Maxime Hotel

What Maxime Hotel does

Maxime Hotel is a 75-room boutique hotel located on Praça da Alegria in central Lisbon, steps from Avenida da Liberdade and operated by Real Hotels Group. The property is housed in the former Maxime Dancing cabaret (opened November 30, 1949) and was converted to a hotel in 2018 after a brief revival attempt that ended in 2011. The hotel offers 75 individually styled rooms, including five themed rooms — Velvet, Story, Dressing, Bar, and Stage — designed as immersive tributes to the venue's 1940s–1950s cabaret heritage. Standard amenities include free Wi-Fi, cable LCD TVs, Nespresso machines, Marshall speakers, and air conditioning, supported by standard hospitality infrastructure including a property management system and direct online booking engine at booking.maximehotellisbon.com.

Maxime operates an integrated on-site F&B and entertainment complex comprising Maxime Restaurante-Bar (80 covers plus 8 bar seats, breakfast and dinner service), the Boudoir Garden-Bar (30-cover outdoor patio), and a resident artist collective (Voix de Ville) producing ticketed shows including Maxime Cabaret Show, Eightease, It's Teaser Time, Maxime Comedy Club, and Maxime à La Carte with Pop Up Performers. Revenue streams span room accommodation, restaurant and bar, entertainment ticketing, and private and corporate events (incentives, product launches, team meetings), with corporate bookings handled by a dedicated Real Hotels Group sales department. The hotel pursues a direct-to-consumer model emphasizing direct booking with best-price guarantees and perks, complemented by OTA distribution (Booking.com, TripAdvisor) and partnerships offering guest discounts at Lisbon attractions (Lisbon Zoo, Oceanário, Teleférico, Portuguese Navy cultural facilities).

The company serves three primary customer segments: leisure travelers and couples seeking immersive boutique accommodation (primary), corporate and MICE clients (secondary), and social/private event guests (secondary). Pricing across shows ranges from €12 (Comedy Club ticket) to €100 (Eightease Gold Circle dinner-show), with corporate events priced from €48 per person. Award recognition includes Tripadvisor Travelers' Choice 2024 and 2026, Booking.com Award 2025, British Airways Holidays Awards 2024, Green Key 2024, and Randstad Employer Brand Research 2024. The legal entity is privately held under Real Hotels Group, a diversified Portuguese hospitality conglomerate operating multiple properties across Lisbon, Cascais, Algarve, Porto, Estoril, and Setúbal; no separate funding, M&A, or public-offering signals are present in the input data.

Name

Maxime Hotel

Legal name

Maxime Hotel

Website

https://maximehotellisbon.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxime Hotel is a 75-room boutique hotel on Praça da Alegria in central Lisbon, operated by Real Hotels Group, offering themed rooms, a restaurant-bar, and ticketed cabaret shows for leisure travelers, corporate clients, and private event guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lifestyle & Social Hotels (THAGADAB)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Boutique hotel accommodation
• Themed hotel rooms
• Cabaret live entertainment
• Hotel restaurant bar
• Private corporate events

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Room Accommodation: The hotel generates primary revenue from room bookings across 75 individually styled rooms and suites. Rates vary by room type and season, with direct booking offering best price guarantee and perks such as early check-in, late check-out, and VIP treatment.
2. Restaurant and Bar: Maxime Restaurante-Bar operates as a full-service restaurant and bar, open for breakfast (8am-11am), dinner (Sunday to Friday 4pm-10:30pm), and bar service (daily 3:30pm-midnight). The Boudoir Garden-Bar serves light bites and cocktails outdoors (daily 12:30pm-9pm).
3. Entertainment Shows and Events: Revenue from ticketed cabaret shows, comedy nights, DJ sets, and dinner-show packages. Show packages range from €12 (Comedy Club ticket) to €100 (Eightease Gold Circle dinner-show). An artistic fee of €5 per person applies on à la carte dinner days with entertainment.
4. Private and Corporate Events: The hotel hosts private events (dinner-shows, karaoke, jazz nights, quiz) and corporate events (incentives, product launches, team meetings). Pricing from €48 per person (dinner without show) up to €100 for premium dinner-show packages. Corporate events include meeting room setups (theatre, school, U-shape, reception, banquet, single table).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Maxime Hotel operates a 75-room boutique hotel in central Lisbon offering accommodation in individually styled rooms (including five cabaret-themed rooms), a full-service restaurant and bar, ticketed live entertainment (cabaret, comedy, burlesque, DJ sets), and venue hosting for private and corporate events. The hotel leverages its 1949 Maxime Dancing cabaret heritage as a core differentiator and bundles accommodation, dining and entertainment into an integrated guest experience.

Product overview

Maxime Hotel is a boutique hotel with 75 individually styled rooms (5 themed rooms and standard Deluxe Rooms), located on Lisbon's most prestigious avenue near Avenida da Liberdade. The hotel's core offering combines accommodation with dining (Maxime Restaurante-Bar, Boudoir Garden-Bar) and live entertainment experiences including cabaret shows (Maxime Cabaret Show, It's Teaser Time, Eightease), comedy nights (Maxime Comedy Club), and themed dining (Maxime à la Carte with Pop Up Performers). Additional services include private and corporate event hosting, gift vouchers, and partnership-based local experiences and discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (Deluxe and Themed Rooms)

Quantifiable outcome

• 15% discount at Lisbon Zoo, 10% at Oceanário, 10% on Teleférico — enhances perceived guest value
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• ImmersivusminorGTM or Marketing PartnerMaxime Hotel has a partnership with Immersivus in Lisbon, offering 15% discount to hotel guests on all shows on the Immersivus agenda. Guests can reserve in their name mentioning the partnership or go directly to the ticket office. Reservations via phone (+351 910 658 479) or email ([email protected]).
• Portuguese Navy Cultural Directorate (Direção Cultural da Marinha Portuguesa)minorGTM or Marketing PartnerPartnership offering 20% discount to Maxime Hotel guests on all visits to Portuguese Navy cultural facilities: Aquário Vasco da Gama, Fragata D. Fernando II e Glória, Museu da Marinha, and Planetário da Marinha. Guests obtain flyer at hotel reception and present it when purchasing tickets.
• Voix de Ville (artist collective)coreStrategic or Co-development PartnerVoix de Ville is the artistic curation and production partner for all shows at Maxime Restaurante-Bar. Led by Vanity Redfire (aka Jaya Girão), the collective provides cabaret, burlesque, comedy, circus, and musical performers for Maxime's regular entertainment programming. The partnership positions Maxime as Lisbon's oldest open cabaret with resident professional artists.
• Lisbon ZoominorGTM or Marketing PartnerMaxime Hotel offers 15% discount to guests at Lisbon Zoo. Flyers with discount information available at hotel reception.
• Oceanário de LisboaminorGTM or Marketing PartnerMaxime Hotel offers 10% discount to guests at Oceanário (Lisbon Aquarium), one of the world's largest. Flyers with discount information available at hotel reception.
• Teleférico de Parque das NaçõesminorGTM or Marketing PartnerMaxime Hotel offers 10% discount to guests on the Cable Car (Teleférico) at Parque das Nações. Flyers with discount information available at hotel reception.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Internacional Design Hotel: Design-themed boutique hotel on Lisbon's Praça dos Restauradores near Rossio; comparable as a centrally located, design-led boutique competing for the same leisure and short-stay Lisbon traveler.
• Verride Palácio Santa Catarina: Luxury heritage palace hotel in central Lisbon with individually designed rooms and premium pricing; comparable as a character-rich boutique property competing for the same leisure/couple guest segment in Lisbon's premium tier.
• Hotel Real Palácio: Sister property under Real Hotels Group in Lisbon, offering a more traditional full-service experience; comparable as the closest internal benchmark for operational synergies, shared services, and group-level distribution reach.
• Corpo Santo Lisbon Historical Hotel: Historical boutique hotel in central Lisbon built around heritage architecture with curated design and dining; comparable as a heritage-driven boutique targeting culturally engaged travelers in the same central Lisbon catchment.
• Casa Balthazar Boutique Hotel: Small luxury boutique in a restored palace near Avenida da Liberdade with bespoke service; comparable as a heritage palace-boutique targeting the same high-end leisure and couple segment in central Lisbon.
• Memmo Alfama Hotel: Lisbon boutique design hotel in historic Alfama district with strong F&B and view-led positioning; comparable as a design-led boutique competitor targeting leisure travelers seeking a non-generic stay in central Lisbon.
• Heritage Avenida Liberdade Hotel: Boutique hotel on Avenida da Liberdade in a restored historic building; comparable as the most direct same-street competitor combining heritage positioning with the Avenida da Liberdade premium address.
• Bairro Alto Hotel: Boutique hotel in Lisbon's Bairro Alto nightlife district with strong F&B and event programming; comparable as a competing character-led boutique in central Lisbon targeting culturally engaged leisure and couple guests.

Regional players

• Grande Real Villa Itália Hotel & Spa: Real Hotels Group's luxury flagship in Cascais, Portugal; comparable as a sister-group asset demonstrating the parent's upscale positioning and providing an internal benchmark for luxury hotel operations in Portugal outside Lisbon.

Broad incumbents

• Sofitel Lisbon Liberdade: International luxury flagship hotel located directly on Avenida da Liberdade; comparable as the most immediate luxury competitor on Maxime's exact avenue, competing for the same premium leisure and corporate guest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maximehotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxime Hotel