOGI BEER craft beverages and logistics-themed branded merchandise.
- Ownership category
- akta.pro rank
CAPES industry classification
Industry- Product category
- Logistics Consulting Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where CAPES is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
CAPES business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Logistics Consulting Services: Professional consulting services for logistics optimization, automation, and center setup. Includes advisory contracts, project-based engagements, and training programs.
- Brand Products (MERRY LOGISTICS / 物流百貨店): E-commerce and retail sales of original branded merchandise including craft beer (LOGI BEER), logistics-themed goods, apparel, and novelties. Revenue from online store and pop-up events.
- Education Services (物流企画人材育成): Training and education programs including the ProLogis Academy instructor-led program. Fee-based curriculum delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LOGI BEER craft beer priced at 1,000 yen per bottle |
| Unit Pricing | Pay-as-you-go | 物流酒 フロムト craft sake priced at 4,950 yen per bottle |
| Subscription | Multi-year contract | ProLogis Academy course fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
CAPES product offering
Product offeringCore offering
CAPES provides professional logistics consulting services covering logistics center setup, warehouse relocation, automation equipment introduction, and RFP creation, delivered alongside logistics education/training programs and workplace design services. Complementing these B2B services, CAPES operates consumer-facing sub-brands (LOGI BEER craft beer, 物流百貨店 merchandise, MERRY LOGISTICS, Yoyo retail space) that serve as a creative vehicle for logistics industry branding. The core revenue-generating activities are project-based consulting engagements, tuition-based training programs, and direct sales of original branded merchandise and craft beverages.
Product overview
CAPES offers a dual-axis approach combining logistics consulting and creative services. The core consulting services include Logistics Consulting (warehouse setup, automation, RFP support), Logistics Education (training programs, ProLogis Academy), Logistics Design (warehouse signs, environment design), and Logistics Culture (branding, merchandise). Under the creative arm, CAPES operates multiple branded products including the MERRY LOGISTICS brand with LOGI BEER craft beer series, the 物流百貨店 (Butsuryu Department Store) for original logistics-themed merchandise, the 余余 (Yoyo) physical retail space, and P@LLET for logistics design services with free downloadable warehouse signs.
Differentiator
Problem solved
Functional benefit
Brands
- MERRY LOGISTICS: Logistics-themed brand operated by CAPES, selling original merchandise and craft beverages.
- 物流百貨店 (Butsuryu Hyakkaten)
- 余余 (Yoyo)
- TOJO
Products and services
- Logistics Consulting (物流コンサルティング) End-to-end logistics consulting covering warehouse setup and relocation, automation equipment introduction, RFP creation for carrier selection, and on-site process improvement. Targeted at shipper companies and 3PLs in Japan.
- Logistics Education (物流企画人材育成) Logistics training and talent development services ranging from new employee onboarding to specialized professional development, including the ProLogis Academy next-generation logistics leader program. For shipper company employees and logistics professionals in Japan.
- Logistics Design (物流デザイン / Well-being Logistics) Design services for logistics work environments, including warehouse sign design, wall art, and wrapping for commuter buses and trucks. Operates the P@LLET sub-brand with a library of 200+ free downloadable warehouse signs. For logistics operators in Japan.
- Logistics Culture (物流文化創造) Logistics industry branding and culture creation services, including OEM production of novelty goods and uniforms, original merchandise sales, and brand project management under the 物流百貨店 concept. For logistics companies and industry stakeholders.
- LOGI BEER Craft Beer Series (LOGI BEER) Original craft beer series celebrating logistics workers, produced in collaboration with multiple Japanese craft breweries (Camosi Brewing, SANKAKU BEER WORKS, 万珍). Each release pairs a logistics work theme (picking, packing, etc.) with specific ingredients and features unique label artwork by commissioned artists. Sold direct to consumers in Japan at 1,000 yen per bottle.
- 物流酒 フロムト (Logistics Sake FromTo) Premium craft sake developed as a logistics-themed beverage, produced with the goal of communicating the value of logistics through the story of producers and craftsmanship. Targeted at Japanese consumers and gift buyers, priced at 4,950 yen per 500ml bottle.
- 物流百貨店 (Butsuryu Department Store) Online Store and Merchandise Line Direct-to-consumer online store and merchandise brand for original logistics-themed goods including apparel, novelties, accessories, and specialty items such as the We are 物流人カルタ karuta set. Operates primarily through store.butsuryu-dept.com and pop-up events. For individual consumers, logistics industry workers, and gift buyers in Japan.
- 余余 (Yoyo) – LOGISTICS CULTURE PLACE Retail Store Direct-operated physical retail space in Tokyo Meguro that promotes logistics culture and sells MERRY LOGISTICS and TOJO merchandise, LOGI BEER, and curated items. Operates with irregular holidays. For individual consumers and logistics enthusiasts.
Quantifiable outcome
- ProLogis Academy has trained 66 graduates from 41 companies across 8 Tokyo cohorts and 4 Osaka cohorts since 2019.
- +1 more outcomes
Companies that use CAPES
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
CAPES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CAPES partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- 万珍醸造 (Mangosteen Brewing)minorBrewing partner for LOGI BEER craft beer products. Located in Hokuto City, Yamanashi Prefecture. Responsible for brewing LOGI BEER PICKING CHILI & MIKAN Pale Ale.
- norahiminorIllustrator/artist who created label designs for LOGI BEER PICKING CHILI & MIKAN. Known for manga-style storytelling illustrations.
- 株式会社LinnéminorFermentation collective (ファーメンテーション・コレクティブ) based in Kyoto, co-developer of 物流酒 フロムト craft sake product. Linné handles brewing at 長龍酒造 八尾蔵 in Osaka.
- 株式会社マガザン 心拍事業部minorAgricultural partner for 物流酒 フロムト, providing rice ingredients (山田錦, キヌヒカリ, 稗) cultivated in Kobe University agriculture program in Miki City, Hyogo Prefecture.
- プロロジス (Prologis)coreCAPES representative 西尾浩紀 serves as consulting partner and instructor for ProLogis Academy, a next-generation logistics leader training program. CAPES provides instructor services for the program running in Tokyo (8th cohort) and Osaka (4th cohort) with 6 participants per location.
- SANKAKU BEER WORKSminorBrewing partner for LOGI BEER PACKING KŌJI variety. Located in Kawanabe, Kagoshima Prefecture. Uses local white koji for fermentation.
- MIZPAMminorPainter/artist based in Kyoto who created label designs for LOGI BEER PACKING KŌJI. Specializes in mural painting and live painting at venues.
- Camosi BrewingminorBrewing partner for LOGI BEER craft beer (first three releases). Located in Itoshima, Fukuoka Prefecture. Collaborated on MIKAN SAISON, HERBAL SAISON, and SANSHO SAISON varieties.
- SHINKNOWNSUKEminorGraphic artist who created label designs and new characters for LOGI BEER SANSHO SAISON (3rd release).
- PARaDE株式会社 (PARaDE)coreCAPES joined PARaDE, a corporate共同体 (consortium of purpose-driven companies) co-founded by 中川政七商店 and Takram Japan. PARaDE aims to create 'いい会社' (good companies) that pursue both common good and individual purpose ('ライフスタンプ'). CAPES is the first logistics industry company to join the consortium of 18 companies, participating in study groups, workshops, and the annual Lifestance EXPO event.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
CAPES competitors and assessment
Company assessmentRegional players
- Prologis: Global logistics real estate leader and CAPES's strategic partner through ProLogis Academy. Comparable as the partner whose logistics property expertise complements CAPES's consulting and education offerings in Japan.
Emerging players
- OpenLogi: Japanese logistics SaaS platform providing fulfillment and delivery management for SMB e-commerce shippers. Comparable as a Japan-based emerging logistics tech company addressing similar operational improvement themes for smaller clients.
- Hacobu: Japanese logistics tech/SaaS company offering the MOVO delivery management platform. Comparable as a Japan-based logistics innovation company serving similar enterprise clients with operational improvement and visibility solutions.
Broad incumbents
- Monotaro (MonotaRO): Japan's largest B2B e-commerce platform for industrial MRO supplies. Founder Nishio led logistics center launch at sister firm Monotauro, making this a closely comparable B2B Japan-focused services platform with established scale and e-commerce reach.
- Accenture Japan: Global management consulting and professional services firm with major Japan presence. Comparable as a broad incumbent that competes for Japanese enterprise consulting engagements including supply chain and operations transformation work.
- McKinsey & Company Japan: Global management consulting firm with Japan offices serving major Japanese enterprises. Comparable as a broad incumbent competing for high-end logistics and operations consulting engagements with substantially deeper resources than CAPES.
- Senko Holdings: Major Japanese logistics 3PL provider offering distribution, warehousing, and logistics services. Comparable as a Japan-based logistics industry player that CAPES both serves through consulting and engages with in industry culture initiatives.
- Nippon Express: Japan's largest global logistics company with worldwide operations. Comparable as a major Japanese logistics incumbent potentially engaged with CAPES through consulting, education, and operational transformation partnerships.
- SG Holdings (Sagawa Express): Japan's second-largest parcel delivery and integrated logistics company. Comparable as a major Japanese logistics incumbent that CAPES may serve through consulting, education, and industry image initiatives.
Direct peers
- Abeam Consulting: Major Japanese management consulting firm where CAPES founder Nishio previously worked as a consultant. Closely comparable professional services model serving Japanese enterprise clients with similar advisory, operations, and transformation offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
CAPES social profiles
Digital presenceCAPES financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAPES leadership team
Management profileNumber of profiles
Profiles1 record
CAPES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAPES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAPES
What does CAPES do?
CAPES provides professional logistics consulting services covering logistics center setup, warehouse relocation, automation equipment introduction, and RFP creation, delivered alongside logistics education/training programs and workplace design services. Complementing these B2B services, CAPES operates consumer-facing sub-brands (LOGI BEER craft beer, 物流百貨店 merchandise, MERRY LOGISTICS, Yoyo retail space) that serve as a creative vehicle for logistics industry branding. The core revenue-generating activities are project-based consulting engagements, tuition-based training programs, and direct sales of original branded merchandise and craft beverages.
Is CAPES a public or private company?
CAPES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAPES founded?
CAPES was founded in 2018.
Where is CAPES based?
CAPES is headquartered in Tokyo, Japan, in the Asia region.
How does CAPES make money?
Three revenue lines are on record. Logistics Consulting Services are the primary driver. The others are brand Products (MERRY LOGISTICS / 物流百貨店) and education Services (物流企画人材育成).
Who are CAPES's main competitors?
Prologis is listed as a regional player. Emerging players are OpenLogi and Hacobu. Broad incumbents are Monotaro (MonotaRO), Accenture Japan, McKinsey & Company Japan, Senko Holdings, Nippon Express and SG Holdings (Sagawa Express). Abeam Consulting is listed as a direct peer.
Does CAPES have an API?
No public API is recorded for CAPES.
What industry is CAPES in?
CAPES's product category is Logistics Consulting Services. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 541810 and its SIC code is 8741.