Maximilian Furs
Maximilian is a privately held New York luxury outerwear brand selling fur, leather, shearling, cashmere, and Russian Sable garments ($95-$95,000) to affluent consumers via Shopify e-commerce, physical boutiques, and complementary professional fur care services in the United States.
- Company typePrivate
- Founded-
- HeadquartersNew York, New York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maximilian Furs does
Maximilian is a privately held, New York-based direct-to-consumer luxury outerwear brand operating through a Shopify e-commerce storefront and physical boutique locations in the United States. The company sells premium fur, leather, shearling, cashmere/wool, and puffer garments for women and men, with sub-brands LUXE (premium tier) and Julia & Stella (contemporary women's line), a Vintage archival collection, and accessories spanning price points from $95 to $95,000 for Russian and Barguzin Sable pieces. The business is operated by a team of 1-10 employees with no disclosed external funding, and there is no information on revenue, valuation, or ownership structure.
The company monetizes two primary streams: one-time apparel sales across its multi-line catalog, and recurring professional fur services (cleaning, storage, preservation) that extend the lifecycle of customer-owned garments and create ongoing service relationships. Marketing and distribution are DTC-led via Shopify, email newsletter, Instagram, Facebook, X, and a content blog, supplemented by physical retail boutiques and free U.S. shipping and returns. Geographic operations are US-only currently, though the website references a 'Global Presence' page. The assortment is horizontally segmented between men's and women's with material-led collections (fur, shearling, leather, wool, puffer, sable), positioning Maximilian as a specialty fur and outerwear house rather than a generalist apparel brand.
The business model is differentiated by vertical integration across craft-to-care: Maximilian controls both the product (garment production and curation) and the post-purchase service relationship through in-house fur care. This integrated model targets affluent consumers seeking ultra-premium materials and craftsmanship, with the service annuity providing a structural switching-cost element absent from typical luxury apparel peers. Operational scale is small and private; no AI, API, or technology platform capabilities are disclosed.
Maximilian Furs firmographics
Firmographics- Name
- Maximilian Furs
- Legal name
- Maximilian
- Website
- https://maximilian.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maximilian is a privately held New York luxury outerwear brand selling fur, leather, shearling, cashmere, and Russian Sable garments ($95-$95,000) to affluent consumers via Shopify e-commerce, physical boutiques, and complementary professional fur care services in the United States.
- Ownership category
- akta.pro rank
Maximilian Furs industry classification
Industry- Product category
- Luxury Outerwear Retail
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Leather and Hide Tanning and Finishing (31611)
- SIC
- Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)
Keywords
Where Maximilian Furs is headquartered
LocationHeadquarters
- HQ city
- New York, New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maximilian Furs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Luxury Outerwear Sales: One-time product sales of premium outerwear including fur coats, leather jackets, shearling garments, cashmere pieces, and accessories. Products range from mid-range ($275-$1,995) to ultra-luxury Russian sable items ($39,995-$95,000).
- Professional Fur Services: Fur cleaning, storage, and preservation services for owned garments. Described as 'trusted care' supporting the outerwear product line.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories - starting at $95 |
| Unit Pricing | Pay-as-you-go | Mid-range outerwear - $595 to $1,995 |
| Unit Pricing | Pay-as-you-go | Premium outerwear - $2,195 to $7,000 |
| Unit Pricing | Pay-as-you-go | Ultra-luxury Russian Sable - $15,995 to $95,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Maximilian Furs product offering
Product offeringCore offering
Maximilian Furs is a luxury outerwear retailer that designs and sells fur coats, shearling jackets, leather coats, cashmere, sable, and puffer outerwear for men and women, along with accessories. The company complements its apparel business with professional fur cleaning, climate-controlled cold storage, and preservation services that extend the life of fur garments throughout their ownership cycle.
Product overview
Maximilian is a luxury outerwear brand operating as an e-commerce platform featuring multiple product lines for women and men. The core offerings include premium fur garments (Russian Sable, Barguzin Sable), shearling, leather, puffer, and wool/cashmere outerwear. The portfolio comprises branded collections including the LUXE premium sub-brand and the JULIA & STELLA contemporary women's line. The company also offers professional fur cleaning, storage, and preservation services alongside its e-commerce operations. Products range from accessible price points ($158) to ultra-luxury sable pieces exceeding $95,000.
Differentiator
Problem solved
Functional benefit
Brands
- Julia & Stella: A collection by Maximilian featuring fur-trimmed and fashion outerwear pieces. Notable products include fur-trimmed denim jackets and nylon puffer jackets with raccoon trimmed hoods.
- LUXE
Products and services
- Women's Collection
Companies that use Maximilian Furs
Customer profileSegments2 records
Ideal customer profiles3 records
Maximilian Furs technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maximilian Furs partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Maximilian Furs competitors and assessment
Company assessmentBroad incumbents
- Fendi: Fendi is a luxury house with strong fur heritage and high-end outerwear collections that directly overlap with Maximilian's Russian Sable and fur-trimmed offerings.
- Prada: Prada is a global luxury house with a meaningful outerwear category (nylon puffer jackets, leather and shearling coats) that competes for the same high-end outerwear buyer as Maximilian's LUXE line.
- Burberry: Burberry is a heritage British luxury house with significant outerwear (trench coats) and shearling/leather offerings in its women's and men's collections, competing for the same luxury outerwear customer at similar price points.
Others
- Manolo Blahnik: Manolo Blahnik is a luxury heritage brand that illustrates the vertically-integrated DTC boutique + e-commerce playbook Maximilian pursues, though in footwear; comparable as a peer for small-team, brand-led luxury DTC operations.
- Neiman Marcus: Neiman Marcus is a luxury department retailer carrying premium outerwear (fur, shearling, designer coats) at comparable price tiers, making it a channel competitor for the same affluent outerwear shopper.
- Saks Fifth Avenue: Saks Fifth Avenue is a luxury department store that both competes with Maximilian as a destination for premium outerwear and historically serves as a wholesale channel and benchmark for the brand's pricing and assortment strategy.
Direct peers
- Canada Goose: Canada Goose is the most directly comparable peer: a publicly-traded premium outerwear brand built around down parkas and cold-weather performance luxury, distributed DTC through its own e-commerce and boutiques, and serving the same affluent consumer that Maximilian targets.
- Moncler: Moncler is a leading luxury down and outerwear house with premium price points, DTC boutiques, and a fashion-forward positioning that overlaps with Maximilian's LUXE and shearling/puffer collections.
- Mackage: Mackage designs and sells premium down, leather, and shearling outerwear DTC and through department stores, targeting a very similar affluent female customer as Maximilian.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Maximilian Furs social profiles
Digital presenceMaximilian Furs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maximilian Furs leadership team
Management profileNumber of profiles
Maximilian Furs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maximilian Furs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maximilian Furs
What does Maximilian Furs do?
Maximilian Furs is a luxury outerwear retailer that designs and sells fur coats, shearling jackets, leather coats, cashmere, sable, and puffer outerwear for men and women, along with accessories. The company complements its apparel business with professional fur cleaning, climate-controlled cold storage, and preservation services that extend the life of fur garments throughout their ownership cycle.
Is Maximilian Furs a public or private company?
Maximilian Furs is a private company. It is classified as unknown and is currently operating.
When was Maximilian Furs founded?
Maximilian Furs was founded in -1. It employs 1 to 10 people.
Where is Maximilian Furs based?
Maximilian Furs is headquartered in New York, New York, United States, in the North America region.
How does Maximilian Furs make money?
Two revenue lines are on record. Luxury Outerwear Sales are the primary driver. The others are professional Fur Services.
Who are Maximilian Furs's main competitors?
Broad incumbents on record are Fendi, Prada and Burberry. Others are Manolo Blahnik, Neiman Marcus and Saks Fifth Avenue. Direct peers are Canada Goose, Moncler and Mackage.
Does Maximilian Furs have an API?
No public API is recorded for Maximilian Furs.
What industry is Maximilian Furs in?
Maximilian Furs's product category is Luxury Outerwear Retail. Its primary akta.pro industry code is CRAAAAAI, Outerwear & Cold-Weather Apparel Manufacturers. Its NAICS code is 315 and its SIC code is 2330.