Educadora Santa Ines

What Educadora Santa Ines does

Colégio Maximus (legal entity: Educadora Santa Ines) is a private K-12 educational institution headquartered in Belo Horizonte, Minas Gerais, Brazil, founded circa 1970 and operating for over 50 years. The institution delivers a continuous educational pathway spanning Educação Infantil (from Berçário through Infantil 5), Ensino Fundamental I (years 1-5), Ensino Fundamental II (years 6-9), and Ensino Médio (high school), with documented academic performance placing it among the Top 20 schools in Belo Horizonte and Top 3 in Santa Luzia in the Enem 2024 national ranking. It operates six physical units across Belo Horizonte and the adjacent municipality of Santa Luzia, including a new early-childhood unit (Unidade Santa Inês - Infantil) coming online. Pedagogical differentiation rests on partnerships with SAS Educação (curriculum methodology), Pearson (textbook content), and Cambridge Assessment (English certification), supported by a service portal infrastructure for each unit.

The business model is subscription-based recurring tuition billed to families enrolling children across the full K-12 lifecycle, with pricing not publicly disclosed and admissions handled via online pre-registration, scheduled visits, and assessment testing for certain grade levels. The go-to-market is direct-to-consumer with minimal paid marketing; acquisition is driven by word-of-mouth, institutional reputation, school events, parent testimonials, and an Instagram presence (@maximus_colegio). Customer concentration is structurally low given the B2C tuition model distributed across many families. There are no disclosed funding rounds, M&A activity, or external investors, and the institution appears to be independently operated under private ownership. No proprietary technology platform or AI/ML capability is referenced; the technology footprint consists of unit service portals and the institutional website.

Name

Educadora Santa Ines

Legal name

Colégio Maximus

Website

https://maximuscolegio.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Colégio Maximus is a private K-12 institution in Belo Horizonte, Brazil, operating six units under the Educadora Santa Ines legal entity. It serves families with children from early childhood through high school, with curriculum partnerships including Cambridge English and SAS Educação.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: The school generates revenue through tuition fees charged to enrolled students across its multiple units. Families pay for educational services spanning Educação Infantil through Ensino Médio.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Colégio Maximus is a private K-12 educational institution operating six school units across Belo Horizonte and Santa Luzia in Minas Gerais, Brazil. It delivers a continuous educational program from Educação Infantil (including Berçário and Infantil 1–5) through Ensino Médio (1ª–3ª série), supplemented by a Cambridge-certified English program and the SAS Educação pedagogical platform, with per-unit online service portals supporting academic and administrative communications.

Product overview

Colégio Maximus is a private educational institution with over 50 years of history offering comprehensive K-12 education across multiple units in Belo Horizonte and Santa Luzia, MG, Brazil. The institution provides a unified educational program comprising Educação Infantil (early childhood from berçário to Infantil 5), Ensino Fundamental I (1º-5º ano), Ensino Fundamental II (6º-9º ano), and Ensino Médio (high school). The school operates service portals for each unit and partners with Cambridge English and SAS Educação for specialized programs. With a pedagogical approach focused on integral development—cultural, emotional, physical, intellectual, and social—the school emphasizes academic excellence, ranking among the top 20 schools in Belo Horizonte and top 3 in Santa Luzia based on ENEM 2024 results.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil Early childhood education program for children from Berçário (nursery) through Infantil 5, focusing on holistic development and age-appropriate learning experiences across dedicated units.
• Ensino Fundamental I Elementary school program covering 1º to 5º ano (years 1–5), focusing on foundational academic skills and integral student development.
• Ensino Fundamental II Middle school program covering 6º to 9º ano (years 6–9), providing advanced academic preparation and character development for adolescent students.
• Ensino Médio High school program (1ª to 3ª série) preparing students for university entrance examinations, with strong results in ENEM rankings (Top 20 in Belo Horizonte and Top 3 in Santa Luzia in 2024).
• Portal de Serviços Online service portal providing access to academic information, communications, and administrative services for students and parents across all school units (hosted at maximus.w3online.inf.br).
• Cambridge English Program English language education program delivered in partnership with Cambridge Assessment, offering internationally recognized Cambridge-certified curriculum and qualifications to students.
• SAS Educação Pedagogical Program Educational platform and methodology partnership with SAS Educação providing curriculum support, pedagogical resources, and teaching approaches that underpin the school's instruction.

Quantifiable outcome

• Ranked in Top 20 of Belo Horizonte schools and Top 3 in Santa Luzia in Enem 2024 national ranking (among 22,000+ participating schools)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SAS EducaçãocoreTechnology or IntegrationPedagogical methodology partnership providing educational content and teaching approaches. SAS Educação is referenced as one of the institutional partnerships that aggregates value and consolidates student formation.
• PearsoncoreTechnology or IntegrationEducational content and textbook partnership providing pedagogical materials. Listed among institutional partnerships that add value to student education.
• Cambridge AssessmentcoreTechnology or IntegrationEnglish language education partnership providing Cambridge-certified curriculum and assessments. Enables students to develop English language skills through recognized international standards.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nord Anglia Education: International network of premium private K-12 schools with standardized pedagogy and partnerships (e.g., MIT, Juilliard). Comparable to Colégio Maximus on premium positioning and institutional partnerships, though at global scale.
• Colégio Bandeirantes: Traditional premium private K-12 school in São Paulo with strong ENEM/university placement track record. Comparable to Colégio Maximus on positioning as a premium, ENEM-strong, multi-grade private K-12 with strong parental brand equity.
• Colégio Positivo: One of the largest private K-12 groups in Brazil, with national reach and a publicly listed parent. Comparable to Colégio Maximus as a private K-12 school chain with Cambridge-style international partnerships and standardized pedagogical methodology.
• Cognita Schools: Global private K-12 school group operating premium schools across multiple countries. Comparable to Colégio Maximus on the institutional premium private K-12 model, though at vastly larger scale and international footprint.

Direct peers

• Colégio Santo Agostinho: Large, well-established private Catholic K-12 school in Belo Horizonte operating multiple units. Comparable to Colégio Maximus as a premium multi-unit private K-12 institution in the same metro market competing for the same family segment.
• Colégio São Bento: Historic private K-12 school in Belo Horizonte/Rio with a long tradition of academic excellence. Comparable to Colégio Maximus as a long-tenured (50+ years), premium private K-12 institution competing in the same metro area.
• Colégio Magnum: Premium private K-12 school in Belo Horizonte with multiple units and a reputation for ENEM results. Comparable to Colégio Maximus on geography (BH metro), multi-unit model, and positioning as a high-performing private K-12.
• Colégio Bernoulli: Brazilian private K-12 school group with a strong academic reputation and multiple campuses. Comparable to Colégio Maximus on multi-unit private K-12 model, premium positioning, and emphasis on vestibular/ENEM preparation.

Others

• SAS Educação: Brazilian K-12 pedagogical content and platform provider used by many private schools including Colégio Maximus. Comparable as an ecosystem enabler — its methodology partnership is core to Maximus's curriculum offering.

Regional players

• Colégio Arnaldo: Prestigious private K-12 school in Minas Gerais (Belo Horizonte) with strong academic outcomes. Comparable to Colégio Maximus on geography, segment (premium BH private K-12), and ENEM/vestibular preparation positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/maximus_colegio
• LinkedInlinkedin.com/company/educadora-santa-ines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educadora Santa Ines