Maximilian Furs

What Maximilian Furs does

Maximilian is a privately held, New York-based direct-to-consumer luxury outerwear brand operating through a Shopify e-commerce storefront and physical boutique locations in the United States. The company sells premium fur, leather, shearling, cashmere/wool, and puffer garments for women and men, with sub-brands LUXE (premium tier) and Julia & Stella (contemporary women's line), a Vintage archival collection, and accessories spanning price points from $95 to $95,000 for Russian and Barguzin Sable pieces. The business is operated by a team of 1-10 employees with no disclosed external funding, and there is no information on revenue, valuation, or ownership structure.

The company monetizes two primary streams: one-time apparel sales across its multi-line catalog, and recurring professional fur services (cleaning, storage, preservation) that extend the lifecycle of customer-owned garments and create ongoing service relationships. Marketing and distribution are DTC-led via Shopify, email newsletter, Instagram, Facebook, X, and a content blog, supplemented by physical retail boutiques and free U.S. shipping and returns. Geographic operations are US-only currently, though the website references a 'Global Presence' page. The assortment is horizontally segmented between men's and women's with material-led collections (fur, shearling, leather, wool, puffer, sable), positioning Maximilian as a specialty fur and outerwear house rather than a generalist apparel brand.

The business model is differentiated by vertical integration across craft-to-care: Maximilian controls both the product (garment production and curation) and the post-purchase service relationship through in-house fur care. This integrated model targets affluent consumers seeking ultra-premium materials and craftsmanship, with the service annuity providing a structural switching-cost element absent from typical luxury apparel peers. Operational scale is small and private; no AI, API, or technology platform capabilities are disclosed.

Name

Maximilian Furs

Legal name

Maximilian

Website

https://maximilian.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maximilian is a privately held New York luxury outerwear brand selling fur, leather, shearling, cashmere, and Russian Sable garments ($95-$95,000) to affluent consumers via Shopify e-commerce, physical boutiques, and complementary professional fur care services in the United States.

Ownership category

akta.pro rank

Product category

Luxury Outerwear Retail

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Leather and Hide Tanning and Finishing (31611)

SIC

Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Luxury outerwear retail
• Fur coats
• Shearling jackets
• Leather outerwear
• Fur care services

Headquarters

HQ city

New York, New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Luxury Outerwear Sales: One-time product sales of premium outerwear including fur coats, leather jackets, shearling garments, cashmere pieces, and accessories. Products range from mid-range ($275-$1,995) to ultra-luxury Russian sable items ($39,995-$95,000).
2. Professional Fur Services: Fur cleaning, storage, and preservation services for owned garments. Described as 'trusted care' supporting the outerwear product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Maximilian Furs is a luxury outerwear retailer that designs and sells fur coats, shearling jackets, leather coats, cashmere, sable, and puffer outerwear for men and women, along with accessories. The company complements its apparel business with professional fur cleaning, climate-controlled cold storage, and preservation services that extend the life of fur garments throughout their ownership cycle.

Product overview

Maximilian is a luxury outerwear brand operating as an e-commerce platform featuring multiple product lines for women and men. The core offerings include premium fur garments (Russian Sable, Barguzin Sable), shearling, leather, puffer, and wool/cashmere outerwear. The portfolio comprises branded collections including the LUXE premium sub-brand and the JULIA & STELLA contemporary women's line. The company also offers professional fur cleaning, storage, and preservation services alongside its e-commerce operations. Products range from accessible price points ($158) to ultra-luxury sable pieces exceeding $95,000.

Differentiator

Problem solved

Functional benefit

Brands

• Julia & Stella: A collection by Maximilian featuring fur-trimmed and fashion outerwear pieces. Notable products include fur-trimmed denim jackets and nylon puffer jackets with raccoon trimmed hoods.
• LUXE

Products and services

• Women's Collection

Segments2 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Fendi: Fendi is a luxury house with strong fur heritage and high-end outerwear collections that directly overlap with Maximilian's Russian Sable and fur-trimmed offerings.
• Prada: Prada is a global luxury house with a meaningful outerwear category (nylon puffer jackets, leather and shearling coats) that competes for the same high-end outerwear buyer as Maximilian's LUXE line.
• Burberry: Burberry is a heritage British luxury house with significant outerwear (trench coats) and shearling/leather offerings in its women's and men's collections, competing for the same luxury outerwear customer at similar price points.

Others

• Manolo Blahnik: Manolo Blahnik is a luxury heritage brand that illustrates the vertically-integrated DTC boutique + e-commerce playbook Maximilian pursues, though in footwear; comparable as a peer for small-team, brand-led luxury DTC operations.
• Neiman Marcus: Neiman Marcus is a luxury department retailer carrying premium outerwear (fur, shearling, designer coats) at comparable price tiers, making it a channel competitor for the same affluent outerwear shopper.
• Saks Fifth Avenue: Saks Fifth Avenue is a luxury department store that both competes with Maximilian as a destination for premium outerwear and historically serves as a wholesale channel and benchmark for the brand's pricing and assortment strategy.

Direct peers

• Canada Goose: Canada Goose is the most directly comparable peer: a publicly-traded premium outerwear brand built around down parkas and cold-weather performance luxury, distributed DTC through its own e-commerce and boutiques, and serving the same affluent consumer that Maximilian targets.
• Moncler: Moncler is a leading luxury down and outerwear house with premium price points, DTC boutiques, and a fashion-forward positioning that overlaps with Maximilian's LUXE and shearling/puffer collections.
• Mackage: Mackage designs and sells premium down, leather, and shearling outerwear DTC and through department stores, targeting a very similar affluent female customer as Maximilian.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shopmaximilian
• Facebookfacebook.com/Shop-Maximilian-134852595421650
• Instagraminstagram.com/shopmaximilian
• LinkedInlinkedin.com/company/maximilian-furs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximilian Furs